The document outlines plans for creating a modern book club program at a public library. It discusses pitching the idea to stakeholders, scouting potential meeting locations, developing a marketing and branding strategy, facilitating book club meetings, and providing programming beyond traditional book clubs. The document also includes tips for writing an effective proposal, selecting a purpose, target audience, and location for the book clubs, as well as suggestions for promotion, partnerships, and ensuring positive facilitation of the book club meetings and events.
Prepared for SLA's First Five Years webinar series, this presentation covers why marketing is important, tips to do it successfully, real life examples and further resources.
This tip heavy presentation was given at AENC"s (Association Executives of North Carolina) Marketing and Communications Day to a packed room full of association executives. The focus of the presentation is how to drive more attendees to your meetings and conferences. Real life examples are given throughout the presentation.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
Prepared for SLA's First Five Years webinar series, this presentation covers why marketing is important, tips to do it successfully, real life examples and further resources.
This tip heavy presentation was given at AENC"s (Association Executives of North Carolina) Marketing and Communications Day to a packed room full of association executives. The focus of the presentation is how to drive more attendees to your meetings and conferences. Real life examples are given throughout the presentation.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
In this session, we will:
1. Learn methods to be more memorable at networking events
2. Approach networkers more confidently than ever before
3. Build credibility and generate referrals from events
How To Run A Sucessful Kickstarter CampaignNicholas Duddy
This is my experience of what worked and didn't work when running a crowdfunding campaign on Kickstarter UK.
We launched the Lupo device on Kickstarter at the end of February 2014 and successfully fund the tech startup to 137% of the £20,000 goal.
"7 Journalism Tricks for Producing Marketing Content That Generates More Leads + Sales" is an amalgamation of advice that I’ve gathered over the years as a writer, editor, publisher, designer and copywriter. Creating content in 2017 has a lot in common with filling 48-pages of newsprint every week. These are some concepts, hacks and tips that have helped me create stuff that other people want to read, respond to and share.
Presented to the Hampton Roads HubSpot User Group on April 20, 2017 in Norfolk, Virginia.
Harnessing the Power of Library Loan Stars - Jennifer Hubbs - Tech Forum 2017BookNet Canada
Librarians all over Canada are ready to read, nominate, and champion your titles. Are you ready to help them? With almost a full year’s worth of top 10 lists under its belt, the Loan Stars program is geared up to continue shining a spotlight on exciting new titles for library staff and their patrons. Find out how the program works, how it can help you reach readers, and the most useful ways to get involved.
March 24, 2017
Building strong relationships is a vital part of the overall sales process. By using social media and other digital tools we are able to create a personal brand, build strong relationships with our current and new customers, and position ourselves as the industry expert.
Wondering why you're not selling as much as you could? Amber Anthony Fox shares some tips on how to become less of a "salesperson" and more of a "prospector" in this presentation!
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Marketing Roundtable - December 10, 2013 - Go Fish-Customer AttractionAnnArborSPARK
“Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.” Wandering angler and marketing expert Sean Hickey will show you five key rules of marketing … and fly fishing. You’ll take away theories you can apply to your own marketing programs and challenges to make your programs more efficient and more effective.
How to gain more sales for your book – some media marketing tipsghostwriters
A presentation on how to score more in marketing after a writer/author is done writing his/her piece of writing content. These are a few valuable tips that can come in handy for writers who want to go for independent writing and are seeking a career in writing. View the presentation to find out more..
In this session, we will:
1. Learn methods to be more memorable at networking events
2. Approach networkers more confidently than ever before
3. Build credibility and generate referrals from events
How To Run A Sucessful Kickstarter CampaignNicholas Duddy
This is my experience of what worked and didn't work when running a crowdfunding campaign on Kickstarter UK.
We launched the Lupo device on Kickstarter at the end of February 2014 and successfully fund the tech startup to 137% of the £20,000 goal.
"7 Journalism Tricks for Producing Marketing Content That Generates More Leads + Sales" is an amalgamation of advice that I’ve gathered over the years as a writer, editor, publisher, designer and copywriter. Creating content in 2017 has a lot in common with filling 48-pages of newsprint every week. These are some concepts, hacks and tips that have helped me create stuff that other people want to read, respond to and share.
Presented to the Hampton Roads HubSpot User Group on April 20, 2017 in Norfolk, Virginia.
