This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Building strong relationships is a vital part of the overall sales process. By using social media and other digital tools we are able to create a personal brand, build strong relationships with our current and new customers, and position ourselves as the industry expert.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Building strong relationships is a vital part of the overall sales process. By using social media and other digital tools we are able to create a personal brand, build strong relationships with our current and new customers, and position ourselves as the industry expert.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Topics include: Everybody isn't your audience, target market vs. audience persona, creating an audience persona, and top tips for doing audience personas
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
Content is king! You must be able to produce consistent, quality and coherent content for your digital marketing mix. In this presentation in the 9 part digital marketing in a nutshell series, you'll learn the key elements of effective content marketing.
Attract, Sell, Wow - sales and marketing best practices for growing businessesRamon Ray
How to boost sales and have more successful marketing with the three steps of "Attract, Sell, Wow". Also called "Date Your Leads, Marry Your Customers" - by Ramon Ray - @ramonray - www.ramonray.com
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
An eight-part presentation on how entrepreneurs can build their own referral marketing machine.
Referral marketing is the process of building your "Know, Like, and Trust" factors through sharing kindness, appreciation, and gratitude with your customers.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Topics include: Everybody isn't your audience, target market vs. audience persona, creating an audience persona, and top tips for doing audience personas
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
Content is king! You must be able to produce consistent, quality and coherent content for your digital marketing mix. In this presentation in the 9 part digital marketing in a nutshell series, you'll learn the key elements of effective content marketing.
Attract, Sell, Wow - sales and marketing best practices for growing businessesRamon Ray
How to boost sales and have more successful marketing with the three steps of "Attract, Sell, Wow". Also called "Date Your Leads, Marry Your Customers" - by Ramon Ray - @ramonray - www.ramonray.com
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
An eight-part presentation on how entrepreneurs can build their own referral marketing machine.
Referral marketing is the process of building your "Know, Like, and Trust" factors through sharing kindness, appreciation, and gratitude with your customers.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
The best Linkedin guide I've read in this time - "istruzioni per l'uso"Loris Castagnini
David Malone spiega perfettamente come configurare, scrivere, leggere, interagire con il vostro profilo Linkedin - ritengo sia una guida di facilissima comprensione e soprattutto di notevole integrità di informazioni. Linkedin spesso non è conosciuto in profondità e viene catalogato come l'ennesimo mezzo Social in cui essere presenti. La percentuale di accessi e di tempo speso rispetto al più ludico Facebook, ad esempio, la dice lunga su come questo importantissimo mezzo di comunicazione per professionisti sia sottovalutato se non sconosciuto. Qui trovate il "perchè" ed il "come" utilizzare Linkedin in modo completo e strategicamente valido. Nel vostro percorso di webmarketing non fatevi mancare queste slide su Linkedin per ottimizzare la vostra strategia.
Grazie a David Malone per questo ottimo documento.
Selling without Spending - The Social Networking Tips For Sales ProfessionalsVivek G Maudgalya
Selling without spending is the recent sales mantra. 78.6% of sales people using social media to sell out have outperformed when compared to those who weren’t using social media. Check out some tips and to-do things for a sales professional to follow on being social.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Presented for the Rocklin Chamber of Commerce as part of their Business Excellence Series. This presentation focused on:
- What branding is
- Steps in Creating Your Brand
- Brand Marketing Strategies
- Online Brand Management
- Offline Brand Management
Did you know that LinkedIn has over 347 million members and their average salary is over $100,000? This social
media giant is one of our most powerful and lucrative business resources. According to LinkedIn's Newsroom, there
are 2 new professionals joining every second. Come learn how to attract this abundance of prospects and turn them
into a business opportunity
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
Technology Tools to increase efficiency in 2020Dale Denham
With all we have to accomplish in our business and personal lives, it is imperative we use technology effectively. It starts with simple technology to remove time-wasters from your day. By leveraging tools and methods strategically, you’ll gain time to play, or work more. This session will cover the top 12 technologies anyone can use to make their day more efficient.
This was conducted at the PPAI Expo in Las Vegas January 2020. The slides provide some information but the discussion is the most valuable part. These slides serve as a reminder mostly for those who attended the session.
