Marketing can be defined as a process of socializing or communicating the value of product or service to the customers with the objective to sell products or services. It is actually a very critical function of business which focuses towards attracting the customers (Kotler, 2001). If properly planned and executed, marketing aims at getting far better results in form of increased sales, brand /image building, higher revenues, etc. The aim of this report is to provide an understanding of how marketing, research, planning and marketing mix are used in all organizations (Palmer, 2012). Marketing not only earns profitability to the marketers but also to the customers, as they have all the options in front of them to choose the best among the available ones (Palmer, 2012). Marketing is done with the aim of selling goods, services, events, experiences, ideas, people, businesses, information, awareness programs etc.
It is a business development proposal, designed for establishing a new venture as an entrepreneur. A new venture needs to have a detailed business proposal plan. This business proposal plan is a prescribed expression of the entrepreneurial vision along with description regarding the operations and strategy of the proposed endeavor. The main advantages of writing a detailed business plan is the offsetting the costs. Business plan enables the top management and executives in the firm to ponder about the business comprehensively, to converse the business objectives to personnel, to include a decision making base and to smooth the progress of the planning (George and Bock, 2012).
this is marketing plan for gardenia. in this slide describe more about Gardenia Company in Malaysia. Example types of Gardenia breads, SWOT analysis and more. so, enjoy :)
It is a business development proposal, designed for establishing a new venture as an entrepreneur. A new venture needs to have a detailed business proposal plan. This business proposal plan is a prescribed expression of the entrepreneurial vision along with description regarding the operations and strategy of the proposed endeavor. The main advantages of writing a detailed business plan is the offsetting the costs. Business plan enables the top management and executives in the firm to ponder about the business comprehensively, to converse the business objectives to personnel, to include a decision making base and to smooth the progress of the planning (George and Bock, 2012).
this is marketing plan for gardenia. in this slide describe more about Gardenia Company in Malaysia. Example types of Gardenia breads, SWOT analysis and more. so, enjoy :)
Pos Malaysia Berhad is a post services company in Malaysia. The organisation was restructured in 1992 from being a governmental owned Malaysian Postal Services Department or Jabatan Perkhidmatan Pos Malaysia into a business corporation.
Pos Malaysia provides postal and related services, transport logistics, printing and insertion, counter collection and payment agency services for a range of financial transactions, such as bill payments, remittance, insurance and unit trusts.
The company holds an exclusive concession to provide mail services through its network of over 850 branches and mini post offices in Malaysia.
Old Town White Coffee-A Malaysian made coffee in crisisNuurMohamadFirdaus
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We are from EMBA UITM performed marketing analysis case study for Old Town White Coffee business especially Cafe or Restaurant operation that are severely impacted as the results of changing customers behaviour due to Pandemic COVID-19. Our team used strategic marketing tool such as SWOT, TOWS MATRIX etc. deep dive into issues confronted by them. We proposed few solutions from the issues that we identified so that Old Town White Coffee team can revisit their action plan during and post pandemic Covid-19 for their business sustainability.
This slide contains status of McDonald's in Malaysia. How McDonald's changed its policies and adapted itself according to political, social, economical and emotional status of country and its people and proved that it's glocal.
Pos Malaysia Berhad is a post services company in Malaysia. The organisation was restructured in 1992 from being a governmental owned Malaysian Postal Services Department or Jabatan Perkhidmatan Pos Malaysia into a business corporation.
Pos Malaysia provides postal and related services, transport logistics, printing and insertion, counter collection and payment agency services for a range of financial transactions, such as bill payments, remittance, insurance and unit trusts.
The company holds an exclusive concession to provide mail services through its network of over 850 branches and mini post offices in Malaysia.
Old Town White Coffee-A Malaysian made coffee in crisisNuurMohamadFirdaus
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We are from EMBA UITM performed marketing analysis case study for Old Town White Coffee business especially Cafe or Restaurant operation that are severely impacted as the results of changing customers behaviour due to Pandemic COVID-19. Our team used strategic marketing tool such as SWOT, TOWS MATRIX etc. deep dive into issues confronted by them. We proposed few solutions from the issues that we identified so that Old Town White Coffee team can revisit their action plan during and post pandemic Covid-19 for their business sustainability.
This slide contains status of McDonald's in Malaysia. How McDonald's changed its policies and adapted itself according to political, social, economical and emotional status of country and its people and proved that it's glocal.
In recent days mobile application development has come up with providing a unique solution for the business.
http://www.ndot.in/mobile-application-development.html
Cogniter has a highly skilled team of programmers, collectively having more than 10 years of experience who can deliver unique and attractive mobile applications to you.
Running head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docxrtodd599
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Running head: WEEK 8 ASSIGNMENT 3
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WEEK 8 ASSIGMENT 3
5
Week 8 Assignment 3
Sherri Coleman
Strayer University
BUS499 Business Administration Capstone
Dr. Keller
December 3, 2018
Week 8 Assignment 3
Many businesses in the world today have the aim of acquiring profits, gaining returns for shareholders and remaining relevant in the market. Apple Inc. is not an exemption in the quest to be a leader in the business niche where it exists. The company is facing large competition from some established corporations like Samsung and others which are growing at a very faster rate. Failing to have good strategies will make the company obsolete and will be overtaken in the industry. Fortunately, Apple Inc. is aware of the challenge and has put forth the best business level strategy and corporate level strategies which are indicators of each growth even to new and unexploited markets in the world. The strategies of Apple Inc. are clearly illustrated and compared to that of Samsung, its giant competitor and the outcome is that there is hope for retaining the global leadership in technology investments (Piao, & Kleiner, 2015).
