Digital technology has changed every aspect of news production, including gathering, reporting, and distributing news. For gathering, journalists now leverage crowd-sourcing to access more sources and information. Reporting involves multi-media content and more involvement from consumers. Distribution is no longer at fixed times or places, allowing for on-demand access across multiple platforms. Writing for social media focuses on connecting with audiences by using their preferred platforms and writing in a way that is optimized for sharing. Search engine optimization involves using keywords, specific terms, and formatting content appropriately across different social media channels.
This presentation shares how to use traditional writing concepts and "rules" to write effectively for social media. In addition to reviewing writing and social media fundamentals, this presentation also shares examples from DKNY and Southwest Air.
For more information, please contact jenniferizzo@costadevault.com or visit www.costadevault.com.
Impact of Internet on Journalism and Digital Media EthicsRashid Hussain
Impact of journalism on the internet.
Usage of the Internet for journalistic tasks
Web revolutionized journalism
Traditional media started the online presence
Digital media Ethics and challenges for CJ
This presentation shares how to use traditional writing concepts and "rules" to write effectively for social media. In addition to reviewing writing and social media fundamentals, this presentation also shares examples from DKNY and Southwest Air.
For more information, please contact jenniferizzo@costadevault.com or visit www.costadevault.com.
Impact of Internet on Journalism and Digital Media EthicsRashid Hussain
Impact of journalism on the internet.
Usage of the Internet for journalistic tasks
Web revolutionized journalism
Traditional media started the online presence
Digital media Ethics and challenges for CJ
Mojo – or Mobile Journalism is an emerging trend in news gathering and storytelling.
A person, armed with nothing more than a smartphone can record, edit and then broadcast news in a multitude of formats.
Workshop on mobile journalism I led at 2014 CCNMA: Latino Journalists of California Journalism Opportunities Conference on Oct. 23, 2014 at University of Southern California in Los Angeles.
The news agencies, also known as wire services, are among the most powerful and trusted names in news business. Some of them like Reuters have been in existence since the nineteenth century.
However, few are aware of their reach or existence. They do not own physical properties such as newspapers or television channels. But they generate news for all forms of media. Their subscribers include newspapers, magazines, radio stations, television networks and now news sites.
Print Journalism- EDITING.
EDITING DEFINED
MEANING OF EDITING
EDITING INCLUDES
* Deciding the length of item,
* The nature of item,
* Display of item,
* Time taken in editing.
* Process of editing.
* Arranging for tools of editing.* Deciding what will and what will not be published.
* Making the selected stories palatable and presentable.
Shaping it to project the publication's policies and philosophies.
EDITING : SOUL OF JOURNALISM
Mojo – or Mobile Journalism is an emerging trend in news gathering and storytelling.
A person, armed with nothing more than a smartphone can record, edit and then broadcast news in a multitude of formats.
Workshop on mobile journalism I led at 2014 CCNMA: Latino Journalists of California Journalism Opportunities Conference on Oct. 23, 2014 at University of Southern California in Los Angeles.
The news agencies, also known as wire services, are among the most powerful and trusted names in news business. Some of them like Reuters have been in existence since the nineteenth century.
However, few are aware of their reach or existence. They do not own physical properties such as newspapers or television channels. But they generate news for all forms of media. Their subscribers include newspapers, magazines, radio stations, television networks and now news sites.
Print Journalism- EDITING.
EDITING DEFINED
MEANING OF EDITING
EDITING INCLUDES
* Deciding the length of item,
* The nature of item,
* Display of item,
* Time taken in editing.
* Process of editing.
* Arranging for tools of editing.* Deciding what will and what will not be published.
* Making the selected stories palatable and presentable.
Shaping it to project the publication's policies and philosophies.
EDITING : SOUL OF JOURNALISM
Writing Effective Headlines for Digital and Social MediaBill Zimmerman
Be aware of common pitfalls, learn headline tweaks that hook readers and see examples from top news outlets. This is a useful primer for social media managers, newspaper editors and public relations pros.
