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How to Publish in the New 
Millennium: 
From Scientific Journals to 
Best Sellers 
Chris E. Stout 
DrChrisStout.com
Chris Stout on Getting Published
I’m glad you are here! 
Writing is transformative…
Before I started writing…
…and after.
Who has published? 
Your dissertation 
A peer reviewed journal article 
Newsletter article 
Book review 
Blog 
Book chapter 
Book (fiction/nonfiction) 
Script/Screenplay 
Other…?
We’ll cover: 
 Scientific publishing 
 Book publishing 
 Contracts 
 Blogging 
 Marketing 
 Tools 
 Tutors 
 And more…
Scientific Publishing
Chris Stout on Getting Published
• Mechanics of submitting 
– Make sure it’s the right journal 
– Only one at a time 
– Blind, impartial review 
– Can take time 
– Await: 
• Acceptance or 
• Tentative acceptance with revisions or 
• Rejection
• Reviewing (nice way to start) 
– Journals 
– PsychCRITIQUES 
– How to get to review? 
• Scientific Articles – Publish or Perish 
– Highly ranked, peer reviewed 
journals are the (academic) 
gold standard, and are the trail 
to tenure…
Chris Stout on Getting Published
Chris Stout on Getting Published
• Scientific Articles 
– Dr. Kremer 
– Grant funded  Popular 
• Presentations  Publications 
– Published abstract in proceedings 
– APS presentation  chapter 
– APA Symposium  chapter 
– Non-psych conference 
to test ideas  book…
Chris Stout on Getting Published
• Professional Magazines 
– Modern Healthcare 
– Division 42, other Divisions 
– National Psychologist 
– Illinois Psychologist 
• Freelance 
• Columnist
Book Publishing, 
Traditional
Books, Books, Books….
• Editing vs. Soloing 
– (Sometimes) faster 
– (Sometimes) easier 
– Seems to be no difference in getting a 
contract 
• Non-fiction (my biases) 
– Never write a whole book first 
• Unless fiction 
– Always contract first! 
– What do they like to publish? 
• Wiley likes Series…
Chris Stout on Getting Published
How to pitch Wiley 
•Need 
– Why are you developing this project? 
– What need does it address? 
– What developments, trends, 
and issues will cause the reader 
to want to/need to read your book?
• Purpose 
– What is the work designed to accomplish? 
– What kind(s) of problems does your book 
address and what solutions does it offer? 
– How does it meet the need you have 
identified? 
– In what ways would the work add to 
current knowledge and practice? 
– What would the work help the 
practitioner or student do, understand, 
or improve?
• Distinctive Selling Points 
• Target Market /Audience 
• Table of Contents and Chapter-by- 
Chapter Descriptions 
• Knowledge Base 
• Title Possibilities 
• Length 
• Competition 
• Timetable 
• Background Information
•Praeger likes Sets 
and 
•General Interest Categories 
(of which you are invited)…
Chris Stout on Getting Published
Contemporary Psychology
• Getting an agent 
– Pitching a manuscript 
– Novels/fiction/screenplays 
– Kellerman/Mayer
Contracts
Contracts a-go-go or a-no-go? 
• Advances/Royalties 
• Wiley vs. APA 
• Payment timing 
• Ownership 
• Right of first refusal  
• Contracts are negotiable 
• Control (ha, ha) 
– Cover art 
– Ink color 
– Font style 
– Size/cut 
• Sell by the chapter (!)
Examples of real pitches for 
contracted/published books, 
real marketing plans, and 
actual contracts are 
available at…
Book Publishing, 
“Non” Traditional
Which of these books were self-published? 
• What Color is Your Parachute 22 editions, 6 
million copies, 11 languages and 288 
weeks on the NYT bestseller list 
• In Search of Excellence by Tom Peters 
• Real Peace by Richard Nixon 
• The One-Minute Manager 
• The Joy of Cooking 
• The Elements of Style by 
Strunk and White
Self-published? 
What Color is Your Parachute 22 editions, 6 
million copies, 11 languages and 288 
weeks on the NYT bestseller list 
In Search of Excellence by Tom Peters 
Real Peace by Richard Nixon 
The One-Minute Manager 
The Joy of Cooking 
The Elements of Style by 
Strunk and White
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Amazon's CreateSpace 
• Their printing costs are the lowest 
• There are no initial set-up fees 
• They offer a non-exclusive agreement 
that keeps your future publishing 
and distribution options open 
• They have Kindle distribution so 
your book, once converted, can be 
published as an e-Book as well.
