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The Happy Healthy Nonprofit Marketer
Marketing from the Inside Out: Networks and Self-Care
Beth Kanter, Master Trainer, Speaker, Author
American Marketing Association Conference
July, 2016
Beth Kanter: Master Trainer, Author, Speaker and Blogger
@kanter
www.bethkanter.org
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
Three Digital Revolutions
Mobile
Broadband Social Networks
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
Koffing: Posion Gas Pokemon
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
Leverage Both Organizational and Individual Networks
The Brand Presence Is Not Enough
Audience:
Supporters, Donors,
Advocates
Audience:
Influencers,
Journalists, Policy
Makers, World
Leaders, Major
Donors
The Happy Healthy Nonprofit Marketer: AMA Keynote
RWJF: Foundation Strategy - #cultureofhealth
“We believe that striving
toward a culture of health
will help us realize our
mission to improve health
and health care for all
Americans. ”
GOALS
Inform
Behavior Change
Audience:
Grantees, Researchers, Policy
Makers, Practitioners
Leveraging the Networks of Staff #cultureofhealth
Audience:
Specific content areas, grants,
and communities
Staff Ambassadors: Social Media Plans and Personal Brands
Add Social to Thought Leadership Activities
In the field
Sharing Expert Presentations
Live Tweeting Conferences
Monthly Chats
The Happy Healthy Nonprofit Marketer: AMA Keynote
Leadership Profile on Social: BenefitsBe Networked from Inside Out
• Leadership buy-in and support
• Identify staff skill and comfort levels
• Meet them where they are at
• Strategically link their professional interests
and passion for the mission
• Provide training, support, and
encouragement
• Make it a cultural norm
• Reward, celebrate success
Share Pair
What are some ways that you have successfully
engaged leaders and staff as social media
ambassadors?
Why A Book About Self Care and Workplace Well-Being?
Beth
399
Beth’s Story
Healthy Range
>150
Triglycerides: Test Results
Too Much of This …
#15ntcwalkiswork
Too Much of That
A Little Bit of That
Way Too Much of This ….
Working nights and weekends
Sleep deprivation
No vacation or down time
Triglycerides: Test Results
99
Where do you find
the time in your
work day?
The Happy Healthy Nonprofit Marketer: AMA Keynote
Allen Kwabena Frompong
Black Lives Matter
NYC
● Why
● Assessment
● Self-Care Plan
● Habit Change
Part 1: Self-Care for Individuals
The Happy Healthy Nonprofit Marketer: AMA Keynote
Burnout Is Sneaky!
The Nonprofit Burnout Assessment: Passion Fatigue
Passion
Driven
Passion
Waning
Passion
Challenged
Passion
Depleted
What is Self-Care?
Self-Care is about revitalization. It includes any deliberate and
consistent habits you create to enhance your overall well being.
5 Spheres of Happy Healthy Living
YOU
SELF
OTHERS
ENVIRONMENT
TECH
WORK
The Self-Care Plan Checklist
Practice Goals
Sphere 1:
Self
-Get 7-9 hours of sleep per night.
-Eat more fruits and vegetables every day.
-Get to 10,000 steps per day walking.
Sphere 2:
Others
-Make a regular date with my partner and/or children – one-on-
one – to give my relationships attention.
-Divest myself of negative influences, moving consciously away
from people who bring me down.
Sphere 3:
Environment
-Stop what I’m doing at least once a day to go outside.
-Clear clutter from my office desk
Sphere 4:
Work and Money
-Take comp time when I’m attending work-related evening events.
-Stand up from my desk every 15 minutes to stretch and walk
around.
Sphere 5:
Tech
-Set up a charging station at the front door for all of my/my
family’s digital devices.
-Keep all my digital devices out of my bedroom and off my dinner
table.
Example of Self-Care Plan
Pick Cue
Track Check
Do
Happy Healthy Habit Change
The Happy Healthy Nonprofit Marketer: AMA Keynote
A Simple Way To Practice Mindfulness At Work
-Two Minutes of Focusing on
Breath
-Two Minutes of No Agenda
Creating A Mindfulness Habit Trigger
• What is one self-care
habit you want to
build? What’s your
trigger?
Mindful Moment
● Culture
● Employee Engagement
● Programs and Activities
● Nudges and Cues
● Policies, Strategy
Bringing Self-Care Into the Workplace
Changing An Organizational Culture That Eats French
Fries for Breakfast
Organizational leaders model self-care and
don’t ridicule it, ignore it, or give lip service
When employees are engaged in creating a
culture of we-care or else there will be
either a steak and scotch rebellion or
frequent self-care abusers
Not a quick fix with tactics or activities,
requires patience
Avoid Quick Fixes
The Happy Healthy Nonprofit Marketer: AMA Keynote
Crisis Response Network:
Listen and Engage Employees to Shift the Culture
1: Functioning
Do people have what they need to do their job?
2: Feelings
Do people feel appreciated and respected?
3: Friendship
Do people feel connected to one another?
4: Forward
Do people feel like they have opportunities for growth?
5: Fulfillment
Do people feel like they are inspired and working towards a
higher purpose?
Laura Putnam – 5 F’s Framework
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
Hazon: Leverage Staff Champions
Wednesday Afternoon Weekly Walk
-After lunch for 20 minutes to energize and build community
The Happy Healthy Nonprofit Marketer: AMA Keynote
Building A Movement Inside Your Organization
• Does your organization’s culture amplify stress or
nurture well-being at the office?