Membaca adalah kegiatan berbahaya dan sia-sia. Berbahaya karena dengan membaca kamu jadi berani. Sia-sia bila apa yang kau baca tak membuatmu jadi berani. Berani menulis saja tidak cukup, harus berani juga berarti.
These are slides from a presentation to the PRSA National Capital Chapter on March 16, 2010 as part of a public relations writing seminar led by Don Bates of George Washington University.
When it's online, it's all (and always) visual -- including writing. Protips for writing effectively for online digital platforms. Includes case example of editing for online readability. Session presented at ALDE Ignite 2016.
Dream. Build. Connect. How to use new and traditional media to build a strategic communications plan and campaign A front-page newspaper article about a cause you support is great. An engaged Facebook community can do wonders. But bridge those two communications together, sprinkle in the powerful story of your organization, and you have the potential to enact real change.
This daylong seminar is designed for organizational leaders and leads participants through lessons on how to develop your message, where to tell your story and how to pull it all together into a strategic communications plan and campaign. We’ll discuss how to build an annual communications strategy, how and when to layer in social media, mass media and strategic partnerships.
LEARNING OBJECTIVES: 1. Define strategic communications campaign. 2. Developing core brand messages. 3. Developing a strategic messaging calendar. 4. Developing campaigns to promote an organization throughout the year, to include various public relations and communications methods.
Seeding the Conversation: How to listen learn and respond with content that w...Online Marketing Summit
Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation.
Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond.
* Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire
* Linda Zimmer, CEO, MarCom:Interactive
* Sally Falkow, President, PRESSfeed
Publicity and media from Anna Gressier, Communications and Marketing Manager, & Sarah Kleven, Social Media & Online Content Coordinator, NLA. Presented at the 2018 Community Heritage Grants Preservation and Collection Management Training Workshops
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
The mononews e-Guide to the Lifestyle Press Release* provides a comprehensive summary, with clear and actionable steps, to produce the best possible lifestyle press release for today’s environment
Moving Beyond Twitter/X and Facebook - Social Media for local news providersDamian Radcliffe
Slides from a workshop exploring "Moving Beyond Twitter/X and Facebook - Social Media for local news providers"
This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them.
The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
While the fundamentals of media relations remain the same, Web 2.0 has changed how PR professionals listen, communicate and engage with media. Through the use of new media, pitching is smarter, faster and more powerful. Presentation from PR 2.0 Conference July 13, 2009 in Mpls.
My presentation during the introductory session of Social Media for Journalists training in Biratnagar, Kathmandu, Pokhara, Dhangadhi and Nepalgunj in October/November 2012 organized by Equal Access Nepal and funded by UNDP.
Debunking Social Media Myths - A Guide for Media ExecutivesNeil Foote
Neil Foote, a veteran media executive and journalism professor at the Mayborn School of Journalism, sheds insights on how to create a social media strategy for your newspaper, television or radio station or website.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
7. GATHERING NEWS
• news gathering becoming more “communal”,
more conversational
• conversations are often public (ex: politicians
and reporters, companies and reporters, when
a search becomes an exchange, when an
exchange becomes forum)
More transparency?
More accountability?
8. GATHERING NEWS: summary
• access of journalists to sources
• access of the public to journalists
• Crowd-sourcing: information, topics, trends
• news gathering becoming more
“communal”, more conversational
• conversations are often public
• The conversation may become part of the
story
11. REPORTING NEWS
Expectation of enriched content
and background information
Ex:
• Video from the field. Ex: WSJ World Stream
• UGC. Ex: now acceptable for TV news broadcasts to use
shaky cell phone video footage
• twitter feeds integrated into a story
• Photo slide show with text/sound instead of just stills
• Comments and replies between journalist and consumers
12. HIGHER IMPACT:
Much more clear measure of the impact of
a story because of the possibility for
people to react (and interact) via
comments, retweets, linking
13. HIGHER IMPACT
Direct link with consumers of news
potentially gives journalists a new
possibility to make change,
influence events
Ex: Nick Kristof of NYT mentions charity and leads
to $700,000 of donations.
