Influencer marketing involves collaborating with online influencers to market products or services through social media. It has advantages like not requiring large budgets, directly connecting with customers through trusted influencers, and targeting the right audience. However, there are also disadvantages such as difficulty choosing the right influencer, uncertain results, and challenges measuring outcomes. The document discusses influencer marketing and highlights trends for 2020.

1. INFLUENCER
MARKETING
5 things you must know

2. What is Influencer Marketing
Influencer Marketing is a form of social media
marketing where the brand collaborates with an
online influencer to market one of its products or
services.

3. Advantages of using of Influencer Marketing
NO NEED FOR BIG BUDGETS DIRECT AND PERSONAL
CONNECTION WITH THE CUSTOMER
ADRESSES THE RIGHT AUDIENCE
SAVES TIME AND MONEY

4. Disadvantages of using Influencer Marketing
CHOOSING THE RIGHT
INFLUENCER
UNCERTAIN RESULTS MEASURING RESULTS
NOT EASY

5. Some notable highlights

6. Influencer Marketing Trends:
2020