Amazon's CreateSpace
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
The Benefits of Being #1 in Your Category 
You get to share the buzz on social media about hitting #1…! Nice 
Even more importantly, your book will start to get recommended 
under the section titled "Customers Who Bought This Item Also Bought" 
for other similar books. 
While no one knows the exact algorithm Amazon 
uses to recommend your book, there seems to be 
a connection with the ranking of your book, the 
number of reviews, and number of sales. 
The moral: As your ranking increases, Amazon 
will promote your book...for free!
#1 in Kindle (or Amazon, for that matter) 
The Key…? 
Choose Your Categories Wisely
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Self-Publishing: Words of Caution 
• They frequently overcharge 
• Sell unnecessary services 
• May overstate what they will do 
• You may be seduced into spending many 
thousands of dollars to get your book printed 
and distributed. And that’s without any 
marketing or publicity services 
• So, be an educated consumer, know 
what services you need and know what 
those services should cost. Then you 
need to comparison shop. There are lots 
of companies out there and the pricing 
of their packaged plans frequently change.
Blogging
• Blogging 
– Aim for keywords that solve 
problems (“How to deal with a 
passive-aggressive husband”) 
– Provide tips that deliver (“10 
tips for helping your kid get 
better grades”), or 
– Answer intriguing questions 
(“Why don’t men live as long as 
women?”)
Blogging on Other Sites
Chris Stout on Getting Published
Tools
I need a volunteer with pen and 
paper…
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Marketing
Marketing Ideas 
• Get “Names” to write your 
– Foreword 
– Afterword 
– “Early Praise” 
• Surprisingly not hard 
• Past APA Presidents 
• WEF Founder 
• The trick? 
– Ask!
The New Humanitarians
The Psychology of Terrorism 

The Evidence- 
Based Practice
Oprah on line 1 
• You may believe that once your book is 
published, your work is done. It’s not. 
• It’s only the beginning. Here are 10 ways 
to get started: 
– Participate in online forums about 
your book’s subject. 
– Ask colleagues, friends and book 
bloggers if they would review your 
book. Don’t forget to offer them a free 
copy of your book. 
– Create a mailing list composed of 
people who have shown interest in 
your work. Keep them informed 
about anything new that you’ve 
written. 
– Go to Amazon Central to create an 
author profile so readers can learn 
more about you.
Oprah on line 2 
• Join social media sites and groups within 
those sites that might be interested in 
your book. 
• Issue press releases about your work. 
Don’t make the press release 
promotional. Instead, orient it toward 
stimulating the interest of a reporter or 
producer. You can write your own press 
release or purchase them from services 
that will also distribute them to the media 
(e.g., PR Newswire). 
• Join APA’s media referral services. Be 
ready to define your specific expertise. 
Then, be prompt in returning journalists’ 
phone calls and helping them develop 
their stories…
Chris Stout on Getting Published
Website Marketing: Soft Core
Website Marketing: Hard Core
Chris Stout on Getting Published
Amazon Author’s Page
Amazon Best Sellers Rank
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Search for Chris Stout
Search for Chris E. Stout
Search for Dr Chris E. Stout
Chris Stout on Getting Published
15-tab marketing master spreadsheet
Tutors
and I track most all of 
them…
Academic help
My Personal Favorite…
But there are dozens more…!
But, writer beware…
This one is particularly interesting.
Talks 
• Venues for Sales 
– Public Libraries ($ )
Talks 
• Venues for Sales 
– Barnes & Noble 
(No $ )
Talks 
• Venues for Sales 
Colleges (you’re 
what that activity 
fee was for…)
Talks 
• Venues for Sales 
– Organizations 
• Div 42 @ APA
Talks 
• Venues for Opportunities 
– Schools/PTAs (consults/referrals) 
– Houses of Worship (referrals) 
– Professional (academic currency, 
test driving ideas, etc…)
Talks, aka $peaking Engagements 
• Congratulations! You have been invited 
to speak! 
– Who is the audience? 