Business-Level Strategies
The business-level strategy that is more appealing at Apple Inc. is the product differentiation. Apple through this strategy was able to produce a wide range of products which are almost similar but with minor differences to match the customersâ needs and also the financial capabilities. This made the brand to be very popular because it could serve people of all economic classes and the market increased from only the high-class citizens but also to the middle class and even low-class citizens. Apple has a wider connection and an ear to the customer meaning that all the concerns which will be raised by the customer are handled with utmost care. The research and development team works around the clock to ensure that the kind of products produced is the replica of what the clients want. The best example is the improvement and addition of features to meet clients need (Khan, Alam, & Alam, 2015). When
the business realized that more people need an app store to access important services, the business corporation launched an app store complete with all the packages needed by the clients all over the globe. The app store was launched in some of the major products and customers could make choices accordingly.
The product differentiation is strongly boosted by the innovation which is the language at Apple Inc. the development of iPad became a huge milestone for the organization. Thousands of songs existed in the database to meet the needs of the customers; innovation made it possible to have a shuffling capability for all the songs present in the system. Through the incorporation of things like iCloud and other beautiful features, customers have had a wide range of choice. The product differentiation is important to the corporation because giving customers a choice is a good way of retaining them. Once a c.
General Environment, Forces of Competition, Future Improvement, Op.docxshericehewat
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General Environment, Forces of Competition, Future Improvement, Opportunities, Strength and Weaknesses of Apple Inc.
Introduction
Apple Inc. is a multinational company that was found by Steve Jobs and Steve Wozniak in the year 1976. Since then, the company has able to produce mobile phones, iPads, personal computers and operating systems (Finkle, & Mallin, 2010). The company is successful under the current leadership of Timothy Donald. This paper will discuss the general environment, opportunities, threat, strength and capabilities of the company.
General Environment
The main segments of the general environment that affect Apple is the technology and social-cultural aspects. Technology has enabled the company to produce innovative and attractive products which attract customers. The socio-cultural segment of general environment involves values and attitude of people about products of the organization.
Technological Segment of the Environment
The technological segment of the environment influences how business operations are conductedâthe segment use of advanced techs to design new and innovative products. Apple is ever-growing due to adoption of new and advanced technology. Advancement in technology has stiffened competition in the market. Apple uses better technologies such as wireless technology, cloud services and software to stay ahead in the competition.
Socio-Cultural Segment of the Environment
Social-Cultural segment refers to values and beliefs of people towards products and services of the organization. The positive interest and beliefs of people towards communication and entertainment results in the development of industries that deal with ICT. As a result, Apple incorporation continues to grow due to the interest of society towards its products and services. Similarly, the popularity of internet ad mobile phones leads to the success of the company. The company has prioritized to meet the demands of its customers by producing goods that are innovative and attractive.
Forces of Competition
The forces of competition are five. They include rivalry among competitors, threats of new entrants, threats of substitute commodities, bargaining power of suppliers and bargaining power of customers. In this assignment, rivalry among competitors and the bargaining power of suppliers is discussed.
Rivalry Among Competitors
Apple uses advanced technology and innovation to produce goods that are uniquely designed. The company make use of brand management to ensure its products are unique and innovative. The company has introduced produced products with a new feature, designs and performance to maintain market distinctness. All these changes have enabled Apple to stay ahead of the competition.
Apple should launch more products with unique design and features to stand out in the market. The company should also products other products and software to maintain market distinctness. The products should have new and updated features, version and ...
Running head APPLES EXTERNAL ENVIRONMENT .docxjoellemurphey
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Running head: APPLE'S EXTERNAL ENVIRONMENT 1
APPLE'S EXTERNAL ENVIRONMENT 2
Apple Inc's External Business Environment
Introduction
Companies do not operate in a vacuum and as such they have to pay attention to their external environmental in order to remain competitive. Managers have little influence on the external environment and businesses have to adapt as the external factors keep on changing. External business environment factors include the political landscape, technology, legal and regulatory frameworks, societal factors, the economy in general, and competition. These factors are not static and the more they shift, the more volatile the environment becomes. Apple Inc. operates on a global scale, which means that the external business environment is quite complex. This paper will explore some of these factors which affect the business strategy that the company uses.
Political Factors
Political factors are perhaps what the company cannot exert any influence on because of the complexities involved. Apple Inc is an American company which has customers all over the world including those countries whose relations with the US are strained (Grant, 2003). The company has to hope that tensions between the various countries it has interests do not become rocky to a point where business becomes impossible to run. The company has factories in China and other Asian countries where there is an ample supply of labor. Potential conflict between the US and China could force the company to shift the locations of the labor-intensive factories.
Economic conditions affect the demand for Apple's products because of people's purchasing power. Increase in inflation and recessions have a negative effect on demand because people tend to check their spending habits (Grant, 2003). The company's products can be classified as luxury products, which mean that people can decide to reduce spending on them to be able to purchase their basic needs. Further, economic conditions affect the cost of raw materials for production and labor as well. Therefore, the company has to keep track of developments in the economy because they have to adjust their prices and product offering to match the changes (Husso, 2011).
Social factors are quite important to Apple because their competitive advantage currently lies in the perception that their products are of high quality. Their customers feel classy because of the premium pricing which the company practices. The company has to keep track of the peopleâs attitude towards their products so that they can produce what people want in case their preferences change. Another dimension of the external business environment is technology. Apple has to invest in research and development to produce innovations that will keep customers interested in what the company is producing. Further, the co ...
Running head: APPLE ENVIRONMENTSL SCAN 1
Running head: APPLEâS ENVIRONMENTSL SCAN 4
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Appleâs Environmental Scan
Economic factors and trends
Apple is one of the fastest growing companies that had blossomed into a well recognizable consumer name for electronic devices globally. Apple operations depend and performance significantly on global and regional economic conditions (Apple Inc., 2016). Their components are manufactured in other countries. Some of these countries include, Korea, Japan and Taiwan, but their products are assembled in China (Wright, A., 2012). Even those Apple is seen as a status symbol of financial stability for the elite and others, there are many others that built their self-esteem off of owning Apple products. Unemployment is a big key factor in the financial dealing with Appleâs products. In 2015, economists are projecting that unemployment rate will fall to a low of about 4.7% by the end of 2016 (Zumbrun, J., 2015). Their predictions were close, as of the end of October of 2016; unemployment rate in the United States was at 4.9% (U.S. Bureau of Labor Statistics, 2016).
