What I love to do
Lovestorytelling. It’s what I love. I relish telling your love story to move the audiences you are or want to be in a relationship with. Engaged audiences, are more passionate about and stay true to deserving brands. Let me be your heavenly matchmaker.
What can I do for you?
Strategic marketing communications advice. Concept and content development. Online and offline copywriting. Concepting and copywriting for direct mailings, advertising. Copywriting for social media: Whatsapp, Facebook, Twitter, Instagram, snapchat.
What have I done already?
• Download my cv for a full listing of accounts I worked for and some relevant case descriptions
Jules van Veen
Hawkwood Sterz | Copywriting Company
Amsterdam Area, Netherlands
Lovestorytelling. It’s what I love. I relish telling your love story to move the audiences you are or want to be in a relationship with. Engaged audiences, are more passionate about and stay true to deserving brands. Let me be your match-made-in-heaven matchmaker. What can I do for you? Strategic marketing communications advice. Concept and content development. Online and offline copywriting. Concepting and copywriting for ux, direct mailings, advertising. Copywriting for social media: Whatsapp, Facebook, Twitter, Instagram, snapchat. What have I done already? • Download my cv for a full listing of accounts I worked for and some relevant case descriptions
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
BOBCM: The Future of Branded Content Marketing - Report Summary (Danish Marke...Justin Kirby
This presentation is an edited preview of my expert predictions chapter from the Best of Branded Content Marketing: 10th Anniversary Edition ebook and an accompanying report that was presented at the Danish Marketing Association.
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)Justin Kirby
Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing 10th Anniversary Edition is the second in a series of social media and branded content ebooks.
This free, enhanced media ebook is an international collaboration containing 13 case studies of the best branded content marketing campaigns from cutting-edge brands and award-winning agencies around the world.
The case studies reveal the challenges faced, how solutions were developed and the results achieved. They include Unilever Dove’s ‘Real Beauty Sketches’ from Ogilvy Brazil, Metro Trains’ ‘Dumb Ways to Die’ from McCann Melbourne, Duck Tape’s ‘Race of Gentlemen’ from Tenthwave Digital in the USA, PepsiCo’s ‘Natural Love’ from Fuse Russia, Volvo Trucks’ ‘The Epic Split’ from Forsman & Bodenfors in Sweden, and more.
The book also contains ‘what is’, ‘how to’ and ‘what's next’ features from leading practitioners and academics. These features include market reports from Brazil and Russia, an Ipsos MORI and Oxford Brookes University research report, tips on how to create successful social video content, and an in-depth predictions report about the future of branded content marketing from 60+ experts around the world, including brand owners such as Eurostar.
Simultaneous BCMA launch events were hosted at DigitasLBI in London and MRY in New York in March 2014.
We hope you enjoy reading this book and find it useful for your work.
Social media is a new business channel that allows companies to connect with customers where they are socially. It facilitates initial connections and provides a platform to deepen relationships over time. While social media alone will not solve all business challenges, cases demonstrate it can be used strategically to increase customer loyalty, sales, and brand experience when used to engage customers authentically and provide value. Companies must adapt their online presence and business models to embrace social media's potential for connecting with people in a contemporary way.
A whitepaper about the b2b marketing that changed into b2p: business to people. Includes b2b cases and a top 10 survival guide for everyone looking for inspiring b2b campaigns.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
From Mobile to Content First EngagementJustin Kirby
My presentation at FIPP London yesterday as part of their mobile strand that was billed as follows:
From Mobile to Content First Engagement: strategies for and examples of the best content-first, mobile-focused marketing campaigns in the world today
With a decline in advertising revenues and fears about the 'adblocalypse’ abound, branded content is being increasingly seen as a possible survival strategy by publishers. But is editorial-style content and its delivery through native advertising formats for brands enough to compete for consumers’ attention? We now live an increasingly skippable on demand world where mobile is becoming the first screen, particularly for the millennial audience who are consuming more video content than ever before. That’s why brands are looking at more innovative ways to engage audiences. Justin will explain how all marketing is now based around content and the different directions driving this - presenting inspiring examples and insights from global experts about how strategies are becoming content first and the role publishers can play in helping deliver this.
Lovestorytelling. It’s what I love. I relish telling your love story to move the audiences you are or want to be in a relationship with. Engaged audiences, are more passionate about and stay true to deserving brands. Let me be your match-made-in-heaven matchmaker. What can I do for you? Strategic marketing communications advice. Concept and content development. Online and offline copywriting. Concepting and copywriting for ux, direct mailings, advertising. Copywriting for social media: Whatsapp, Facebook, Twitter, Instagram, snapchat. What have I done already? • Download my cv for a full listing of accounts I worked for and some relevant case descriptions
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
BOBCM: The Future of Branded Content Marketing - Report Summary (Danish Marke...Justin Kirby
This presentation is an edited preview of my expert predictions chapter from the Best of Branded Content Marketing: 10th Anniversary Edition ebook and an accompanying report that was presented at the Danish Marketing Association.
