HubSpot's David Weinhaus gave a special presentation to the Austin HubSpot User Group on how marketing can use simple sales enablement solutions to give sales the support they need.
Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing
Who ever thought ads could be part of inbound marketing? Learn how to use social advertising like Facebook ads to help and engage users at every stage of the buyer's journey.
How to Recharge Your Inbound Marketing Content Strategy for 2017JaxzenMarketing
Improve and refine your inbound marketing content strategy in 2017. Parker from Jaxzen Marketing Strategies shares some key best practices to help you reach your marketing goals this year and how to use HubSpot to help make that happen. In the presentation, you will learn how to: create useful content, help your audience find you, set targets that help your marketing and sales teams reach their goals, and measure the success of your marketing efforts.
This month, we had a very special Austin HUG meet-up on the BEST of Inbound 2016 with featured guest Ari Plaut, Product Marketing Manager at HubSpot. Ari shared some of the latest HubSpot product releases from Inbound 2016 and shared other great inbound marketing insights including lead generation tips and tricks.
Creating a Content Offer Campaign Like a Pro ATX HUGCarrie Hokanson
How to create and plan a content offer campaign in HubSpot. Reviews best practices for content offers and HubSpot projects. A presentation from the Austin HubSpot User Group in collaboration with Jaxzen Marketing Strategies.
How to Start an SEO Agency - 4 Pillars of GrowthRyan Stewart
This document outlines strategies for building a successful SEO agency. It emphasizes the importance of knowledge, process, people, and leads. For knowledge, it recommends becoming an expert in SEO through resources like blogs, courses, and hands-on experience. For process, it stresses having systematic and documented processes for client onboarding, project management, and work delivery. For people, it provides a framework for scaling the agency by adding local and offshore staff. And for leads, it suggests various lead generation strategies like content marketing, speaking at events, networking, and paid ads. The overall message is that mastering these pillars through dedicated effort can enable building a $1M agency within a year.
Learn how to recruit, hire and develop top inbound marketing talent with special guest speaker Brad Voeller of Digital Creative Institute. The #1 challenge for executing effective inbound campaigns is actually not technology, but talent. Learn how to build an inbound recruiting funnel, rigorously vet candidates, and proactively develop key skills. Get equipped with resources and tools to build your own highly effective talent recruitment and development system.
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing
Who ever thought ads could be part of inbound marketing? Learn how to use social advertising like Facebook ads to help and engage users at every stage of the buyer's journey.
How to Recharge Your Inbound Marketing Content Strategy for 2017JaxzenMarketing
Improve and refine your inbound marketing content strategy in 2017. Parker from Jaxzen Marketing Strategies shares some key best practices to help you reach your marketing goals this year and how to use HubSpot to help make that happen. In the presentation, you will learn how to: create useful content, help your audience find you, set targets that help your marketing and sales teams reach their goals, and measure the success of your marketing efforts.
This month, we had a very special Austin HUG meet-up on the BEST of Inbound 2016 with featured guest Ari Plaut, Product Marketing Manager at HubSpot. Ari shared some of the latest HubSpot product releases from Inbound 2016 and shared other great inbound marketing insights including lead generation tips and tricks.
Creating a Content Offer Campaign Like a Pro ATX HUGCarrie Hokanson
How to create and plan a content offer campaign in HubSpot. Reviews best practices for content offers and HubSpot projects. A presentation from the Austin HubSpot User Group in collaboration with Jaxzen Marketing Strategies.
How to Start an SEO Agency - 4 Pillars of GrowthRyan Stewart
This document outlines strategies for building a successful SEO agency. It emphasizes the importance of knowledge, process, people, and leads. For knowledge, it recommends becoming an expert in SEO through resources like blogs, courses, and hands-on experience. For process, it stresses having systematic and documented processes for client onboarding, project management, and work delivery. For people, it provides a framework for scaling the agency by adding local and offshore staff. And for leads, it suggests various lead generation strategies like content marketing, speaking at events, networking, and paid ads. The overall message is that mastering these pillars through dedicated effort can enable building a $1M agency within a year.
Learn how to recruit, hire and develop top inbound marketing talent with special guest speaker Brad Voeller of Digital Creative Institute. The #1 challenge for executing effective inbound campaigns is actually not technology, but talent. Learn how to build an inbound recruiting funnel, rigorously vet candidates, and proactively develop key skills. Get equipped with resources and tools to build your own highly effective talent recruitment and development system.
