We've entered into the Age of Automation and over the next few years more and more customers will begin to use automated experiences resulting in drastic changes to marketing plans and job losses. In this talk I present predictions for the year 2023 about consumer behavior with emerging technology. Originally presented to the BMA and Houston IMA on August 16th, 2018.

1. Success in the Age of
Automation Part 2:
Web Version
(no gifs)
The Robots Are Coming For Your
Customers And Your Job

3. bit.ly/success-age-automation-2017
bit.ly/search-age-automation

16. Some of Ray’s Predictions
• A $4,000 computer will reach computational capacity of the
Human brain
• Computers will be embedded everywhere, including walls and
clothing
• Keyboards become second to talking and gesturing to computers
• Most Business transactions will involve a simulated person
• Teachers will begin to be replaced by education bots
• Human workers will spend their time acquiring new knowledge
and skills

17. • Virtual Sex becomes a thing
• Consumers will allow their bots to make purchases for them
• Automated cars are widespread
• Homes are beginning to own their own household robots (beyond
vacuums)
• Doctors and Lawyers will begin to consult AI bots
• Average lifespan increases to over 100

18. My Predictions for Marketing in the
year 2023

19. Prediction #1
Google will begin to lose their
search users.

21. Prediction #2
Consumers will not be the ones
searching for content or
products. It will be their bots.

26. Prediction #3
Websites will feel old and
antiquated. Web 3.0 will have
already begun.

30. Prediction #4
Innovation diffusion will peak
faster in most consumer
sectors leading to a boom of
new businesses using older
technology successfully.

32. Prediction #5
The walled gardens will
succeed in getting their code to
be the dominant languages of
the internet.

36. Prediction #6
Robots will replace humans in
delivering of small packages
from online shopping. Most
likely Boston Dynamics ‘Spot’
or similar, not aerial drones.

39. Prediction #7
Automobile ownership (4
wheeled) in the United States
will be down about 25% from
the current level per
household.

41. Prediction #8
A.I. will nearly double worker
efficiency at many jobs, allow
employees in those
occupations to take more time
off to live or learn new skills.

43. Prediction #9
The number of platforms
marketers use to reach their
audience online and which
consumers use to engage in
large volumes will double.

44. Prediction #10
This is the era of seamless
computing. Computers and
computing devices will be owned
and controlled by a person. A new
OS will arise to unify these
computers and help them more
seamlessly impact consumers
lives.

45. Skills You’ll Need

47. Skills that The Future Marketer Needs
• Excellent linguistic and writing skills
• Ability to understand a half-dozen or more ‘ranking’ algorithms
• Experience with design bots / automated design systems
• Experience with consumer search bots (Bot Discovery
Optimization)
• Ability to hold genuine human interactions with non-humans and
humans alike in virtual environments
• Ability to speak developer
• Desire to constantly learn more

49. How to Win in the Age of Automation
• You must find a way to innovate. It doesn’t matter if you’re a local
dentist or an auto parts affiliate or regional real estate company.
Marketing innovation will be the most effective marketing form.
• You must understand the core concepts that bots and their consumers
will use to make purchase decisions.
• You must adopt cross-platform approaches for Search, Social, Paid,
and whatever comes next.
• You must attempt to forecast the future of technology in your space
and work to be in front of it or near the front.
• You must spend time building genuine connections with your
customers and give them the tools to propel your message in ways
that robots will enjoy.