The document discusses the challenges faced by marketing and creative teams due to increased demand for original content, with 73% of B2C marketers planning to produce more content in the next year despite limited resources. It highlights issues such as lengthy review processes, high turnover rates, and the need for improved creative collaboration among diverse teams. The document calls for action to enhance creative processes and collaboration within these teams.

1. Time to refresh your
creative process?
1

2. ANALYTICS
Lack
time/bandwidth
to create content
46%
AUTOMATIONCREATIVE
Multiple variants Multiple channels
MarTech has increased the demand for relevant, original content –
marketing and creative teams are feeling the crush
The problem
“I’m pressured to
produce 5x more
creative with no
additional resources.”
Sources: Director of Creative Operations @ Henry Stewart Creative Operations LA 2016 Conference & Technology Marketing B2B Content Marketing
Spotlight Report

3. CONFIDENTIAL
#createbetter
Evolving team dynamics have made
creative collaboration harder
ManagersCreatives
Stakeholders
Unique deliverables
Heterogeneous teams
Specialist creators
Freelance help
Geographically dispersed
More stakeholders
No shared solution

4. It’s only getting worse
73% of B2C marketers plan to boost
the amount of content they produce
over the next 12 months.

5. CONFIDENTIAL
#createbetter
Creative collaboration needs a refresh

6. CONFIDENTIAL
#createbetter
Managers spend 30-60% of their
time in coordination meetings Source: Hightail Collaboration Survey
Boston Consulting Group
Lost time
83% of creative managers feel that
the review and feedback process
takes longer than expected

7. CONFIDENTIAL
#createbetter
30% annual employee
turnover rate
Source: MediaPost
“Too many rush projects, poorly planned
projects, and lack of project direction.”
Lost engagement

8. CONFIDENTIAL
Digital Designer
$137/hrArt Director
$178/hr
Chief Creative Officer
$861/hr
Creative Director
$283/hr
Account Exec
$98/hr
Lost money
Over 40% plan add more
agencies and freelancers
to help create contentSource: 4As Survey & AdAge

9. CONFIDENTIAL
Now is the time for action

10. CONFIDENTIAL
It’s time to refresh your
creative process

11. CONFIDENTIAL
And enhance your team’s
creative collaboration

12. CONFIDENTIAL
#createbetter
More information
hightail.com/business
sales@hightail.com
Discover how we will
refresh your creative process