The Importance of
Knowledge Graph and Authorrank
for International SEO
Gianluca Fiorelli
SEO & Web Marketing Strategist
and SEOmoz Global Associate
www.iloveseo.net
@gfiorelli1

Let me tell you a story
Quique and Luca. Luca isthebarbarianwiththepuppets.

Dad!! Why? What? How? When?
Imagefrom:
http://www.bbc.co.uk/science/space/universe/questions_and_ideas/big_bang/

Dad!! Why? What? How? When?
Imagefrom:
http://www.universetoday.com/21563/milky-way/

Dad!! Why? What? How? When?
Imagefrom: Star Wars Episode IV: A New Hope.

Dad!! Why? What? How? When?
Well... TheForceispowerful in my kids.

The Web
Thefirst Web Page ever:
http://info.cern.ch/hypertext/WWW/TheProject.html

The Web
The Web:
http://www.opte.org/maps/

Organizing Knowledge
Linked Open Data onSeptember 2011:
http://commons.wikimedia.org

Organizing Knowledge
Watch this video: http://itseo.org/13kXAxY

And then… in 2010
Google acquired Metaweb: http://itseo.org/18yYyZE

And then… on 05/16/2012
Google announced Knowledge Graph: http://itseo.org/10LcOqs

And then… on 12/04/2012
Knowledge Graph extended: http://itseo.org/15H4NvU

Knowledge Graph – Personalization Off
Google.it and Google.fr

ProvidingKnowledgePanelsWith Search Results
Knowledge Graph – What Google May Show
More aboutthispatent in this post by Bill Slawski: http://itseo.org/17nctDh
Providing Knowledge Panels with Search Results (05-02-2013)

Knowledge Graph – Personalization On
Google Maps
Google Images
Wikipedia & other Open Data
Sources (note: Simón Pedro…)
Google Knowledge Base
Other Nodes Disambiguation
Google.es

Knowledge Graph – Let’s focus on this…
Open Data

Knowledge Graph – Let’s focus on this…
Some examples of Open and Linked Data in Spain and Italy

Knowledge Graph – Let’s digg more

Knowledge Graph – What about Brands?

Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj

Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj

Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj

Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj

Knowledge Graph – What about Brands?

Knowledge Graph – What about Brands?

Knowledge Graph – What about Brands?

Knowledge Graph – What about Brands?

Knowledge Graph – The G+ Local Connection

Knowledge Graph – Personal Branding
Ok, these are congruent
But these ones? All UK TV
related. WTF?!

Knowledge Graph – Personal Branding
SPYW in
Google.com
When will it be
available in all the
Googles?

Knowledge Graph – ORM

Knowledge Graph – ORM
The Open Graph Protocol: http://ogp.me/

Knowledge Graph & Other Google Products

Knowledge Graph & Other Google Products

Knowledge Graph & Other Google Products
Knowledge Graph is
implemented in
Google Now for
better & faster
information
searches

Authorrank
All of a sudden on June 07, 2011
Google announcesthe Authorship Program: http://itseo.org/authorshipofficial

Authorrank
And then Google renewed an old patent
Google Agent Rank Patent (lastversionfiled): http://itseo.org/agentrankpatent

Authorrank
And what about these acquisitions?

Authorrank
And what really is this?
Google announcesthe Authorship Program: http://itseo.org/authorshipofficial

Authorrank
And what really is this?
Google announcesthe Authorship Program: http://itseo.org/authorshipofficial

Authorrank
Then SEOs started

Authorrank
A definition
AuthorRank means that your reputation
as a content creator will influence the
ranking of the search results. Not only that
but AuthorRank can be used to make the
link graph more accurate.
AuthorRank combines the web of people with the
web of links to create a more savvy view of trust and
authority that will be used to rank search results.
Whatis Author Rank: http://www.blindfiveyearold.com/author-rank

Authorrank

Authorrank

Authorrank
AuthorRank
is not
a ranking factor
(yet)
Author Rank, Authorship, Search Rankings &That Eric Schmidt BookQuote:
http://itseo.org/authorrankdanny

Authorship

Author Search

Content Analysis

Google verified author

Anticipate
Percent of use of rel=“author” is still
under two digits…

Anticipate
Go for authoritative (or popular) authors.
Create their G+ profiles if needed

Anticipate
Ah, G+ Profiles passes PageRank
Use theTom Anthony Author Crawler: http://itseo.org/AuthCrawler

Anticipate
Discover what Authors are linking to your
site
Use theTom Anthony Author Crawler: http://itseo.org/AuthCrawler

Anticipate
Give Google Plus a chance

Anticipate
Digg in the Google Plus Communities
Use toolslikeCirclecount.com: http://www.circlecount.com/

Anticipate
Offer the Google+ Sign In in your sites
How to? Gohere: https://developers.google.com/+/

Anticipate
Use Google Plus Comments
By default on Blogger. In WP you can use: http://itseo.org/WPGPlus

Anticipate
And make social sharing stupidly easy
Where are the buttons, Rand?!?
Do like Roger the MozBot

Anticipate
Authorrank is not here… yet
But its philosophy is what matters

Anticipate
Become the thought leader in your niche