The document discusses how companies can transform employees into brand ambassadors on social media. It notes that customer experience and word-of-mouth recommendations are increasingly important. Companies must enable and empower employees to engage authentically with customers on social platforms to build long-term relationships at scale. The document outlines how Adobe trains employees on social media guidelines and measures the impact of its employee brand ambassadors, finding that social media influences sales and reduces call volumes.
Empowering Employees As Brand Ambassadors Hr.FinalWrite Speak Sell
This presentation is designed as a step-by-step process for companies to empower employees to promote the company’s products, services and brands on social media. This session is designed for any HR professional to provide a step-by-step process for companies to mobilize employees to promote the company’s products, services and brands
How does an employee become a brand ambassador?Nick Vinckier
How does an employee become a brand ambassador?
www.socialseeder.com

Brand Ambassadorship?
The brand advocacy that employees display to how far they act like people who know, love and spontaneously ‘sell’ the brand

Never underestimate the power of a strong brand

It is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

Provided that a company takes the time it needs and has sufficient funds, it is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

It is much easier and cost effective to build a strong brand if a company has an entire army of employees flying their organization’s flag, defending it with heart and soul – those are true brand ambassadors.

Who is a brand ambassador?

The 3 Ambassador Dimensions:
- INTELLECTUAL DIMENSION
- EMOTIONAL DIMENSION
- BEHAVIORAL DIMENSION
What affects the decision to become an ambassador?
- Length Matters!
- The problem is the mid-range group
- What’s your favorite position?
- Beauty gets attention Personality gets the heart
Stimulating & boosting brand ambassadorship
- Internal advertising
- Research
Who leads the brand ambassadorship program?
- HR
- Communication
- Marketing
Four things to remember
- Good brand ambassadors need to know what the brand’s values are and what they entail.
- There are three dimensions in ambassadorship: the intellectual dimension, the emotional dimension and the behavioral dimension.
- Employees who have only just been hired and senior team members rank the highest as brand ambassadors.
- If a company wants to turn its employees into real brand ambassadors, it needs to invest in internal ‘advertising’ & communication campaigns, just like the ones aimed at customers.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
This is the first in our 30+3 Webinar Series: "The Employer brand. The what, why and how of employer branding." It is a high-level overview of employer branding - what it is, why it's important and how to get started. We also provide 3 action items designed to help you make your employer brand stronger.
Employee Value Propositions & Employer BrandingEngage Me
We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
Empowering Employees As Brand Ambassadors Hr.FinalWrite Speak Sell
This presentation is designed as a step-by-step process for companies to empower employees to promote the company’s products, services and brands on social media. This session is designed for any HR professional to provide a step-by-step process for companies to mobilize employees to promote the company’s products, services and brands
How does an employee become a brand ambassador?Nick Vinckier
How does an employee become a brand ambassador?
www.socialseeder.com

Brand Ambassadorship?
The brand advocacy that employees display to how far they act like people who know, love and spontaneously ‘sell’ the brand

Never underestimate the power of a strong brand

It is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

Provided that a company takes the time it needs and has sufficient funds, it is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

It is much easier and cost effective to build a strong brand if a company has an entire army of employees flying their organization’s flag, defending it with heart and soul – those are true brand ambassadors.

Who is a brand ambassador?