Harnessing the Power of Library Loan Stars - Jennifer Hubbs - Tech Forum 2017BookNet Canada
Librarians all over Canada are ready to read, nominate, and champion your titles. Are you ready to help them? With almost a full year’s worth of top 10 lists under its belt, the Loan Stars program is geared up to continue shining a spotlight on exciting new titles for library staff and their patrons. Find out how the program works, how it can help you reach readers, and the most useful ways to get involved.
March 24, 2017
Building strong relationships is a vital part of the overall sales process. By using social media and other digital tools we are able to create a personal brand, build strong relationships with our current and new customers, and position ourselves as the industry expert.
Wondering why you're not selling as much as you could? Amber Anthony Fox shares some tips on how to become less of a "salesperson" and more of a "prospector" in this presentation!
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Marketing Roundtable - December 10, 2013 - Go Fish-Customer AttractionAnnArborSPARK
“Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.” Wandering angler and marketing expert Sean Hickey will show you five key rules of marketing … and fly fishing. You’ll take away theories you can apply to your own marketing programs and challenges to make your programs more efficient and more effective.
How to gain more sales for your book – some media marketing tipsghostwriters
A presentation on how to score more in marketing after a writer/author is done writing his/her piece of writing content. These are a few valuable tips that can come in handy for writers who want to go for independent writing and are seeking a career in writing. View the presentation to find out more..
Marketing can be defined as a process of socializing or communicating the value of product or service to the customers with the objective to sell products or services. It is actually a very critical function of business which focuses towards attracting the customers (Kotler, 2001). If properly planned and executed, marketing aims at getting far better results in form of increased sales, brand /image building, higher revenues, etc. The aim of this report is to provide an understanding of how marketing, research, planning and marketing mix are used in all organizations (Palmer, 2012). Marketing not only earns profitability to the marketers but also to the customers, as they have all the options in front of them to choose the best among the available ones (Palmer, 2012). Marketing is done with the aim of selling goods, services, events, experiences, ideas, people, businesses, information, awareness programs etc.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Future Focus: Harnessing Innovation and Creativity to Move Your Library ForwardUBC Library
Presented at the 2013 Beyond Hope conference in Prince George, BC, June 10 - 11, by Gordon Yusko, Assistant Professor, Irving K. Barber Learning Centre, UBC.
2016 - Librarians in the 21st Century: Designing a Career Strategy for Evolvi...Lisa Chow
South Central Regional Library Council (SCRLC) webinar presentation on Librarians in the 21st Century: Designing a Career Strategy for Evolving Roles and Opportunities, September 27, 2016.
Make Me a Match: Revamping Online Readers Advisory at the Iowa City Public Li...Melody Dworak
What does Readers Advisory look like at a virtual branch library? Iowa City Public Library staff have been mulling that question over since 2014. After launching its new website in 2017, a committee formed to tackle redesigning its Staff Picks blog into a dynamic experience where readers can "pick their pleasure" by following the
recommendations of library staff who love the same kind of entertainment they do. The new staff profiles allow readers to get to know their librarians in a friendly and personal way. And book covers abound! Patrons get a visually attractive experience as they explore what staff are reading and recommending. Other problems solved include reducing the amount of time library staff needed to curate content and keeping recommendations freshly discoverable. The newly designed lists also allow for easily printable documents for hunting books down on the shelves. The new Staff Picks web presence can be found at www.icpl.org/picks.
Technology—websites
Public Services—Readers Advisory
Job Application Process,Self Assessment Know your skills,Opening Section,Market Assessment Know your personal values,Major sections of Resume,Sections of Resume,
How Publish in the New Millennium: Journals to Best Sellers
This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice.
Learning Objectives
1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals.
2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice.
3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing.
4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.
This training, offered in person on November 6, 2014, is the launch of the Colorado State Library's Putting SPELL (Supporting Parents in Early Literacy through Libraries) into Action, a project funded with an IMLS National Leadership Grant.
September 2015 KLA/KASL Conference - Librarians in the 21st Century: Designin...Lisa Chow
"Librarians in the 21st Century: Designing a Career Strategy for Evolving Roles and Opportunities" Keynote Presentation at September 2015 KLA/KASL Kentucky Library Association Special Library Section in Louisville, Kentucky
Developing and Maintaining the Art of Writing by Susan Mwenda Mulongoti slid...Susan Mwenda-Mulongoti
Are you an aspiring writer, author or coach? You will discover some of my biggest tips that have helped me to write more than 7 books in a space of 2 years
Moving the Needle on Engagement: How to Transition from a Promotion Strategy ...Cordelia Anderson
Presented as part of the online course, "Successful Library Marketing: A Masterful Approach to Strategies, Best Practices, and Tools To Turn Your Library Into a Powerhouse," in Nov 2016.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Presented by Karen Luttrell and Kim Lear at the Editing Goes Global 2015 conference for writers and editors at the Metro Toronto Convention Centre on June 14, 2015. Covered opportunities for working with nonprofits and charities in Canada and tips for doing so successfully.