– Free or fee? (Value to you even if free?) 
– Who pays to get you there and back? 
– Just travel or meals, too? 
– Who makes arrangements? 
– Actual costs incurred or per diem? 
– Deposit and/or cancellation fee? 
• Have a Prepared Agreement Form 
– Basically clarity on all the details 
makes everyone happy.
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Local Sites Database (email me for a copy)
Chris Stout on Getting Published
Chris Stout on Getting Published
Lots (and lots) of resources… 
• (More) ways to Increase you Amazon 
ranking 
• How to create your first Kindle book in a 
weekend 
• CreateSpace formatted book template 
• Tips for Getting Motivated 
• 14 Tips for Writing Faster 
• Tools to get through writer’s 
block 
• And about a 1000 more tips…
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Chris Stout on Getting Published
Remember…
Chris Stout on Getting Published
Now, get started… 
DrChrisStout.com

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Chris Stout on Getting Published

  • 1. How to Publish in the New Millennium: From Scientific Journals to Best Sellers Chris E. Stout DrChrisStout.com
  • 3. I’m glad you are here! Writing is transformative…
  • 4. Before I started writing…
  • 6. Who has published? Your dissertation A peer reviewed journal article Newsletter article Book review Blog Book chapter Book (fiction/nonfiction) Script/Screenplay Other…?
  • 7. We’ll cover:  Scientific publishing  Book publishing  Contracts  Blogging  Marketing  Tools  Tutors  And more…
  • 10. • Mechanics of submitting – Make sure it’s the right journal – Only one at a time – Blind, impartial review – Can take time – Await: • Acceptance or • Tentative acceptance with revisions or • Rejection
  • 11. • Reviewing (nice way to start) – Journals – PsychCRITIQUES – How to get to review? • Scientific Articles – Publish or Perish – Highly ranked, peer reviewed journals are the (academic) gold standard, and are the trail to tenure…
  • 14. • Scientific Articles – Dr. Kremer – Grant funded  Popular • Presentations  Publications – Published abstract in proceedings – APS presentation  chapter – APA Symposium  chapter – Non-psych conference to test ideas  book…
  • 16. • Professional Magazines – Modern Healthcare – Division 42, other Divisions – National Psychologist – Illinois Psychologist • Freelance • Columnist
  • 19. • Editing vs. Soloing – (Sometimes) faster – (Sometimes) easier – Seems to be no difference in getting a contract • Non-fiction (my biases) – Never write a whole book first • Unless fiction – Always contract first! – What do they like to publish? • Wiley likes Series…
  • 21. How to pitch Wiley •Need – Why are you developing this project? – What need does it address? – What developments, trends, and issues will cause the reader to want to/need to read your book?
  • 22. • Purpose – What is the work designed to accomplish? – What kind(s) of problems does your book address and what solutions does it offer? – How does it meet the need you have identified? – In what ways would the work add to current knowledge and practice? – What would the work help the practitioner or student do, understand, or improve?
  • 23. • Distinctive Selling Points • Target Market /Audience • Table of Contents and Chapter-by- Chapter Descriptions • Knowledge Base • Title Possibilities • Length • Competition • Timetable • Background Information
  • 24. •Praeger likes Sets and •General Interest Categories (of which you are invited)…
  • 27. • Getting an agent – Pitching a manuscript – Novels/fiction/screenplays – Kellerman/Mayer
  • 29. Contracts a-go-go or a-no-go? • Advances/Royalties • Wiley vs. APA • Payment timing • Ownership • Right of first refusal  • Contracts are negotiable • Control (ha, ha) – Cover art – Ink color – Font style – Size/cut • Sell by the chapter (!)
  • 30. Examples of real pitches for contracted/published books, real marketing plans, and actual contracts are available at…
  • 32. Which of these books were self-published? • What Color is Your Parachute 22 editions, 6 million copies, 11 languages and 288 weeks on the NYT bestseller list • In Search of Excellence by Tom Peters • Real Peace by Richard Nixon • The One-Minute Manager • The Joy of Cooking • The Elements of Style by Strunk and White
  • 33. Self-published? What Color is Your Parachute 22 editions, 6 million copies, 11 languages and 288 weeks on the NYT bestseller list In Search of Excellence by Tom Peters Real Peace by Richard Nixon The One-Minute Manager The Joy of Cooking The Elements of Style by Strunk and White
  • 37. Amazon's CreateSpace • Their printing costs are the lowest • There are no initial set-up fees • They offer a non-exclusive agreement that keeps your future publishing and distribution options open • They have Kindle distribution so your book, once converted, can be published as an e-Book as well.
