This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.
Ideas are not often plucked out of thin air. The SCAMPER brainstorming technique uses a set of directed questions to resolve a problem (or meet an opportunity). It can also turn a tired idea into something new and different.
KPIs and metrics for Management Consultants and ManagersAsen Gyczew
Practical guide how to use KPIs to understand & manage a business
Most businesses on the face of it look very complicated and difficult to understand. On top of that the competition is so fierce that you have to take decisions based on data and not on gut feeling (a very misleading creature). That’s why it’s crucial to define and understand the main drivers and metrics measuring those drivers. If you have properly defined Key Performance Indicators (KPIs) you can understand the mechanism behind any business, you will be able to model it in Excel and you will know how to grow it or improve it. You can also use properly defined KPIs to manage people efficiently, give them goals aligned with your goals. That’s why I have decided to create a course solely concentrated on this KPIs.
This course will give you the knowledge and insight into drivers and KPIs used in different business models that can be used for understanding the business, managing it, motivating people and improving results. The course will make your life during a consulting project much easier. If you are already a manager thanks to this course you will learn how to use the KPIs to understand and grow your business.
This course will help you drastically improve your knowledge and skills in understanding and improving your business using KPIs. It is designed for management consultants and newly appointed managers that want to excel at their work. In the course you will learn 6 things:
1. How to understand the business through KPIs
2. How to use KPIs to model the business in Excel
3. How to use KPIs to manage the business
4. How to use KPIs to motivate people
5. How to use KPIs to improve the business
6. What is a good KPI
For more check my course: http://bit.ly/KPIsCourse
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
This presentation looks at behavioural nudges used by different businesses. Nudges are interventions that preserve freedom of choice but that nonetheless influence people’s decisions. Our decisions are often heavily affected by behavioural biases, instinctively we favour the default option
Choices are contextual and we are also deeply affected by social norms.
Ideation is at the heart of the Design Thinking process. Ideation sessions help you to challenge assumptions, think outside the box, and explore uncharted territory. In the ideation phase, you explore and come up with as many ideas as possible.
In this presentation guide, you will learn and develop skills in six types of ideation techniques that can be used in the Design Thinking cycle. They include:
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method (Brainwriting)
5. Special Brainstorming (Negative Brainstorming, Figuring Storming, and Bodystorming)
6. NABC (Need, Approach, Benefit and Competition)
This guide provides a means to introduce ideation techniques to your workshop participants other than the traditional brainstorming method. It helps to make your ideation sessions fun and exciting.
LEARNING OBJECTIVES
1. Gain knowledge on the various ideation techniques that can be used in the design thinking cycle.
2. Develop skills in the application of ideation techniques.
3. Understand the expert tips and key learnings of ideation techniques.
CONTENTS
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method
5. Special Brainstorming
6. NABC
To download this complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.
Ideas are not often plucked out of thin air. The SCAMPER brainstorming technique uses a set of directed questions to resolve a problem (or meet an opportunity). It can also turn a tired idea into something new and different.
KPIs and metrics for Management Consultants and ManagersAsen Gyczew
Practical guide how to use KPIs to understand & manage a business
Most businesses on the face of it look very complicated and difficult to understand. On top of that the competition is so fierce that you have to take decisions based on data and not on gut feeling (a very misleading creature). That’s why it’s crucial to define and understand the main drivers and metrics measuring those drivers. If you have properly defined Key Performance Indicators (KPIs) you can understand the mechanism behind any business, you will be able to model it in Excel and you will know how to grow it or improve it. You can also use properly defined KPIs to manage people efficiently, give them goals aligned with your goals. That’s why I have decided to create a course solely concentrated on this KPIs.
This course will give you the knowledge and insight into drivers and KPIs used in different business models that can be used for understanding the business, managing it, motivating people and improving results. The course will make your life during a consulting project much easier. If you are already a manager thanks to this course you will learn how to use the KPIs to understand and grow your business.
