Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity. Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.

1. #SEJThinkTank
Boost Your Content Reach and Engagement:
Why, Where, When & How

2. • Introductions
• Content Shock, Challenge &
Opportunity
• SEO Trends 2018
• Content Amplification Strategies &
Tactics
• UGC, Visual & Interactive Content
• Q&A
Agenda
Chris Hart
Director of Customer Success
ScribbleLive
Corinne Schmid
Head of Product Marketing
ScribbleLive
#SEJThinkTank

3. Overall Marketing Strategy
SEO
Content Creation
Social Media
Other
Poll 1
What best describes your role in your
organization’s marketing operation?
#SEJThinkTank

4. Content Shock
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5. The Competition Is Out in Force
B2B firms spend over $5.2B a year on content
creation efforts and that number is growing.
(Gleanster)
#SEJThinkTank

6. Content Marketing Budgets Will Rise
“40% of companies expect
their content marketing
budgets to increase in 2018.”
(Content Marketing Institute)
40%
#SEJThinkTank

7. Less than half (37%) of B2B content marketers
have a documented strategy, 40% of B2C
marketers do.
(CMI)
72% of content marketers who increased their level
of success over the past year credit their strategy
as a major contributor
(CMI)
40%
72%
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8. Did you know…
More than 60% of all content
is never used, viewed or
downloaded
(SiriusDecisions)
#SEJThinkTank

9. Customer Story
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10. The Content Challenge
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11. Content Optimized for Mobile
Mobile platforms accounted for roughly 70% of the
time that consumers spend engaging with digital
media.”
(ComScore)
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12. Video Video Video
“Users are ten times more likely to
comment on live videos than on
videos that are no longer live.”
(Facebook)
10x
#SEJThinkTank

13. The Content Challenge
Create high quality content
Address customer needs
Offer rich, engaging experiences
Understand content performance
#SEJThinkTank

14. So let’s talk about content
reach and engagement!
#SEJThinkTank

15. Improving SEO and organic presence
61% of marketers say improving SEO and
growing their organic presence is their top
inbound marketing priority.
About 71% start on a generic query, so
they're looking for product first, not for you.
#SEJThinkTank

16. SEO Trends for 2018

17. SEO Trends 2018
Content
Machine
Learning and
AI
Speed Technical
SEO
Links
Mobile-first Voice Search Schema Featured
Snippets
SEO Trends 2018:
47 Experts on the Future of SEO

18. SEO Trends 2018
The Ultimate Guide to SEO in 2018:
50 Insiders on the Future of Search
“We’ve seen the same trend almost every year. SEO is
becoming less siloed and more integrated.”
(Sapient Razorfish)
“2018 is the year to build your brand. A strong brand creates trust,
higher user engagement and, therefore, greater success in marketing.”
(SEMrush)

19. Content Amplification
Strategies & Tactics
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20. Welcome to the Content Opportunity
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21. Static: eBooks, whitepapers, blog posts, brochures…
Visual: Video, infographics, lookbooks…
Interactive: Quizzes, live chats, solution builders, configurators…
Poll 2
What type of content are you looking to produce
this year?
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22. Original Content
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23. According to Nielsen, the top three trusted advertising formats are:
✓ Recommendations from family and friends
✓ Branded websites
✓ Consumer opinions posted online
User-Generated Content
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24. User-Generated Content
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25. Visual Content
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26. 69% of marketers are using page views or unique visitors
to measure the success of their content.
(Contently)
Interactive Content
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27. But this measurement does not tell marketers whether
their content was engaged with, read, or even enjoyed by
the user.
Interactive Content
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28. Interactive Content
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29. Measuring the Impact
Creation
Distribution
+
Reach
Engagement
+
Reach
Business Results

30. Use Case Examples
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31. Key Takeaways
#SEJThinkTank
More content is better than less but too much content is not the name of
the game
Client engagement is your goal, drive traffic to the best converting pages

32. Key Takeaways
#SEJThinkTank
Connect with your customers - let them speak to their needs and drive
trust and reach for your brand by leveraging their experiences as part of
your content strategy
Identify opportunities to repurpose your existing content to drive active
visitor and audience participation

33. Questions or Comments?