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)Justin Kirby
Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing 10th Anniversary Edition is the second in a series of social media and branded content ebooks.
This free, enhanced media ebook is an international collaboration containing 13 case studies of the best branded content marketing campaigns from cutting-edge brands and award-winning agencies around the world.
The case studies reveal the challenges faced, how solutions were developed and the results achieved. They include Unilever Dove’s ‘Real Beauty Sketches’ from Ogilvy Brazil, Metro Trains’ ‘Dumb Ways to Die’ from McCann Melbourne, Duck Tape’s ‘Race of Gentlemen’ from Tenthwave Digital in the USA, PepsiCo’s ‘Natural Love’ from Fuse Russia, Volvo Trucks’ ‘The Epic Split’ from Forsman & Bodenfors in Sweden, and more.
The book also contains ‘what is’, ‘how to’ and ‘what's next’ features from leading practitioners and academics. These features include market reports from Brazil and Russia, an Ipsos MORI and Oxford Brookes University research report, tips on how to create successful social video content, and an in-depth predictions report about the future of branded content marketing from 60+ experts around the world, including brand owners such as Eurostar.
Simultaneous BCMA launch events were hosted at DigitasLBI in London and MRY in New York in March 2014.
We hope you enjoy reading this book and find it useful for your work.
Social media is a new business channel that allows companies to connect with customers where they are socially. It facilitates initial connections and provides a platform to deepen relationships over time. While social media alone will not solve all business challenges, cases demonstrate it can be used strategically to increase customer loyalty, sales, and brand experience when used to engage customers authentically and provide value. Companies must adapt their online presence and business models to embrace social media's potential for connecting with people in a contemporary way.
A whitepaper about the b2b marketing that changed into b2p: business to people. Includes b2b cases and a top 10 survival guide for everyone looking for inspiring b2b campaigns.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
From Mobile to Content First EngagementJustin Kirby
My presentation at FIPP London yesterday as part of their mobile strand that was billed as follows:
From Mobile to Content First Engagement: strategies for and examples of the best content-first, mobile-focused marketing campaigns in the world today
With a decline in advertising revenues and fears about the 'adblocalypse’ abound, branded content is being increasingly seen as a possible survival strategy by publishers. But is editorial-style content and its delivery through native advertising formats for brands enough to compete for consumers’ attention? We now live an increasingly skippable on demand world where mobile is becoming the first screen, particularly for the millennial audience who are consuming more video content than ever before. That’s why brands are looking at more innovative ways to engage audiences. Justin will explain how all marketing is now based around content and the different directions driving this - presenting inspiring examples and insights from global experts about how strategies are becoming content first and the role publishers can play in helping deliver this.
The article discusses how traditional marketing tools can be adapted for use in the digital age. It provides examples of how "old media" tactics like agency windows, brochures, conferences calls, direct mail, events, magazines, newsletters, newspapers, and posters have equivalent or modified counterparts on websites and social media. The key is blending old and new media approaches to effectively promote your travel business to both older and younger generations of clients.
Content marketing is about more than just keywords - it requires high-quality visual content to engage audiences. Several companies discussed in the document have found success using visual storytelling techniques like photos, videos, and interactive elements. Charity: water uses compelling photos on Instagram with only a few words to share its mission. Zendesk created an "alternative" website to attract, rather than repel, potential customers. JPMorgan Chase includes interactive maps and data visualizations to improve engagement. Hermès triggers interest through video productions that bring audiences closer to the brand. GoPro inspires people to use its products and shares exclusive user videos to build its presence. Effective content marketing achieves a balance of written and visual elements to tell
Branded Content Research Network: Seminar 1 Investigating Branded ContentJustin Kirby
This document discusses the evolving definitions and conceptualizations of branded content. It notes there is no agreement on how branded content is defined and there are competing frameworks for understanding it. The document also examines perspectives on whether terms like "branded content" are still relevant given how integrated content and marketing now are. It provides examples of frameworks for analyzing branded content and discusses open questions and needs for further research on the topic from an academic perspective.
Aaron Petz is a creative director (CD) with years of experience leading advertising campaigns for major companies like Apple, Sony, and Visa. He summarizes several successful projects he led, including award-winning campaigns for NBCUniversal, CareMore health insurance, and The Biggest Loser TV show. He provides details on innovative marketing solutions created for companies such as Apple, Kensington, HyBikes electric bikes, and Citrix online training software. Aaron closes by listing professional references and thanking the reader for their time.