This course will help you drastically improve your knowledge and skills in understanding and improving your business using KPIs. It is designed for management consultants and newly appointed managers that want to excel at their work. In the course you will learn 6 things:
1. How to understand the business through KPIs
2. How to use KPIs to model the business in Excel
3. How to use KPIs to manage the business
4. How to use KPIs to motivate people
5. How to use KPIs to improve the business
6. What is a good KPI
For more check my course: http://bit.ly/KPIsCourse
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
This presentation looks at behavioural nudges used by different businesses. Nudges are interventions that preserve freedom of choice but that nonetheless influence people’s decisions. Our decisions are often heavily affected by behavioural biases, instinctively we favour the default option
Choices are contextual and we are also deeply affected by social norms.
Ideation is at the heart of the Design Thinking process. Ideation sessions help you to challenge assumptions, think outside the box, and explore uncharted territory. In the ideation phase, you explore and come up with as many ideas as possible.
In this presentation guide, you will learn and develop skills in six types of ideation techniques that can be used in the Design Thinking cycle. They include:
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method (Brainwriting)
5. Special Brainstorming (Negative Brainstorming, Figuring Storming, and Bodystorming)
6. NABC (Need, Approach, Benefit and Competition)
This guide provides a means to introduce ideation techniques to your workshop participants other than the traditional brainstorming method. It helps to make your ideation sessions fun and exciting.
LEARNING OBJECTIVES
1. Gain knowledge on the various ideation techniques that can be used in the design thinking cycle.
2. Develop skills in the application of ideation techniques.
3. Understand the expert tips and key learnings of ideation techniques.
CONTENTS
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method
5. Special Brainstorming
6. NABC
To download this complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
The 7 parts of this brainstorm method includes:
- Substitute.
- Combine.
- Add / adapt.
- Modify / maximize / minimize.
- Put to other use.
- Eliminate.
- Rearrange or reverse.
Essential Management Consulting Tools, Techniques and FrameworksAsen Gyczew
This presentation will help you drastically improve your knowledge of management consulting techniques, tools and frameworks. It is designed for people who want to become management consultants, business analysts or are dealing with performance improvements as well as strategic projects in their firms. In the course you will learn 3 things:
1. What consulting techniques, tools and frameworks there are
2. When to apply each and one of them
3. How to use them in practice including examples how to calculate specific things in Excel
The presentation is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, performance improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for. On the basis of what you will find in this course I have trained over 100 consultants, business analysts and managers who are now CEO, COO, Directors of Sales, Production, Investment Directors in PE funds, Directors in Consulting Companies, Board Members etc. Over 35 000 students have taken my course on Udemy.
An effective sales strategy is essential to build a brand and to generate sales and increase revenues. Do you have a strategy ready? Download these 26 content-ready sales strategies PowerPoint presentation slides and convert leads to make the difference between poor, average, and record sales numbers. Download now
https://www.slideteam.net/complete-powerpoint-decks-presentations/sales-strategy-powerpoint-presentation-slides.html
This was a talk I gave in IIM Bangalore in March 2012 to Business Analytics professionals on the analytics of consulting. It covers the hypothesis driven approach to problem solving that is the core of solving problems and walks through the entire lifecycle of a management consulting assignment.
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "Creative Thinking".
We are all familiar with the emotions love, hate, desire, joy, astonishment and sorrow. But which ones lead to a stronger brand experience? Psychologists have studied the emotions that consumers are sensitive to. Six emotions where distinguished to be important: happiness, surprise, anger, disgust, sadness and fear. They forgot however one very special emotion: astonishment.
APPPL Combine is a hybrid, Innovative & fast growing multinational marketing communication agency, which operates on a borderless front, having owned offices in Singapore, UK, India and Hong Kong. Our intelligent and smart operations are at service for our clients, virtually 24 hours a day spread across all our offices and collaborative networks.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
The 7 parts of this brainstorm method includes:
- Substitute.
