This document discusses the production and consumption of culture and power culture. It defines culture and cultural studies. Culture includes values, conventions, social practices, language, beliefs, customs, works of art, and rituals of a community. Cultural studies examines how culture is produced and consumed, and how it relates to class, economy, and representation. The production and consumption of culture depends on one's ability to participate and how cultural artifacts are marketed. Power culture refers to how cultural processes shape social relationships and identities. The document concludes that the production and consumption of culture is interlinked with power culture.
Cultural studies is a field of theoretically, politically, and empirically engaged cultural analysis that concentrates upon the political dynamics of contemporary culture, its historical foundations, defining traits, conflicts, and contingencies.
Cultural studies views cultures not as fixed, bounded, stable, and discrete entities, but rather as constantly interacting and changing sets of practices and processes.
The field of cultural studies encompasses a range of theoretical and methodological perspectives and practices. Although distinct from the discipline of cultural anthropology and the interdisciplinary field of ethnic studies, cultural studies draws upon and has contributed to each of these fields
Cultural studies is a field of theoretically, politically, and empirically engaged cultural analysis that concentrates upon the political dynamics of contemporary culture, its historical foundations, defining traits, conflicts, and contingencies.
Cultural studies views cultures not as fixed, bounded, stable, and discrete entities, but rather as constantly interacting and changing sets of practices and processes.
The field of cultural studies encompasses a range of theoretical and methodological perspectives and practices. Although distinct from the discipline of cultural anthropology and the interdisciplinary field of ethnic studies, cultural studies draws upon and has contributed to each of these fields
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The production and consumption of culture and relation of power and culture
1. The Production and Consumption of
Culture and Power Culture
By Divya Parmar
2. Presentations by : Divya Parmar
Email : divyaparmar07012@gmail.com
Sem : 3
Roll no : 5
Paper no : 205 Cultural studies
Pg year : 2021-2023
Pg enrollment number: 4069206420210024
3. Points to ponder :
What is cultural ?
What is cultural studies?
Production and Consumption of Culture
Power Culture
Conclusion
Citation
4. What is Culture?
"the set of values, conventions, or social practices
associated with a particular field, activity, or societal
characteristic" (Merriam Webster)
culture, behaviour peculiar to Homo sapiens, together with
material objects used as an integral part of this behaviour.
Thus, culture includes language, ideas, beliefs, customs,
codes, institutions, tools, techniques, works of art, rituals,
and ceremonies, among other elements. (britannica)
5. What is Cultural Studies?
Cultural studies is a field of theoretical, political, and empirical engaged
culture analysis which was initially developed by British academicians in the
late 1950s, 60s and 70s.
It has been taken up and transformed by many scholars in different
disciplines around the world. Cultural studies are acknowledged today as
interdisciplinary subjects and sometimes as anti-disciplinary.
A cultural study is an innovative multidisciplinary field of research and
teaching investigation of ‘culture’.
It creates and transforms the individual experiences, everyday life, social
relations and power. In research and teaching the culture is understood as
the human expressive, symbolic activities and distinctive ways of life.
6. It combines the studies of social sciences and humanities
in order to draw methods and theories from literary studies,
sociology, communications studies, history, cultural,
anthropology and economics. It addresses new questions
and problems of today’s world.
It is devoted to understanding of the processes in societies
and diverse groups with history, community life, and the
challenges of the future.
7. Production and Consumption of the Culture
Cultural studies believes that the 'Culture' of a Community includes
various aspects: economic, spatial, ideological, erootic and political.
Cultural studies therefore aims to include all these in its ambit. It seek
to understand how particular objects acquire meaning and value in a
society or community.
Culture is not a natural thing - it is produced. Cultural studies is
interested in the production and consumption of culture.
The production and consumption of culture is linked to :
Matters of class (who decides on what is produced?)
Matters of economy (who can afford it ?)
Matters of representation (How is the artefact marketed/presented?)
8. The production and Consumption of artefacts depends on the
ability to do so and the ways in which these artefacts have
been marketed and sold. In short culture is a product that is :
Made
Marketed
Consumed
(An introduction to cultural studies by Pramod Nayar)
9. The Internet’s Influence on the Production and Consumption of
Culture: Creative Destruction and New Opportunities
First, technologies don’t change us. They provide affordances that
allow us to be ourselves, to do the things we like or need to do,
more easily.
The availability of these affordances may change behavior by
reducing the cost (in time or money) of certain activities (e.g.,
watching excerpts from movies or comedy shows) relative to other
activities (watching network television).
The Internet is a moving target, a product not only of technological
ingenuity but of economic strategy and political struggle.
10. What we think of as the Internet in the advanced
industrial democracies reflects a particular regulatory
regime through which states allocate rights to
intellectual property and, through regulation, influence
the cost and potential profitability of investments in
different kinds of networking technologies.
The Internet is a technology that unleashes powerful
opportunities. But the realization of these opportunities
is dependent on Human beings and their culture.(Paul
De Maggio)
11. Power Culture:
In a narrowly defined version of cultural studies, the typical
questions have been about the production or organization of
meaning as a site of power.
Cultural processes are important and interesting because they
are a medium through which powerful social relationships are
played out and in which possibilities for social betterment are
opened up or closed down.
A typical way of posing ‘power questions’ has been in terms of
identity, especially where identity is seen as a problematic issue,
and where individual and collective identities are understood as
being always created under social pressures.
12. The cultural question can be asked differently. Implicit in the
culture-as-power issue and the questions that arise from it
is the idea that everyone participates, however unequally, in
the cultural process of making meanings and fixing and
shifting identities.
Yet the best known definition of the cultural, and perhaps
still the dominant one in everyday use, tends to narrow the
cultural field down to specialized, often elite, ‘high cultural’
practices and products which are distinguished from
‘common culture’ and which are ‘owned’ by experts or
privileged groups.
(Richard Johnson and Parvati Raghuram)
13. Conclusion:
Culture can be defined as ‘the cumulative deposit of
knowledge, experience, beliefs, values, attitudes,
meanings, hierarchies, religion, notions of time, roles,
spatial relations, concepts of the universe, and material
objects and possessions acquired by a group of people in
the course of generations through individual and group
striving. The production and Consumption of Culture is
interlinked with the Power culture.
14. Citation
Barla, Amrit. “Cultural Studies.” Academia.edu, 14 Mar. 2015,
https://www.academia.edu/11420867/CULTURAL_STUDIES.
Centre for the Study of Culture and Society,
http://cscs.res.in/courses_folder/undergraduate-courses/papers.2008-
02-05.9798782311/paper-1.-introduction-to-cultural-studies.
“Culture Definition & Meaning.” Merriam-Webster, Merriam-
Webster, https://www.merriam-webster.com/dictionary/culture.
15. “Culture.” Encyclopædia Britannica, Encyclopædia Britannica, Inc.,
https://www.britannica.com/topic/culture.
Johnson, Richard, and Parvati Raghuram. “(PDF) The Practice of Cultural Studies -
Researchgate.” Researchgate , Jan. 2004,
https://www.researchgate.net/publication/42791027_The_Practice_of_Cultural_Stu
dies.
(Nayar #)
Work Cited
Nayar, Pramod. An Introduction to Cultural studies. second ed., New Delhi, Viva
books private limited.
Paul DiMaggio
Princeton University, et al. “The Internet's Influence on the Production and
Consumption of Culture: Creative Destruction and New Opportunities.” OpenMind,
https://www.bbvaopenmind.com/en/articles/the-internets-influence-on-the-
production-and-consumption-of-culture-creative-destruction-and-new-
