The document outlines 7 ways for authors to launch their book and boost sales. It discusses identifying the target audience and their characteristics. It then details the 7 ways as: 1) leveraging personal relationships, 2) encouraging fans, 3) attending industry events, 4) hosting grassroots events, 5) developing a website and Amazon author page, 6) using social media, and 7) engaging traditional media. The author emphasizes starting small with relationships and local events, then expanding efforts to larger audiences and platforms over time.
Everyone would like to have a bestselling book, but very few people will ever
achieve it. Have you ever wondered why that is? Is it because some people are
better writers than others? Possibly. But have you ever wondered why some
people who aren’t great writers end up on the bestseller lists while fantastic
writers often struggle to sell a handful of copies?
The answer, of course, is promotion!
Most writers, especially self-published ones, upload their book and just sit back
waiting for the magic to happen. Then they wonder why no one is buying their
book.
Introducing writing your own book- how to write and publish your own book in a flash. Inside this eBook, you will discover the topics about so you want to write a book, what's your book about, finding that aha moment, and while you are on the internet, digging for gold, online training, looking young, alternative to writer banks, finding you writer, why not just check the lowest bid, more on client rankings, before you seal the deal, prepare for future projects, how to find a book cover art designer, how to choose a designer and so much more!
Everyone would like to have a bestselling book, but very few people will ever
achieve it. Have you ever wondered why that is? Is it because some people are
better writers than others? Possibly. But have you ever wondered why some
people who aren’t great writers end up on the bestseller lists while fantastic
writers often struggle to sell a handful of copies?
The answer, of course, is promotion!
Most writers, especially self-published ones, upload their book and just sit back
waiting for the magic to happen. Then they wonder why no one is buying their
book.
Introducing writing your own book- how to write and publish your own book in a flash. Inside this eBook, you will discover the topics about so you want to write a book, what's your book about, finding that aha moment, and while you are on the internet, digging for gold, online training, looking young, alternative to writer banks, finding you writer, why not just check the lowest bid, more on client rankings, before you seal the deal, prepare for future projects, how to find a book cover art designer, how to choose a designer and so much more!
This book is relevant to Amazon Selling, whether Amazon FBA or any affiliate Amazon Products. The overall plan for marketing your product(s) has one main purpose which is to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your product(s) makes it onto the various bestseller lists on the Amazon site, your sales will really take off.
This book is a guide to achieve that and generate more traffic and leads to your destination.
Content Marketing Formula: Become A Movement And Achieve Maximum SuccessClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RdoREK
If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing.
Content marketing is currently one of the biggest trends in digital marketing as a whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.
While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.
But content marketing is a complex and broad term that encompasses a number of different strategies and activities.
In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand...
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
How Publish in the New Millennium: Journals to Best Sellers
This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice.
Learning Objectives
1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals.
2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice.
3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing.
4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.
Business Strategy Plan for Authors & PublishersiGO eBooks®
Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders.
Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?
How to Leverage the Worlds Largest E-Commerce Marketplace
You can actually partner with Amazon, leveraging their incredible power to build your own business without having to compete against a giant like Amazon.
Self-publishing vs Traditional Publishing, and the Options in BetweenRicardo Fayet
If you've written a book and are unsure whether to self-publish it or seek a publisher, this presentation is for you! I go over the main benefits and drawbacks of self-publishing and traditional publishing. I also explain how to make the most of each route, and go over a few alternative and hybrid options.
Made by https://reedsy.com
In this e-book, you’re going to learn about some of the key things you can do to promote your book on Amazon and increase sales. You’ll learn about reviews, mailing lists, social marketing, and much more.
How to boost your sales on amazon. The overall plan for marketing your book has one main purpose… to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your book makes it onto the various bestseller lists on the Amazon site, your sales will really take off. But just like it takes money to make money, it takes sales to make sales. You need enough sales to propel your book up those lists, and then your book will take off on its own
Webinar Walkthrough: https://youtu.be/3jY80o4cOz0
Link to Request Access to 1000 Four Community: http://www.startwithhatch.com/request/
I was sick of working for the man, so I finally quit. But, now that I left my job as a journalist, the one I spent five years at West Virginia University spending $80,000 preparing for I didn’t know what to do. I jumped off the cliff and needed to survive. I was a nobody, literally. I was getting into a world that I had zero relationships with. I wanted needed to create one and fast as my life now depended on it.
