Without content, inbound doesn't exist. Great content is created with your ideal buyers in mind. Content that converts focuses on providing those ideal customers solutions to their problems and is tailored to precisely where they are in the buyer's journey. This class will explore not only what makes great content, but how you can develop a content creation machine at your own organization. This class fits into the "Convert" stage of Inbound Methodology - we create the right kinds of content that converts website visitors into leads. http://academy.hubspot.com/inbound-marketing-certification/convert/offers