- Combine.
- Add / adapt.
- Modify / maximize / minimize.
- Put to other use.
- Eliminate.
- Rearrange or reverse.
Essential Management Consulting Tools, Techniques and FrameworksAsen Gyczew
This presentation will help you drastically improve your knowledge of management consulting techniques, tools and frameworks. It is designed for people who want to become management consultants, business analysts or are dealing with performance improvements as well as strategic projects in their firms. In the course you will learn 3 things:
1. What consulting techniques, tools and frameworks there are
2. When to apply each and one of them
3. How to use them in practice including examples how to calculate specific things in Excel
The presentation is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, performance improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for. On the basis of what you will find in this course I have trained over 100 consultants, business analysts and managers who are now CEO, COO, Directors of Sales, Production, Investment Directors in PE funds, Directors in Consulting Companies, Board Members etc. Over 35 000 students have taken my course on Udemy.
An effective sales strategy is essential to build a brand and to generate sales and increase revenues. Do you have a strategy ready? Download these 26 content-ready sales strategies PowerPoint presentation slides and convert leads to make the difference between poor, average, and record sales numbers. Download now
https://www.slideteam.net/complete-powerpoint-decks-presentations/sales-strategy-powerpoint-presentation-slides.html
This was a talk I gave in IIM Bangalore in March 2012 to Business Analytics professionals on the analytics of consulting. It covers the hypothesis driven approach to problem solving that is the core of solving problems and walks through the entire lifecycle of a management consulting assignment.
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "Creative Thinking".
We are all familiar with the emotions love, hate, desire, joy, astonishment and sorrow. But which ones lead to a stronger brand experience? Psychologists have studied the emotions that consumers are sensitive to. Six emotions where distinguished to be important: happiness, surprise, anger, disgust, sadness and fear. They forgot however one very special emotion: astonishment.
APPPL Combine is a hybrid, Innovative & fast growing multinational marketing communication agency, which operates on a borderless front, having owned offices in Singapore, UK, India and Hong Kong. Our intelligent and smart operations are at service for our clients, virtually 24 hours a day spread across all our offices and collaborative networks.
Butik how to create brand experience during coronaNico Ruell
How to behave as a brand during these Corona times. In part II we explain how you can even bring an experience to people without a physical contact. We call this E-mmersive brand experience. You got inspired,? we are happy to think about your brand experience.
In this workshop we mapped out your business using the Business Model Canvas tool, then uncovered the values of your customer segments, the resources and activities you need to sustain your business and then we looked at what is 'Branding' and how integral it is to the business. We use the tool from the resources at:
http://www.businessmodelgeneration.com/canvas
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
We live in a dynamic and digitalised world. We have never been connected faster and easier than today. The development in culture, technology and economy opens up new forms who we connect, communicate and consume. What does this flexibilisation mean for a brand? Why must a brand not fight against change, but needs to be an active part of it? Companies and institutions grow everyday, so grow their brands, their identities and their communication. How does a brand become a living organism? »Brand Holism« is a new understanding of strategy, identity and expression of a brand and offers an inspiring support for everybody working for and with brands.
—
www.dynamicbranding.info, www.ejochum.com
—
This talk was held as a Brainfood session at Edenspiekermann in Berlin.
Rund what is advertising . . . Майкл Гибсон из Ark Scholz & FriendsGroup расс...janemay1111
The Whats What of Advertising - Кто есть кто , кто делает рекламу Майкл Гибсон - креативный директор Группы Ark Scholz & Friends Group
• Около 15 лет работает в рекламе. • Является обладателем 15 фестивальных наград, • Окончил факультет искусств Оксфорского Университета, художественную школу Раскина Оксфордского университета, прошел обучение графическому дизайну в британской школе Central St. Martins. • Работал преподавателем и тренинг-специалистом по дизайну и программным продуктам для дизайна и полиграфии в Британии ,России, Франции и Швеции. • Занимал позиции – от арт-директора до креативного директора агентств таких, как McCann Erickson, Rose, Grey, Lokomotiv Russia ; СЕО креативного агентства при компании Rolf • В клиентском листе – бренды такие, как Coca-Cola, Nestle, Gillette, L’Oreal, Beeline, «Тройка диалог», Saint Spring, Binatone, Mars , P&G ,Visa, Glaxo, Nokia и многие другие.