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Building HubSpot's Marketing Team: A Journey Through the YearsJaxzenMarketing
HubSpot veteran and Director of Team Development, Rebecca Corliss joins the Austin HubSpot User Group for a special event! She takes us on a journey of building HubSpot's marketing team through the years and gives insights on developing your own marketing team.
1) The speaker outlines a strategy for building a predictable and scalable sales machine by hiring the same type of successful salespeople, training them in the same way, providing the same quantity and quality of leads, and having them work leads using the same process.
2) Key aspects of the sales training process discussed are defining the sales methodology, using exams and certifications to measure consistency, and implementing a metrics-driven sales coaching approach.
3) The presentation promotes an inbound marketing approach using content like blogging, social media, and ebooks to generate leads at scale for the sales team to work consistently.
How to Promote a World-Class Webinar - HubSpot & ON24HubSpot
Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events.
In “How to Promote a World Class Webinar”, we highlight tips and best practices for promoting and driving registration for your webinars.
In this webcast, you will learn:
1. How to build a webinar promotional strategy
2. Benchmarks on the best days and times to send promo emails
3. How to craft effective promo emails
4. Best practices on leveraging social media to drive webinar registration
Parker Short's presentation from the May 2015 meeting of the Austin HubSpot User Group. This presentation focuses on how marketing departments can enable their sales teams to create successful campaigns.
The document discusses building a scalable sales team through four key strategies: 1) Hiring the same type of successful salesperson by defining clear criteria. 2) Training all salespeople in the same way using a defined playbook and certification. 3) Providing salespeople with the same quantity and quality of marketing-generated leads. 4) Having salespeople follow the same sales process from initial lead research to closing deals. The goal is to achieve predictable, scalable revenue growth by standardizing how salespeople are hired, trained, supported, and managed.
The Best of Inbound 2015- Austin Hubspot User GroupJaxzenMarketing
HubSpot Academy Leader, Mark Kilens, presents at a special Austin Hubspot User Group (HUG) event about the best of Inbound 2015 and HubSpot's latest launches including the Ads Add-On, Reporting Add-On, and HubSpot Connect .
How to Use Visual Content for Higher Rankings and Better RelationshipsNadya Khoja
Do you know how to create impressive visual content that builds real and long-lasting relationships with top influencers?
I bet you do. I do too. And Venngage has figured out how.
In the past year, Venngage has doubled down on content marketing and grown traffic, sign-ups, and revenue by over 400%. Now, they use visual content like infographics to build long-lasting relationships with major influencers in their niche, and maintain a 15% growth rate week-over-week.
Want to see results like that for yourself?
- Find and pitch influencers in your niche
- Create compelling visual content for those influencers
- Build high quality backlinks with images and kill it on SEO
How to Crush Your 2016 Marketing Goals with Better ReportingJaxzenMarketing
This presentation from the Austin HubSpot User Group January 2016 event focuses on best practices for HubSpot reporting & analytics for your 2016 marketing goals, along with a few announcements about upcoming Austin HUG events.
This document summarizes the keynote presentation "10 secrets to Metrics-Based Coaching" given by Mike Volpe and Mark Roberge of HubSpot. The presentation outlines 10 secrets for implementing a metrics-based coaching approach for marketing and sales teams, including aligning team structures and management styles to customer journeys, managing teams based on metrics and outcomes rather than activities, using frequent feedback and recognition, publicly tracking progress towards goals, holding all levels of sales leadership accountable to coaching plans tied to metrics, and co-creating skill development plans with individual team members based on diagnostic analysis of their metrics.
This document provides tips for creating content to promote an employer brand. It recommends focusing content on the audience and how they will consume it. Suggested content types include blogs about the company, video testimonials from employees, visual content like photos from events, and tailored email campaigns. The document emphasizes starting small, telling authentic stories, and partnering between recruiting and marketing for a win-win relationship.
The document describes INBOUND, an annual conference for inbound marketing and sales professionals. It provides 1 day of pre-conference training sessions on topics like content strategy and inbound social media. The main event features 4 days of keynote speeches and 170+ breakout sessions from 270+ speakers on new marketing strategies. Past keynote speakers have included Simon Sinek, Malcolm Gladwell, and Arianna Huffington. Over 10,000 attendees from 35+ countries participate each year. The event also includes daily networking opportunities and entertainment to complement the educational programming.
