This year's CMI report highlights B2C content marketing trends, emphasizing that many marketers see content marketing as a valuable yet underexplored area. Most are planning to increase their investment in it, with a focus on visual content, which is the most widely-used tactic. The report suggests that improving visual content creation is crucial for effective marketing strategies.

1. Highlights from this year’s CMI report on B2C content
marketing trends

2. What is content marketing?
Image credit: https://www.linkedin.com/pulse/quick-dirty-guide-using-content-marketing-apps-leah-godden

3. Who is doing it?

4. It’s still a green field for most marketers

5. But when they get it right, it works

6. So it’s no surprise that they plan to do more next year

7. And keep spending money on it

8. The most widely-used tactics usually revolve around
visual content

9. But what’s so important about visual content?

23. Discover how to create better visual content
for your content marketing needs at
www.hightail.com.