COHN decided to embark on a little creativity experiment. No rules, no budget restrictions…just a chance to let our imaginations go. Using Creativity expert Michael Michalko’s theory that putting random things together productively stimulates our brain cells, we defined our experiment around trying to connect the unconnected.
This is the culmination of our experiment.
What I love to do
Lovestorytelling. It’s what I love. I relish telling your love story to move the audiences you are or want to be in a relationship with. Engaged audiences, are more passionate about and stay true to deserving brands. Let me be your heavenly matchmaker.
What can I do for you?
Strategic marketing communications advice. Concept and content development. Online and offline copywriting. Concepting and copywriting for direct mailings, advertising. Copywriting for social media: Whatsapp, Facebook, Twitter, Instagram, snapchat.
What have I done already?
• Download my cv for a full listing of accounts I worked for and some relevant case descriptions
Jules van Veen
Hawkwood Sterz | Copywriting Company
Amsterdam Area, Netherlands
What is *happyhappyjoyjoy? My consulting credentials ...Kai Platschke
"you need more than happiness and joy to play a relevant role in life" - that´s why I created *happyhappyjoyjoy, the new approach to eye-to-eye marketing.
Similar to The Emotion Map / Prof. Daniela Hensel (20)
Create B2B Persona Networks to Empathize with Companies / Audrey Liehn & Step...Service Experience Camp
This is Audrey Liehn’s and Stephan Kochen's presentation from Service Experience Camp 2018 on creating B2B Persona Networks to Empathize with Companies
Reimagining & transforming the digital travelling experience / Sneha KhullarService Experience Camp
This is Sneha Khullar’s key talk from Service Experience Camp 2016 on Reimagining & transforming the digital travelling experience, held on Day 2 on the big stage.
Making ourselves redundant: Delivering impact by building design capabilities...Service Experience Camp
This is Simone Carrier’s key talk from Service Experience Camp 2016 on Delivering impact by building design capabilities, held on Day 2 on the big stage.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
1. SERVICE EXPERIENCE CAMP 2018: DANIELA HENSEL
The Emotion
Map
How Brand Positioning and
Service Experience can be
combined with the help of
the Limbic Map®
2. SERVICE EXPERIENCE CAMP 2018: DANIELA HENSEL
The Emotion
Map
How Brand Positioning and
Service Experience can be
combined with the help of
the Limbic Map®
Mail
hensel@whydobirds.de
Facebook
understanding branding
Book
Understanding Branding:
Strategie- und Designprozesse verstehen und anwenden
3. why do birds | Daniela HenselThe Emotion Map
The Challenge
As user experience designers we have to find
the sweet spot between the user’s needs and the
business goals, and furthermore ensure that
the design is on brand.
Whitney Hess, Mashable
4. why do birds | Daniela HenselThe Emotion Map
The Challenge
costumer
needs
business
needs
brand
design
5. why do birds | Daniela HenselThe Emotion Map
The Challenge: Feel the service!
costumer
needs
business
needs
brand
design
emotional
attitude
+
6. why do birds | Daniela HenselThe Emotion Map
Why is service experience with an
certain emotional brand attitude so
important for Brands?
• Distinctiveness
• Identity-forming
• Recognisability
>>>> stronger customer loyalty!
7. why do birds | Daniela HenselThe Emotion Map
Social Media Services: Who said this?
Company A Company B Company C
8. why do birds | Daniela HenselThe Emotion Map 8
Social Media Services: Who said this?