How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...Traction Conf
This document outlines steps for building a culture of growth, generating new ideas, and establishing a process for testing ideas. It recommends creating a network of promoters within the company, socializing both winning and losing results to build knowledge, and framing new initiatives as testable hypotheses. Key parts of the process include prioritizing hypotheses based on potential value and effort required, and using results to inform future iterations that either amplify wins or move on from losses and inconclusive tests. The overall goal is to define a company's strategy, understand strengths and weaknesses, engage diverse teams to generate new ideas, and establish an efficient process for testing and building upon ideas.
1. The document discusses strategies for using social media and inbound marketing to engage prospects and generate sales leads. It provides tips for finding prospects on various social networks like Twitter and LinkedIn, as well as tools for automating content distribution and prospect follow up.
2. The focus is on engaging with prospects before they become active buyers by participating in their online communities and customizing approaches. It also stresses the importance of publishing valuable content to attract prospects.
3. Additional topics covered include mapping the sales and buying processes, creating customer profiles, content planning and distribution, and common content marketing mistakes to avoid.
How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics.
If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips
and get great tips, tricks and tactics direct to your inbox each week, free of charge.
Pairing B2B Content Marketing with Video - How to get customers fasterAli Schwanke
This document discusses how to incorporate video into an inbound content marketing strategy to build trust and generate leads. It recommends researching customer needs and common questions to identify topics. Key steps include selecting topics through keyword research, charting the customer journey, choosing tools, and continually analyzing and optimizing the process. A case study example illustrates how one company used educational videos to address questions, establish expertise, and generate qualified leads. The presentation emphasizes making content helpful to the customer rather than promotional and repurposing videos across multiple channels.
Simple Steps to Superstardom. 1 Day, 40+ Experts, Countless Insights - all on October 4, 2016, San Francisco Marriott Marquis
This year's Dreamforce Sales Summit ls larger than ever! If you're in sales and coming to Dreamforce, this is a must-attend event!
There are 12 Sales Summit super-sessions (consisting of 25 mini sessions) available in Agenda Builder and linked from our event page. Ensure to enroll now!
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Building HubSpot's Marketing Team: A Journey Through the YearsJaxzenMarketing
HubSpot veteran and Director of Team Development, Rebecca Corliss joins the Austin HubSpot User Group for a special event! She takes us on a journey of building HubSpot's marketing team through the years and gives insights on developing your own marketing team.
1) The speaker outlines a strategy for building a predictable and scalable sales machine by hiring the same type of successful salespeople, training them in the same way, providing the same quantity and quality of leads, and having them work leads using the same process.
2) Key aspects of the sales training process discussed are defining the sales methodology, using exams and certifications to measure consistency, and implementing a metrics-driven sales coaching approach.
3) The presentation promotes an inbound marketing approach using content like blogging, social media, and ebooks to generate leads at scale for the sales team to work consistently.
How to Promote a World-Class Webinar - HubSpot & ON24HubSpot
Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events.
In “How to Promote a World Class Webinar”, we highlight tips and best practices for promoting and driving registration for your webinars.
In this webcast, you will learn:
1. How to build a webinar promotional strategy
2. Benchmarks on the best days and times to send promo emails
3. How to craft effective promo emails
4. Best practices on leveraging social media to drive webinar registration
Parker Short's presentation from the May 2015 meeting of the Austin HubSpot User Group. This presentation focuses on how marketing departments can enable their sales teams to create successful campaigns.
The document discusses building a scalable sales team through four key strategies: 1) Hiring the same type of successful salesperson by defining clear criteria. 2) Training all salespeople in the same way using a defined playbook and certification. 3) Providing salespeople with the same quantity and quality of marketing-generated leads. 4) Having salespeople follow the same sales process from initial lead research to closing deals. The goal is to achieve predictable, scalable revenue growth by standardizing how salespeople are hired, trained, supported, and managed.
The Best of Inbound 2015- Austin Hubspot User GroupJaxzenMarketing
HubSpot Academy Leader, Mark Kilens, presents at a special Austin Hubspot User Group (HUG) event about the best of Inbound 2015 and HubSpot's latest launches including the Ads Add-On, Reporting Add-On, and HubSpot Connect .
How to Use Visual Content for Higher Rankings and Better RelationshipsNadya Khoja
Do you know how to create impressive visual content that builds real and long-lasting relationships with top influencers?
I bet you do. I do too. And Venngage has figured out how.