This portfolio document summarizes Terrie Taziri's work in marketing, creative direction, and design for various clients. It includes projects such as redesigning websites and event materials to better target customer segments, creating branding and advertising campaigns using athletes to promote services, and designing direct mail campaigns and training materials. The portfolio showcases Taziri's solutions to challenges involving simplifying navigation, strengthening brands, gaining recognition, and retaining or acquiring customers.
BOBCM: Best of Branded Content Marketing OBE SummitJustin Kirby
Presentation for SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian brands and latest industry research.
AmbushMarketing is a practice of hijacking another advertiser’s campaign. This ppt describes the benefits of doing it in an appropriate manner and why big brands doing this to outrun their competitors through their own current campaigns.
Don't be afraid of change! Make it work for You!Socialab
This document discusses embracing change and tells the personal story of Tasos Veliadis over 10 years. It notes that Tasos has worked in social media marketing for 6 years in Europe for over 40 global and local brands, creating over 500 campaigns. It then outlines the changes and lessons learned over each year from 2003 to 2013, which included hard work, social media growing, thinking big, focusing on people, and restarting, which ultimately led to Tasos becoming the Business Unit Director at socialab, a prominent digital agency in Greece.
The Purpose Group brings together five companies to help brands connect with consumers through meaningful stories. They integrate insights, strategies, creative ideas, and strong executions to build brands from a consolidated perspective within a single agency. The five companies - The Window, BMC, Mind Caster, Mash, and 9am - each provide different marketing services and together offer a full range of expertise to meet clients' needs flexibly.
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
This document analyzes and summarizes several print advertisements. It discusses the objectives, targets, benefits, tones, and visual elements of ads for Allstate insurance's texting while driving campaign, Kia's rearview camera feature, Apple's iPhone and app store, Mercedes' zero-emissions technology, and McDonald's children's birthday parties. Key details like the use of emotional imagery and understanding the audience's wants are examined.
KLM has utilized social media to enhance their customer service and achieve their mission of corporate social responsibility. They began actively engaging on social media in 2009 and saw great success in responding to customers during the 2010 Icelandic volcano crisis. This led KLM to invest heavily in social media strategy focused on customer centricity. Their social media policies and innovative campaigns demonstrate a truly customer-centric approach and have led to benefits like improved customer service, product development, and employee pride in the company.
COCAL 2016 Keynote Evolving and Protecting the Destination BrandBruce MacMillan
This document outlines a presentation on destination branding and the evolving role of destination marketing organizations (DMOs). The speaker discusses how branding and DMOs have changed over time from Approach 1.0, which involved simple awareness messages broadcast through controlled channels, to Approach 2.0 which focused on logos, taglines and media campaigns. However, customers now have more information and control, so DMOs can no longer manage brands solely through advertising. The presentation suggests DMOs evolve to become brand advocates and destination managers, focusing on experiences, partnerships and storytelling rather than just marketing messages. Examples of best practices include advocacy, connecting visitor and resident experiences, cultural championing, and participation in product development.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
BOBCM: Clever Content Builds Great BrandsJustin Kirby
My presentation at HMR International's The Great Content Marketing Summit 2016 (Branded Entertainment in the Digital Age) as part of the Medienforum NRW in cooperation with Eyes & Ears of Europe
BOBCM: Brands and content marketing - who brings what to the party?Justin Kirby
20 minute presentation for Digital Media Expo 2015, a 3 day conference in London hosted by the World Association of Newspapers and News Publishers (WAN-IFRA). This presentation highlights themes from my previous presentations at the OBE Summit in Italy and the Golden Drum festival in Slovenia, and frames these within the context of where the publishing industry fits in the new media landscape.
Alexa and friends revolutionize destination marketingBrand Trust GmbH
Managing Director Christoph Engl explains how Alexa and friends revolutionize destination marketing.
Digital voice assistants like Alexa and Siri are heralding the end of learned destination marketing, because they radically change consumers’ search behavior. The more unique a destination brand is, the better its chances for success.
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
Nelleke Harmse is a freelance digital designer based in Amsterdam with over 11 years of experience working with major advertising agencies and global brands. She specializes in designing user-centric websites, mobile applications, e-commerce experiences, and digital campaigns. Some of her clients include Vorwerk International, Tommy Hilfiger, and Philips. Harmse strives to combine high-end design with usability. She has a broad design skillset and can adapt her style to suit different audiences and business needs.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
This document discusses the rising importance of branded content in Germany, Austria and Switzerland. It makes the following key points:
- Branded content goes beyond traditional advertising and is becoming a core marketing activity for companies to engage with customers.
- Video content is particularly effective as it can convey information while entertaining viewers and grabbing their attention.
- Brands need to produce compelling, relevant content that fascinates and inspires audiences rather than bores them. They must also actively engage with customers on social media.
- Both paid, owned, and earned media have important roles to play. The focus is shifting to creating stories that integrate brands and reach audiences across different channels in an engaging way.
