A new creative campaign can be an emotional rollercoaster. But with a few simple changes to your creative process, you can move projects faster and without frustration. Get best practices for how teams can spend more time on the creative output, and less time on the process. To view the on-demand webinar, visit http://bit.ly/2kL4m07
7. #createbetter
One-third of
creative
projects are
late or over
budget
Have you missed a project deadline (or
run over budget) in the last 12 months?
Yes
33%
No
67%
Source: Hightail survey
8. #createbetter
Poor project
management is
top reason
projects are late
or over budget
Unclear client
feedback
Inefficient review
process
39%
66%
64%
Poor project
management
Unclear approval
process
32%
26%
34%
2%
25%
Why do you miss deadlines or run over budget?
Source: Hightail survey
16. #createbetter
Team Dynamics Contribute to the Problem
ManagerMaker
Stakeholder
Unique projects
Heterogeneous teams
Asymmetrical power
Different needs
Physically dispersed
No shared solution
29. #createbetter
of marketers have a process in place to aggregate,
organize, and manage visual assets being used
across their marketing teams
Only
27%
Source: CMO Council
34. Reduces review
turnaround times from
4 days to 1
Saves 4 hours
per shoot
Saves 5-10 hours
per project
Speeds up review
process by 35%
Gets feedback
on-time
Saves 10 hours
per week
Improved Creative Efficiency