Political, Regulatory and legal factors and trends
Earlier this year, Apple wrestled with the U.S. Government over unlocking a suspected terrorist Iphone. The FBI and the U.S. Department of Justice, solicited Apple as the suspect has a code on their phone. Appleâs Iphones enables users to set up a passcode to lock out intruders. If the code is entered incorrectly in excess of ten times, then the phone will automatically delete the data on it. Appleâs fear was that by the government requesting them to unlock this one phone, that this was a privacy violation (Rash, W., 2016). These fears of Apples became the same-shared views among iphone users. Giving the government access would allow them to future access for any reason.
Societal factors and trends
A personâs family, friends and even colleagues can serve as a strong contributor to a personâs choice of mobile phone. Todayâs youth are more into electronics. Teenagers have more economic clout than that of their predecessors (Grant, I.J., and Graeme R.S., 2006).
Technological factors and trends
The survival and the competitiveness of Apple Inc. is a result of its ability to innovate new technologies. Since the time of its formation, they have relentlessly developed new technologies. It started at the lowest point, but is now one of the top technology companies. The success of the company is attributable to strong and favorable internal environment, which entails such elements as the organizational structure, culture, mission and vision and also the coordination among different departments within the company (O'Grady, 2009). Apple Inc. has a culture of innovation and invention (O'Grady, 2009).
It is a company that is capable of producing a steady stream of innovative products an ...
1
10
Week 3 Assignment 1
Globalization and technological advancements have significantly influenced how modern businesses work to increase their competitive edge and financial performance standards. Furthermore, the strategic management framework and the resource-based framework may be used on enterprises to help them accomplish overall projected ambitions. For this assignment, I chose a company that many are familiar with. The Apple Company is among the most significant international businesses. Apple was formed in 1976 and is a global technology company that develops and sells computer hardware and software, internet service providers, and gadgets, along with various things. It is headquartered in the United States and works in various industries, including cellular telephone manufacturing. It is regarded as one of the greatest technological multinational firms in market share (Abdukarimova, 2021). Apple's earnings have increased due to its strong market sector growth and performance compared to its biggest rivals in the competitive market.Globalization
Globalization could be referred to as the progression through which companies make a worldwide influence or start to operate on a worldwide platform. It would be understood that globalization has culminated in removing obstacles, which has boosted imports and exports. The removal of restrictions has enabled Apple to grow into new markets and increase its competitiveness and earnings. Presently, this firm works in 24 nations and territories and has approximately 500 outlets, and its commodities are sold in most places in the world. It has extended Apple's consumer base, requiring the business to raise manufacturing power to satisfy growing consumer needs and requirements (Mamaghani, 2016). As a consequence, the firm employs a combination of direct and indirect distribution techniques to improve on-time deliveries and prevent unnecessary complications and delays.
The degree of competition in the marketplace wherein Apple's Current works has significantly grown due to globalization. The firm is presently facing severe pressure against companies such as Samsung, Nokia, and Toshiba, among many others, on a worldwide platform. The rivalry is mostly focused on pricing, responsiveness, and manufacturing efficiency, as certain businesses can accomplish low operating costs and therefore implement superior pricing tactics. The consumer wants in the sectors where Apple works are incredibly competitive, requiring firms to be extremely attentive to prevent deficits. Nevertheless, the more significant rivalry has led to the development of high-quality items that benefit buyers (Puncheva-Michelotti et al., 2018). Therefore, competing firms are the potential of producing items comparable to some of those made by Apple and selling goods at a discounted cost. Apple is concentrated on delivering high-quality goods that meet the demands of buyers worldwide, which has impacted company activities and its ...
110Week 3 Assignment 1Globalization and teSantosConleyha
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Week 3 Assignment 1
Globalization and technological advancements have significantly influenced how modern businesses work to increase their competitive edge and financial performance standards. Furthermore, the strategic management framework and the resource-based framework may be used on enterprises to help them accomplish overall projected ambitions. For this assignment, I chose a company that many are familiar with. The Apple Company is among the most significant international businesses. Apple was formed in 1976 and is a global technology company that develops and sells computer hardware and software, internet service providers, and gadgets, along with various things. It is headquartered in the United States and works in various industries, including cellular telephone manufacturing. It is regarded as one of the greatest technological multinational firms in market share (Abdukarimova, 2021). Apple's earnings have increased due to its strong market sector growth and performance compared to its biggest rivals in the competitive market.Globalization
Globalization could be referred to as the progression through which companies make a worldwide influence or start to operate on a worldwide platform. It would be understood that globalization has culminated in removing obstacles, which has boosted imports and exports. The removal of restrictions has enabled Apple to grow into new markets and increase its competitiveness and earnings. Presently, this firm works in 24 nations and territories and has approximately 500 outlets, and its commodities are sold in most places in the world. It has extended Apple's consumer base, requiring the business to raise manufacturing power to satisfy growing consumer needs and requirements (Mamaghani, 2016). As a consequence, the firm employs a combination of direct and indirect distribution techniques to improve on-time deliveries and prevent unnecessary complications and delays.
The degree of competition in the marketplace wherein Apple's Current works has significantly grown due to globalization. The firm is presently facing severe pressure against companies such as Samsung, Nokia, and Toshiba, among many others, on a worldwide platform. The rivalry is mostly focused on pricing, responsiveness, and manufacturing efficiency, as certain businesses can accomplish low operating costs and therefore implement superior pricing tactics. The consumer wants in the sectors where Apple works are incredibly competitive, requiring firms to be extremely attentive to prevent deficits. Nevertheless, the more significant rivalry has led to the development of high-quality items that benefit buyers (Puncheva-Michelotti et al., 2018). Therefore, competing firms are the potential of producing items comparable to some of those made by Apple and selling goods at a discounted cost. Apple is concentrated on delivering high-quality goods that meet the demands of buyers worldwide, which has impacted company activities and its ...