- Media
Portfolio_Cabero_Nicolas_Communications and Marketing officerNicolas Cabero
Nicolas Cabero provides a portfolio highlighting his experience in communications and e-marketing. Over several pages, he outlines his skills in areas like SEO, SEM, social media management, and data analysis. Examples are given of campaigns he implemented for small and medium businesses to improve their online visibility through responsive e-marketing strategies. Cabero also describes his role as an SEO/SEM/SEA manager, developing keyword strategies and analyzing trends and competitiveness. Personal projects are mentioned like teaching SEO/SEM and administering a crowd-funding campaign.
The article discusses how traditional marketing tools can be adapted for use in the digital age. It provides examples of how "old media" tactics like agency windows, brochures, conferences calls, direct mail, events, magazines, newsletters, newspapers, and posters have equivalent or modified counterparts on websites and social media. The key is blending old and new media approaches to effectively promote your travel business to both older and younger generations of clients.
Content marketing is about more than just keywords - it requires high-quality visual content to engage audiences. Several companies discussed in the document have found success using visual storytelling techniques like photos, videos, and interactive elements. Charity: water uses compelling photos on Instagram with only a few words to share its mission. Zendesk created an "alternative" website to attract, rather than repel, potential customers. JPMorgan Chase includes interactive maps and data visualizations to improve engagement. Hermès triggers interest through video productions that bring audiences closer to the brand. GoPro inspires people to use its products and shares exclusive user videos to build its presence. Effective content marketing achieves a balance of written and visual elements to tell
Branded Content Research Network: Seminar 1 Investigating Branded ContentJustin Kirby
This document discusses the evolving definitions and conceptualizations of branded content. It notes there is no agreement on how branded content is defined and there are competing frameworks for understanding it. The document also examines perspectives on whether terms like "branded content" are still relevant given how integrated content and marketing now are. It provides examples of frameworks for analyzing branded content and discusses open questions and needs for further research on the topic from an academic perspective.
Aaron Petz is a creative director (CD) with years of experience leading advertising campaigns for major companies like Apple, Sony, and Visa. He summarizes several successful projects he led, including award-winning campaigns for NBCUniversal, CareMore health insurance, and The Biggest Loser TV show. He provides details on innovative marketing solutions created for companies such as Apple, Kensington, HyBikes electric bikes, and Citrix online training software. Aaron closes by listing professional references and thanking the reader for their time.
This portfolio document summarizes Terrie Taziri's work in marketing, creative direction, and design for various clients. It includes projects such as redesigning websites and event materials to better target customer segments, creating branding and advertising campaigns using athletes to promote services, and designing direct mail campaigns and training materials. The portfolio showcases Taziri's solutions to challenges involving simplifying navigation, strengthening brands, gaining recognition, and retaining or acquiring customers.
BOBCM: Best of Branded Content Marketing OBE SummitJustin Kirby
Presentation for SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian brands and latest industry research.
AmbushMarketing is a practice of hijacking another advertiser’s campaign. This ppt describes the benefits of doing it in an appropriate manner and why big brands doing this to outrun their competitors through their own current campaigns.
Don't be afraid of change! Make it work for You!Socialab
This document discusses embracing change and tells the personal story of Tasos Veliadis over 10 years. It notes that Tasos has worked in social media marketing for 6 years in Europe for over 40 global and local brands, creating over 500 campaigns. It then outlines the changes and lessons learned over each year from 2003 to 2013, which included hard work, social media growing, thinking big, focusing on people, and restarting, which ultimately led to Tasos becoming the Business Unit Director at socialab, a prominent digital agency in Greece.
The Purpose Group brings together five companies to help brands connect with consumers through meaningful stories. They integrate insights, strategies, creative ideas, and strong executions to build brands from a consolidated perspective within a single agency. The five companies - The Window, BMC, Mind Caster, Mash, and 9am - each provide different marketing services and together offer a full range of expertise to meet clients' needs flexibly.
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
This document analyzes and summarizes several print advertisements. It discusses the objectives, targets, benefits, tones, and visual elements of ads for Allstate insurance's texting while driving campaign, Kia's rearview camera feature, Apple's iPhone and app store, Mercedes' zero-emissions technology, and McDonald's children's birthday parties. Key details like the use of emotional imagery and understanding the audience's wants are examined.
KLM has utilized social media to enhance their customer service and achieve their mission of corporate social responsibility. They began actively engaging on social media in 2009 and saw great success in responding to customers during the 2010 Icelandic volcano crisis. This led KLM to invest heavily in social media strategy focused on customer centricity. Their social media policies and innovative campaigns demonstrate a truly customer-centric approach and have led to benefits like improved customer service, product development, and employee pride in the company.
