Social selling involves salespeople using social media and digital tools to interact directly with prospects. The four pillars of social selling are creating a personal brand, focusing on the right prospects, engaging with insights by sharing knowledge, and building trusted relationships. Social selling is important because buyers now research solutions online and educate themselves before engaging with salespeople later in the purchase process. Salespeople must become mini-marketers by educating prospects through helpful content instead of directly selling.
Social Selling. How LinkedIn and Twitter can increase SalesNicky Kriel
These are the Slides from the B2B Marketing Expo talk I did about Social Selling: How LinkedIn and Twitter can increase sales. The talk is based on my new book: Converting Conversations to Customers: The Essential Guide to Social Media Sales Success which will be published shortly. Contact me if you want further information.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
Get an insider's look at how LinkedIn trains its own sales reps to approach to social selling. Dominic Archibald shares best practices from LinkedIn to help you develop your own strategy on how to better use LinkedIn for your sales teams.
Social Selling. How LinkedIn and Twitter can increase SalesNicky Kriel
These are the Slides from the B2B Marketing Expo talk I did about Social Selling: How LinkedIn and Twitter can increase sales. The talk is based on my new book: Converting Conversations to Customers: The Essential Guide to Social Media Sales Success which will be published shortly. Contact me if you want further information.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
Get an insider's look at how LinkedIn trains its own sales reps to approach to social selling. Dominic Archibald shares best practices from LinkedIn to help you develop your own strategy on how to better use LinkedIn for your sales teams.
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
Unconventional Social Media Marketing Strategy: PinterestStacey Miller
Here's a 15 minute crash course on Pinterest social media marketing for any brand!
I gave this presentation to the Chesapeake Regional Tech Council's Social Media Marketing Forum in September, 2014.
"The Business of Marketing You and Your Book"Joanne Funch
The Business of Marketing You & Your Book" presented at the Bloomington, MN Writer's Festival March 2014
By JoAnne Funch, Marketing Consultant
www.MarketingDish.com
88% of organizations use content marketing, but only 30% think they’re effective at it. Content marketing is not just doing traditional push marketing using content, it's a whole new way for marketers to research, create and engage. Unlearn these 7 content marketing myths to be successful.
How do you connect effectively on LinkedIn and use the platform as a tool to increase your thought leadership? These 9 takeaways from The Funnel podcast will point you in the right direction. Be nice. Be human. And, as always, DON'T SELL!
Here is my "ProductCamp Austin, PCATX, PCA8" presentation: "Are you a Pirate or a Patriot?Are you watching your Marketing Execution?" It was really fun to give this prezo to the Feb. 2012 ProductCamp Austin and facilitate a discussion about how various marketing tactics can be
Sales has-changed! How the Modern Buyer Has Changed The Sales ProcessChris Risner
Presentation (Webinar) on how the modern buyer has changed due to their ability to get information on the internet. Because of this, they control the sales process. Marketing and sales organizations need to change to respond to this.
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
5 Ways to Get More Leads & Sales - M2Con Digital Marketing ConferenceMannix Marketing, Inc.
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers!
We'll Cover:
- How to Get Leads
- How to use Giveaways, Sign-up forms and other tools to gain leads
- What to do once you have a lead list
- How to retarget to your leads
- Tips on best ways to reach and engage with your current leads
Using Content Marketing to Generate Engagement and Salesifarooq
By Geraint Holliman, Content Marketing specialist
Content marketing is the current ‘go to’ strategy for marketers who are trying to cut through the noise and clutter of the market place and generate real sales. But few people actually know what ‘content’ really is, let alone ‘content marketing’ and simply recycling sales materials and calling it ‘content’ is not the route to success.
In this session we’ll answer the questions:
What are ‘content’ and ‘content marketing’?
How does content marketing work?
Why is content marketing being compared to publishing?
What are the key elements of a content marketing strategy?
What approach to take in evaluating content marketing?
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
Unconventional Social Media Marketing Strategy: PinterestStacey Miller
Here's a 15 minute crash course on Pinterest social media marketing for any brand!