Appleâs SWOT AnalysisPoints of Strength¡ Globally Recognize.docxarmitageclaire49
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Appleâs SWOT Analysis
Points of Strength:
¡ Globally Recognized Brand: Since its establishment, Apple has built an astounding reputation of being one of the most reliable companies providing technological services and solutions. It has one of the largest customer bases to ever exist, making it the first company ever with a stock price of one trillion dollar.
¡ Demanded Brand: Apple is a highly demanded brand all over the globe, it is the number one choice in America for smart phones, accessories and corporate office supplies. It has a technology that is suitable for every age and domain.
¡ Focus on Research & Development: Apple as a company puts a lot of its efforts and money into product design, manufacturing, quality, and marketing. A lot of studies and researches are conducted before product release that are based on customer needs and demands.
¡ Innovation: Apple changed the way people interact and communicate back in June 2007 when they introduced the IPhone, and that trend continued on when they introduced the IPad in April 2010. Apple shed a new light on the way people use their smartphones and tablets. Nowadays these products are an essential part of work and everyday life.
Points of Weakness:
¡ High Prices: Apple products are generally considered in the market as a luxurious items due to their premium prices. These products are more oriented towards middle to high income customers than low income.
¡ Incompatibility: Apple is considered a unique product when it comes to software and cross platforming. Items purchased from Apple whether they are computers, phones, tablets, or accessories will only function on a particular software produced by the company which leaves small space for sharing and cross platform.
¡ Competitive Market & Penetration: Although Apple has a solid place in market, it does not lower the chances of growth of competitive brands such as Sony, Samsung, Google, and Microsoft. In 2018 a research was conducted stating that while IOS software (Software used by Apple) is dominant nationally, 72.23 of the global market uses Android (Software produced by Google).
¡ Underwhelming Marketing & Promoting Efforts: Due to its solid reputation in market place, Apple has a bad reputation for promoting or marketing their products. They have poor marketing strategies the barely promotes the products and depend solely on their name to attract customers towards their products.
Opportunities:
¡ Focus on Services: While the main source of profit is from smartphones and tablets, Apple gets a decent amount of revenue from the services that they offer. Apple gains revenue from selling products like IPhone or IPad to every customer once every year, while they can gain profit from their services on a daily basis. These services include Apple Pay, Apple Care, Apple MusicâŚetc. It is estimated that if Apple can put these services into good use, the company can gain up to 10 million dollar in a quarter of a year.
¡ Partner.
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I\'m doing a marketing plan on how Apple can improve their products below is the outlined
structure pls help xhibit 21-4 Summary Outline of Different Sections of Marketing Plan
Company Analysis Company objectives and overall marketing objectives Company resources
(marketing, production, financial, human, etc.) Other marketing plans (marketing program)
Previous marketing strategy Major screening criteria relevant to product-market opportunity
selected Quantitative (ROI, profitability, risk level, etc.) Qualitative (nature of business
preferred, social responsibility environment, etc,) Major constraints Marketing collaborators
(current and potential) Customer Analysis (organizational customers and/or final consumers)
Product-market Possible segmenting dimensions (customer needs, other characteristics)
Qualifying dimensions and determining dimensions Identify target market(s) (one or more
specific segments) Operational characteristics (demographics, geographic locations, etc.)
Potential size (number of people, dollar purchase potential, etc.) and likely growth Key
economic, psychological, and social influences on buying Type of buying situation Nature of
relationship with customers Competitor Analysis Nature of current/likely competition Current
and prospective competitors (or rivals) Current strategies and likely responses to plan
Competitive barriers to overcome and sources of potential competitive advantage Analysis of the
Market Context-External Market Environment Economic environment Technological
environment Political and legal environment Cultural and social environment Key Factors from
Situation Analysis W.O.T: Strengths, weaknesses, opportunities, and threats from situation
analysis Specific objectives to be achieved with the marketing strategy How will marketing mix
be differentiated from the competition? How will the market offering be positioned? Positioning
statement Marketing Strategy Overview of the Marketing Strategy General direction for the
marketing strategy Description of how the four Ps fit together Target Market(s) Summary of
characteristics of the target market(s) to be approached Product class (type of consumer or
business product) Current product life-cycle stage New-product development requirements
(people, dollars, time, etc.) Product liability safety, and social responsibility considerations
Specification of core physical good or service Product Features, quality etc. Supporting
service(s) needed Warranty (what is covered, timing, who will support, etc Branding
(manufacturer versus dealer, family versus individual, etc)
Solution
Apple iPhone Marketing Plan
â˘Executive Summery
â˘Situational Analysis
â˘SWOT Analysis
â˘Marketing Objectives
â˘Marketing Strategy
â˘Implementation
â˘Budget
â˘Control
Executive Summery
The Pastâ Steve Jobs, Steve Wozniak and Ronald Wayne established Appleon April 1, 1976 in
order to sell the Apple 1 Computer Kit that was handbuilt by Steve Wozniak. The Apple 1 was
sold as a motherboard (with CPU,RAM a.
Running Head Strategic management Apple Company .docxtoltonkendal
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Running Head: Strategic management: Apple Company 1
Strategic management: Apple Company 2
Abdulaziz Alroumi
Institutional affiliations
Course title
Instructor
Date of submission
Strategic management: Apple Company
Apple Inc is a company that has been successful in the field of technology especially from its manufacture of high quality computers. The company also has been successful due to the market grip by iPhones and iPads (Carlton, & Kawasaki, 2013). The company has been making huge profits in the recent past. Recently, the market share of the company has really reduced due to the entry of so many companies making cheaper phones and computers. Strategic management is therefore important to restore the profit level of the company.
