The document discusses the importance of establishing a consistent brand voice that reflects the tone and language used to communicate with the audience. It outlines five key strategies for defining a brand voice: meeting audience expectations, appealing to shared values, voicing expertise, storytelling, and incorporating visuals. By effectively managing brand voice, businesses can create trust and recognition among their audience.

1. 5 Keys to a Meaningful
Voice for Your Brand

2. Think about this for a
moment:

3. If your content didn't come
with your logo

4. would your audience know
it was yours?

5. Does all of the content you
publish,

6. from online informational
articles to print

7. speak to your audience
with the same voice?

8. If you fail to define and
manage your brand voice,

9. there won't be any
consistency in your
content.

10. you won't present a distinct
voice

11. to your audience there's a
good chance

12. your branding efforts will
fail completely.

13. "Brand Voice" means the
tone and language

14. you use to communicate
with your audience.

15. When brand voice is
consistent

16. it creates a kind of
personality for your
business.

17. your audience knows what
to expect and

18. learns to trust you.

19. It is an essential feature of
branding

20. which allows you to
successfully position
yourself

21. A brand's unique voice

22. doesn't arise out of luck or
accident.

23. Here are 5 keys to follow to
ensure

24. you are successfully
defining and expressing

25. the voice of your brand.?

26. 1. Meet Your Audience's
Expectations

27. Learning how to speak in
the way

28. they expect you to speak. ?

29. 2. Appeal to Values

30. One of the reasons we love
a brand is

31. that we share the same
values.

32. In order to create the
perfect brand voice,

33. you need to understand
your audience's values and
speak to those values.

34. 3. Voice Your Expertise

35. your brand voice should be
the voice

36. of the expert or specialist.

37. This builds trust and drives
your message

38. to the heart of your
customer.?

39. 4. Tell Stories

40. Brands use stories
because

41. stories are interesting and
relatable.

42. People love hearing stories

43. they help people create an
emotional bond with the
brands they like. ?

44. 5. Remember to Use Voice
in Visuals Too

45. Everything your brand
does uses its voice, and
this includes visuals. Your
content should have strong
visuals and graphics

46. that consistently convey
your brand voice.

47. Make your visuals personal
and make sure

48. any text, graphics, and
images in them

49. use your brand voice.

50. Taking Control of Your
Brand Voice

51. The particular voice that a
brand

52. speaks with isn't random.

53. It's carefully

54. formulated, defined, and
implemented.

55. Think for a moment of
every brand you love.

56. Consider major brands like
Google and Microsoft.

57. What all of these have in
common is that

58. they create an image in
your mind.

59. By defining and
maintaining

60. a consistent brand voice,

61. you can wield the same
power in your market.

62. If you want to get started
on

63. Building your own Brand
and Brand Voice,

64. go check out my program
http://jgtips.com/brand

65. To your success,
Jane Gardner

66. email is
jgardner@jane-gardner.com.