Innovation can be an intimidating word but it doesn't need to be. Practical innovations are true reflections of the communities we serve and their needs. The editor of The Library Innovation Toolkit will cover the similar traits that innovative organizations all have and give ideas that can be implemented easily and, even more importantly, practically.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOChristina Parmionova
The 2024 World Health Statistics edition reviews more than 50 health-related indicators from the Sustainable Development Goals and WHO’s Thirteenth General Programme of Work. It also highlights the findings from the Global health estimates 2021, notably the impact of the COVID-19 pandemic on life expectancy and healthy life expectancy.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
2. Who We Are
Leah White
Head, Popular Materials
Ela Area Library District
@leahlibrarian
Amita Lonial
Learning Experiences
Manager
Skokie Public Library
alonial@skokielibrary.info
We are not drunks just trying to get library programs in bars! We are librarians who are passionate about facilitating fun, mutually beneficial partnerships in our communities and connecting to new & underserved populations in our communities.
This is a pictures of Books on Tap, the book club I started at Northbrook Public Library - a now thriving group that meets monthly at a local bar in Northbrook. What isn’t pictured here is the 6 months that it took for me to get this book group started and approved. Northbrook Public Library very rarely ever left the library. They had one teen book club that met at a Starbucks and they went to a farmer’s market twice a year. But that’s about it.
The fact is at some libraries, people are going to be very skeptical and probably underneath all that haterade, afraid. Booze at a library program just freaks some people out and for some, the very idea of doing adult programming outside of the library is absurd. Why would you do that? Don’t we want to get bodies INSIDE the library? Those are the type of things that could possibly be brought up. So I am going to give you some tips on how to deal with the skeptics and get your program started.
Relentless enthusiasm is your first line of defense and you need to remember this every step of the way. Whenever you are making a big change or attempting to make a big change, the first step to success is relentless enthusiasm. You will need this for two reasons: first, to keep yourself going when you hit brick walls and second, to lead by example.
Be the change you want to see quote. I like to use SpongeBob’s version because Gandhi never really said the other version but it doesn’t matter - they mean the same thing.
If you are about to make a major change - like FOR EXAMPLE, the first off-site library program that also happens to includ booze! - you must stay positive. You are leading by example ALWAYS. So no matter what roadblocks you hit, staying positive is an important element to accomplishing great things, including getting your offsite book club approved.
Research. You will be researching all sorts of things throughout this whole process like location, marketing, demographics. But for now, you are just trying to get the book group approved. So focus on area libraries - who is doing this already in your area? Go visit one of their meetings. Get a feel for what other libraries are doing and this will help you create your own group.
This will eventually become your proposal but for right now, you need to get organized. In the book “Getting Things Done” by David Allen, he describes that getting ideas out of your head is the first step to actually accomplishing thing. This is informal. This is to get your mind working around the idea.
This can be one person or four people - or heck, it can be your whole department. But the fact is, when you are trying to make a change that makes some people uncomfortable, you need a support group or as I like to call them, partners in crime. Find these people and start working through your ideas with them.
Start talking out the idea with people. Start conversations with your partners in crime and beyond. At this point in the game, it is extremely likely that you will find allies where you didn’t expect it. Talk to you boss about it. Get a feel for how he or she feels about the idea. This is going to help you when you write your proposal.
Get ready for answering the questions. For naysayers, there tends to be three main questions that are a variation on a theme: “What kind of person would attend a program like that?” “Isn’t that a liability issue?” “Will people get too drunk to talk about the book?” And remember back to your research where you visited other area libraries? You are prepared to answer these questions now because you have watched groups like this in action or you have talked with someone who runs a group like this.
Notice how this wasn’t the first step? Taking action should never be your first step. Enancting lasting change takes ground work and now you are ready for your confident Rita Hayworth move - your ace in the hole. You are going to write a formal proposal and it will be awesome.
This is my outline for all proposals - and I write many. Why? There’s just something about a formal, written, officially submitted proposal that makes people take you more seriously. It’s written down with a date and your name. Now it has to be addressed.
