If you think SEO is Dead, it is because you are doing it wrong. Search Engines will always exist, and so will the need for the process (SEO) to optimize content for better placement

1. SEO IS DEAD?

2. Co-Founder at Hive Digital
Jake Bohall
@jakebohall jbohall@hivedigital.com
Jake is passionate about education reform and representing companies
focused on providing opportunities for inspiring entrepreneurship,
discovering life purpose, and improving quality of life.
@jakebohall

3. Hive Digital, Inc.
“Marketing a Better World”
@jakebohall

4. @jakebohall
Goals for SEO
1. Get Traffic
2. Make Money
3. Brand Exposure
Ultimately: Helping visitors most efficiently discover your
content when searching for something you offer.

5. @jakebohall
Image Credit: SearchEngineJournal.com

6. @jakebohall
This event is for you!

7. @jakebohall
Source jumpshot
How Much Search Is Out There?
Jumpshot data suggest shows:
● Google proper has about 789 million daily desktop searches
● These figures rise 25-30% if you include searches on Google’s extended family
of Images, Maps and YouTube
While the number of traditional Google web searches is trending down – about 10-15%
since January 2016 - that still leaves us with a pretty healthy 280-300 billion searches
a year to focus on.
Beyond traditional web search, the data also shows that use of the Google app on
Android phones is growing, and well ahead of other search apps.
● In May 2019, 82% of Android phones were used to access the Google app, up
from 77% just since January 2019
● Google app users access it four times a day, twice the rate of other search apps
● For other search apps, this figure is less than 5%

8. @jakebohall
Source jumpshot
Other Web Search Players
While Google’s platforms still dominate the
market share, it’s worth noting that other
“search players” like Ask, Twitter, and
Wikipedia are holding steady.
DuckDuckGo has seen considerable growth
over the past year and could be one to
watch as privacy concerns continue to be a
hot topic.

9. @jakebohall

10. @jakebohall

11. @jakebohall

12. @jakebohall
SERP Features
https://www.jumpshot.com/blog/poised-for-a-pivot-google-moving-from-aol-v-2020-to-amazon-v-2025/

13. @jakebohall
Sometimes, you just need
to go after a new SERP

14. @jakebohall
July 2016
https://www.advancedwebranking.com/ctrstudy/

15. @jakebohall
July 2018
https://www.advancedwebranking.com/ctrstudy/

16. @jakebohall
July 2019
https://www.advancedwebranking.com/ctrstudy/

17. @jakebohall
July 2018
https://www.advancedwebranking.com/ctrstudy/

18. @jakebohall
July 2019
https://www.advancedwebranking.com/ctrstudy/

19. @jakebohall

20. @jakebohall
Actually Dead
Not Dead …

21. Crawling / Discovery
Technical SEO - Ensuring
search engines can
understand your content and
index it for users to see
Content / Relevance
Content SEO - Creating the
link between search intent
and conversion through
targeted messaging
Links / Authority
Offsite SEO - Establishing
brand dominance for core to
business topic visibility
SEO is a Process

22. Image Credit | Verisign Blog
1. Keyword Stuffing /
Spamming
2. TF / IDF
3. Keyword Density
4. Meta Keywords

23. Image Credit | Forbes
1. Doorway Pages
2. Glossary Pages
3. Conversions
4. Simple Knowledge

24. Image Credit | LinkDevelomentConstructionServices.co.uk
1. Link exchanges/networks
2. Blogsvertise
3. Xrumer
4. Press Releases

25. Image Credit | Verisign Blog
Fact: Better Optimized Sites Get More Traffic!
1. Pages that aren’t
crawled, don’t get
traffic!
2. Internal linking
makes a big
difference (RIP
internal nofollow)

26. @jakebohall

27. @jakebohall

28. @jakebohall
Percentage of URLs crawled at each page level improved, indicating better internal linking implemented (result of
Hybrid PDP pages and other improvements.)
Improvement in crawl budget has allowed Google to crawl deeper into our site.

29. Increase in the number of active URLs on Google indicates that a larger number of our pages are receiving traffic than prior. This supports
our efforts toward increasing authority to pages deeper in our site and greater trust across the site as a whole.
Current
February

30. Improved crawl rates indicate that technical SEO and internal link optimizations made to the site
are influencing Google to crawl more priority pages.
Current February March

32. @jakebohall

33. @jakebohall
Fact: Google is a User Too

34. Image Credit | Verisign Blog
Fact: Better Optimized Sites Get More Traffic!
1. Leverage featured
snippets to your
advantage
2. Review people also
search terms and
results
3. Bucket keywords on
intent and match
intent with landing
page

35. Source | Featured Snippet Tool

36. Source | Featured Snippet Tool

37. Chrome Ext. - https://bit.ly/2v7tHYN
@jakebohall
People Also
Search For…

38. @jakebohall

39. Image Credit | Forbes
1. Make content more
relevant to the topic
2. Optimize
titles/descriptions like
ad copy
3. Content focused on
user journey
4. Actually having
better content.
Fact: Better Optimized Sites Get More Traffic!

40. @jakebohall

41. @jakebohall

42. 1. Sites with better links
typically rank better
2. Links more focused
on adding context,
being a resource and
having referral traffic
3. Competitor link gaps
4. Unlinked brand
mentions
5. Recovered 404s
Fact: Better Optimized Sites Get More Traffic!

43. Featured Snippet Expansion
Look at keywords where we rank well, but competitors or other pages have the featured snippet or the top
position. Pull the site currently getting the featured snippet and mine their backlinks to derive a list for
outreach.
Source | Featured Snippet Tool
TAKEAWAY: Find link
opportunities for competitors
who have featured snippets
to see if we can get similar
placements to overtake
featured snippet positions.

45. @jakebohall

46. @jakebohall
SEO
IS NOT…
Gaming your mediocre website
to the top of the SERPS

47. If your product/service/site/etc. sucks,
ranking #1 doesn’t fix it..
It just causes more people to be disappointed in you
@jakebohall

48. @jakebohall

49. Image Credit: www.steve-dale.net/
Effective SEO requires foresight and adaptation
@jakebohall

50. Effective SEO requires foresight and adaptation
@jakebohall
● App store optimization
● Amazon / Etsy / etc. store
optimization
● Maps search optimization
● Image search optimization
● Voice search optimization

51. If you think SEO is dead…
@jakebohall
User-agent: *
Disallow: /

52. The Hive Digital Mission
Hive Digital empowers globally responsible companies, organizations, and individuals by
amplifying their message through innovative digital marketing.
We use integrity, transparency and humility to promote a nurturing environment, which
translates to growth for our clients and our company.
We hope you’ll let us be a part of your change in the world.
HiveDigital.com @HiveMarketing 800-650-0820