I gave this presentation to the Chesapeake Regional Tech Council's Social Media Marketing Forum in September, 2014.
"The Business of Marketing You and Your Book"Joanne Funch
The Business of Marketing You & Your Book" presented at the Bloomington, MN Writer's Festival March 2014
By JoAnne Funch, Marketing Consultant
www.MarketingDish.com
88% of organizations use content marketing, but only 30% think they’re effective at it. Content marketing is not just doing traditional push marketing using content, it's a whole new way for marketers to research, create and engage. Unlearn these 7 content marketing myths to be successful.
How do you connect effectively on LinkedIn and use the platform as a tool to increase your thought leadership? These 9 takeaways from The Funnel podcast will point you in the right direction. Be nice. Be human. And, as always, DON'T SELL!
Here is my "ProductCamp Austin, PCATX, PCA8" presentation: "Are you a Pirate or a Patriot?Are you watching your Marketing Execution?" It was really fun to give this prezo to the Feb. 2012 ProductCamp Austin and facilitate a discussion about how various marketing tactics can be
Sales has-changed! How the Modern Buyer Has Changed The Sales ProcessChris Risner
Presentation (Webinar) on how the modern buyer has changed due to their ability to get information on the internet. Because of this, they control the sales process. Marketing and sales organizations need to change to respond to this.
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
5 Ways to Get More Leads & Sales - M2Con Digital Marketing ConferenceMannix Marketing, Inc.
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers!
We'll Cover:
- How to Get Leads
- How to use Giveaways, Sign-up forms and other tools to gain leads
- What to do once you have a lead list
- How to retarget to your leads
- Tips on best ways to reach and engage with your current leads
Using Content Marketing to Generate Engagement and Salesifarooq
By Geraint Holliman, Content Marketing specialist
Content marketing is the current ‘go to’ strategy for marketers who are trying to cut through the noise and clutter of the market place and generate real sales. But few people actually know what ‘content’ really is, let alone ‘content marketing’ and simply recycling sales materials and calling it ‘content’ is not the route to success.
In this session we’ll answer the questions:
What are ‘content’ and ‘content marketing’?
How does content marketing work?
Why is content marketing being compared to publishing?
What are the key elements of a content marketing strategy?
What approach to take in evaluating content marketing?
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and account management best practice. Daily they are using LinkedIn Sales Navigator to find new leads, develop existing business and build valuable relationships.
Hear firsthand from two of our top performing sales execs - sales person to sales person - as they reveal how they do it, the tools they use and their top tips for success. These practical insights are not to be missed.
In this live webinar, you’ll learn:
--How to use Sales Navigator to find and engage with your decision-makers and influencers
--Advanced strategies to help deepen relationships with existing clients, uncover new prospect accounts and drive new revenue
--Best practices from our own Account Executives who use Sales Navigator daily to prospect and manage their accounts
NuxUK: Social Media & the Impact on People's BehaviourOptimum Exposure
The overall presence is more fragmented and customer engagement is more crucial than ever before.
Find out what this means for your overall customer experience of your brand and how it impacts the customer journey and usability.
when you want to sell any thing, You have to plan to develop a sales funnel. Without developing sales funnel you will fail at product branding or product marketing.
Selling without Spending - The Social Networking Tips For Sales ProfessionalsVivek G Maudgalya
Selling without spending is the recent sales mantra. 78.6% of sales people using social media to sell out have outperformed when compared to those who weren’t using social media. Check out some tips and to-do things for a sales professional to follow on being social.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
Customers: How to Find, Sell, Wow and Keep Them. A 360º View
SALES & MARKETING
Customers are the lifeblood of every business. Join us to learn detailed strategies and tactics that help you understand your ideal customer and what it is that they really want to buy. We'll also outline a 360º approach to integrating sales channels and customer feedback that keep customers buying.