Two things happened, I looked through the relationships I already had and saw where they overlapped from my journalism world and now into the business world. Taking an inventory of my life can be done by looking through yearbooks, online accounts, emails, directories and/or anywhere you have a relationship.
There was a colleague of mine from tv news whose family owned a small business in Virginia Beach, VA. I reached out and introduced myself to them. Today, over eight years later that relationship is still very strong.
I read a book by CJ Hayden, Get Clients Now. Hayden details how if you are a nobody in life or in business that it is ok, because everyone has to start somewhere. But what do you do? You invite those who you want a relationship to your office. You create small educational events and invite them. In college, I would throw parties several weekends a year. Nobody wants to go to a party that sucks. If your party sucks, the guests you want won’t show up or bail once they arrive and notice how lackluster it is. To get guests to my events (or parties during college) I picked up the phone and invited them (or texted or emailed). The key is you MUST invite individuals and not just post an event on Facebook (or a flyer on a college board) if you expect people to attend. That individualized attention can and will go the extra mile and will increase your probability to get guests.
Anomaly is defined as something that deviates from what is standard, normal, or expected. So, as a new “businessman” I had to be different. I had to be the anomaly. In the coming pages I will showcase how I turned being an anomaly into a well-respected successful businessman, who could land any meeting by following the script we will blueprint out.
In this webinar, I will outline the exact steps you need to follow to become a standout business leader. Whether you own a business or work for one, this blueprint will make your business an Anomaly.
Everyone would like to have a bestselling book, but very few people will ever achieve it. Have you ever wondered why that is? Is it because some people are better writers than others? Possibly. But have you ever wondered why some people who aren’t great writers end up on the bestseller lists while fantastic writers often struggle to sell a handful of copies?
The answer, of course, is promotion!
This book is relevant to Amazon Selling, whether Amazon FBA or any affiliate Amazon Products. The overall plan for marketing your product(s) has one main purpose which is to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your product(s) makes it onto the various bestseller lists on the Amazon site, your sales will really take off.
This book is a guide to achieve that and generate more traffic and leads to your destination.
Content Marketing Formula: Become A Movement And Achieve Maximum SuccessClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RdoREK
If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing.
Content marketing is currently one of the biggest trends in digital marketing as a whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.
While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.
But content marketing is a complex and broad term that encompasses a number of different strategies and activities.
In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand...
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
How Publish in the New Millennium: Journals to Best Sellers
This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice.
Learning Objectives
1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals.
2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice.
3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing.
4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.
Business Strategy Plan for Authors & PublishersiGO eBooks®
Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders.
Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?
How to Leverage the Worlds Largest E-Commerce Marketplace
You can actually partner with Amazon, leveraging their incredible power to build your own business without having to compete against a giant like Amazon.
Self-publishing vs Traditional Publishing, and the Options in BetweenRicardo Fayet
If you've written a book and are unsure whether to self-publish it or seek a publisher, this presentation is for you! I go over the main benefits and drawbacks of self-publishing and traditional publishing. I also explain how to make the most of each route, and go over a few alternative and hybrid options.
Made by https://reedsy.com
In this e-book, you’re going to learn about some of the key things you can do to promote your book on Amazon and increase sales. You’ll learn about reviews, mailing lists, social marketing, and much more.
How to boost your sales on amazon. The overall plan for marketing your book has one main purpose… to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your book makes it onto the various bestseller lists on the Amazon site, your sales will really take off. But just like it takes money to make money, it takes sales to make sales. You need enough sales to propel your book up those lists, and then your book will take off on its own
Webinar Walkthrough: https://youtu.be/3jY80o4cOz0
Link to Request Access to 1000 Four Community: http://www.startwithhatch.com/request/
I was sick of working for the man, so I finally quit. But, now that I left my job as a journalist, the one I spent five years at West Virginia University spending $80,000 preparing for I didn’t know what to do. I jumped off the cliff and needed to survive. I was a nobody, literally. I was getting into a world that I had zero relationships with. I wanted needed to create one and fast as my life now depended on it.
