This document discusses different generations and their characteristics in the digital age. It identifies five generations: Traditionalists, Baby Boomers, Generation X, Generation Y/Millennials, and Generation Z. Generation Y is described as being tech savvy, continually connected through devices, influenced by peers, having a short attention span where they skim information quickly, and being achievement and team oriented. The document then discusses concepts of digital intelligence, including having an online identity and reputation, using devices and media with balance, managing online risks and security, communicating and collaborating digitally, and understanding digital rights and literacy.

1. in digital age
+DENPONG SOODPHAKDEE, Ph.D.
VP.ACAD.COMM @KKU
New Media

7. Demography: Era and People
• Traditionalists: born prior to 1946
• Brand and retail store loyal, gone through the depression and war
• Baby Boomers: born 1946-64
• Reminded to eat the plate clean. Into home and kitchens upgrade; enjoys gourmet
food
• Generation X: born 1965-81
• Likes to be educated and informed; no major enduring hard economical times
• Gen Y, Net-Geners/Millenials: born 1982-2000 (14 -32)
• Live, breath, shop, link up on the web. Well informed.
• Our students on campus
• Gen Z: born after 2001 (below 13)
• Group activities
• Multi-cultural, experiential, media-savvy

8. Gen Y
•Tech savvy
• Continually connected with IM,
SMS
• Socially connected with devices
•Cosmopolitan
• Influenced by peers
•Short attention span
• Skim text and information
quickly
•Achievement
oriented
• Seek recognition, fame and
feedback
• Wants meaningful work and a
solid learning curve
•Team-Oriented
• Value teamwork and seek the
input and affirmation of others
• Loyal, committed and wants to
be included and involved

9. Today

38. Let Play Game
Check if you remember….

40. News organizations will remain an important and
integral part of society in a number of ways, but
those that do survive will have adjusted their goals,
methods and organizational structure to meet the
changing demands of the new global public.
…….. there will be no end to the number of new
voices, potential sources, citizen journalists and
amateur photographers looking to contribute…..
------------- Eric Schmidt, Jared Cohen
Book: The new digital age

41. on-demand access to content
• anytime
• anywhere
• any digital device
• interactive user feedback
• creative participation
• community formation
the "democratization" of
• the creation
• publishing
• distribution
• consumption
Rule of Thump for New Media

42. • combining Internet accessible
digital text, images and video with
web-links
• creative participation of
contributors
• interactive feedback of users
• formation of a participant
community
editors and donors for the benefit
of non-community readers
Wikipedia/Facebook

43. • combining Internet accessible
digital text, images and video with
web-links
• creative participation of
contributors
• interactive feedback of users
• formation of a participant
community
editors and donors for the benefit
of non-community readers
Pantip/KhonKaenLink

44. Universal
Delivery

45. Universal
Delivery

46. Universal
Delivery

47. Digital Intelligence
Digital Intelligence (DQ) is the
sum of social, emotional, and
cognitive abilities essential to
digital life. It is having the
necessary knowledge, skills and
ability to adapt one’s emotions
and adjust one’s behavior to
deal with the challenges and
demands of the digital era.

48. Digital Intelligence
Digital identity:
The ability to create and manage
one’s online identity and reputation.
This includes an awareness of one's
online persona and management of
the short-term and long-term impact
of one's online presence.
• Digital citizen
• Digital co-creator
• Digital entrepreneur

49. Digital Intelligence
Digital use:
The ability to use digital devices and
media, including the mastery of
control in order to achieve a healthy
balance between life online and
offline.
• Screen time
• Digital health
• Community participation

50. Digital Intelligence
Digital safety:
The ability to manage risks online (e.g.
cyberbullying, grooming,
radicalization) as well as problematic
content (e.g. violence and obscenity),
and to avoid and limit these risks.
• Behavioral risks
• Content risks
• Contact risks

51. Digital Intelligence
Digital security:
The ability to detect cyber threats
(e.g. hacking, scams, malware), to
understand best practices and to use
suitable security tools for data
protection.
• Password protection
• Internet security
• Mobile security

52. Digital Intelligence
Digital emotional intelligence:
The ability to be empathetic and build
good relationships with others online.
• Social & emotional awareness
• Emotional awareness/regulation
• Empathy

53. Digital Intelligence
Digital communication:
The ability to communicate and
collaborate with others using digital
technologies and media.
• Online collaboration
• Online communication
• Digital footprints

54. Digital Intelligence
Digital literacy:
The ability to find, evaluate, utilize,
share and create content as well as
competency in computational
thinking.
• Computational thinking
• Content creation
• Critical thinking

55. Digital Intelligence
Digital rights:
The ability to understand and uphold
personal and legal rights, including the
rights to privacy, intellectual property,
freedom of speech and protection
from hate speech.
• Freedom of speech
• Intellectual property rights
• Privacy

56. Digital Intelligence
DQ

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denpong@kku.ac.th
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