The 3 Ambassador Dimensions:
- INTELLECTUAL DIMENSION
- EMOTIONAL DIMENSION
- BEHAVIORAL DIMENSION
What affects the decision to become an ambassador?
- Length Matters!
- The problem is the mid-range group
- What’s your favorite position?
- Beauty gets attention Personality gets the heart
Stimulating & boosting brand ambassadorship
- Internal advertising
- Research
Who leads the brand ambassadorship program?
- HR
- Communication
- Marketing
Four things to remember
- Good brand ambassadors need to know what the brand’s values are and what they entail.
- There are three dimensions in ambassadorship: the intellectual dimension, the emotional dimension and the behavioral dimension.
- Employees who have only just been hired and senior team members rank the highest as brand ambassadors.
- If a company wants to turn its employees into real brand ambassadors, it needs to invest in internal ‘advertising’ & communication campaigns, just like the ones aimed at customers.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
This is the first in our 30+3 Webinar Series: "The Employer brand. The what, why and how of employer branding." It is a high-level overview of employer branding - what it is, why it's important and how to get started. We also provide 3 action items designed to help you make your employer brand stronger.
Employee Value Propositions & Employer BrandingEngage Me
We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
What is corporate communication why it used and where it is.
all aspect of corporate communication with its management perspective to communication perspective. Public relations media relations internal external communication of corporate..
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
The Power of Employee Appreciation. 5 Best Practices in Employee Recognition.Sage HR
Employee appreciation or recognition is the timely acknowledgment of a person’s or team’s “beyond normal” effort, result or behaviour that uphold the company’s goals and values. It can be formal or informal depending on the situation.
Appreciation is not learned overnight. In order to be more effective, you need to understand the psychology of praising others and apply it on yourself too. If done right, employee appreciation can be catalytic, causing dramatic positive changes that affect your entire company’s culture.
Why do employees need to be appreciated? Kelly Mannard, Chief Marketing and Strategy Officer of Northern Trust, puts it clearly this way: It’s human nature to want to be valued!
Most employees respond positively to appreciation because it confirms that their efforts are valued. It gives them that sense of achievement for a job well done — a “pat in the back”.
Read more at >>> cake.hr
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Employ Key Employee Engagement Strategies PowerPoint Presentation Slides to create a happy culture and more productive employees so that your organization grows. Indulge your employees in employee engagement strategies to increase the levels of productivity, retention of best talent, increased sense of health and well-being, and more. This content-ready employee engagement complete PowerPoint slideshow will show you ways to empower your employees. Assign a mentor to a newcomer, have a themed day office, include team photos, encourage charity, encourage innovation, and more. Not just this, this ready-to-use employee engagement PPT deck covers topics such as employee engagement key statistics, survey questionnaire, and survey analysis to get a clear picture of employee engagement in your organization. Understand employees and nurture them to bring out the best in them. Improve company’s performance by enhancing employee engagement strategies. Incorporate professionally designed key employee engagement strategies PPT templates to boost your employee’s morale. Assess the invention with our Key Employee Engagement Strategies Powerpoint Presentation Slides. Figure out how to improve it further.
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
"All organisations, whether local or international, big or small, benefit from public relations"
This class is an introductory appreciation of key concepts in PR.
The top talents are crucial for each modern organization. Without top talents the company cannot survive. The talents are usually the source of innovation, they do manage challenging projects and they deliver results.
The job market is tough today, the quality of education is decreasing, but the companies require highly skilled employees. Companies do fight for talents.
How your company can find the right talents on the job market? How the company can build the pool of interesting talents available on the market?
LinkedIn is not the only solution, the company has to design a mix of different HR and marketing tools to promote itself on the job market to become a really attractive target to top talents.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
Your employees as your brand ambassadorsPetra Neiger
You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and why.
Employee Brand Ambassadors. Case Study - General ElectricSociaLook
SociaLook helps companies discover and activate their employees to become powerful brand advocates.
The current report focuses on three major areas:
- The Background Analysis helps companies understand who are their employee advocates on Twitter.
- The Activity Analysis reveals how these employees are communicating about the brand and what impact their messages have (in terms of influence, engagement, reach), etc.
- Follower Analysis helps companies understand the audience of their employee advocates, by revealing follower positions, companies, location, influence, etc.
Note: only employees that publicly mentioned their affiliation with the company were taken into account
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
What is corporate communication why it used and where it is.
all aspect of corporate communication with its management perspective to communication perspective. Public relations media relations internal external communication of corporate..
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
The Power of Employee Appreciation. 5 Best Practices in Employee Recognition.Sage HR
Employee appreciation or recognition is the timely acknowledgment of a person’s or team’s “beyond normal” effort, result or behaviour that uphold the company’s goals and values. It can be formal or informal depending on the situation.
Appreciation is not learned overnight. In order to be more effective, you need to understand the psychology of praising others and apply it on yourself too. If done right, employee appreciation can be catalytic, causing dramatic positive changes that affect your entire company’s culture.
Why do employees need to be appreciated? Kelly Mannard, Chief Marketing and Strategy Officer of Northern Trust, puts it clearly this way: It’s human nature to want to be valued!
Most employees respond positively to appreciation because it confirms that their efforts are valued. It gives them that sense of achievement for a job well done — a “pat in the back”.
Read more at >>> cake.hr
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Employ Key Employee Engagement Strategies PowerPoint Presentation Slides to create a happy culture and more productive employees so that your organization grows. Indulge your employees in employee engagement strategies to increase the levels of productivity, retention of best talent, increased sense of health and well-being, and more. This content-ready employee engagement complete PowerPoint slideshow will show you ways to empower your employees. Assign a mentor to a newcomer, have a themed day office, include team photos, encourage charity, encourage innovation, and more. Not just this, this ready-to-use employee engagement PPT deck covers topics such as employee engagement key statistics, survey questionnaire, and survey analysis to get a clear picture of employee engagement in your organization. Understand employees and nurture them to bring out the best in them. Improve company’s performance by enhancing employee engagement strategies. Incorporate professionally designed key employee engagement strategies PPT templates to boost your employee’s morale. Assess the invention with our Key Employee Engagement Strategies Powerpoint Presentation Slides. Figure out how to improve it further.
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
"All organisations, whether local or international, big or small, benefit from public relations"
This class is an introductory appreciation of key concepts in PR.
The top talents are crucial for each modern organization. Without top talents the company cannot survive. The talents are usually the source of innovation, they do manage challenging projects and they deliver results.
The job market is tough today, the quality of education is decreasing, but the companies require highly skilled employees. Companies do fight for talents.
How your company can find the right talents on the job market? How the company can build the pool of interesting talents available on the market?
LinkedIn is not the only solution, the company has to design a mix of different HR and marketing tools to promote itself on the job market to become a really attractive target to top talents.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
Your employees as your brand ambassadorsPetra Neiger
You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and why.
Employee Brand Ambassadors. Case Study - General ElectricSociaLook
SociaLook helps companies discover and activate their employees to become powerful brand advocates.
The current report focuses on three major areas:
- The Background Analysis helps companies understand who are their employee advocates on Twitter.
- The Activity Analysis reveals how these employees are communicating about the brand and what impact their messages have (in terms of influence, engagement, reach), etc.
- Follower Analysis helps companies understand the audience of their employee advocates, by revealing follower positions, companies, location, influence, etc.
Note: only employees that publicly mentioned their affiliation with the company were taken into account
How to Launch a Brand Ambassador Program
Brand ambassadors are a force that shouldn’t be ignored. Not only do they act as an extension of your marketing department, but they often add a layer of authentic eagerness around your brand.
The Course will include:
What's a Brand Ambassador
The Benefits of having Brand Ambassadors
Structuring a Brand Ambassador Program
Recruiting Brand Ambassadors