Two things happened, I looked through the relationships I already had and saw where they overlapped from my journalism world and now into the business world. Taking an inventory of my life can be done by looking through yearbooks, online accounts, emails, directories and/or anywhere you have a relationship.
There was a colleague of mine from tv news whose family owned a small business in Virginia Beach, VA. I reached out and introduced myself to them. Today, over eight years later that relationship is still very strong.
I read a book by CJ Hayden, Get Clients Now. Hayden details how if you are a nobody in life or in business that it is ok, because everyone has to start somewhere. But what do you do? You invite those who you want a relationship to your office. You create small educational events and invite them. In college, I would throw parties several weekends a year. Nobody wants to go to a party that sucks. If your party sucks, the guests you want won’t show up or bail once they arrive and notice how lackluster it is. To get guests to my events (or parties during college) I picked up the phone and invited them (or texted or emailed). The key is you MUST invite individuals and not just post an event on Facebook (or a flyer on a college board) if you expect people to attend. That individualized attention can and will go the extra mile and will increase your probability to get guests.
Anomaly is defined as something that deviates from what is standard, normal, or expected. So, as a new “businessman” I had to be different. I had to be the anomaly. In the coming pages I will showcase how I turned being an anomaly into a well-respected successful businessman, who could land any meeting by following the script we will blueprint out.
In this webinar, I will outline the exact steps you need to follow to become a standout business leader. Whether you own a business or work for one, this blueprint will make your business an Anomaly.
Everyone would like to have a bestselling book, but very few people will ever achieve it. Have you ever wondered why that is? Is it because some people are better writers than others? Possibly. But have you ever wondered why some people who aren’t great writers end up on the bestseller lists while fantastic writers often struggle to sell a handful of copies?
The answer, of course, is promotion!
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
This step by step guide reveals how to write a book for your target audience and how much money you can make from selling your book.
You'll also discover how to self publish your book along with all of the pros and cons of self publishing on Amazon.
You've created this AMAZING book and armed with these simple tips and a relentless passion to succeed, you can learn to sell your book like crazy. Selling your book doesn't have to be hard.. it just has to be done.
Presentation for the October 2014 Arizona Author's Association - how fiction and non-fiction can use content marketing and blogging to build their platform.
SOCIAL MEDIA MARKETING IN BRIEF, V.01 03.31.152015 Digital Book World. 2015
Contributors: Peter McCarthy, Beth Bacon, Editors of Digital Book World
Editor: Rich Bellis
How to grab media attention for your bookghostwriters
A useful books for writers who are looking for a career in book writing and need to market their book for excelling the sales. This is an important part for the writers as they deal with it in one way or the other. Here are a few important facts and tricks that one can follow and provide sales to the book via media attention. read more to know how to find out
Instant Publisher provides a comprehensive overview and timeline on marketing for self-publishers. One of the most common questions we get at Instant Publisher is: "how do I market my new self-published book?" We created this guide to bridge some of the knowledge gaps in the numerous steps of the author marketing process that can be confusing to some.
Multiple Streams of Income for Christian SpeakersChinedum Azuh
Money is very crucial for the advancement of God’s Kingdom and accomplishing your divine assignment. It is an integral part of life. Money puts you in charge of the affairs of life.
Ecclesiastes 10:19
New American Standard Bible
Men prepare a meal for enjoyment, and wine makes life merry, and money is the answer to everything.
GOD'S WORD® Translation
A meal is made for laughter, and wine makes life pleasant, but money is the answer for everything.
King James Bible
A feast is made for laughter, and wine maketh merry: but money answereth all things.
American King James Version
A feast is made for laughter, and wine makes merry: but money answers all things.
Do you feel like you are in a race going around and around trying to figure out a way to simply pay your bills and get your head above the debt waters? You have failed in the pursuit of making money for ministry and wonder if it's really possible.
