Content Inspiration: The Psychology and Neuroscience of Creativity - Pubcon Las Vegas 2015
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The document provides tips and ideas for generating creative content. It discusses the neuroscience of creativity and suggests exploring introspective and extrospective content approaches. It offers subreddit topics to consider and keyword search terms for finding content. Methods like thought farming and brainstorming rules are presented. A survey on when marketers feel most creative is summarized. The document concludes by listing content inspiration tools and details on connecting with the author.
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Content Inspiration: The Psychology and Neuroscience of Creativity - Pubcon Las Vegas 2015
- 1. Content Inspiration Get inspired to create awesome content Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 6. Neuroscience & Psychology of Creativity
- 7. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 10. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 13. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 15. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 19. Introspective Content Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 24. Extrospective Content Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 27. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 32. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
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- 35. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 37. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 38. Other Sub-Reddits to try /r/TIFU /r/TodayILearned /r/AskReddit /r/Iama /r/Videos /r/Gaming /r/Science /r/Futurology /r/Art Full list of Default Sub-Reddits: http://www.redditblog.com/2014/05/whats-that- lassie-old-defaults-fell.html Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 39. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 43. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 47. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 50. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 51. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 57. Other Keywords [keyword] + infographic [keyword] + images [keyword] + photos [keyword] + video [keyword] + quotes (or movie quotes) [keyword] + gif [keyword] + humor [keyword] + joke • [keyword] + chart • [keyword] + graph • [keyword] + 3d • [keyword] + game • [keyword] + future • [keyword] + news • [keyword] + technology • [keyword] + group • [keyword] + music Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 61. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 62. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 63. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 64. Brainstorming
- 66. My Brainstorming Rules – OLD DELETE 1. Set parameters before you meet – i.e. this is for a video, infographic, etc.. Keep parameters loose, ignore any guidance from legal at this stage. 2. Invite people from all levels to contribute. 3. Select one person to run the meeting and write down ideas on a whiteboard. 4. No bad ideas – ensure that any idea given is a good idea 5. Don’t allow criticism of ideas by any one at any level. 6. Encourage attendees to give crazy ideas that the company would never likely do. 7. Encourage attendees to build on each others ideas. 8. Keep it orderly, no shouting or talking over each other. 9. Aim for volume, get as many ideas out as you can in the time frame. 10. Encourage attendees to give feedback after the meeting.
- 67. Thought Farming An Experimental Creative Construct
- 69. Thought Farming – Personal Creativity 1. Get all parameters 2. Spend at least 2 to 4 hours researching the subject matter 3. Think about subject matter then 4. Immediately perform something your mind finds autonomous 5. Keep a note pad handy 6. Write down ideas 7. Repeat Managers – Get ideas from DIVERSE people in your enterprise, diverse meaning in ways of thinking, not necessarily in race, age, or gender.
- 71. Thought Farming – Group Creativity 1. Keep groups SMALL – no more than 6 or 7 people, no smaller than 3 people. 2. Have individuals research subject matter before hand and prepare one or two possible creative solutions. 3. Provide written instructions including the goal, objectives, and parameters / restrictions (i.e. budget or other resources) 4. Groups must be DIVERSE – Get people from different departments, different political ideaologies, different family backgrounds, different world views 5. No management, c-suite, etc.. Involved. Management’s job is to allow for creativity, not stifle it. 6. Hold a 30 minute group meeting and then break for creative ‘time out’ i.e. going to the gym, going for a walk, taking a bath, etc.. 7. Instruct group members to keep a memo pad / voice recorder etc.. With them during and/or after the activity. 8. Reconvene the meeting for another 30 minutes following the ‘time out’ and discuss the problem anew 9. Write down all creative ideas and solutions 10. Present final solutions to management with pros and cons
- 73. Who to not include in a group creative session 1. C-suite and Management – mere presence could keep employees from offering ideas they think will negatively impact their superiors views or them. 2. Zealots – employees who are too excited about group creativity – they will commandeer the session and stifle the inputs of others by their overly high energy level. 3. Negativites – employees who are; highly introverted, uninterested, have a currently high work load, who partake in office gossip, who have a bad track record of creating new ideas. 4. Moderators – Groups should be small enough to self moderate, simply have them elect one person to write down the ideas of the others. 1. Bonus – try having the group write down the ideas of another group member to help spur creativity and record sessions on audio or video for later review. 5. Different Generations – keep the groups within the same generations. Millennials should create with millennials, Boomers with Boomers, etc… 1. You can do this and have them submit their ideas, then make a group of the least effective members in each session with the most effective from the others to see if any more new ideas are created: However, research shows generational gaps tend to make it more difficult for these combined groups to create high quality solutions together.