In the past year, Venngage has doubled down on content marketing and grown traffic, sign-ups, and revenue by over 400%. Now, they use visual content like infographics to build long-lasting relationships with major influencers in their niche, and maintain a 15% growth rate week-over-week.
Want to see results like that for yourself?
- Find and pitch influencers in your niche
- Create compelling visual content for those influencers
- Build high quality backlinks with images and kill it on SEO
How to Crush Your 2016 Marketing Goals with Better ReportingJaxzenMarketing
This presentation from the Austin HubSpot User Group January 2016 event focuses on best practices for HubSpot reporting & analytics for your 2016 marketing goals, along with a few announcements about upcoming Austin HUG events.
This document summarizes the keynote presentation "10 secrets to Metrics-Based Coaching" given by Mike Volpe and Mark Roberge of HubSpot. The presentation outlines 10 secrets for implementing a metrics-based coaching approach for marketing and sales teams, including aligning team structures and management styles to customer journeys, managing teams based on metrics and outcomes rather than activities, using frequent feedback and recognition, publicly tracking progress towards goals, holding all levels of sales leadership accountable to coaching plans tied to metrics, and co-creating skill development plans with individual team members based on diagnostic analysis of their metrics.
This document provides tips for creating content to promote an employer brand. It recommends focusing content on the audience and how they will consume it. Suggested content types include blogs about the company, video testimonials from employees, visual content like photos from events, and tailored email campaigns. The document emphasizes starting small, telling authentic stories, and partnering between recruiting and marketing for a win-win relationship.
The document describes INBOUND, an annual conference for inbound marketing and sales professionals. It provides 1 day of pre-conference training sessions on topics like content strategy and inbound social media. The main event features 4 days of keynote speeches and 170+ breakout sessions from 270+ speakers on new marketing strategies. Past keynote speakers have included Simon Sinek, Malcolm Gladwell, and Arianna Huffington. Over 10,000 attendees from 35+ countries participate each year. The event also includes daily networking opportunities and entertainment to complement the educational programming.
How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...Traction Conf
This document outlines steps for building a culture of growth, generating new ideas, and establishing a process for testing ideas. It recommends creating a network of promoters within the company, socializing both winning and losing results to build knowledge, and framing new initiatives as testable hypotheses. Key parts of the process include prioritizing hypotheses based on potential value and effort required, and using results to inform future iterations that either amplify wins or move on from losses and inconclusive tests. The overall goal is to define a company's strategy, understand strengths and weaknesses, engage diverse teams to generate new ideas, and establish an efficient process for testing and building upon ideas.
1. The document discusses strategies for using social media and inbound marketing to engage prospects and generate sales leads. It provides tips for finding prospects on various social networks like Twitter and LinkedIn, as well as tools for automating content distribution and prospect follow up.
2. The focus is on engaging with prospects before they become active buyers by participating in their online communities and customizing approaches. It also stresses the importance of publishing valuable content to attract prospects.
3. Additional topics covered include mapping the sales and buying processes, creating customer profiles, content planning and distribution, and common content marketing mistakes to avoid.
How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics.
If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips
and get great tips, tricks and tactics direct to your inbox each week, free of charge.
Pairing B2B Content Marketing with Video - How to get customers fasterAli Schwanke
This document discusses how to incorporate video into an inbound content marketing strategy to build trust and generate leads. It recommends researching customer needs and common questions to identify topics. Key steps include selecting topics through keyword research, charting the customer journey, choosing tools, and continually analyzing and optimizing the process. A case study example illustrates how one company used educational videos to address questions, establish expertise, and generate qualified leads. The presentation emphasizes making content helpful to the customer rather than promotional and repurposing videos across multiple channels.
Simple Steps to Superstardom. 1 Day, 40+ Experts, Countless Insights - all on October 4, 2016, San Francisco Marriott Marquis
This year's Dreamforce Sales Summit ls larger than ever! If you're in sales and coming to Dreamforce, this is a must-attend event!
There are 12 Sales Summit super-sessions (consisting of 25 mini sessions) available in Agenda Builder and linked from our event page. Ensure to enroll now!