COCAL 2016 Keynote Evolving and Protecting the Destination BrandBruce MacMillan
This document outlines a presentation on destination branding and the evolving role of destination marketing organizations (DMOs). The speaker discusses how branding and DMOs have changed over time from Approach 1.0, which involved simple awareness messages broadcast through controlled channels, to Approach 2.0 which focused on logos, taglines and media campaigns. However, customers now have more information and control, so DMOs can no longer manage brands solely through advertising. The presentation suggests DMOs evolve to become brand advocates and destination managers, focusing on experiences, partnerships and storytelling rather than just marketing messages. Examples of best practices include advocacy, connecting visitor and resident experiences, cultural championing, and participation in product development.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
BOBCM: Clever Content Builds Great BrandsJustin Kirby
My presentation at HMR International's The Great Content Marketing Summit 2016 (Branded Entertainment in the Digital Age) as part of the Medienforum NRW in cooperation with Eyes & Ears of Europe
BOBCM: Brands and content marketing - who brings what to the party?Justin Kirby
20 minute presentation for Digital Media Expo 2015, a 3 day conference in London hosted by the World Association of Newspapers and News Publishers (WAN-IFRA). This presentation highlights themes from my previous presentations at the OBE Summit in Italy and the Golden Drum festival in Slovenia, and frames these within the context of where the publishing industry fits in the new media landscape.
Alexa and friends revolutionize destination marketingBrand Trust GmbH
Managing Director Christoph Engl explains how Alexa and friends revolutionize destination marketing.
Digital voice assistants like Alexa and Siri are heralding the end of learned destination marketing, because they radically change consumers’ search behavior. The more unique a destination brand is, the better its chances for success.
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
Nelleke Harmse is a freelance digital designer based in Amsterdam with over 11 years of experience working with major advertising agencies and global brands. She specializes in designing user-centric websites, mobile applications, e-commerce experiences, and digital campaigns. Some of her clients include Vorwerk International, Tommy Hilfiger, and Philips. Harmse strives to combine high-end design with usability. She has a broad design skillset and can adapt her style to suit different audiences and business needs.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
This document discusses the rising importance of branded content in Germany, Austria and Switzerland. It makes the following key points:
- Branded content goes beyond traditional advertising and is becoming a core marketing activity for companies to engage with customers.
- Video content is particularly effective as it can convey information while entertaining viewers and grabbing their attention.
- Brands need to produce compelling, relevant content that fascinates and inspires audiences rather than bores them. They must also actively engage with customers on social media.
- Both paid, owned, and earned media have important roles to play. The focus is shifting to creating stories that integrate brands and reach audiences across different channels in an engaging way.
- Media
Portfolio_Cabero_Nicolas_Communications and Marketing officerNicolas Cabero
Nicolas Cabero provides a portfolio highlighting his experience in communications and e-marketing. Over several pages, he outlines his skills in areas like SEO, SEM, social media management, and data analysis. Examples are given of campaigns he implemented for small and medium businesses to improve their online visibility through responsive e-marketing strategies. Cabero also describes his role as an SEO/SEM/SEA manager, developing keyword strategies and analyzing trends and competitiveness. Personal projects are mentioned like teaching SEO/SEM and administering a crowd-funding campaign.
Orsi Toth - Visual CV - portfolio of key skills and projects of @nandylenOrsolya Anna Tóth
Orsi Toth has 10 years of experience working in digital communications across 4 countries and 9 roles. She has helped build brands and startups focused on clear communication, user-friendly products, and purpose-driven change. Orsi specializes in brand strategy, product management, partnership building, and creating educational content. She enjoys facilitating workshops to help organizations understand branding and marketing strategies.
Social media is a new business channel that allows companies to connect with customers where they are socially. It facilitates initial connections and provides a platform to deepen relationships over time. While social media alone will not solve all business challenges, cases demonstrate it can be used strategically to increase customer loyalty, sales, and brand experience when used to engage customers authentically and provide value. Companies must learn how social media aligns with their business model and values in order to capitalize on its potential for driving business outcomes through strengthened customer relationships.
Lessons Learned in Venturing (SanomaVentures & Springest) at Sanoma Media Mat...Herman Kienhuis
Presentation by Ruben Timmerman (Springest) and Herman Kienhuis (SanomaVentures) on their activities and their lessons learned as entrepreneur and investor, at Sanoma Media Matters, June 11, 2014 in Hoofddorp, The Netherlands.
Oogst by Merkle exhibiting at Amsterdam Tech Job Fair Autumn 2019TechMeetups
Merkle EMEA has nearly 2100 employees across 7 European markets and 20 offices. The largest offices are in the UK, Germany, Spain, the Netherlands, and Switzerland. Merkle's vision involves delivering people-based marketing through addressing individuals with relevant experiences, data-driven targeting, personalization, and measurement.