Brand Ambassador Program Blueprint by Britt MichaelianBritt Michaelian
The Brand Ambassador Program Blueprint by Britt Michaelian is a step-by-step presentation designed to help small businesses and emerging brands to understand how successful brand ambassador programs work and how to get started with a campaign.
Emma Carew Grovum, assistant managing editor for The Daily Beast, teaches journalists how to make smart choices among alternative ways to tell a story to get the maximum audience impact with the least expenditure of time, energy and effort. She prepared this presentation and a handout of the same name for NewsTrain in Murfreesboro, Tennessee, on Sept. 30-Oct. 1, 2016. NewsTrain is a training initiative of Associated Press Media Editors (APME). More info: http://bit.ly/NewsTrain
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
Empowering Employees as Social Media Brand AmbassadorsRacepoint Global
View slides from DIG SVP of Strategy Kevin Green and IBM's MarketingProfs B2B Forum Oct. 4, 2012 session on empowering employees as social media brand ambassadors.
How do you best leverage the network power of your employees and enable them to become promoters of your brand and company? What is the right strategy, instruments and benefits of Employee Advocacy?
Goal settting hr management od interventions - Organizational Change and D...manumelwin
Goal Setting: This change program involves setting clear and challenging goals. It attempts to improve organization effectiveness by establishing a better fit between personal and organizational objectives.
For many organizations the question is no longer why implement an employee advocacy program but how do you implement an employee advocacy program. For this reason we have partnered with Orca Social to map out what a successful implementation program looks like. They have learnt the dos and do not's by both implementing projects and profiling what other leading companies have done. Of course all companies have their differences in their goals but the structure set out here within has been proven to work across multiple organizations so why ‘reinvent the wheel’ ?
How Humana Mobilized Employees to Promote a Healthier LifestyleDynamic Signal
Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics.
They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry.
Join Jason Spencer, Social Media Community Manager at Humana, alongside Robyn Hannah from to discuss:
• How to build trust with consumers and create conversations with them
• How to work within FTC regulations to ensure compliance
• How to mitigate any risks employees may encounter while using social media
• The impressive results Humana has produced in the year since launching their program
Alinea Partners Social Media - Why it's Different with Us!Leahanne Hobson
Our approach to social media - for you and your partners - is different. We give you the skills you need, rather than taking over your corporate or personal identity by doing it all for you. Contact us to hear more ... office@alinea-partners.com
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
A free webinar I provided for Carroll Community College's Business Training and Services. Information presented includes trends in social network usage and social commerce, benefits for businesses and planning tips.
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
Humanizing Your Brand with Internal Influencers - Employee Advocacy 2.0 (AMA...Social Jack
From big brands to small businesses the hottest trend of Influencer Marketing it to look inside your own business. Dean DeLisle, Digital Transformation Enthusiast will take you through the 7 steps they use to convert brand advocates to true Social Thought Leaders, without breaking the bank. You will learn how to build trust on the outside while creating a fun, team-based culture on the inside. No matter where your organization is in your digital journey, you will walk away with some easy cool next steps. Dean will also cover a few case studies and results from current projects. This session will be fast and furious and oh, all attendees will get access to a fast track course for when you are ready to roll out your program.
Presented by Dean DeLisle (Founder/CEO of Forward Progress, LLC & The Creator of Social Jack) at the AMA's BrandSmart 2020 Virtual Event.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 2,000 webcasts and live events elevating and showcasing influencers over the last 15 years.
About BrandSmart
BrandSmart is the longest-running brand marketing conference in the country. Now in its 18th year, BrandSmart brings together noteworthy industry speakers, marketing decision-makers, and future-forward brand associates looking to share proven tools, strategies, and stories.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
3. • Since the 5th grade, always wanted to be a writer
• Fell in love with San Francisco
• Worked at a very small startup acquired by Adobe
• Spends way too much time on social media
• Passionate about connecting people to people
About Me
4. Agenda
• Changing social landscape
• Value of an employee ambassador
• How does Adobe enable and empower employees
• Measuring success
@Lauren_Hannah
5. 1. How you
market, sell and
support your
customers is
changing.
2. Customer
experience and
what they say
about you is more
important than
ever before.
