The world of corporate-nonprofit partnerships is shifting – in a major way. The simple partnerships that used to characterize how nonprofits and for-profits worked together have become complicated, integrated relationships. If you want to increase your organization's fundraising, brand awareness, volunteer involvement and build highly-effective partnerships with for-profit organizations, check out this VolunteerMatch webinar with Bruce Burtch, a leading expert in the field of cross-sector partnerships and cause marketing. Bruce walks us through the sea change occurring in the nonprofit/for-profit relationship, and shares strategies for attracting and securing partnerships with companies that can create long-term benefits beyond simple funding. No matter what your experience working with companies, this presentation will help you gain an updated perspective on how nonprofits can build strong, lasting relationships with companies.

1. Making It Last with
For-Profit Companies
October 22, 2014
#vmlearn

2. Who are we?
2
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Bruce Burtch
@BruceBurtch
bruceburtch.com

3. Sea Change
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4. Hand Out…Left Out!
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5. The New Normal
For-profits: It’s my money!
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6. The New Normal
For-profits: It’s my money!
Nonprofits: Business value proposition
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7. Cross-Sector Partnership
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8. #vmlearn

9. #vmlearn

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12. Benefits to Special Olympics
• Soccer balls
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13. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
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14. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
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15. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive joined Board of Directors
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16. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive joined Board of Directors
• Media coverage throughout the Bay Area
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17. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive joined Board of Directors
• Media coverage throughout the Bay Area
• Top two or three funding partners
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18. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive joined Board of Directors
• Media coverage throughout the Bay Area
• Top two or three funding partners
• Recognition influenced other businesses to
support Special Olympics
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19. Benefits to Levi
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20. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
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21. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees gained a deeper understanding of their
community and its needs
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22. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees gained a deeper understanding of their
community and its needs
• Enjoyed a sense of pride and accomplishment
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23. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees gained a deeper understanding of their
community and its needs
• Enjoyed a sense of pride and accomplishment
• Executive joined Board and gained new insight
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24. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees gained a deeper understanding of their
community and its needs
• Enjoyed a sense of pride and accomplishment
• Executive joined Board and gained new insight
• Received exceptional media coverage
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25. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees gained a deeper understanding of their
community and its needs
• Enjoyed a sense of pride and accomplishment
• Executive joined Board and gained new insight
• Received exceptional media coverage
• Put Levi Corporate Social Responsibility into action
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26. Business Value Proposition
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27. If it doesn’t make $$...it doesn’t make sense.
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28. #vmlearn

29. How many benefits can a nonprofit receive
by partnering with a for-profit?
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30. Multiple Benefits
from Cross-Sector Partnerships
31 Benefits to Nonprofit Partner
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31. Top 10 Nonprofit Benefits
1) Increase funding
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32. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
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33. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
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34. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
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35. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employee
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36. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
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37. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
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38. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
8) Increase media coverage and media relationships
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39. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
8) Increase media coverage and media relationships
9) Connect your leadership to community thought leaders
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40. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employee
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
8) Increase media coverage and media relationships
9) Connect your leadership to community thought leaders
10) Develop earned income opportunities
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41. How many benefits can a for-profit receive
by partnering with a nonprofit?
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42. Multiple Benefits
from Cross-Sector Partnerships
38 Benefits to For-Profit Partner
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43. Top 10 For-Profit Benefits
1) Increase sales of products or services
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44. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
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45. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
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46. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
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47. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
#vmlearn

48. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return
#vmlearn

49. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
#vmlearn

50. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
8) Attract new business partners and relationships
#vmlearn

51. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for your company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
8) Attract new business partners and relationships
9) Generate recognition for the good they create in society
#vmlearn

52. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for your company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
8) Attract new business partners and relationships
9) Generate recognition for the good they create in society
10) Receive a tax donation for contributions
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53. Partnership Goals
• To meet the business objectives of each partner
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54. Partnership Goals
• To meet the business objectives of each partner
• To have a clear focus and impact on the greater
good
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55. Business Value Proposition
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56. Critical Importance of Alignment
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57. #vmlearn

58. Best Door to Open
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59. #vmlearn

60. Marketing Budgets
100 to 1,000 times greater than
philanthropic budgets
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61. The Promise
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62. Create a Greater Good!
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63. You are in the Right Place
You understand the new normal
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64. You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
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65. You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
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66. You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
You understand the importance of alignment
#vmlearn

67. You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
You understand the importance of alignment
You know to open the marketing door first
#vmlearn

68. You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
You understand the importance of alignment
You know to open the marketing door first
You understand partnerships bring more
benefit than any other form of business
#vmlearn

69. To receive a 20% discount ($4) off
the retail price of the book ($19.95)
go to:
www.createspace.com/4334579
and in the checkout process put the
following code in the box:
JHHVKMHW
“Win-Win for the Greater Good reveals the true
essence of success - focusing on the business
objectives of your partner, while striving together to
create a greater good.”
Casey Sheahan, CEO, Patagonia, Inc.
“Read it and learn from a master!”
James E. Austin, Harvard Business School
“A ‘must read’ for any organization.”
Howard Behar, President,
Starbucks Coffee
Book and Kindle version also
available on Amazon.com
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70. Thank You and Q&A
Bruce Burtch
bruce@bruceburtch.com
www.bruceburtch.com
#vmlearn

71. Next Webinar:
Google Grants and
Volunteer Engagement
http://learn.volunteermatch.org
#vmlearn
November 12, 2014