A collection of tools and email tips to help you be more efficient. Better live and in person but the slides will be helpful to those who want to remember/reinforce what was learned in the live sessions.
The rapid advances in technology can be a competitive advantage if you are ready to take advantage of the changes. Understanding technology trends can help you create your success by allowing you to identify tools before your competition. In order to identify the best way to move forward, you must understand emerging trends that are relevant to you personally and professionally. Be better positioned to understand opportunities and create a plan for your business to take advantage of future opportunities.
Hybrid Selling in an ecommerce world for promotional product companiesDale Denham
Customer shopping expectations are racing ahead at light speed. We are at the point where buying online is often simpler and preferred over talking with a person. When that happens, new value is created, and a new buying preferences are formed. In this session, you will learn how to leverage your relationships, while participating in the burgeoning online channel. A great web experience enhances customer relationships – and drives more sales. You will leave with actionable information to help you create your own strategy for hybrid selling.
As presented at PMANC in California, this presentation walks you through the basics of selling in the zero moment of truth. Buyers are in more control than ever and you have to influence those buyers every chance you get.
Optimizing Social Media in the promotional products industry. Using facebook, twitter, linkedin properly and how to utilize Hootsuite to help you be more efficient with social networking.
Direct sales has changed dramatically thanks to the internet. Google has identified the ZMOT concept of Zero Moment Of Truth. I've taken the ZMOT concept and applied it to direct selling in the promotional products industry. The concepts apply to all direct sales forces and beyond but this presentation is designed specifically for the promotional products industry. As with all my presentations, the presentation provides more insights than the slides so this is published to remind those who have seen the presentation what was covered.
12 technologies to increase efficiency July 2015Dale Denham
These technologies help make you more efficient every day both in computing and at home. A little bit of web, a little bit of email, even robots and cameras. Best experienced live at an event to get additional information, these slides help reinforce what you learned.
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
A beginners guide to advertising on Facebook, LinkedIn, & Twitter. Also addressing how to segment your Facebook friend list and best target your posts. First delivered at the 2015 PPAI Expo, this presentation will guide you through the first steps to advertise effectively on social media sites and grow revenues for your small business or large business. From boosting posts to targeting your customers, this presentation covers it all.
Simple tips for getting the most out of your iPhone, iPad, or android device. Change settings on your iphone or android device to get the most out of the powerful computer you carry in your pocket or purse. Learn how to save your battery, use swype, change your email signature, and many other tips.
The biggest challenge with evernote is finding the use that drives value so that you start to use it consistently. Once you do, Evernote becomes a passion and you can't live without it. This session covers some use cases for the promotional products sales person along with some tips on how to use Evernote. A more detailed presentation will be available in the future which covers some of the demonstrations which are done in the live session.
The live presentation includes the actual "How To" portion of this session. This is how to get the most out of Microsoft Outlook by Geiger CIO, Dale Denham. Learn tips and tricks related to Outlook that make you more productive.
The live presentation includes the actual "How To" demonstrations. This is how to get the most out of your Mobile devices by Geiger CIO, Dale Denham. Learn tips and tricks related to Mobile devices that make you more productive. iPads, iPhones, Droids but no blackberry or windows phone.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Social media 201 - Using LinkedIn
1. Social Media 201
• Maximizing LinkedIn
• Engaging Clients
• Discussion / Q&A
2. LinkedIn
• Just a tool, like all technology
• Good sales skills required
3. Who Would You Select?
The P.O.P. Shop and it's team of marketing superheroes
provides creative printing and unique promotional
products to build brands. The superhero-themed
promotions firm blends creative printing, packaging,
promotions and branded products to build respected
brands. The company can design and develop powerful
direct mail, sales kits, point-of-purchase programs,
promotions or internal branding. A single source allows
clients to get back to marketing and growing their brand
rather than managing multiple vendors. The P.O.P.
Shop’s creative marketing expertise is where clients will
find the most added value, and view the team of
superheroes as an extension of their marketing
department.
