Matthew Brown Head of Special
Projects SEOmoz (in Portland!) Twitter: @MatthewJBrown Slideshare: MatthewBrownPDX http://www.portlandground.com/archives/2003/05/steel_bridge_an.php

Link to menu page on
restaurant website Link to built out G+ profile page Local Knowledge Graph

Media Searches

Carousel (appears in a lot
of local/tablet searches)

Data sources are (mostly) closed!
Wikipedia, Freebase, CIA

KG carousel keeps you on
Google longer, and changes queries

Images aren’t as closed as
other types of KG results

And they can lead to
more interesting results. Will Google notice?

Follow the query chains in
KG results

YouTube, Vimeo, Ly rics sites,
band fan sites Example of a song query from KG

Example of an event query
from KG

Check out the query. What
sites are in the results?

Use structured data tool to
check semantic markup

Open Graph *all the things*
- OGP Resources

Make sure upstream data sources
are correct (Wikipedia, Freebase, other Linked Data sources)

Ranking #1 for “SEO Consulting”
is not too shabby Pay close attention to localized organic results

Google releasing the corpus allows
data analysis of how entities are mentioned across a large number of sites. Google Research Wikilinks Corpus: More Info!