This document summarizes the services of an international digital agency. They provide full-service digital marketing solutions including strategy, creative design, digital asset production, social media management, and more. They have offices across Europe and a team of over 60 experts. Their goal is to help clients by guiding people along customized journeys from awareness to purchase using integrated digital and traditional marketing channels.
E3 International Agency Network- Best of International (BOI) Awards 2014E3network
Vodafone needed a consistent sales tool to help confidently present their story to customers. They developed an iPad app called iStory that provided rich content and visuals to guide engaging conversations. Initial results showed over 77% of salespeople adopted it and over 44% were active users.
Yara International sought to improve safety performance across its global operations. A branding agency recommended changing the safety culture through a massive communication campaign endorsed by top management and using storytelling to spark intrinsic motivation. The expected change in culture was to be confirmed in 2014.
Repsol needed to raise awareness among employees about risks of improper information usage. An agency created a top ten list of important topics with online and video content to make the
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
WERK1 is a unique incubator, coworking, and event space located in Munich, Germany that aims to support digital entrepreneurship without focusing on any specific niche. Resident startups and entrepreneurs shape the character of WERK1 through knowledge sharing, collaboration, and building a community. The document provides brief overviews of various companies currently based at WERK1, demonstrating the diversity of projects and people that WERK1 supports.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
What is *happyhappyjoyjoy? My consulting credentials ...Kai Platschke
"you need more than happiness and joy to play a relevant role in life" - that´s why I created *happyhappyjoyjoy, the new approach to eye-to-eye marketing.
The document discusses Mercedes Benz's experiential marketing campaign for the CLA Shooting Brake vehicle. The campaign involved a nationwide virtual game called "Urban Hunt" where users could download an app to hide from and evade the CLA Hunter vehicle as long as possible. The campaign engaged users through an immersive experience representing the car and supported the initiative through various communication channels including print, TV, digital, and publicity. The group felt it was the most effective example due to its broad interaction with consumers, excitement, and use of multiple collateral pieces to convey the core message of the CLA as a hunter.
presentazione_theItalianCUT_2016_DEF_ENGKEVO Daniel
The agency provides integrated communication services including photo and video, graphic design, public relations, performance marketing, and training. They work alongside companies to develop tailored communication strategies and plans. They emphasize simplicity, sharing, and flexibility to quickly create bespoke communication projects that highlight each customer's uniqueness.
This document summarizes an Amsterdam-based creative production agency that was founded as a branch of a full marketing agency in Sarajevo, Bosnia and Herzegovina. It offers a wide range of creative services including graphic design, video production, web design, mobile apps, photography, and more. It works with both international and local clients in the Netherlands and Bosnia and Herzegovina.
This document provides an overview of Xanh Marketing, a creative agency in Vietnam. In 3 sentences:
Xanh Marketing is an IMC agency that specializes in storytelling, communications, digital marketing, and branding projects for clients across various industries. They have expertise in strategic planning, creative direction, production, and social media management. The document showcases some of Xanh's client work and campaigns across different sectors such as agriculture, finance, retail, and food & beverage.
This document discusses modern approaches to brand building and communication. It emphasizes building communities around brands, focusing on key essentials, and adapting quickly to changes. Brands are suggested to focus on relationships rather than transactions. Agile development and simplicity are advocated for, along with involving customers and considering their needs. Technology, creative work, and conceptual design should closely interact to integrate channels. Success comes from having a constant vision, an adaptable team and technology, a focused idea, and an actively involved customer community.
Khushi Saini, An Intern from The Sparks Foundationkhushisaini0924
This is my first task as an Talent Acquisition(Human resources) Intern in The Sparks Foundation on Recruitment, article and posts.
I invitr everyone to look into my work and provide me a quick feedback.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
1. EXTRAVERTED INTROVERTED
INTUITIVE OBSERVANT
THINKING FEELING
JUDGING PROSPECTING
ASSERTIVE TURBULENT
Myers Briggs: ENTP-A
Competences
EducationJobs & Projects
Community
Sports performance
Personal tags
open empathetic able to read people
quick witted strong opinion
stimulating feeling nuanced
thinking pattern recognition
solution oriented
06-81 4749 61 | jules@hwkw.nl
Gieterij 2 | 1021 ND Amsterdam
Air France, Albert, BlackBerry, Athlon
Groep, CARe, CountrySwap, CBR,
Dorint Hotels & Resorts, Dutchtone,
Esther Vergeer, Hogeschool van
Amsterdam, hollandsnieuwe, De
Regenboog Groep, The Phone
House, Bridgebond, ChunkID,
Gehandicaptensport NL, De Hypo-
theekadviseur, Kumpany, Letter-
helden,Moederannecasting,Netmatic,
Only Friends, Shiraz Communi-
cations, Shoeby, Stratel
Curriculum vitaeJules van Veen
1
Creation
Direct marketing
Marketingcommunicat.