The market for mobile phones, pads and computers is a competition where there are no restrictions to entry and exit. There has therefore been an influx of companies selling their own brands of mobile phones and computers. The prices offered by these companies are lower than the price of apple products. As a result, it is important for the company to strategize on how to reclaim its market share. The main competitors of Apple include dell, Samsung, Toshiba, Compaq, Acer, Asus, among others phone and computers manufacturers (Carlton, & Kawasaki, 2013).
The companyâs strategic management has identified intensive marketing and promotions as the step the company will make to reclaim the market share. The management of the company believes that, intensive advertising would solve the companyâs decreased market share nightmare. The companyâs management has identified several modes of advertising that will be utilized to implement this strategy.
The company will for instance put advertisements in the media. The media advertisements will be centered at making the public understand the products that the company offers (Lavidge, & Steiner, 2012). In televisions, there will be exhibit of the real products that the company offers. The will be display of mobile phones, iPhones and iPads on the television screen. The adverts will be a minimum of one minute long to increase the time that prospective consumers see the adverts. As a result, the company is likely to attract more customers.
The company will also utilize billboards to achieve its new marketing strategy. Billboards are large pictorials that are placed mostly on road sides and also across walls of tall buildings. The aim of billboard advertising is to ensure that, the adverts are seen by as many customers as possible (Rossiter, & Percy, 2011). The billboard pictorials will have pictures of the companyâs products, which include the mobile phones, iPads, iPhones and laptops. The pictorials will exhibit the quality of the products. Alongside the pictures of these products will be the description of the features t ...
Strategic Management 7
Week 3 Assignment 1
Phabian Smith
Strayer University
BUS 499: Business Administration Capstone
Dr. Keller
Dr. Gardner
July 21, 2019
Week 3 Assignment 1
Apple Inc. is one of the companies whose history and development are well documented. Apple is known for designing, developing, and selling of computer and computer software, consumer electronics, and provides various online services. The company has developed into one of the major computer manufacturers in the world. This is because of the regular reliability on the development of new innovative technologies and globalization that has expanded its customer base. Technology and globalization have played a key role in the functioning of the organization since its formation 1976. The companyâs global expansion and their focus on technological innovation in their business activities and products have made them a unique competitive advantage.
Globalization
Globalization can be considered as the integration of the interchange of ideas, culture, views, and products in the world. Globalization has enabled communication and interaction between individuals from various spheres resulting to free flow of products from one place to another without geographical barrier. In fact, globalization has made the world a global village. For Apple Inc. the increased integration of globalization has enabled it to become one of the biggest companies in the world. It has affected the business strategy of the company. With the extended market and the increasing demand for Apple products, the company has implemented the differentiation strategy which has prompted it to produce software, phones, and electronics with unique features. This has been facilitated by research and development to enhance technological innovation which is the cornerstone of its competitive advantage. At the same time, globalization as impacted on the operational and employment practices of the company. Today, Apple has the ability to access every part of the market and outsource production plants in different parts of the world. It has therefore been successful in the manufacture and launch of products in new markets. It is also important to note that globalization has enabled Apple to attract and employ talented, committed, experienced and innovative candidates. Most importantly, globalization has had significant impact on the resources and profit maximization of the company because going global has enabled it to increase its market share.
Technology
The effective application of technology in various aspects of the company has benefited it beyond expectations. Technology change has been a key factor in the success of the company. It has played a major role in the change to a mobile computing society by developing personalized technology devices that would serve the different needs of the people. Ha.
The existing business environment is very turbulent so corporate houses find it very difficult in managing their financial statement. In such scenario, financial management plays significant role for the companies for managing and organizing their financial data and
statements. In the following study different financial tools and techniques will be applied on the London Woods company to analyze its financial performance which will help it in decision making.
The economic landscape of the world is changing rapidly. The nations which were once categorized as developing are now swiftly emerging with eminent powers and are posing a threat to the already existing superpowers of the world. A superpower is a nation which has both the
capacity and the capability of projecting its dictating influence and power on any place all across the planet. Another definition suggests that a nation having a leading position in the global system in addition to the ability to dominate is a superpower.
The modern concept of marketing ensures that consumers are at the centre stage of organizational efforts. The main focus of present marketing concept is to reach the ultimate target customers and assess the situation of target market and then introduce the product. In a business it is the customer that shapes the production and policies of marketing of an organization. In this context a marketer needs to understand the market condition regarding the target customers (Kumar, 2009). Organizations spend maximum amount of time and resources to understand the consumers, the main significance is given on understanding about the consumer behavior that is well known and comprehended with tastes and preferences of various buyers. It assists a marketer to design a marketing strategy in an appropriate manner for an organization (Brand Management, 2012).
The roles and responsibilities of human resource in the current scenario has undergone with massive amount of change and its main focus is now on evolving such functional strategies that enable effective enforcement of major corporate strategies. Human resource management today work towards enhancing and facilitating the performance of workforce by designing a favorable work environment and offering maximum opportunities to employees to participate in organizational planning and decision making process (Chadwick, 2008). In the present era, all the major activities of human resource are directed towards development of efficient leaders and encourage employee motivation.
The business development plan is basically designed to establish a new company as an entrepreneur. In this regard, it is required that a detailed business proposal plan is made to analyze the possibility in upcoming future. Hence, company plan can be defined as a proper outline of vision undertaken by businessman followed by narration of operations and strategies that are to be taken to complete the venture. Thus, creation of a detailed business plan helps to offset the cost factors. It thus enables the owners and managers of company to give a thought about industry broadly. It also helps to discuss the business objectives to employees and lays path for future decision making (Bangs, 2002).
ourism is one of the growing sectors in todayâs economy. People move from one country to another looking for some outdoor activities which would give them some recreational pleasure. Tourism can be for many purposes, people may travel for fun, to get some meaningful experiences, going off shore to attend some events or occasions, to learn about the historical importance of any place, etc (Salazer, 2013). Tourism with the objective of gaining the knowledge about cultural and heritage of a country is becoming most popular these days. It has entirely come out with more role and scope within the sector and creating impact on the industrial participants and management. This report will picture the importance of culture and heritage management and its role within the travel and tourism sector. U.K is one of the best destinations when talked in regards to heritage and culture and it stands fifth in the ranking among top 50 nations. Culture and heritage tourism is important for this country because of its contribution in development of countryâs economy and is providing 100,000 jobs across the country.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
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Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ârunning shoesâ are searched more often than âbest road running
shoes for menâ
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase ârunning shoesâ we
get more than 80M relevant results, whereas for âbest road running shoes for menâ we get
only 8.
