SlideShare a Scribd company logo
Recruiting and
Marketing
What’s new?
EVERYTHING!!!!!
Brand Guidelines
Brand Anthem
Brand Voice
Brand Promise
Logo Use
Colors
Brand Anthem
To be a TeamMate is to serve as a
beacon of hope for a young person.
Your time is your gift. Your listening
ear is their door to opportunity.
Brand Voice
Relationship Driven
Hopeful and excited to help
Thoughtful and respectful
Inspiring and supportive
Open, non-judgemental
Brand Promise
The brand promise is what resides in the hearts and
minds of everyone that comes in contact with the
brand.
Everything we say and post must convey the
meaning behind TeamMates.
Logo Use
Primary
With Tagline
Chapter
The primary logos are to be used
on brand applications that do not
include advertising messaging.
The tagline logo can be used when the
tagline punctuates preceding messaging.
(brochures, billboards, advertising, etc.)
Chapter versions may be used to place
emphasis on a specific location. You
may request a logo without the
tagline.
All specific chapter requests:
Email Hannah Miller at
hannah@teammates.org.
Fonts and Colors
For all advertising and
collateral use:
Calibri or Aller
Marketing Materials
Check your zip drive or the
Playbook!
Alumni Recruitment
What can I use?
Materials can be found on the
Playbook!
• Brochures
• Recruitment Letter
• Table Tents
• Post Card template
When’s the best time to
recruit alumni?
Homecoming or big sporting
events.
Corporate Recruitment
Materials
• Flyer
• Sign-Up sheet
• Email templates
• Brochures
• Gone Mentoring Signs
1:1 Recruitment
Business Cards
Social Media Image
Mentor Email Examples
Facebook Status
Phone Script
Retired Mentors
Posters on the Playbook!
What do I need to recruit?
Brochures
Sign up sheet
Match Testimony
Match Testimony
Pick a mentor/mentee pair with a story to
share.
A speaking guide can be found on the
Playbook.
Media
• Guidelines and Speaking Points
are on the Playbook AND your zip
drives!
•PSAs for Radio and TV are on the
Playbook.
• Links to PSAs are provided on
your zip drives!
Social Media
Facebook
Twitter- @MentorTeamMates
Instagram- teammatesmentoringprogram
LinkedIn
Pinterest- https://www.pinterest.com/teammatesm/
Coaches Challenge
Starts Aug. 1!
Contact Hannah if you want to be a part of
the challenge.
Materials can be found on website
Going for Gold!
Marketing
• Signage Visible in School District
• Information and Link on website
• Marketing lead on Board
• Quarterly PR coverage in media
• Promotion and recognition of mentors during
NMM and Coaches Challenge
• Marketing line item in budget
• Customization of materials with chapter logo
• Branding of recruitment materials is consistent
• Communication is sent out with Marketing
Updates on a regular basis.
Going for Gold!
Recruitment
• All board members are mentoring
• School admin and staff are mentoring
• All board members are aware of recruitment goals
• Materials are available for mentors and school
staff for 1:1 recruitment
• Chapter participates in Coaches Challenge and
NMM campaigns
• Chapter’s mayor is part of Mayor’s for Mentoring
• Recruitment plan includes diverse set of strategies
• A process is in place for follow up with mentors
after all recruitment campaigns or sessions.
The Recruitment Pitch
Things to Remember
Mentors are a beacon of hope.
We represent our brand
Focus on your strengths
TeamMates is FUN!!!

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The Magic Behind the Brand