The document lists 26 essential traits of an effective team leader: 1) Be open, honest, and fair; 2) Make decisions; 3) Act consistently; 4) Set goals and emphasize them; 5) Focus on targets through follow-up; 6) Show loyalty to the organization and team members; 7) Create an atmosphere of growth and set high standards; 8) Have a vision and wide visibility; 9) Critically address problems constructively; 10) Revisit plans regularly; 11) Display tolerance and flexibility; 12) Demonstrate assertiveness; 13) Guide the team to adapt to change willingly; 14) Promote individual skills; 15) Make yourself available; 16) Set guidelines for team treatment; 17
The document discusses leveraging front end web development and the need for revolution. It addresses topics like complacency, engagement, risk-taking, and doing what your company needs rather than wants. The overall message is about leading change through imagination, daring action, and by leveraging new technologies for maximum impact.
This document discusses time management techniques and principles. It defines time management and identifies key concepts like planning, prioritization and goal setting. It emphasizes the importance of analyzing how time is currently spent, setting goals and priorities, and having an effective planning system to improve productivity and reduce stress. Some tips provided include using time logs, managing interruptions, and focusing on high priority "quality time" tasks.
Time management is the process of consciously controlling how much time is spent on specific activities, in order to increase productivity, effectiveness, and efficiency. It involves skills like effective planning, setting goals and deadlines, prioritizing tasks, and scheduling. The time management process includes costing your time, making activity logs, setting goals, planning, prioritizing, and scheduling. This allows you to save time, reduce stress, increase work output, and take more control over responsibilities.
The document discusses time management. It begins by listing the objectives of a time management course, which include explaining various time management concepts, principles, styles, tools and best practices. It then introduces a scenario of Dave, a project manager, struggling with poor time management as he is constantly late, disorganized and unable to complete tasks on time. The root cause of all of Dave's issues is determined to be a lack of proper time management. Effective time management is important for anyone, whether a student, professional or homemaker, to stay organized and productive while managing their various responsibilities.
Time Management PowerPoint Slides include topics such as: time wasting culprits and eliminating them, strategizing for time management, techniques of organization, prioritizing, to-do lists, scheduling tips and guidelines, 9 ways to handle drop-in visitors, how to say no responsibly, 5 tips to stop procrastination, managing crisis, 10 ways to clear your desk, controlling paper, 9 techniques to control telephone interruptions, how to's and much more.
How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...Traction Conf
The document provides guidance on building a revenue engine as a startup evolves. It discusses moving from reactive, disorganized processes to more specialized, coordinated roles and focusing marketing and sales efforts. Key recommendations include focusing on a specific persona to optimize for, understanding the buying process is not always linear, and building systems around people, process, and tools to scale operations in a strategic way.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
The Definitive Guide to Lead Generation WorkbookMarketo
Get some fresh ideas for your lead generation plan! This fun, interactive workbook, helps marketers develop their lead generation strategies through templates, fill-in-the-blanks, group exercises, word searches, checklists, and more.
This document outlines strategies that media sales teams can use to get more appointments, waste less time, and sell more. It discusses challenges facing modern media sellers, such as getting quality appointments and wasting time. It then covers how the media buying cycle has changed due to factors like the "zero moment of truth" where prospects research online first. New technologies and processes are presented that can help sales teams, like using content marketing and lead intelligence to better understand prospects. The document advocates embracing future sales and marketing strategies that incorporate these digital tools rather than relying on past approaches.
This document discusses integrating marketing and sales efforts by focusing on conversations with customers. It notes that conversations are critical for shaping customer experience but marketing and sales currently operate in disconnected ways. The document advocates integrating tactics by defining targeted conversation goals and qualified leads, developing sales-ready messaging focused on how products can help customers achieve goals or solve problems, and building a customer-centric sales process.
Content Is For Closers: How to Leverage Content For Sales EnablementMohamed Mahdy
Sales teams can provide valuable insights to help marketing create effective content. Asking sales about common questions, objections, and pain points they encounter can help marketing address these issues proactively through content. This allows sales to use relevant content throughout the sales process to educate prospects and overcome objections, expediting deals. The document provides examples of how one company leveraged sales insights to create helpful content on topics like content curation best practices and addressing IT bottlenecks. It recommends marketing and sales align through regular communication to ensure content meets prospect and sales needs.
This document outlines a roadmap for B2B startups to achieve predictable, repeatable, and profitable growth. It discusses that for B2B companies, there is an important step missing between searching for product-market fit and scaling the business - finding a repeatable, scalable, and profitable growth model. This involves completing several sub-phases, including proving the product's value, finding a repeatable sales motion, ensuring customer success, and making the business profitable and scalable. The key is avoiding jumping ahead in the process before completing each phase, as this can lead to wasted cash and shorten the startup's runway.