The former keyword ârunning shoesâ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesnât have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is âlowâ or âeasyâ, there wonât be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
thatâs their search intention. For example, âWhat shoe size should I choose?â or âHow to pick
the right shoe size?â
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
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Monthly Social Media News Update May 2024Andy Lambert
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TL;DR. These are the three themes that stood out to us over the course of last month.
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SEO as the Backbone of Digital MarketingFelipe Bazon
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
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Introduction to Marketing Assignment Sample
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Assignment
Introduction to Marketing
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TABLE OF CONTENTS
TASK â 1 ........................................................................................................................................ 1
TASK2. ........................................................................................................................................... 5
TASK3. ........................................................................................................................................... 7
Process by which group of customers are targeted for selected products ....................................... 7
TASK4. ......................................................................................................................................... 10
Source: (Agafonoff, 2006) ............................................................................................................ 13
CONCLUSION ............................................................................................................................. 14
REFERENCES ............................................................................................................................. 15
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LIST OF FIGURES
Figure 1: Market Planning .............................................................................................................. 6
Figure 2: Market Segmentation ...................................................................................................... 8
Figure 3: Steps to segment market ................................................................................................ 10
Figure 4:Marketing Mix ................................................................................................................ 11
Figure 5: Distribution Locations ................................................................................................... 12
Figure 6: Apple's Strategy of Promotion ...................................................................................... 13
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INTRODUCTION
Marketing can be defined as a process of socializing or communicating the value of product
or service to the customers with the objective to sell products or services. It is actually a very
critical function of business which focuses towards attracting the customers (Kotler, 2001). If
properly planned and executed, marketing aims at getting far better results in form of increased
sales, brand /image building, higher revenues, etc.
The aim of this report is to provide an understanding of how marketing, research, planning and
marketing mix are used in all organizations (Palmer, 2012). Marketing not only earns profitability
to the marketers but also to the customers, as they have all the options in front of them to choose
the best among the available ones (Palmer, 2012). Marketing is done with the aim of selling goods,
services, events, experiences, ideas, people, businesses, information, awareness programs etc.
ASSIGNMENT -1: âAâ LISTED MARKETERS
TASK â 1
APPLE INC.
Apple is the name in technology and computer world everyone knows. A U.S. based
company handled by Timothy Cook is one of the worldâs most powerful brands (Chazin, 2013). It
designs, manufactures and markets communication and media devices, computers, and digital
music players and sells a wide variety of related software, networking solutions and digital content
and applications.
When Apple introduced itself in the market, at that time it faced massive failure (Hangen,
2013). It was in 1990s. Even though Apple made its comeback in retail business largely in a
defensive move in order to gain more control of customer experiences and the market was warmly
welcoming (Chazin, 2013). The strategies used by Apple to be a name which every organization
dreams of are:
ď§ Turning the ordinary into beautiful â Apple has not only re-built the features of operating
system which was standard, but has also reinvented the design standards as well. Apple
focuses on entire product (Hangen, 2013).
ď§ Hire customer oriented and empathetic employees â Steve Jobs, the founder of Apple has
a unique insight of knowing how modern generation wants to interact with the technology.
People do judge a fish by its scales. Even if they have the best product, best quality, best
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software, they present them in very creative and professional way and impute the desired
quality (Hangen, 2013).
ď§ Price justification â Apple has made itself such a big name because of the quality of service
and technology it provides that people are gladly ready to pay a premium price. The laptop
Apple gives is the thinnest (Macbook Air), best software; excellent display, etc are some
of the strength of Apple which gets people addicted to it (Hangen, 2013).
ď§ Communicate in the language of the consumers â Talking about the things which people
SAMSUNG
The new name in the market which is giving a tough competition and led to the closure of
many companies is Samsung. As Apple, Samsung was also struggling in getting lead in the market
(Nisen, 2013). But, now it makes such an amazing product, which no one can make. Apple also
had to take a back foot even if it is the worldâs largest company in terms of revenue. Samsung has
learnt a lot from its competitor than anybody else would have (Masterson, and Pickton, 2010)
They are much attuned to what their competitors are doing and then very rapidly coming out with
their own tact of innovation. The company joins together market research and un-comparable
execution with it, despite its reputation. And yes not to forget a lot of its own innovation.
The strategies adapted by Samsung to market and established its product is as follows
(Schoultz, 2013):
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- Commitment to technology â The Company is committed to innovation. It has gone a step
forward with innovation and technology. The applications and operating system software
offered by it is highly advanced and the design of the hardware also looks quite different
from the other models in the same chain (Schoultz, 2013).
- Product tagline â Samsung clearly understood the end values of its customers, particularly
the targeted ones, as they are always looking for new and advanced features in technology.
Examples like âricher, simpler, fuller lifeâ, âlife companionâ, etc. relates the customer with
the product and these marketing strategies are addressing this end state in its opinion
(Blythe, 2010). These taglines help in building a sort of relation with the customers. Many
of the businesses find in the emotional part related to their product and use it as a tool to
market their products.
- Define unique selling point â Create any one which fairly discriminates your product from
your competition (Schoultz, 2013). The company has given its customers the reason to
select it. Samsungâs core aim was to give many new technological features, which was
represented as its unique selling points. Now, Samsung is a tech leader, which was the core
objective of the company.
