Content Inspiration: Pubcon Austin 2015
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Content Inspiration to help get inspired to create mobile content.
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Content Inspiration: Pubcon Austin 2015
- 1. Content Inspiration Get inspired to create awesome content Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 6. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
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- 15. Introspective Content Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 20. Extrospective Content Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
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- 33. Other Sub-Reddits to try /r/TIFU /r/TodayILearned /r/AskReddit /r/Iama /r/Videos /r/Gaming /r/Science /r/Futurology /r/Art Full list of Default Sub-Reddits: http://www.redditblog.com/2014/05/whats-that- lassie-old-defaults-fell.html Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 34. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 35. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
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- 48. Other Keywords [keyword] + infographic [keyword] + images [keyword] + photos [keyword] + video [keyword] + quotes (or movie quotes) [keyword] + gif [keyword] + humor [keyword] + joke • [keyword] + chart • [keyword] + graph • [keyword] + 3d • [keyword] + game • [keyword] + future • [keyword] + news • [keyword] + technology • [keyword] + group • [keyword] + music Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
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- 54. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 55. Brainstorming
- 57. My Brainstorming Rules 1. Set parameters before you meet – i.e. this is for a video, infographic, etc.. Keep parameters loose, ignore any guidance from legal at this stage. 2. Invite people from all levels to contribute. 3. Select on person to run the meeting and write down ideas on a whiteboard. 4. No bad ideas – ensure that any idea given is a good idea 5. Don’t allow criticism of ideas by any one at any level. 6. Encourage attendees to give crazy ideas that the company would never likely do. 7. Encourage attendees to build on each others ideas. 8. Keep it orderly, no shouting or talking over each other. 9. Aim for volume, get as many ideas out as you can in the time frame. 10. Encourage attendees to give feedback after the meeting.
- 63. My Ideas from Potato Brainstorming X times Potatoes were used in TV Did you know these X facts about Potatoes Comic about a potato’s confused online identity Potato Wars images – Star Wars inspired Potato Images X Potato myths that need to stop Award for best machine using a potato for energy Potato cook off Superman beating Lex Luthor with a potato
- 64. List of Tools https://www.youtube.com/trendsdashboard http://www.urbandictionary.com http://www.google.com/trends/ http://visual.ly/view http://www.portent.com/tools/title-maker http://www.hubspot.com/blog-topic-generator https://www.tumblr.com/explore/trending http://faqfox.com/ (if it’s working!) http://grepwords.com/ (paid) http://kwfinder.com/
Editor's Notes
- http://www.apa.org/monitor/nov03/creativity.aspx In 2003 the American Psychological Association published an article outlining a new category of Creativity. Until this time the popular thought was that creativity came from only super intellectuals and Psychology had an official definition of creativity that said that it had to be original and functional. The USPTO defined creative works as original, functional, and not an obvious extension of something that already exists. Little-C creativity are the small a-ha moments that make up our lives. In terms of marketing these can be the break through moments where you know what content to create. Big-C creativity are the big ideas that bring about major changes to a product, industry, or society. These are often accompanied by fame and fortune. Little-C creativity is where we’d like to focus as content marketers. We want to make good, creative content that people will enjoy and share in order to build authority through social media and links. Most everyone is capable of Little-C creativity. There is no such thing as right brain or left brain creatives.
- There is no right vs. left brain thinking, most people are able to come up with creative ideas.
- http://blogs.scientificamerican.com/beautiful-minds/2013/08/19/the-real-neuroscience-of-creativity/ http://journal.frontiersin.org/article/10.3389/fnhum.2013.00330/abstract http://www.sciencedirect.com/science/article/pii/S0191886911004491 Flow -- the mental state of being completely present and fully immersed in a task -- is a strong contributor to creativity. http://www.huffingtonpost.com/scott-barry-kaufman/consciousness-and-flow_b_1108113.html
- Green= The Executive Attention Network Red= The Imagination Network
- The Executive Attention Network is a series of parts of the brain that are hyper focused on one thing.
- The Imagination Network allows the brain to take in outside influences and information and do things like imagine the future, understand alternate scenarios, and seeing things from various perspectives.
- The Salience Network monitors the brains internal stream of consciousness and passes off a task to whichever network is best suited to handle the task.
- http://www.urbandictionary.com/
- YouTube Trends shows viewing or most shared videos in the past 24 hour period.
- http://www.google.com/trends/
- http://visual.ly/view
- http://www.portent.com/tools/title-maker
- http://www.hubspot.com/blog-topic-generator
- Giphy.com
- https://kwfinder.com/
- https://www.tumblr.com/explore/trending
- You can workout at home or at the gym.
- You can go for a jog
- You can take a shower
- You can take a nap
- You can listen to something inspirational. https://www.youtube.com/watch?v=p86BPM1GV8M