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 Name: Gausvami Surbhi A.
 Sem: 2
 Paper: Cultural studies
 Paper No: 8
 Submitted to: Dr. Dilip Barad,
Department of English
MKBU university
 Enrollment No: 2069108420170008
 Email id: gausvamisurbhi17@gmail.com
 Roll No: 24
 Batch year: 2016-18
 “Culture refers to the cumulative
deposit of knowledge,
experience, beliefs, values,
attitudes, meanings, hierarchies,
religion, notion of time,
concepts of universe, acquired
by group of people.”
 “Culture is communication and
communication is the culture”
 “Culture is generally considered
to be the tradition of people that
are transmitted from generation
to generation”
 Culture is the mode of generating meanings
and ideas
 This ‘mode’ is negotiation over which
meanings are valid.
 Meanings are governed by power
relationship.
 Elite culture controls the meanings.
 Non-elite views on the life and art are
rejected as ‘testless’ or ‘useless’.
 Culture is not natural thing but it is produced
 The production and consumption of culture is
linked to:
 (1) Matters of class
 (2) Matters of economy
 (3) Matters of representation
 (1) Made
 (2) Marketed
 (3) Consumed
 Popular culture is the way of
life in which and by which the
dominant society lives.
 Ray Brown: “ Popular culture
is the everyday culture of a
group, large or small of
people”
 Popular culture is the voice of
the people, their practice,
likes and dislikes, the
lifeblood, of their daily
existence”
 Popular culture is the culture
of masses.

 Elite culture is related to
power.
 “ power is the ability to
make others do what you
would them to do”
 Way of life is culture who is
in power.
 “ who decide that
Shakespeare must be read
but not Chetan Bhagat”
 “Father of nation”
 ‘National song, national
flag, power politics’
 Physical Force
 Wealth
 State action
 Social norms
 Ides
 Numbers
The Production and consumption of culture
The Production and consumption of culture

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The Production and consumption of culture

  • 1.  Name: Gausvami Surbhi A.  Sem: 2  Paper: Cultural studies  Paper No: 8  Submitted to: Dr. Dilip Barad, Department of English MKBU university  Enrollment No: 2069108420170008  Email id: gausvamisurbhi17@gmail.com  Roll No: 24  Batch year: 2016-18
  • 2.
  • 3.  “Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notion of time, concepts of universe, acquired by group of people.”  “Culture is communication and communication is the culture”  “Culture is generally considered to be the tradition of people that are transmitted from generation to generation”
  • 4.
  • 5.
  • 6.  Culture is the mode of generating meanings and ideas  This ‘mode’ is negotiation over which meanings are valid.  Meanings are governed by power relationship.  Elite culture controls the meanings.  Non-elite views on the life and art are rejected as ‘testless’ or ‘useless’.
  • 7.  Culture is not natural thing but it is produced  The production and consumption of culture is linked to:  (1) Matters of class  (2) Matters of economy  (3) Matters of representation
  • 8.  (1) Made  (2) Marketed  (3) Consumed
  • 9.  Popular culture is the way of life in which and by which the dominant society lives.  Ray Brown: “ Popular culture is the everyday culture of a group, large or small of people”  Popular culture is the voice of the people, their practice, likes and dislikes, the lifeblood, of their daily existence”  Popular culture is the culture of masses. 
  • 10.  Elite culture is related to power.  “ power is the ability to make others do what you would them to do”  Way of life is culture who is in power.  “ who decide that Shakespeare must be read but not Chetan Bhagat”  “Father of nation”  ‘National song, national flag, power politics’
  • 11.  Physical Force  Wealth  State action  Social norms  Ides  Numbers

Editor's Notes

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