The Power of Creative in Content Marketing
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Amazing, breakthrough creative is the fuel for your content marketing and campaigns; without creative, nothing runs. Learn more about the power of creative and how you can ensure your creative process evolves to maintain the quality and the volume needed for today's content marketing programs. Visit https://www.hightail.com/ for more information
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The document promotes CopyAI, an AI tool that generates original written content for businesses. It claims CopyAI can quickly create content like product descriptions, social media posts, and website copy. Users provide basic details about their business and CopyAI returns AI-generated content in seconds, saving time spent writing content manually. The document highlights CopyAI's powerful tools, backing by entrepreneurs, and ability to harness powerful AI to write content at scale.
Creative Energy Agency Strategy
Creative Energy Agency: Graphic Design, Video, Marketing & Business Strategy for a New Era of Entrepreneurs
WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]
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Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
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For more information on WordStream, visit www.wordstream.com.How to Use Content Marketing to Better Reach Your Ideal Audience
This document provides an overview of content marketing strategies and tactics. It discusses how content marketing works by solving people's problems rather than selling to them. It emphasizes the importance of creating useful, educational, and entertaining content that is worth consuming. The document also discusses tactics like crowdsourcing ideas from audiences, repurposing content across different formats, testing content layouts, and sharing content strategically on the right platforms.
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With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your brand!) and maybe you're not. Either way, now is better than never to start looking into social networks and devising your strategy.
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Without content, inbound doesn't exist.
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http://academy.hubspot.com/inbound-marketing-certification/convert/offers
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Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
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all trying to communicate a message and compete
for the readers’ attention.
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All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
How to Be a Hero to Your Sales Team
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Growth Hacking presentation @ Digital Yuppies by Growth Hound
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Dietro ad una crescita esponenziale c’è una figura sempre più ricercata: il “Growth Hacker”. Scopriamo chi è e cosa fa questo personaggio.
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Digital marketing proposal
1. The document discusses various marketing and business development services offered by SabaIdea including creative design, campaign development, social media marketing, content marketing, search engine optimization, and brand development.
2. It emphasizes the importance of these services in delivering value to customers, engaging audiences, and helping businesses succeed through the right marketing strategies and data-driven decisions.
3. Several services are described in more detail including explaining how they can provide strategic solutions, creative assets, analytical insights, and customized plans to meet business goals and outperform competitors.
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Creative is complicated
The process of creating a marketing campaign is very complex. With too many people, too many files, too many rounds and too many tools, creative projects are frequently late and over-budget. And no wonder, when 75% of creatives say they don't have an effective creative process. Here's how Hightail helps marketing and creative teams create better in seven simple steps.
Time to refresh your creative process
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MarTech has increased the demand for relevant, original content and marketing and creative teams are feeling the crush. Evolving team dynamics have made creative collaboration harder and the problem is only getting worse.
Creative collaboration needs a refresh. It currently means too much lost time, engagement and money.
Time to take action with Hightail - how the best marketing and creative teams collaborate and refresh their creative process.
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Building a strong relationship with clients is critical for both of your businesses. But if creative feedback is repeatedly vague, referencing the wrong file, or always late, everyone gets frustrated. If it's time to re-evaluate your creative collaboration process, Hightail can help with features like:
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To see an overview of Hightail's features and how they can help marketers and agencies, visit: http://bit.ly/2m8H4CI
Hightail for Creative Collaboration
How would you explain the creative process? Non-linear, complicated, frustrating are a few words that come to mind.
At Hightail, we want to free the world’s creativity.
We help teams do this by making the creative process easier.
“Hightail solved our creative collaboration problem by letting us stream video and comment inline, so all feedback is contextual.” Martin Pelham / Manager of Media Services, LAIKA
With one place to share files, leave precise feedback on hi-resolution previews, time-stamped comments on video and audio streams, route approvals, control versions, have project level discussions and keep track of progress - all in real-time - your creative can continue to move forward without the hiccups.
Is a creative bottleneck costing your business?
- 73% of B2C marketers plan to boost the amount of content they create next year
- This is because of the explosion of new marketing channels
- Which has increase the demand of visual content
- Marketers have lots of tools for analyzing and automating campaigns
- But what about the fuel that powers these tools?
