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Inside Google Knowledge Graph



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Inside Google Knowledge Graph

  1. Matthew Brown Head of Special Projects SEOmoz (in Portland!) Twitter: @MatthewJBrown Slideshare: MatthewBrownPDX
  2. Link to menu page on restaurant website Link to built out G+ profile page Local Knowledge Graph
  3. Media Searches
  4. Carousel (appears in a lot of local/tablet searches)
  5. Data sources are (mostly) closed! Wikipedia, Freebase, CIA
  6. KG carousel keeps you on Google longer, and changes queries
  7. Images aren’t as closed as other types of KG results
  8. And they can lead to more interesting results. Will Google notice?
  9. Follow the query chains in KG results
  10. YouTube, Vimeo, Ly rics sites, band fan sites Example of a song query from KG
  11. Example of an event query from KG
  12. Check out the query. What sites are in the results?
  13. Use structured data tool to check semantic markup
  14. Open Graph *all the things* - OGP Resources
  15. Make sure upstream data sources are correct (Wikipedia, Freebase, other Linked Data sources)
  16. Ranking #1 for “SEO Consulting” is not too shabby Pay close attention to localized organic results
  17. Google releasing the corpus allows data analysis of how entities are mentioned across a large number of sites. Google Research Wikilinks Corpus: More Info!