• How can you encourage wellbeing in the
workplace?
Summary
• Empower all staff and board to leverage their personal
brand and networks in service of your marketing goals
• Effective staff ambassadors are happy and healthy and
the organization helps sustain it
• If you want your marketing strategy to have impact,
practice self-care as part of the work!
Thank you!
www.bethkanter.org
www.facebook.com/beth.kanter.blog
@kanter on Twitter

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The Happy Healthy Nonprofit Marketer: AMA Keynote

  • 1. The Happy Healthy Nonprofit Marketer Marketing from the Inside Out: Networks and Self-Care Beth Kanter, Master Trainer, Speaker, Author American Marketing Association Conference July, 2016
  • 2. Beth Kanter: Master Trainer, Author, Speaker and Blogger @kanter www.bethkanter.org
  • 22. Leverage Both Organizational and Individual Networks
  • 23. The Brand Presence Is Not Enough Audience: Supporters, Donors, Advocates
  • 26. RWJF: Foundation Strategy - #cultureofhealth “We believe that striving toward a culture of health will help us realize our mission to improve health and health care for all Americans. ” GOALS Inform Behavior Change Audience: Grantees, Researchers, Policy Makers, Practitioners
  • 27. Leveraging the Networks of Staff #cultureofhealth Audience: Specific content areas, grants, and communities
  • 28. Staff Ambassadors: Social Media Plans and Personal Brands
  • 29. Add Social to Thought Leadership Activities In the field Sharing Expert Presentations Live Tweeting Conferences Monthly Chats
  • 31. Leadership Profile on Social: BenefitsBe Networked from Inside Out • Leadership buy-in and support • Identify staff skill and comfort levels • Meet them where they are at • Strategically link their professional interests and passion for the mission • Provide training, support, and encouragement • Make it a cultural norm • Reward, celebrate success
  • 32. Share Pair What are some ways that you have successfully engaged leaders and staff as social media ambassadors?
  • 33. Why A Book About Self Care and Workplace Well-Being?
  • 35. Too Much of This … #15ntcwalkiswork
  • 36. Too Much of That
  • 37. A Little Bit of That
  • 38. Way Too Much of This …. Working nights and weekends Sleep deprivation No vacation or down time
  • 40. Where do you find the time in your work day?
  • 42. Allen Kwabena Frompong Black Lives Matter NYC
  • 43. ● Why ● Assessment ● Self-Care Plan ● Habit Change Part 1: Self-Care for Individuals
  • 46. The Nonprofit Burnout Assessment: Passion Fatigue Passion Driven Passion Waning Passion Challenged Passion Depleted
  • 47. What is Self-Care? Self-Care is about revitalization. It includes any deliberate and consistent habits you create to enhance your overall well being.
  • 48. 5 Spheres of Happy Healthy Living YOU SELF OTHERS ENVIRONMENT TECH WORK The Self-Care Plan Checklist
  • 49. Practice Goals Sphere 1: Self -Get 7-9 hours of sleep per night. -Eat more fruits and vegetables every day. -Get to 10,000 steps per day walking. Sphere 2: Others -Make a regular date with my partner and/or children – one-on- one – to give my relationships attention. -Divest myself of negative influences, moving consciously away from people who bring me down. Sphere 3: Environment -Stop what I’m doing at least once a day to go outside. -Clear clutter from my office desk Sphere 4: Work and Money -Take comp time when I’m attending work-related evening events. -Stand up from my desk every 15 minutes to stretch and walk around. Sphere 5: Tech -Set up a charging station at the front door for all of my/my family’s digital devices. -Keep all my digital devices out of my bedroom and off my dinner table. Example of Self-Care Plan
  • 50. Pick Cue Track Check Do Happy Healthy Habit Change
  • 52. A Simple Way To Practice Mindfulness At Work -Two Minutes of Focusing on Breath -Two Minutes of No Agenda
  • 53. Creating A Mindfulness Habit Trigger
  • 54. • What is one self-care habit you want to build? What’s your trigger? Mindful Moment
  • 55. ● Culture ● Employee Engagement ● Programs and Activities ● Nudges and Cues ● Policies, Strategy Bringing Self-Care Into the Workplace
  • 56. Changing An Organizational Culture That Eats French Fries for Breakfast Organizational leaders model self-care and don’t ridicule it, ignore it, or give lip service When employees are engaged in creating a culture of we-care or else there will be either a steak and scotch rebellion or frequent self-care abusers Not a quick fix with tactics or activities, requires patience
  • 59. Crisis Response Network: Listen and Engage Employees to Shift the Culture 1: Functioning Do people have what they need to do their job? 2: Feelings Do people feel appreciated and respected? 3: Friendship Do people feel connected to one another? 4: Forward Do people feel like they have opportunities for growth? 5: Fulfillment Do people feel like they are inspired and working towards a higher purpose? Laura Putnam – 5 F’s Framework
  • 62. Hazon: Leverage Staff Champions Wednesday Afternoon Weekly Walk -After lunch for 20 minutes to energize and build community
  • 64. Building A Movement Inside Your Organization
  • 65. • Does your organization’s culture amplify stress or nurture well-being at the office? • How can you encourage wellbeing in the workplace?
  • 66. Summary • Empower all staff and board to leverage their personal brand and networks in service of your marketing goals • Effective staff ambassadors are happy and healthy and the organization helps sustain it • If you want your marketing strategy to have impact, practice self-care as part of the work!