It also helps you formulate your own thoughts from that brainstorming session you had earlier, and later becomes a plan of action when you start actually implementing your plan. And finally, it’s a favor to your boss and administration. If they are being hesitant, chances are they are going to have to get board approval. Your proposal is giving them the framework to convince the board that this is a good, non-scary idea.
All proposals should be a variation on these themes.
Throughout this presentation, we are going to cover a lot of these topics. But make sure your purpose - the mission statement portion is lock-tight. Why are you doing this? Why did you lay all that ground-work?
Your purpose or mission statement is the heart of your proposal. This is how you hook them. You must have a strong sense of purpose for a program like this. This is not just because it’s fun (but it is). You need to think in terms of what administration, and the board wants to hear here. And yes, just like the Fellowship of the Ring, you need a strong sense of purpose.
We’re sticking with the Lord of the RIngs theme here because really, is there anyone more dedicated to their purpose than Gollum? These are the main reasons to start a group like this but each community will have something unique.
Visit the places that you are interested in approaching. Will they be a good fit for what you’re planning? Would you want to hang out there? Parking? Noise levels?
Go on the day you want to hold meetings. Are they busy? Is there some sort of special that you may want do avoid? Do they do trivia? Karaoke? These are things you have to consider.
Set up a meeting in person to discuss. It’s important to come with a clear view of what you want to do and what you want from them (space? specials? etc), but also some flexibility to account for their end of things.
This is when you can hash out details--Is there a day and time that works best for you? If it’s a restaurant or pub, what is their slowest night that they’d appreciate business on? How many people can they accomodate? Will they charge you? Is this a one-time event, or something you would like to continue monthly? Provide you with your own waitress? Do separate checks?
What if someone doesn’t want to order anything? Will they promote you, allow you to advertise within their space?
The fact is, there will probably be some issues that first year and that’s okay. For example, Litlounge once met during the NBA finals. I know! But you adapt and talk very loudly and make it work.
You need to be prepared to put ongoing effort into your marketing campaign. Swag and posters are not enough. People need to be reminded what you are offering and why they should want it. These types of programs don’t always attract the same group every month (nor should they). Perhaps you are appealing to a transient audience. Any way you cut it you will need to allocate time and resources into ongoing marketing and promotion of your program.
Who do you want your program to appeal to? How do they receive information? What types of communication are effective with that group of people? Most importantly, be happy with any audience even if it’s not the one you had in mind.
Off-site discussions, like LitLounge or Books On Tap, are in many ways unlike in-library book discussions and that’s the cool thing about them. We still pick books, nudge the discussion forward, and call the time but otherwise the location, the book selection, and the crowd makes for a different experience.
We focus on a relaxed, open, and social atmosphere, we welcome all (no registration or even an obligation to read the book), we adapt well, we talk loud, we attract a diverse group of people, we select a mix of books, and we shove food in our mouths in between outbursts about our favorite characters or plot twists.
Choose a mix of books and you’ll get a mixed crowd.
For LitLounge, we choose books of all genres and subject matters but with a slight leaning toward younger-feeling books (and definitely fewer gentle historical novels with WW II themes). Most our titles are fiction picks, but we also try to include some nonfiction, graphic novels, sci-fi, fantasy, classics, literary titles and anything that could be fun or different to read and discuss.
Select couple local books each year and invite the authors to your book discussions. You’d be surprised how easy it is to get a “yes,” especially if you let them know that you’re meeting at a bar and they can just chat about their writing over a drink or a plate of food. Book discussions with an author visit can attract a large crowd, sometimes twice your usual number of attendees, but that’s a great problem to have and it also gives you a chance to build connections with your local authors for your future library events.
Appy Hour meets at two different locations and two different times to hit different demographics. They meet in the evening at a coffee shop and in the afternoon at the grocery store.
As an example of another variation on a concept of an off-site program, Morton Grove Public Library takes its programming to the community through a monthly booktalk at the local Senior Center. Each month a librarian book-talks around 15 books on a specific subject or genre (mysteries, banned books, inspirational reads, etc.) and checks out the books to the attendees. The program attracts a lot of readers who like to hear book suggestions but don’t necessary care to participate in book discussions.
Pages, a book discussion that meets at the local Barnes and Noble and focuses on adult readers interested in reading and discussing teen titles.
This year Morton Grove Public Library started hosting a Trivia Night at the Bringer Inn, a sports bar next door. As the picture shows, the event fills easily with locals who want to show off their trivia brilliance and hang out with their friends.
This is the reaction we’re looking for from all our patrons!