MaineBiz Momentum Presentation Moderated by Laurie Banks, Perry & Banks, Inc., Susan Dench, The Muddy Dog; Sage Peterson, Strategic Sales Advisor
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Digital display advertising through Audience Extension platformJeroen Corver
Presentation for the Digital Media Meetup group in Cedar Rapids about Audience Extension, DSP, SSP, Geofencing, behavioral targeting, content targeting, and retargeting
Article on "Leadership Role in Social Selling" in the Marketer August national publication. Written by Greg Kanz with Shive Hattery and Jeroen Corver with Townsquare media
1. Social Selling How to Use Social Media
to Increase Your Revenue Potential
2. What is Social Selling?
Social selling is when salespeople use social media and other digital tools to
interact directly with their prospects. Salespeople will provide value by answering
prospect questions and offering thoughtful content until the prospect is ready to
buy.
The 4 pillars of social selling:
1. Create a personal brand
2. Focus on the right prospects
3. Engage with Insights
4. Build Trusted Relationships
3.
4. Why Social Selling?
The Sales funnel has changed
The buyer is now in control of the
sales funnel
• Buyers self educate and research
solutions that meet their needs
• Buyers don’t engage with sales until
they are long way through the purchase
funnel
• The modern sales professional has to
become a mini-marketer
Educate, don’t sell
• Share your knowledge
• Share your success stories
• Help others wherever you can
• Instead of being a hunter or a farmer,
be a magnet
5. Create your personal brand
You are a brand
• People do business with you because they like and trust you
• You represent your company because it fits your core values
• When anyone in my market thinks of my services, I want them to think of me
• Your customers want information,
share all your knowledge
6. You are a brand
Online
Advertising
Townsquare
Media
Digital
Marketing
Family
man
Technology
Networker
Sales
University of
Iowa Allumni International
7.
8. Focus on the right prospects
Social listening – track what is being said about your company and your industry
Google Alerts – set alerts for certain keywords to stay up to date
9. Focus on the right prospects
• The
Source: https://business.linkedin.com/sales-solutions/blog/t/the-most-important-bar-graph-youll-see-all-year
10.
11. Engage with Insights
› Read, read, read, and read some more…
› Find your mentors and engage with them
› Share your thought – don’t overthink this
› Have discussions
› Find your niche and be the expert
› Social selling has to happen online
AND offline
› Educate in the research phase and they
will follow you towards the purchase
Become a thought leader in your industry
14. Built trusted relationships
•Connect online after first meeting
• Stay top of mind with the buyer
• Offer additional insight
• Monitor prospects
• Monitor and manage your
online reputation
•Ask for recommendations and referrals
•Participate in online discussions
to share your expertise
15. Built trusted relationships
Social Media needs to be social
• Have genuine conversations and focus on the
needs of the prospect first, selling second
• Listen to conversations and debate
• 92% of B2B buyers will engage with a sales
representative who is a known industry
thought leader
• Be visible
• Be forward thinking
• Be a curator
Don’t be this guy
16.
17. Social Selling Game plan
•Get a professional picture
• No bar or tuxedo pictures
• Profiles with a picture are 7 times
more likely to be viewed by others
•LinkedIn is not a resume,
its your digital business card
•Use keywords in your summary
so Google will find you
•Create a catchy headline
•Test scores, Certifications,
memberships, and projects
18. Social Selling Game plan
• 73% of online customers trust
advice from Twitter
• Audience is young and educated
• Get notifications on your
competitors tweets
• Participate in twitter chats
• #linkedinchat
• Twitter advanced search
• https://twitter.com/search-advanced
19. Social selling Game plan
• If you could own every bill board on the
interstate for free, would you do it?
• Every social channel has a different
audience
• Use the social channels that fits your
personal brand and your audience
• To get the best exposure,
post content at the right time
20. Social Selling Game plan
•Schedule your posts ahead of time
• Hootsuite
• Buffer
• SocialOomph
•Gather content that you want to share
• Feedly
• Digg
• AOL reader
• Feedspot
21.
22. Measure your social selling skills
business.linkedin.com/sales-solutions/the-social-selling-index