Strategy
Copywriting NL & EN
Marketing
Content management
Social media
sep 2011-juli 2012
Teaching qualif. programme for lecturers
(certificate), Vrije Universiteit (Amsterdam)
2006-2008
Marketing & business management (bachelor)
Johan Cruyff University (Amsterdam)
aug 2016-feb 2017
In-Edit, music documentary festival
(Amsterdam)
Sponsor manager
2010-present
Reade, rehab center (Amsterdam)
Experience expert
2007
World Championship Wheelchair Tennis
(Amsterdam)
Public relations consultant/Editor
2006 - 2007
Nederlandse Basketballbond
(Nieuwegein)
Communic. consultant/Project manager
2006 - 2014
World Championship Wheelchair Basket-
ball (Amsterdam)
Reporter/Editor
2007 - 2010: basketball coach
LandslakeLions(Landsmeer),assoc.headcoach:
4x prem. league (1x champion), 1x Euro league
2006 - 2014: basketball coach
Only Friends (Amsterdam), head coach/
manager wheelchair basketball dept.
1992 - 1998: basketball coach
Various clubs, head coach: 4x prem. league
1980 - 2009: basketball player
Various clubs: 18x premier league, 8x Euro
league (1x champion Euro league div II)
april 2017-present
Hawkwood Sterz (Amsterdam)
Founder. Copywriter and marketing
communications consultant
sep 2016-feb 2017
University of Amsterdam (Amsterdam),
Alumni Relations and University Fund
Communications officer
aug 2010-aug 2016
Univ. of Applied Sciences (Amsterdam),
Lecturer Marketing & business management/
Johan Cruyff University (2010-2015)
Lecturer Marketing & Entrepeneurship
(2015-2016)
nov 2008-oct 2015
Hawkwood Sterz (Amsterdam)
Founder. Copywriter and marketing
communications consultant
feb 1997-aug 2004
Jules van Veen/Copywriter (Amsterdam)
Founder. Copywriter and marketing
communications consultant
jan 1989-apr 1998
LOI (Leiderdorp)
Copywriter
jan 1988-dec 1988
City of Amsterdam, District of Noord
(Amsterdam)
Associate Public relations officer
jun 1986-nov 1987
Aackosoft computergames (Leiderdorp)
Copywriter
2. For over 100 years, the University fund of the
University of Amsterdam has been taking care of
conservation of cultural heritage, funding of research
and scholarships. Alumni are loyal supporters, but
the real - read: donating - ones are getting older and
older. To also engage the young, I thought up an email
campaign that aims to break through existing
heuristicsandenhanceothersinsupportofthemessage.
job: increase conversion of yearly mailing to market
segment: young & international
mix: online: e-mailing, website, social media, offline:
direct mailing
result: a disruptive approach, for transmitter and
receiver
When telcos still purely focused on
features of the mobile phone, new kid
on the block Orange thought different.
Juicy as the brand was, it didn’t set out
to improve people, but instead let
them be themselves. The tone of voice
I helped create didn’t deem the cell an
extension, but an integral part of your
life. Working on this premise, I
configured a team of 5 copywriters to
write the full content of the website.
job: help develop the tone of voice at
the introduction to the Dutch market
and create all content for website 1.0
mix: online: website, offline: dm, POS
result: introduction Orange as life cycle
brand
direct
marketing
Through cycle sports, Rabobank wanted to bond
emotionally with the customer. But how to engage the
managers of local branches, the actual owners of this
co-op bank? Top-down? Or by empathising with their
needs? Well, the latter was my suggestion ;) I wrote a
product catalogue. And the story that won managers
over. The content on offer, consisting of a comprehensive
collection of brand activation tools assisted bank
managers to make it a true story for their local clients.
job: get the managers of local branches (the actual owners
of the bank) to embrace a strategic marketing plan
mix: online: website, offline: catalogue brand activation
tools
result: successful local implementation, reinforcement
of the emotional bond with the customer
HEMA aims to make choices easier and more fun. In
packaging design the brand succeeded brilliantly, in
packaging copy, it remained too functional. My
concept for the tone of voice was to engage in
customer conversations with the full flavour of small
talk. And so HEMA became truly HEMA, at one of the
last touchpoints in the customer journey.
job: develop a concept for packaging copy that
evokes the same customer experience as the
packaging design of HEMA does
mix: offline: packaging
result: the brand is unmistakably HEMA at the
touchpoint of purchase
Fancy being a car reporter, do you? A whole test drive
long? And then share your unadulterated opinion on the
new VW Transporter? Scores of (busy) small business
owners said yes. Co-creation was at the core of concept
I helped develop. All reporters uploaded their clips to
the website. The video with the most likes won a tour of
Volkswagen in Germany. Ultimately 1200+ reports were
uploaded. The winning video was liked over 700 times.
job: invoke engagement from the target group
entrepreneurs for the new VW Transporter
mix: online: website (video), social media, offline: dm,
test drive
result: over 1200 test drives and the target group telling
the story instead of Volkswagen itself
Cases
2
Naughty KLM! By starting to sell airline tickets online, it
became a direct competitor of the travel agent, the
brand's beloved intermediary and curator. To clear the
air, KLM presented the channel with loyalty program
Smiles. I created concepts and content for KLM Smiles.
