Beth Kanter discusses leveraging organizational and individual networks for nonprofit marketing. She emphasizes that staff must practice self-care to effectively serve as social media ambassadors. Kanter details how high triglyceride levels revealed her own lack of work-life balance and the need for a self-care plan. She provides a framework for developing self-care habits and changing workplace culture to nurture well-being. Kanter argues that empowering staff as brand ambassadors and prioritizing self-care are essential for impactful nonprofit marketing.