The Science of Building Actionable Buyer PersonasScripted.com
On Thursday, November 5th, the experts and LeadGenius and Scripted discussed how to develop data driven buyer personas for better lead generation and content marketing.
Throughout the 60 minute webinar, VP of Sales at LeadGenius, Ryan Williams, Co-Founder of Scripted, Ryan Buckley, and Director of Marketing at Scripted, Eric MacColl talked about:
Using data from your CRM to build in-depth buyer personas
Refining, iterating, and testing your ideal customer profiles
Creating effective content for each buyer stage
How get started with content creation
Lessons learned from LeadGenius customers
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
Brook Freedman & David Weinhaus - Be An Agency Hero With Sales Enablement Sol...INBOUND
1. Sales enablement solutions can help marketing agencies expand their services while assisting client sales teams. The world of sales is changing and it's not enough just to help with marketing - if sales isn't working effectively then leads won't convert to customers.
2. Marketing agencies can become heroes to both sales reps and their companies by providing sales enablement solutions. This helps reps sell better and faster by addressing their challenges around lead sourcing, organization, content needs, and lack of prospect insights. More effective reps improve company productivity and profitability.
3. Agencies should look for opportunities to assist sales teams, learn sales enablement tools, and stay updated on packaging and pricing sales enablement services. This allows them
Zero to 100 - Part 3: Founder-led Selling - Pete KazanjyDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Every business uses a sales funnel.
A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be referred to as a sales tunnel or sales pipeline.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
The document provides guidance on using exploratory calls to both excite and qualify prospects. It discusses:
1) Why it is important to both excite and qualify prospects to truly understand their needs and timing. Excitement nurtures open communication while qualifying surfaces true needs.
2) Best practices for exciting prospects using inbound tips and qualifying them using the BANT framework of assessing Budget, Authority, Need, and Timing.
3) Techniques for determining a prospect's real need, including uncovering their goals, plans, challenges and considering the cost of inaction. Qualifying need is the trickiest part of BANT.
Is Your Marketing/Sales Pipeline Dysfunctional? Review the 6 StagesSurefire Local
Tim Musch from MarketSharp has been an industry leader for over 15 years. Tim shares the methods that home improvement pros use to stop leaks in their lead funnel and also learn:
What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success
- Why you might be looking for leads in all the wrong places
- How you can achieve crystal clear visibility into your website traffic (what’s working & what’s not)
- How to tag advertising campaign traffic so you can absolutely know where it came from & how it worked
- Specific strategies to turn your unsold leads into profitable business (huge!)
- Proactive methods to consistently get profitable results
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com
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Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
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use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
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According to Ordway Tead - "Management is the process and agency which directs and guides the
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Capstone Project: Luxury Handloom Saree Brand
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
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- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
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The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
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1. How to be a Hero to Your Sales Team
with Simple Sales Enablement Solutions
#saleshero
David Weinhaus
Manager, Partner Sales Learning & Development
@HubSpotAgencies
@davidweinhaus
16. Quick Tip - Bring in a
photographer for headshots
17. Help your reps be proud of and
promote their Linkedin profile
18. Sales people don’t like big
initiatives
A word on how to ‘sell’ sales teams
“Let’s redesign the
reps’ LinkedIn pages
so they can take
advantage of social
media and boost their
profile online!”
“Are they open to dropping a link in their
email signature?”
“Would the sales team like to see which
prospects are checking them out
online?”
Sales people like quick actionable wins
that help them sell
“Would it be helpful to get some
professional headshots and spruce up
the profiles?”
43. TYPICAL CLOSED LOST OPPORTUNITIES
Call me back in 6 months
Um, okay. (yeah right!)
We are going to go with a competitor
Ok, see ya (though I won’t!)
(Silence)
(Hmm, oh well. Where are some new leads?!)
44. A word on how to ‘sell’ sales teams
“We are going to create
some great Closed
Lost Campaigns. Can
you follow up with the
leads that
click-through?
“It’s for a subset of reps who want to re-ignite
high potential older deals.
“We are thinking of running a pilot Closed
Lost Campaign”
“We’ll need a little help following up with leads
when they click through, but we’ll do the
work getting them engaged to begin with”
“Who are the best reps to take part?”
Sales people don’t like being told
what to do
But, they don’t like being excluded