Libraries, Librarians, and Social Media, Version 3
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This document discusses how librarians can balance their personal and professional use of social media. It recommends joining networks like Facebook, Twitter, and Tumblr to connect with patrons, share resources and ideas, and promote library services. However, it emphasizes establishing clear goals and following basic rules like avoiding inappropriate content and interactions that could damage one's career. Example best practices are provided along with tips for participating in conversations on different platforms.
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Libraries, Librarians, and Social Media, Version 3
- 1. Libraries, Librarians, and Social Media Balancing the personal and professional in social networking
- 2. Me Leah L. White Reader Services Librarian Northbrook Public Library Twitter: @leahlibrarian Tumblr: yolaleah.tumblr.com FB: facebook.com/yolaleah Site: leahwhite.weebly.com
- 3. Why am I here? http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
- 4. The Plan • Why be social? • What social networks to join? • Leah’s rules of the internet • Tips and advice • The best of the best (according to me)
- 5. Why be social? • Personal • Keep in touch • Fun! • Crowd-source ideas and collaborate • Good for your career
- 6. Why be social? • Institutional • Varies • Create meaningful relationships with your patrons • Remind people about services • Increase use of services
- 7. What to join? OMG SO MANY! http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme
- 8. The Major Players Explained with donuts
- 9. There are networks for But not for everyone. everything.
- 10. What is your goal? Articulate it. Practice it.
- 11. Possible goals • Do you want to share ideas and get feedback? • Facebook, Twitter • Do you want to be entertained while also creating content? • Tumblr, YouTube • Do you want to find a job or expand your career goals? • LinkedIn, Facebook
- 12. My favorites for libraries and librarians
- 13. Leah’s Rules of the Internet
- 14. The Golden Rule Harsh but true.
- 15. Ask yourself, “Could this posting Listen to Spiderman. get me fired?” If the answer is yes, then don’t post it. http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
- 16. The Internet never forgets. Remember the “drunken pirate” scandal? http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html
- 17. It just makes them stronger. And don’t BE the troll.
- 18. Definition of a Troll
- 19. You are responsible. Keep your page clean.
- 20. Tips and Advice
- 21. Dealing with Inappropriate Content • Personal • Check in with your account • Delete the comment • Send a message • Institutional • Have a policy • Enforce and follow it
- 22. Different sites have Be a lurker. Learn about the site before you jump in. different cultures.
- 23. Dos and Don'ts • Do • Don’t • be yourself • be pushy • respond to questions • ignore your account • participate in memes • only post links to your blog or website • #FollowFriday, Friday Reads • be mean • Share ideas and resources
- 24. It's about conversation. and promoting your brand
- 25. More on conversation • “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly) • “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly
- 26. to hide or not to hide that is the question
- 27. The Best of the Best my favs
- 28. Facebook: Lawrence Public Library, Threadless, Northwestern University Archives
- 29. Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide, Zappos.com: @Zappos_Service
- 30. Tumblr: I Love Charts: ilovecharts.tumblr.com, Morton Grove Public Library: mgpl.tumblr.com, YouMedia: youmedia.tumblr.com
- 31. All things considered • Don’t be an idiot. • Articulate your social networking goals. • Join the networks that help you achieve your goals. • Have fun!
- 32. Thank you! psst follow me! @leahlibrarian http://www.flickr.com/photos/theilluminated/5386099858/