"7 Journalism Tricks for Producing Marketing Content That Generates More Leads + Sales" is an amalgamation of advice that I’ve gathered over the years as a writer, editor, publisher, designer and copywriter. Creating content in 2017 has a lot in common with filling 48-pages of newsprint every week. These are some concepts, hacks and tips that have helped me create stuff that other people want to read, respond to and share. Presented to the Hampton Roads HubSpot User Group on April 20, 2017 in Norfolk, Virginia.