- But 75% admit that they don't have an effective creative collaboration process
- More content + lack of process = content bottleneck
- A content bottleneck wastes money
- Opportunities are missed
- Innovation is stifled
- Creative process technology is the next evolution in marketing
- A purpose-built creative tool like Hightail lets you collaborate on visual content more effectively
- It's time to shatter the content bottleneck
- Find out more at www.hightail.com
4 ways to feed the content creation beast
The document discusses how content marketing requires constant creation of various types of content like blog posts, images, videos and more. It notes that while quantity is important, quality must trump quantity to avoid burning out creatively. It then provides suggestions for more innovative workflows like adopting collaboration tools, opening communication channels between clients and creators, and using a single digital workspace. The document ends by recommending ways to repurpose content like turning a blog post into a slideshow, infographic, ebook, social posts or webinar to make ideas go further and feed the constant demand of content marketing.
The creative process explained (infographic)
Taking a creative idea from concept to completion is never a straightforward journey. This infographic shows just how messy creative collaboration can be and how Hightail simplifies the process. For more information on how Hightail can enhance creative collaboration at your marketing organization, visit www.hightail.com.
The Hidden Costs of a Broken Creative Process (infographic)
Hightail’s COO Mike Trigg recently presented an Adweek webinar on how much a broken creative process can cost a business in terms of wasting expensive resources and missed revenue opportunities.
The topic sparked a lot of conversation and questions so we decided to capture the key points in this new infographic.
CMI 2017 content marketing report
Highlights from the Content Marketing Institute's report into the latest benchmarks, budgets and trends in B2C content marketing, focusing on the importance of visual content.
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The relationship between a brand and its agencies is a lot like a marriage. Love at first creative sight is a great start, but how do you keep it going after the honeymoon phase? Even the strongest relationships need work and can benefit from a little guidance on how to communicate, collaborate and work together. In this presentation, Hightail COO Mike Trigg, shares some of the common missteps that can take a promising brand-agency relationship off-track and the 5 ways successful clients and agencies work together. For more details, check out the full webinar recording here: http://bit.ly/2eCp29s
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In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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The Power of Creative in Content Marketing
- 1. #createbetter The Power of Creative in Content Marketing Sponsored by Hightail #createbetter
- 2. #createbetter Deborah Holstein VP Marketing, Hightail
- 3. #createbetter Creative with strategy is content marketing. Creative without strategy is art. Source: Positioning: The Battle for Your Minds
- 5. #createbetter Your brain processes images 60,000 times faster than text source:Role of visuals in persuasion
- 6. #createbetter You remember 65% more when info is paired with an image Source: Brain Rules
- 7. #createbetter 40x 2.3x 86% Source: HubSpot more likely to be shared engagement on Facebook increase in landing page conversion with video
- 8. Your creative must break through
- 9. #createbetter A highly creative campaign delivers a 2x sales impact Elaboration Artistic value Originality Flexibility Synthesis HBR Creativity in Advertising 6/2013 Harvard Business Review says,“creative that is ‘meh’ hurts sales”
- 10. #createbetter An abundance of tools to deliver and analyze Analytics Landscape Programmatic Landscape DAM Landscape Marketing Technology Landscape Content Marketing Landscape
- 11. Without compelling visual creative... ...your content marketing program stalls
- 12. #createbetter ...has creative been left behind?
- 13. #createbetter Creative collaboration is the next evolutionary step
- 14. The first step is admitting you have a problem...
- 15. Your review and approval cycles are more goat rodeo than gantt chart
- 16. #createbetter The creative process is not linear
- 18. Delayed Feedback
- 19. Missed Feedback
- 21. CONFIDENTIA L CONFIDENTIAL 4 ways to evolve your creative collaboration (and smash the bottleneck for good!)
- 23. #createbetter All visual file types Precise Conversational
- 28. 28 Works for the whole team
- 29. #createbetter Internal, clients, agencies and freelancers Intuitive Conversational Accessible
- 30. Hightail is purpose-built for creative collaboration Intuitive to use Visual creative Convenient approvals Rapid feedback Contextual communications Works for the whole team
- 31. #createbetter Hightail IS creative collaboration