The concept focused on one of the primary drivers for
agents: being able to travel themselves. Including all
the trips, freedom, fun and all the other goodies, Smiles
can buy.
job: create loyalty with the travel agent as an
intermediary and curator, knowing you’re his competitor
mix: offline: direct marketing, account visits, online:
website
result: sustainable preference of travel agent for KLM
content
marketing
branding
content
marketing
storytelling
branding
customer journey
direct
marketing
fund
raising
brand activation
1999-2003
2010-2012
2009
2017
1997-2001
2001-2002
3. 3
campaign
campaign
direct
marketing
loyalty
marketing
loyalty
marketing
direct marketingconversion
serious gaming
Cases
fund raising
2001
2015
2009-2012
199520092016
Amsterdam was built on
piles. And originally, not
designed all the cars crossing
the city or claiming parking
space. On the one hand, there
is a need for mobility with
cars. On the other, there’s a
need for livable space
without them. The campaign
I developed for the City
aimed at winning minds
and hearts for raising
parking taxes: to balance
out the conflicting interests.
job: increase understanding
of parking policies
mix: offline: print, tv, online:
website
result: campaign influenced
knowledge, attitude en
behaviour positively
Use blunt force if you can, sophistication if you
must. To combat the pesky, prizefighting
competition, KPN saw engaging the sales team
as an excellent weapon. With brand activation
firm @Hand, I designed serious gaming platform
‘Kings’. Kings empowers you. Takes you serious.
So you, in turn, will acknowledge KPN. I created
concepts. Online games sparked employees to
go for gold. And in the process, acquire useful
sales knowledge.
job:developaseriousgametoengagethesalesforce
mix: online: website, social media, sms, dm,
offline: events, POS
result: improve ‘customer journey’ by offering
salesforce experiences at crucial touchpoints
In-Edit is the largest music documentary festival in the
world. It started in 2003 in Barcelona. Now, it’s
organized yearly in 11 countries around the world, with
different brands als main sponsor. In februari 2018, the
first Dutch edition will be held at the Westergasfabriek
complex in Amsterdam. As sponsor manager, I co-
created the sponsor proposition. I approached around
60 high potentials. KPN and Red Bull are on board, apart
from local ‘Westergas’ sponsors and brands like
Melkweg and Paradiso.
job: recruit (commercial) sponsors for international
music documentary festival In-Edit
mix: online: emailing, website, social media, offline:
phone, personal contact, presentation
result: a number of subsponsors contracted, ongoing
selection and matching of main sponsor
Dutch football association KNVB faced a shortage of
referees. On top of that, it was bleeding members due to
injuries. KNVB initiated a campaign to recruit for referee
training to reverse this trend. With the retention of
members as a welcome bonus. My concept was ‘no ref,
no football’: the boy or girl in black as the pivot of the
game. It proved beneficial for the image of refereeing.
Also, trainees gained in confidence and self-esteem.
job: set up a dm campaign to recruit junior referees and
to retain members
mix: offline: direct mail, online: website
result: conversion mailing of 6%
With positivity and pride. And aimed at being able to
pick up the everyday things in life again. In the media
plan, I suggested using billboards, Facebook, online ads
and a mailing to general practitioners.
job: make senior citizens aware they might have a
cataract - and can be treated for it
mix: offline: billboards, dm, online: website, social media
result: appreciated campaign, that made it easier to
see the eye surgeon
The ‘Sint Andreas Lucas’
hospital (nowadays:
‘OLVG West’) specialises
in eye care. Cataracts
are common disorders
that are often not
recognised and therefore
remain untreated. The
campaign I started,
focuses on taking the
target group serious.
Everyone - young or old
- wants to be seen as
they see themselves.
That’s why the ads don’t
talk about seniors, but
directly to them.
Distance education institute LOI always caught a
bad rep. Potential students wandered what their
LOI degree was really worth. Would employers
take it serious? To blaze the trail, I suggested a direct
mail campaign with a prominent role for Dutch
captains of industry. The campaign, featuring
KLM boss Orlandini as one of its eye catchers,
appealed to the ‘expert’ heuristic: experts invoke
an above average association with reliability.
job: increase conversion of prospectus requests
to student registrations
mix: offline: direct mailing
result: conversion: from 1,5% to 5,5%