- 74. Marketer’s Data: How We’re Creative Data from survey (probably won’t get 100 so not most scientific study ever)
- 77. When Marketers Feel Most Creative While Driving While Playing Video Games After drinking mimmosas While smoking pot After drinking good coffee During motivational reading While watching or listening to entertainment While in the bath or shower After working out
- 84. My Ideas from Potato Idea Farming X times Potatoes were used in TV Did you know these X facts about Potatoes Comic about a potato’s confused online identity Potato Wars images – Star Wars inspired Potato Images X Potato myths that need to stop Award for best machine using a potato for energy Potato cook off Superman beating Lex Luthor with a potato
- 85. List of Tools https://www.youtube.com/trendsdashboard http://www.urbandictionary.com http://www.google.com/trends/ http://visual.ly/view http://www.portent.com/tools/title-maker http://www.hubspot.com/blog-topic-generator https://www.tumblr.com/explore/trending http://faqfox.com/ (if it’s working!) http://grepwords.com/ (paid) http://kwfinder.com/
Editor's Notes
- http://www.apa.org/monitor/nov03/creativity.aspx In 2003 the American Psychological Association published an article outlining a new category of Creativity. Until this time the popular thought was that creativity came from only super intellectuals and Psychology had an official definition of creativity that said that it had to be original and functional. The USPTO defined creative works as original, functional, and not an obvious extension of something that already exists. Little-C creativity are the small a-ha moments that make up our lives. In terms of marketing these can be the break through moments where you know what content to create. Big-C creativity are the big ideas that bring about major changes to a product, industry, or society. These are often accompanied by fame and fortune. Little-C creativity is where we’d like to focus as content marketers. We want to make good, creative content that people will enjoy and share in order to build authority through social media and links. Most everyone is capable of Little-C creativity. There is no such thing as right brain or left brain creatives.
- There is no right vs. left brain thinking, most people are able to come up with creative ideas.
- http://blogs.scientificamerican.com/beautiful-minds/2013/08/19/the-real-neuroscience-of-creativity/ http://journal.frontiersin.org/article/10.3389/fnhum.2013.00330/abstract http://www.sciencedirect.com/science/article/pii/S0191886911004491 Flow -- the mental state of being completely present and fully immersed in a task -- is a strong contributor to creativity. http://www.huffingtonpost.com/scott-barry-kaufman/consciousness-and-flow_b_1108113.html
- Green= The Executive Attention Network Red= The Default Mode Network (some call it The Imagination Network)
- The Executive Attention Network is a series of parts of the brain that are hyper focused on one thing.
- The Default Mode Network allows the brain to take in outside influences and information and do things like imagine the future, understand alternate scenarios, and seeing things from various perspectives.
- The Salience Network monitors the brains internal stream of consciousness and passes off a task to whichever network is best suited to handle the task.
- http://www.urbandictionary.com/
- http://www.space.com/30714-the-martian-movie-potato-mail.html
- People in Vegas are not fans or Microsoft, People in Dallas like something I can’t pronounce (and I live there) people in NYC like drunk kids
- YouTube Trends shows viewing or most shared videos in the past 24 hour period.
- http://www.google.com/trends/
- http://visual.ly/view
- http://www.portent.com/tools/title-maker
- http://www.hubspot.com/blog-topic-generator
- Giphy.com
- Map of who donated money for Potato Salad guy.
- https://kwfinder.com/
- https://www.tumblr.com/explore/trending
- Thought Farming: Mention that this framework is experimental at the moment, but that it’s provided here along with cited scientific papers to hopefully help.
- - 82% of marketers report having to be creative multiple times per week, 62% report having to be creative multiple times per day 73% say they use brainstorming as a way of coming up with ideas Of note: 4% report bugging me for ideas 8% of marketers use online services to be creative for them 13% hire a consulting firm 25% outsource creativity to someone they consider an expert – hey you guys should totes hire me! ;)
- Correlated Factors Quantity = Quality - when it comes to coming up with creative solutions the higher the number of solutions the more likely there will be a high quality solution. Corticol Thickness – thicker brain regions = more creative thought
- You can workout at home or at the gym.
- You can go for a jog
- You can take a shower
- You can take a nap
- You can listen to something inspirational. https://www.youtube.com/watch?v=p86BPM1GV8M