  • 46. The Benefits of Being #1 in Your Category You get to share the buzz on social media about hitting #1…! Nice Even more importantly, your book will start to get recommended under the section titled "Customers Who Bought This Item Also Bought" for other similar books. While no one knows the exact algorithm Amazon uses to recommend your book, there seems to be a connection with the ranking of your book, the number of reviews, and number of sales. The moral: As your ranking increases, Amazon will promote your book...for free!
  • 47. #1 in Kindle (or Amazon, for that matter) The Key…? Choose Your Categories Wisely
  • 55. Self-Publishing: Words of Caution • They frequently overcharge • Sell unnecessary services • May overstate what they will do • You may be seduced into spending many thousands of dollars to get your book printed and distributed. And that’s without any marketing or publicity services • So, be an educated consumer, know what services you need and know what those services should cost. Then you need to comparison shop. There are lots of companies out there and the pricing of their packaged plans frequently change.
  • 57. • Blogging – Aim for keywords that solve problems (“How to deal with a passive-aggressive husband”) – Provide tips that deliver (“10 tips for helping your kid get better grades”), or – Answer intriguing questions (“Why don’t men live as long as women?”)
  • 60. Tools
  • 61. I need a volunteer with pen and paper…
  • 68. Marketing Ideas • Get “Names” to write your – Foreword – Afterword – “Early Praise” • Surprisingly not hard • Past APA Presidents • WEF Founder • The trick? – Ask!
  • 70. The Psychology of Terrorism 
  • 72. Oprah on line 1 • You may believe that once your book is published, your work is done. It’s not. • It’s only the beginning. Here are 10 ways to get started: – Participate in online forums about your book’s subject. – Ask colleagues, friends and book bloggers if they would review your book. Don’t forget to offer them a free copy of your book. – Create a mailing list composed of people who have shown interest in your work. Keep them informed about anything new that you’ve written. – Go to Amazon Central to create an author profile so readers can learn more about you.
  • 73. Oprah on line 2 • Join social media sites and groups within those sites that might be interested in your book. • Issue press releases about your work. Don’t make the press release promotional. Instead, orient it toward stimulating the interest of a reporter or producer. You can write your own press release or purchase them from services that will also distribute them to the media (e.g., PR Newswire). • Join APA’s media referral services. Be ready to define your specific expertise. Then, be prompt in returning journalists’ phone calls and helping them develop their stories…
  • 90. Search for Chris E. Stout
  • 91. Search for Dr Chris E. Stout
  • 93. 15-tab marketing master spreadsheet
  • 95. and I track most all of them…
  • 98. But there are dozens more…!
  • 100. This one is particularly interesting.
  • 101. Talks • Venues for Sales – Public Libraries ($ )
  • 102. Talks • Venues for Sales – Barnes & Noble (No $ )
  • 103. Talks • Venues for Sales Colleges (you’re what that activity fee was for…)
  • 104. Talks • Venues for Sales – Organizations • Div 42 @ APA
  • 105. Talks • Venues for Opportunities – Schools/PTAs (consults/referrals) – Houses of Worship (referrals) – Professional (academic currency, test driving ideas, etc…)
  • 106. Talks, aka $peaking Engagements • Congratulations! You have been invited to speak! – Who is the audience? – Free or fee? (Value to you even if free?) – Who pays to get you there and back? – Just travel or meals, too? – Who makes arrangements? – Actual costs incurred or per diem? – Deposit and/or cancellation fee? • Have a Prepared Agreement Form – Basically clarity on all the details makes everyone happy.
  • 114. Local Sites Database (email me for a copy)
  • 117. Lots (and lots) of resources… • (More) ways to Increase you Amazon ranking • How to create your first Kindle book in a weekend • CreateSpace formatted book template • Tips for Getting Motivated • 14 Tips for Writing Faster • Tools to get through writer’s block • And about a 1000 more tips…
  • 124. Now, get started… DrChrisStout.com