I have found seven viable ideas that truly can help you in your pursuit of provision for your vision. Now is the time to start generating cash for your family, career and ministry.
Join me as I hand over to you “The 7 Streams of Income”. You will prosper!!
Crafting marketing plans based on a few simple frameworks.
Examples and student feedback on outreach pitches.
Week 2 assignment: Writing a marketing plan
Ready to write your nonfiction book? You are in the right place!Bobbi Linkemer
Are you ready to write your nonfiction book but don't know how to start? How to Write, Publish, & Promote a Nonfiction book is based on the popular How to Write a Nonfiction Book: From planning to promotion in 6 simple steps. This easy-to-take, practical course will teach you the key concepts you need to know and help you apply those concepts to your own book.
Learn how to quickly and easily skyrocket your book onto the Amazon bestseller lists for maximum exposure! Uncover the real secrets to getting people to review your book, and why reviews can make or break your book before you even get started!
And much, much more is in the description of that success blueprint!
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
2. 7 Ways to Launch Your Book & Kick-Start Sales 1
7 Ways to Launch Your Book
& Kick-Start Sales
By Nicole Baker
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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I am Nicole Baker, the manager of author education for Author Solutions. I joined Author Solutions in 2011
and helped launch the Author Learning Center. I also worked as a literary publicist garnering global media
attention for authors with interviews on various platforms. To book these interviews, I utilized the very
tips outlined below.
I have identified seven ways to launch your book and kick-start sales. But, before you can launch your
book, you must know where you are aiming.
You need to know who your target audience is.
I can tell you this: Your target audience is not everyone.
As marketing genius Seth Godin says, “Everyone is not
your customer.” Trying to please everyone is a major
key to failure.
How do you determine your target audience? Here are some questions to answer:
• Who is your ideal reader?
Physical characteristics: Are they older or younger? Do they dress a certain way?
Regional characteristics: Where are they from? Where do they live?
What media outlets do they respect? Are they a Fox News listener or do they get their news
from NPR or Twitter?
Give the person a name and maybe even find an image online to help you solidify your focus.
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• What motivates your ideal reader? Money, spiritual understanding?
• What problems does your book solve? Entertainment? Humor? Help alleviate stress?
• What makes your book special?
• Are there other books like yours on the market? Who is buying them? Where is your book in the
bookstore? What genre? What section?
• Mine data on Facebook and Goodreads: See who is reading and commenting on books similar to
your book.
Now let’s dive into the hierarchy of marketing. Each of these marketing stepping stones is important;
some just happen to give you more exposure for your efforts. There are more opportunities for you at the
bottom of the pyramid, but exposure or discoverability increases as you move up.
3. 7 Ways to Launch Your Book & Kick-Start Sales 2
1. Personal Relationships
Make lists of all your circles: business colleagues, college friends, family, church groups, etc. Capture email
addresses every chance you can. These lists will be very important when it’s time to promote your book or
an event. You can start with a simple Excel spreadsheet or an Outlook file. Just make sure your lists agree
to receive emails from you and have an easy way to opt-out.
It’s also good to have your elevator pitch ready for these friends and to practice your pitch with them.
Get comfortable with your pitch and with your new role as self-promoter. In addition, you can ask your
immediate circle of friends/fans to write book reviews after they have read your book. Obviously, you’ll
want an honest review, so your mother might not be the best person to ask.
Your marketing goal with personal relationships in your book marketing journey is to create ripples in
the pond. Each relationship can create ripples in your pond…you tell a friend, they tell a friend, then that
friend tells another person.
2. Encourage your Fans
Encourage your fans to market for you by having a contest. These contests can be something as simple as
picking a fan at random from your Facebook page or blog comments. Get your fans engaged and reward
them in a way that suits you. Perhaps they get a free signed copy of a book or a free poster/bookmark/t-
shirt. Another great way to encourage your fans is to have them post pictures of themselves reading
your book. Author Brad Thor does a great job of this on social media. He has some great pictures of fans
reading his books all over the world. It makes fans want to be part of the fun!