3. Companies must
enable, activate and
scale brand
ambassadors
(employees) to build
long-term
relationships with
customers and
prospects.
7. It’s a new era…
@Lauren_Hannah
Our connected customers expect
more.
90% of people trust
recommendations from people
they know.
70% of people trust consumer
opinions posted online.
How companies market, sell and
support their customers is
changing…
8. Companies must fundamentally rethink how they
connect with their customers…
@Lauren_Hannah
Challenges:
• Companies are seeking
“authentic” and “genuine”
ways to build relationships
with their customers online.
• How do you scale customer
conversations online?
• How do you measure
success at scale?
Answer
Employees as brand
ambassadors
10. @Lauren_Hannah
Employees are critical to Adobe’s success
Customers trust the average
employee 2X more than a chief
executive.
11. @Lauren_Hannah
Social impacts every function across Adobe
Marketing Product
Brand, PR,
AR, CR
Sales Support
Human
Resources
Finance
Relationships
Promotions
Quality
Innovation
Reputation
Crisis Mgmt.
Market Research
Lead-Gen
Credibility
Customer
Service,
Retention,
Loyalty
Talent
Acquisition &
Development
Costs
12. Corporate
Marketing
Business Units
People
Resources
Center of Excellence
Sales/
Support
Regional
Teams
Finance IT
R&D
Social Media
Govern Enable
Measure Innovate
Adobe’s blueprint to social
business operations
The CoE is Adobe’s Social
“Pit Crew.”
13. How do we ENABLE and EMPOWER all
employees to be active on social on
behalf of the Adobe brand?
15. Social Shift training curriculum
@Lauren_Hannah
Course 1:
• Value of social media
personally and
professionally
• Roles you as an
employee play in our
social universe
• Basic guidelines and
process
• Deep-dive of Adobe’s
core social media
principles
Course 2:
• Strategy and
planning
frameworks and
guidelines
• Rules of
engagement and
protocol
Course 3:
• Select short
modules based
on key business
objectives
17. Scaling enablement
@Lauren_Hannah
Virtual training
Global train-the-trainer
In-person
trainings
Training employees at scale
Enabling trainers in-region
Personalized training experiences
19. The challenge of social measurement
@Lauren_Hannah
measurable,
attributable
difficult to
measure,
unknown
20. KPIs as indicators of success @Lauren_Hannah
Business Objective KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community
Growth
Share of Influencers’
voice
Volume of conversations
and reach
Ratio of positive,
negative and neutral
sentiment
Traffic to product
pages
Engagement Percent of community
interacting with content
Engagement rates on
content v. competitors
engagement rates
Content virality and
velocity
“Likes”, re-tweets,
shares, mentions, etc.
Campaign #hashtag
use
Lead Generation Cost per lead from social
channels
Social media’s assist in
the purchase path
Qualified sales leads
from social
Reach within target
audience
# of white paper
downloads
Demand Gen/
Conversion
Direct attribution -
revenue and trial
downloads through
tracked links
Cost per acquisition Conversion rates and
average order value from
social channels
Revenue attribution for
key influencers
On-site product
reviews influence on
conversion rates
Customer Support Cost savings (call
deflection)
Avg. time to issue
resolution
Change in sentiment
around support issue
Number of issues
resolved
Issue resolution rate
per agent
Advocacy Number of active
advocates
Share of influence Percent of brand
communication driven by
advocates
Influence score and
reach of advocates
Revenue attributable
to advocates
Product Innovation Number of product
ideas submitted
Number of ideas
included in product
development
Number of bugs reported
and fixed
Size of community
providing product
feedback
Engagement rates in
product forums
21. How do we measure success?
@Lauren_Hannah
~23M Fans and Followers Monitoring Social Mentions
63,000 daily mentions
Impact on Bottom Line
• Social influences 18% of Creative Cloud subscriptions
• Social influences 22% of Digital Marketing leads
• Reduces call center volume by 15%
22. 1. How you
market, sell and
support your
customers is
changing.
2. Customers’
experience and
what they say
about you is more
important than
ever before.
3. Companies must
enable, activate and
scale brand
ambassadors
(employees) to build
long-term
relationships with
customers and
prospects.
According to the 2014 Edelman Trust Barometer, customers trust the average employee 2X more than a chief executive. Many brands are overlooking one of the most valuable types of advocates — their employees.
Social media gives brands an avenue to do much more than market and advertise. In this new era, our connected customers expect more from us. Social media allows us to deepen customer relationships and becoming a true social business requires all employees.
In this session, Adobe’s Head of Social Business Enablement will walk you through the ins and outs of Adobe’s social media employee training program, Social Shift, as well as the activation programs that take social media training to the next level. By infusing social media into every aspect of the way Adobe does business, we empower and enable all Adobe employees to be active on social media both personally and professionally. Walk away with an understanding of how to run a social media training program and the value it brings to your business.