• 19 written recommendations
I have known Sonya for over 15 years. She is my go-to
person for any promotional products as she is fast,
responsive, always on time, on top of every detail, and I
can count on her to ensure everything is perfect and in
budget!
• No endorsements
• No recommendations
• No Bio
4. Your personal brand
• Customer centric profile!
– Don’t brag about top seller, etc
• Expanded the company into the [] market
Aggressively grew the [] area sales from $0 to over $125,000 in just 8
months
Day to day includes cold calls, creating a marketing strategy, managing advertising budget, setting
appointments, meeting with customers, creating product ideas that are a win - win for [] and the
customer, quoting the project, closing the deal, collecting payment and asking for referrals
Successfully manage the balance between rush orders, delivery deadlines, new orders and any
obstacles along the way
5. Prospects Research You
As your consultant, I will work with you:
- to ensure products meet current safety guidelines
- to keep you up to date on new products and events
- to get the best return on your promotional investment
- research unique ideas for your event, theme and
budget
- grow your sales by helping you plan effective
promotions
- create programs to motivate employees through
recognition, incentives and awards
- draw people into your trade show booth with creative
give-a-ways
- select gifts to thank your employees, customers and
vendors
- source custom products overseas and domestically
- create a Uniform program for your staff
and more..........!!!
• 9 recommendations
July 2010 – Present (3 years 1 month)I
specialize in promotional merchandise
branding. I manage corporate accounts in a
variety of industries, i.e. healthcare,
transportation, advertising, agriculture,
education, hospitality, real estate and much
more! I source products overseas and
domestically to find creative solutions for
promotional merchandising products that
work with my customers' brand, event, theme,
budget and marketing goals. My goal is to
help you find the right items to maximize your
brand and advertising potential. Whatever
the item...apparel, pens, executive gifts, trade
show give-a-ways, awards, decals, drinkware,
food items, bags, etc.......Here at Geiger, we
want your brand to inspire others and I can
help you do this effectively and with peace of
mind.....it's called Brandspiration!
15. Building Your Network
Focus on people you really know!
• Let LinkedIn search email for contacts
• Connect after a good meeting
• Review the “People You May Know”
16. Accept This Connection?
• The favor test: Would you do a favor
for this person, or ask a favor of them?
17. Introductions
• Include a short paragraph of how you
would like to be introduced
• Specify why you want to be
introduced
• Be appreciative
19. LinkedIn Groups?
• Target the right group
– Many groups waste time, all selling
• Get involved
– Ask & answer questions
– Share resources
– Start meaningful conversations
• Contact with other members
23. LinkedIn “Contacts”
• Contact, meetings, emails, and more
• Keeps contact information up to date
• Creates index of your email messages
24. Research
• Research your prospects
– Before every call/meeting
– On every network
– Background including jobs & education
– Latest status updates
– Important dates
– Common connections
• Always. Always. Always.
25. Dig Deeper
• Decision influencers
• Related industry’s /
clients
• Multiple points of
entry into the
organization
28. Prospecting
• Cold calling sucks
• Higher ROI with leveraged connections
– Look for shared connections
• Find leads & get idea of the prospect
• Initiate offline conversations
34. Engagement 101
• Share posts two to three times a week
• Comment on other peoples posts
• Content must interest target audience
• Every comment, like, follow,
endorsement is a touch that keeps you
top of mind
35. Engage With Your Audience
• This is where the real magic happens.
• Think of “LIKE” as a cash tip
– They add up, share them freely!
37. Blog comment tip
• Comment on a low traffic blog and
get top of mind to the author
• Use # searching to identify potentially
interesting people and blogs
– #marketing
– #tradeshow
38. Posting
• Consistently write about your expertise
on a specific topic, you’ll become
known for it, and people will gravitate
to you and follow you.
• Buyers do not want a sales
representative. They want a trusted
advisor. Engage and build
relationships.
39. Client engagement
The P.O.P. Shop
• Sent popsicles to
top clients and
we got a photo &
a mention.
• It helps to be
connected to
your clients so
they can show
you some love
40.
41. Top of Mind Strategy
• Follow your clients on all sites
• Focus on 1 site at a time
• Focus on 1 client at a time