Personal Relationships - lists
Encourage your fans to market for you
attend industry events - Network
Plan Grassroots Events
Website/amazon author page
social media
Traditional media
Discoverability
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. . . .
4. 7 Ways to Launch Your Book & Kick-Start Sales 3
3. Industry Events
Industry events are key to both new authors and seasoned professionals. Early on you will want to attend
workshops and conferences simply to soak up the education like a sponge. This allows you to network and
learn from others. You can practice your pitch with like-minded people and glean some insight that you
can only get by immersing yourself in the industry. While at these events, I encourage you to wear a pin.
This is a great idea a friend, colleague, and renowned book coach and speaker, Cathy Fyock, has ingrained
in me. It works! Wear something that is a conversation starter and gets people talking. During a long day
of meeting lots of new people, something like a pin will help you stand out and make you and your book
memorable.
4. Grassroots Events
Unlike industry events, which you simply attend, these are events you can do yourself (or with the help of
a publicist). Your goal is to showcase yourself and your book at local events:
• Book signings: Set up a book signing at your local bookstore, farmers’ market, church or
philanthropic event.
• Book clubs: Find the local clubs and see if you can plug in with them; check your library for groups.
• While at the library researching those groups, ask about doing a reading at the library. This works
great
for almost all genres, and audiences love hearing a book read by the author.
• Writing groups: If you have already published, you could be a great point of contact for other writers.
• Speaking engagements: There are always groups out there looking for speakers! Consider how your
book might tie in with their needs and offer to do a short talk.
• Events: Consider how your book might be a launching board for a bigger event. If you have a
cookbook, maybe you plan a bake-off and invite the community.
It’s important to remember that you most likely will need to start small and work up to larger events and
bigger groups to speak with or in front of. Along those lines, another great way to practice with larger
groups is to offer to join a book club anywhere in the world via Skype and answer questions about your
book. This lets you get used to speaking in groups without leaving your home or office.
5. Website/Amazon Author Page
You will most certainly want to develop (or hire a professional to develop) a killer website. Your website
will be the hub to which all other online social media sites point. Consider whether your name or the book
title is the best URL address. In addition, if you think you may write a series, don’t box yourself in with a
URL address that limits you.
Your blog will also be on your website. This is a great place to work together with other compatible
authors. Consider a blog tour where you collaborate with other bloggers and cross post on their blogs.
This is a great way to help each other, and Google LOVES when links are shared!
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5. 7 Ways to Launch Your Book & Kick-Start Sales 4
.
Finally, don’t forget to utilize Amazon Author Page as another point on the web with your information.
This is a crucial opportunity to get your book in front of potential readers already in a spending mood.
6. Social Media
Some interesting social media statistics for you: Pew Research reports that 74% of online adults are on
at least one social media site. Ad Week reports that Facebook is the largest social media site, with over 1
billion active users, and the users share 2.5 billion pieces of content a day! These details of social media
can prove to be valuable in your book marketing.
You want to have your book on Facebook. You want people talking about your book. I recommend you
pick two to three social media outposts as your focus. But if that is too much, stick with what feels right
for you. You need to have a strategic plan and stick to it. Post regularly with content that captivates. It also
helps to reach out to book reviewers or other authors you admire. You can look for ways to collaborate
and share the book love.
7. Traditional Media
Here is where you might be able to capture the largest audience, but you don’t get here without starting
small and local. The biggest tip I can give here is that you need to understand what the media wants/
needs. By becoming an industry expert, you are making their job easier by helping tell the story they are
reporting on. Look for ways to solve a problem or explain a current event/topic/trend. This is easier to
see in a nonfiction book, but even fiction usually has a tie-in that the media might find useful. Consider
joining HARO (Help A Reporter Out) to get daily emails about what the media is looking for; this can be a
great way to build that online profile.
Building Blocks of Book Marketing
Many new authors are not aware of the marketing efforts needed to successfully launch a book. You’ve
worked so hard to get your words published; now you need to change hats and get out there and tell the
world. By starting small and working up to bigger audiences you will prefect your approach and skills. You
can do this!
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Visit AuthorLearningCenter.com
for more tips, tools and online community support.