- Making the launch of a product a component â It is an integrated marketing campaign,
whereas the entire marketing and advertising is lying much ahead. Every time Samsung
launches a new product, it gives an entire theme to its product (Bradely, 2005).
Comparison between Apple and Samsung Marketing Strategies
Strategy Apple Samsung
1. Price Customer may feel the
product expensive because
Appleâs products are better in
quality and technology.
Samsung is providing quality
products at very low price if
compared to Apple (Blythe,
2010).
2. Product IPod, iPod nano, and the most
popular is iphones, iPad, and
Mac book.
Samsungâs products are
Samsung galaxy series,
televisions and computer
products.
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It lets customer feel very
convenience when using
them.
3. Promotion It always gives some stuff
whenever you buy their
products. For ex. iPhone
casing, free to install
Same as Apple, they also give
free stuff at the purchase of
their products and free wifi as
well
make it compulsory for the company to get too many clients for Wi-Fi, iPads, tablets, etc
in a small area (El-Hadidy).
- Security- There are many competitors in the market today who can easily copy and modify
the latest of the latest thing introduced in the market, so it gets very difficult for them to
protect their rights and patents to keep up the competition high (Coallier, 2012).
- Technological limitations- Bulky form factor, limited display and applications options,
battery issues are some of the internal issues with these products.
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- Generating and creating new ideas- It is the prime marketing challenge. Because of the
growing competition, every time it is difficult to get new ideas because the speed at which
the competition is increasing, technology is not that much pacing up with it (Armstrong,
2004).
- Customerâs needs and expectation are changing rapidly
- Competition for increasing sales is intense
- Competition is now not just domestic, rather global (Sadeghi, 2012).
Effectiveness of the use of techniques in marketing products in Apple
1. Putting customer first has really been one of the most effective techniques which helped it
in gaining loyal customer market (Bach, 2007).
2. Its unbeatable design has become a unique feature for the companyâs image. Apple has
given a very different look to all its products, which are classy as well as handy.
3. Companyâs stress over quality rather than quantity has let the product to be in the hearts
of the users (Wise and Sirohi, 2005). It launches just one product in a year which helps the
company in giving a polished delivery of goods to its customers and also prevents fatigue
from continuous and ordinary updates.
4. Apple issues its newsletter on a regular basis and sends them to mass. People find them so
interesting that they enjoy reading it. The goods delivered or shipped by the company are
nicely arranged and customer feels delighted by their packaging and their delivery
(Geraghty and Torres, 2009).
TASK2.
Marketing basically requires a process to develop and implement plans in order to identify
demand and satisfy the end customers (Coallier, 2012). To identify the market requirements, a
research is required to be taken under by the team of researchers so that they can anticipate the
consumersâ needs. Market research involves gathering information about customers, products,
market and competition in an organized way. Then this information is gathered together to use it
against the competition and make decisions. There are 3 ways of gathering information which any
organization would follow (Kirchgeorg and Kastner, 2010):
1. Internal information which is already within the organization, like details of current
customers and their spending habits.
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2. External information(primary) which is actually a firsthand information collected by
interviewing current and potential customers in order to get a point of view about the
company, its products and services (Sadeg, 2012).
3. External information (secondary) is gathered from already published sources of
information like companiesâ reports, magazines, news, etc.
Unlike any other company Apple also conducts market research in order to make plans so
that it can understand the market needs and manufacture products simultaneously. These market
research activities help the organization in contributing to the marketing plans. Every month Apple
surveys its iPhone buyers to understand the needs of its customers and trends following (Heisler,
2012). But they keep all their information sealed because if its competitor finds out what drives
(Source: Grant, 2003).
Limitations of Market Research towards Development of Market Plans
1. Companyâs Budget - Conducting a market research is not an easily accessible task, it
involves lot of people and other resources which keep on adding to the cost of research
plan. Because of this constraint, many organizations do not go for primary data search;
rather prefer to get their requirements fulfilled with the secondary data source which would
be again cheaper for the company as compared to the primary ones (Wise and Sirohi, 2005).
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2. Time Constraint â World is growing constantly and rapidly. So is increasing the businesses
to plan out and execute a little faster as there are many competitors present in the market
to beat them up and drag completely out of the competition (Wise and Sirohi, 2005). Thus
it is requiring for them to work quicker to meet the customerâs needs and improve the
position in the market.
3. Legal & Social Constraints â Market research is guided by many forces of legal and ethical
factors. There are many facts that are need to be kept in mind while conducting research
like the data collected by any company is need to be kept secured and must be kept within
the company only till the time it is required to be with them (Kirchgeorg, and Kastner,
2010). Every company is answerable to government regarding the purpose of collection of
those data. It is also required that they do not harm the beliefs and feelings of the public.
4. Reliability on Data â No company can entirely depend on the data collected because in
case of market, nothing is constant (Rosenbloom, 2011). The demand which is there today
might not be in the market in long run. So, the experts must also keep future assumptions
in mind about the market before taking the final decision.
Justification
The validity and assurance that the market research conducted for making plans will be
reliable in long run; can be improved by following means:
The analysis which any company undertakes must be so reliable that company can base its
future plans on it. Instead of going for quantity of n number of data, it will be good to go for
qualitative analysis because numbers are only giving the calculative figures but it is very difficult
to get the insight of changing needs and requirement of people (Rosenbloom, 2011). For example:
The market research conducted by undertaking the different research with the open public, it is
very difficult to get the reliable data to take the decision for the company because it will not give
any solid reason to plan and implement those decisions.
Assignment- 2 Segmentation and Targeting
TASK3.
Process by which group of customers are targeted for selected products
Market Segmentation
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It is a process of defining or subdividing a market in clearly identifiable segments that have
similar needs or demand features (Botha, 2005). Its main purpose is to formulate a marketing mix
which precisely matches the customerâs expectation in the targeted group.