But is this the journalist’s role? Should it be?
14. REPORTING NEWS: summary
• multi media
• expectation of enriched content and background
information
• more involvement from
readers/viewers/consumers/amateurs and even
participants in the news
• higher impact
new responsibility for journalists?
15. DISTRIBUTION
News is no longer distributed at
a fixed time in a fixed place
Bye bye to…
– Evening TV broadcast after work
– Morning paper at the news stand
– Radio news bulletins at top of the hour
16. DISTRIBUTION
• news alerts (SMS and email)
• one story/multiple platforms
(broadcast + mobile + internet)
• on-demand (users getting their news
wherever they are)
• accelerated delivery
• redistribution through networks
(personal and public)
17. Conclusions:
• Gathering: Being able to use the wisdom of crowds
about what is interesting, what to write about, what
questions to ask: it explodes the limits of the
journalist’s sources, of accessibility, of distance
• Reporting: Like everything else in convergent media
universe, it is less of a broadcast/monologue and
more of a conversation
• Distribution: Broadened distribution potentially
broadens the impact of a story too, suddenly a lot
more people are able to tune in, read it, watch it,
consume it
19. Basics of Good Journalism
• Be accurate
• Avoid biases
• Present multiple viewpoints or perspectives
• Pursue the truth
• Use factual data, but develop people skills
• Maintain community ties
• Be open and transparent
• Evoke emotion, tell a compelling story
• Have vision
20. Basics of Good Journalism
Accuracy is more than just getting the
facts right – it is getting the right
facts, and backing up our
interpretation of the facts with
authoritative and unimpeachable
sourcing. We need to let the reader
know how we know what we know.
Source: Reuters Handbook of Journalism, 2011.
21. WRITING FOR SOCIAL MEDIA
What’s most different about
writing for social media from
writing classic news stories?
23. What are some of the ways to
connect that we have already
talked about?
24. Using Social Media: Tips
The cost of using social media as reporting tools
is time!
Use social media to build an audience and
establish rapport with your social media
followers so they will be more inclined to
share information and tips with you.
Know your audience. Where and how do they
most frequently access information?
25. Good hygiene
When you ask for data or quotes from social
media audiences, make sure they know who
you are and understand what you intend to do
with what they tell you.
When you use quotes and other attributed
information from social media, tell your
audience that the information came via social
media.
26. WRITE FOR YOUR MEDIUM
Write for your medium as well as for your
audience.
• think about the way it will be consumed
• think about structuring the information for
optimal consumption/sharing
– Ex: Write Facebook posts as ledes or blurbs. Write
tweets as headlines.
• tell the same stories in many different ways
27. WRITE FOR YOUR MEDIUM
• what doesn’t change is
accuracy
• what does change is form and
speed and frequency
28. SEO tips (1)
1. Headlines are extremely important. Use specific
keywords.
2. Find the keywords that readers use to search for
content. (Check out trending topics on Twitter or
test out Google Trends)
3. The inverted pyramid is a very search engine-
friendly style of writing.
4. DO use specific terms. DON'T use jargon.
5. Google is crawling Twitter, images and video as
well as text, so think about SEO for this content,
too.
29. SEO tips (2)
1. Use words that people would use in search in
order to find the information being provided
2. Put the most searchable elements at the front
3. Proper names and locations are often used in
search, so names should be included in the
headline and if appropriate at the front.
4. Scatter key words throughout the text. Link them.
5. Make content shareable. Search engines are
paying attention.
30. SEO-friendly headline
Template:
KeyWord KeyWord: More Information
Something witty, clever, and why not searchable too?
you can automate the tweeting of your posts, but if you do it
manually you can put hashtages in your headline and use
commonly searched terms on twitter
its a good idea to customize for the platform
31. What does this mean concretely for
SEO?
• Headlines and subheds
• Trending words (key words)
• Links, lists, bullet points
• Tags
• Location
• The more recent it is the more optimizable it
is. That means posting often!