Everyone knows the process of getting reviews, feedback and approvals on creative work can be a nightmare. But have you ever stopped to consider how much time and money is wasted by a broken creative process? Not only does inefficient creative collaboration cost you in terms of billable hours, project overages and production delays, but such bottlenecks can have enormous business impact—including delayed campaigns and missed revenue opportunities. And that’s definitely a career-limiting move.
In this presentation, Mike Trigg, COO of Hightail, looks at the hidden costs of a poor creative process and ways to get teams aligned to make your creative as efficient as your well-negotiated media plan. To check out the full webinar recording, visit http://bit.ly/2f7Cl09
5. #createbetter
One-third of
creative
projects are
late or over
budget
Have you missed a project deadline (or
run over budget) in the last 12 months?
Yes
33%
No
67%
Source: Hightail survey
6. #createbetter
60%
do not fully meet
their objectives
44%
of projects delivered
late, over budget, or
incomplete
24%
failed altogether
and canceled or
abandoned
Sources: IBM and Standish Group
8. #createbetter
Poor project
management is
top reason
projects are late
or over budget
Unclear client
feedback
Inefficient review
process
39%
66%
64%
Poor project
management
Unclear approval
process
32%
26%
34%
2%
25%
Why do you miss deadlines or run over budget?
Source: Hightail survey
9. #createbetter
What are you
gonna do???
You can’t rush
creativity!
Who knows what the
client will like?
Creative projects
are messy!
10. #createbetter
Of marketers have a process in place to
aggregate, organize, and manage visual assets
being used across their marketing teams
27%
Source: CMO Council
11. #createbetter
Most feedback is still provided in email…
Face-to-face
meetings
Photo / Video
conference
Email
39%
66%
64%
Source: Hightail survey
12. #createbetter
Most feedback is still provided in email…
Face-to-face
meetings
Photo / Video
conference
Email
39%
66%
64%
But only 30% think email is effective
Effective
27%
OK
32%
Perfect
3%
Completely ineffective
5%
Could be
better
34%
Source: Hightail survey
16. #createbetter
Lost Clients
76% of agencies believe they
are good at demonstrating ROI
Only 40% of clients agree
Source: FASTCO.CREATE, RPA, USA TODAY
17. #createbetter
30% annual employee
turnover rate
Source: MediaPost
Lost Morale
“Too many rush projects, poorly planned
projects, and lack of project direction.”
21. #createbetter
Source: 4As Survey
Account Exec
$98/hr
Creative Director
$283/hr
Chief Creative Officer
$861/hr
Art Director
$178/hr
Digital Designer
$137/hr
Blended Creative Rate
$200/hr
22. #createbetter
Consistent ROI
Saves 10 hours per week
Saves four hours per shoot
Saves 5-10 hours per project
Speeds up review process by 35%
Reduces review turnaround
times from four days to one
Gets feedback on-time
20-40% more efficient
10-20 hrs/week savings
$100K-200K saved/yr