Figure 2: Market Segmentation
Source: (Kenning, 2007)
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2. Tablets Samsung has targeted
budget tablet buyers
(Kirchgeorg, and
Kastner, 2010).
Knowing that the
market for tablet is
growing, Samsung
has introduced
Galaxy Tab2, 3with
the latest operating
system, with features
like Jelly bean
android, greater
resolution display,
etc.
Samsung wants to
create its own
market. There are
many competitors
present but
Samsung has
emerged as a
growing brand.
To build its brand
image, it is
capturing wide
market.
3. TV/audio/video Youngsters are too
young to buy a TV and
old people rarely have
an interest in getting
high definition TVs.
So, Samsung has
targeted all adults who
are in the age group of
20-50.
Samsung has good
hand in technology
with reasonable and
affordable products.
It knows what to
deliver and how to
deliver.
Customers are
loyal and they
trust its products
completely. So,
Samsung is
enjoying good
position against
its competitors
thus using it
against increasing
its sales.
4. Camera/camcorder For those people who
desire for a camera at
affordable prices, with
pleasant aesthetics.
They target through
their unique features
like 4G android
powered digital
camera which is the
first one in its own
(Kenning, 2007).
Samsung delivers
cameras with
powerful features
which satisfies a
photographer and
those who are
looking for
interchangeable
lens mode.
5. Home appliances All those customers
who are looking for
smart technology in
the current range of
home appliances.
Giving taglines like
âHome for Futureâ
makes people desire
for smarter
technology which is
economic and
modern altogether.
People look for
reliable and
electricity savers
in the context of
home appliances.
So, Samsung is
doing it the right
way.
6. Pc/peripherals/print
er
Samsung always
targets a demanding
audience whether it
may be any of the
products of its range.
Samsung has a
widespread portfolio,
which has given the
company a distinct
advantage and ability
In spite of many
new devices
coming in market,
the need of PCâs,
printers are still
the priority in
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to go ahead in its
product line.
business world
and for
authentication of
data and
information.
Assignment-3 Marketing Mix
TASK4.
This section will examine the seven Pâs of marketing: Product, Price, Place, and
Promotion in relation to the Apple Inc. It is an asset of choice which a company offers to the
target market (Kotler, 2001). Those tools help in understanding the need of a particular section of
customers. It may be adjusted depending upon the elements like infrastructure, culture, geography,
law and competition.
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Figure 4: Marketing Mix
Source: (Lodish, 2001)
Apple Inc. Marketing Mix
1. Product
Product is anything that any company is actually sells and offers to the market to satisfy
customers demand. Same as any other company, Apple also provides mobile devices to its
customers which are technology oriented. The wide range of products of Apple is:
- iPhone
- iPad
- Laptops(Mac Book)
- iPod
- iTunes
All these are fast computing and communication devices and are a core of this business. Adding
new features, their branding, packaging styles, etc all these are part of any products classification.
All these points are kept in mind before introducing any product in market (Thelma, 2009).
2. Price
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Price is the second P of marketing mix. Everyone knows it very well that in defining the
price strategy; cost plays a vital role in the company. Appleâs formulates its pricing after observing
key factors like cost, geographical dimensions and variations, discounts, present competition, etc.
Apple has always kept its prices high but has always delivered what a customerâs desires of. It
creates a lust in customersâ mind for its products and people are even ready to pay higher prices
for the quality of output they get (Agafonoff, 2006).
4. Promotion
There can be many promotional techniques with their own strengths. The categories for them can
be:
ďˇ Advertising
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ďˇ Sales promotion
ďˇ Direct selling
ďˇ Public relations
ďˇ E-Marketing
ďˇ Personal selling
These techniques are used to promote the products to the customers and to enhance sales.
These elements all together make the Promotional Mix. And there effectiveness may vary
depending upon the market conditions (Simkin, 2008). Apple has come out to be the most
aggressive when it comes to the promotion of the products. It is one of the most important functions
of the marketing mix. It helps the company in enhancing sales.
Figure 6: Apple's Strategy of Promotion
Source: (Agafonoff, 2006)
Potential customers of Apple
When a company goes face to face to its customers, it is not aware of what will be the feedback of
the mass or what the critics have to say about their products. The audience for the companyâs
product can either be its regular customers or those who are not the regular ones (Kirchgeorg and
Kastner, 2010). For example: the ads which come on now a days for Apple or for Samsung speaks
Pre-Lauch
Strategy
Launch Strategy
Post launch
strategy
⢠PR
⢠Blogs- Opinion leaders and
specialized sites.
⢠Sneak peaks on R&D
information.
⢠Buzz and viral marketing.
⢠Apple.com
⢠Printed media
⢠TV
⢠Outdoor media
⢠Social media
â˘Carrier handled
advertisement.
⢠Apple.com
â˘Independent review
websites.
â˘Digital campaigning.
â˘Online listing
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directly to the non customers, letting them know about the benefits of their product or what it has
new to offer different form its competitors. If put on a comparison, Samsungâs ad are always
mocking and mostly they try to focus their products against the competitorâs product, whereas
Appleâs ads are a bit smug. Yes they also give answer to their competitors but they fully focus on
their own products, thus captures an altogether different market for itself (Kirchgeorg and Kastner,
2010).
CONCLUSION
The most competitive two companies have been discussed in the report that has captured
almost the complete market in context of new technology and its experiments. They both have
made it accessible for the people to meet and understand the growing trends. Classic finish,
brilliant touch, latest technology, advanced features is some of the promotional qualities which
have made Apple and Samsung the king of market (Kim, 2011). And these companies have very
well marketed and executed them. Now, it is understood how market research, planning and
marketing mix are used by not only one but all the organizations.
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REFERENCES
Journals
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Masterson, R. and Pickton, D., 2010. Marketing: An Introduction. SAGE.
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21. This is a sample document
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Thelma., 2009. (the 7 Pâs) physical evidence. [Blog]. Available through:
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