Deutsche Bahn Zalando Lufthansa
9. why do birds | Daniela HenselThe Emotion Map
The Limbic Map®
The Limbic Map by Hans-Georg Häusel uses the findings of brain research for
marketing purposes. It is based on the assumption that people make decisions
primarily for emotional and mostly unconscious reasons.
The marketing experts around Häusel wanted to develop an understandable
and well-founded motive system for marketing and sales. What brain
researchers call emotions and psychologists call motives, they have packed into
a model, which is supposed to make visible why customers
• buy a product,
• prefer certain brands or
• to special forms of advertising
11. why do birds | Daniela HenselThe Emotion Map
Does the brand help me to
learn something new, to go
beyond what has been
known so far?
Break with conventions!
Have fun and live life!
Does the brand help me,
better to become and to
oppose me to enforce
others?
Be ambitious and
purposeful!
You decide – be your own
boss!
Does the brand help me to
feel safer and more secure?
Seek the community!
Strive for stability!
12. why do birds | Daniela HenselThe Emotion Map
Conquer new borders!
Who does not dare, does
not win!
Be relaxed, take your time!
Let yourself be inspired
Follow the rules
Do your duty
13. why do birds | Daniela HenselThe Emotion Map
Limbic Map® by Hans-Georg Häusel
14. why do birds | Daniela HenselThe Emotion Map
Example of pilsner varieties according to Scheier/Held
15. why do birds | Daniela HenselThe Emotion Map
Beck‘s
16. why do birds | Daniela HenselThe Emotion Map 16
Beck‘s
Limbic Map® by Hans-Georg Häusel
17. why do birds | Daniela HenselThe Emotion Map
Krombacher
18. why do birds | Daniela HenselThe Emotion Map 18
Krombacher
Limbic Map® by Hans-Georg Häusel
19. why do birds | Daniela HenselThe Emotion Map
Jever
20. why do birds | Daniela HenselThe Emotion Map 20
Jever
Limbic Map® by Hans-Georg Häusel
21. why do birds | Daniela HenselThe Emotion Map 21
Overview
Beck‘s
Krombacher
Jever
Limbic Map® by Hans-Georg Häusel
22. why do birds | Daniela HenselThe Emotion Map 22
Prioritization of
the Brand Values
23. why do birds | Daniela HenselThe Emotion Map 23
Hornbach
Limbic Map® by Hans-Georg Häusel
24. why do birds | Daniela HenselThe Emotion Map
Deutsche
Bahn
Limbic Map® by Hans-Georg Häusel
25. why do birds | Daniela HenselThe Emotion Map 25
Hornbach
Limbic Map® by Hans-Georg Häusel
26. why do birds | Daniela HenselThe Emotion Map 26
Hyundai
Limbic Map® by Hans-Georg Häusel
27. why do birds | Daniela HenselThe Emotion Map 27
Hornbach
Limbic Map® by Hans-Georg Häusel
28. why do birds | Daniela HenselThe Emotion Map 28
Hornbach
Limbic Map® by Hans-Georg Häusel
29. why do birds | Daniela HenselThe Emotion Map 29
Limbic Map® by Hans-Georg Häusel
30. why do birds | Daniela HenselThe Emotion Map
Let’s transfer the
Limic Map® to
Service Experience!
31. why do birds | Daniela HenselThe Emotion Map 31
Tonality in Social Media Services
openness
reliability
warmth
32. why do birds | Daniela HenselThe Emotion Map
Here we go – quick and dirty!
How can the Limbic Map be used for a service experience?
Step one (5 min)
In teams of 3 – 4 please agree on a generally known brand,
e.g. from the aviation industry and ...
Step two (5 min)
Mark the emotion space of your selected brand in the Limbic Map
Step three (15 min)
Concentrate again on an area that is of interest to you, in order to
a) be inspired for a new service
b) or to improve an existing service
Step four (10 min)
Short presentation of your results (2 – 3 min)