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Knowledge Graph and Authorrank iss smx

  1. 1. The Importance of Knowledge Graph and Authorrank for International SEO Gianluca Fiorelli SEO & Web Marketing Strategist and SEOmoz Global Associate www.iloveseo.net @gfiorelli1
  2. 2. Let me tell you a story Quique and Luca. Luca isthebarbarianwiththepuppets.
  3. 3. Dad!! Why? What? How? When? Imagefrom: http://www.bbc.co.uk/science/space/universe/questions_and_ideas/big_bang/
  4. 4. Dad!! Why? What? How? When? Imagefrom: http://www.universetoday.com/21563/milky-way/
  5. 5. Dad!! Why? What? How? When? Imagefrom: Star Wars Episode IV: A New Hope.
  6. 6. Dad!! Why? What? How? When? Well... TheForceispowerful in my kids.
  7. 7. The Web Thefirst Web Page ever: http://info.cern.ch/hypertext/WWW/TheProject.html
  8. 8. The Web The Web: http://www.opte.org/maps/
  9. 9. Organizing Knowledge Linked Open Data onSeptember 2011: http://commons.wikimedia.org
  10. 10. Organizing Knowledge Watch this video: http://itseo.org/13kXAxY
  11. 11. And then… in 2010 Google acquired Metaweb: http://itseo.org/18yYyZE
  12. 12. And then… on 05/16/2012 Google announced Knowledge Graph: http://itseo.org/10LcOqs
  13. 13. And then… on 12/04/2012 Knowledge Graph extended: http://itseo.org/15H4NvU
  14. 14. Knowledge Graph – Personalization Off Google.it and Google.fr
  15. 15. ProvidingKnowledgePanelsWith Search Results Knowledge Graph – What Google May Show More aboutthispatent in this post by Bill Slawski: http://itseo.org/17nctDh Providing Knowledge Panels with Search Results (05-02-2013)
  16. 16. Knowledge Graph – Personalization On Google Maps Google Images Wikipedia & other Open Data Sources (note: Simón Pedro…) Google Knowledge Base Other Nodes Disambiguation Google.es
  17. 17. Knowledge Graph – Let’s focus on this… Open Data
  18. 18. Knowledge Graph – Let’s focus on this… Some examples of Open and Linked Data in Spain and Italy
  19. 19. Knowledge Graph – Let’s digg more
  20. 20. Knowledge Graph – What about Brands?
  21. 21. Knowledge Graph – What about Brands? Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  22. 22. Knowledge Graph – What about Brands? Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  23. 23. Knowledge Graph – What about Brands? Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  24. 24. Knowledge Graph – What about Brands? Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  25. 25. Knowledge Graph – What about Brands?
  26. 26. Knowledge Graph – What about Brands?
  27. 27. Knowledge Graph – What about Brands?
  28. 28. Knowledge Graph – What about Brands?
  29. 29. Knowledge Graph – The G+ Local Connection
  30. 30. Knowledge Graph – Personal Branding Ok, these are congruent But these ones? All UK TV related. WTF?!
  31. 31. Knowledge Graph – Personal Branding SPYW in Google.com When will it be available in all the Googles?
  32. 32. Knowledge Graph – ORM
  33. 33. Knowledge Graph – ORM The Open Graph Protocol: http://ogp.me/
  34. 34. Knowledge Graph & Other Google Products
  35. 35. Knowledge Graph & Other Google Products
  36. 36. Knowledge Graph & Other Google Products Knowledge Graph is implemented in Google Now for better & faster information searches
  37. 37. Authorrank All of a sudden on June 07, 2011 Google announcesthe Authorship Program: http://itseo.org/authorshipofficial
  38. 38. Authorrank And then Google renewed an old patent Google Agent Rank Patent (lastversionfiled): http://itseo.org/agentrankpatent
  39. 39. Authorrank And what about these acquisitions?
  40. 40. Authorrank And what really is this? Google announcesthe Authorship Program: http://itseo.org/authorshipofficial
  41. 41. Authorrank And what really is this? Google announcesthe Authorship Program: http://itseo.org/authorshipofficial
  42. 42. Authorrank Then SEOs started
  43. 43. Authorrank A definition AuthorRank means that your reputation as a content creator will influence the ranking of the search results. Not only that but AuthorRank can be used to make the link graph more accurate. AuthorRank combines the web of people with the web of links to create a more savvy view of trust and authority that will be used to rank search results. Whatis Author Rank: http://www.blindfiveyearold.com/author-rank
  44. 44. Authorrank
  45. 45. Authorrank
  46. 46. Authorrank AuthorRank is not a ranking factor (yet) Author Rank, Authorship, Search Rankings &That Eric Schmidt BookQuote: http://itseo.org/authorrankdanny
  47. 47. Authorship
  48. 48. Author Search
  49. 49. Content Analysis
  50. 50. Google verified author
  51. 51. Anticipate Percent of use of rel=“author” is still under two digits…
  52. 52. Anticipate Go for authoritative (or popular) authors. Create their G+ profiles if needed
  53. 53. Anticipate Ah, G+ Profiles passes PageRank Use theTom Anthony Author Crawler: http://itseo.org/AuthCrawler
  54. 54. Anticipate Discover what Authors are linking to your site Use theTom Anthony Author Crawler: http://itseo.org/AuthCrawler
  55. 55. Anticipate Give Google Plus a chance
  56. 56. Anticipate Digg in the Google Plus Communities Use toolslikeCirclecount.com: http://www.circlecount.com/
  57. 57. Anticipate Offer the Google+ Sign In in your sites How to? Gohere: https://developers.google.com/+/
  58. 58. Anticipate Use Google Plus Comments By default on Blogger. In WP you can use: http://itseo.org/WPGPlus
  59. 59. Anticipate And make social sharing stupidly easy Where are the buttons, Rand?!? Do like Roger the MozBot
  60. 60. Anticipate Authorrank is not here… yet But its philosophy is what matters
  61. 61. Anticipate Become the thought leader in your niche

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