Staying Human
in Emerging Technology
Tracy Rolling
tracy.rolling@gmail.com
@trixolina
Think
negative
The first footsteps
are always followed
2010 20102007 2012
October 2001November 1999
The impact of a bad design
decision can slow adoption of
new technology
The first portable MP3 Player
The first portable MP3 Player Sony Discman portable CD player
The power of the status quo is great
apple.com
1997
The Mobile device is not the “front end”
You are not the user
Your certainties are assumptions
Most of what you think you know is not useful
The answers you discover today will be wrong a year from now if you’re lucky
You are not the user
Your certainties are assumptions
Most of what you think you know is not useful
The answers you discover today will be wrong a year from now if you’re lucky
You are not the user
Your certainties are assumptions
Most of what you think you know is not useful
The answers you discover today will be wrong a year from now if you’re lucky
You are not the user
Your certainties are assumptions
Most of what you think you know is not useful
The answers you discover today will be wrong a year from now if you’re lucky
How do you talk to users when the technology you work with
barely exists?
Learn from
other people’s mistakes
Look at
Industrial applications
Find some humans
and
test
test
test
Look behind
your own front door
Build something
tangible
Think negative
Know nothing
Talk to humans
Build something
Test everything
Thank you.
Tracy Rolling
tracy.rolling@gmail.com
@trixolina

Staying human centric in emerging technology / Tracy Rolling