"you need more than happiness and joy to play a relevant role in life" - that´s why I created *happyhappyjoyjoy, the new approach to eye-to-eye marketing.
Public Relations & Event Marketing Mission :
- Provide a personalized level of customer service unlike any other
- Drive awareness and sales of our clients products and/or service offerings
- Craft strategies that only use the services necessary for success
- Be innovative and nimble
www.eventistmarketing.com
How to use your customer facing educational materials on social mediaTannistho Ghosh
Suppose you are a product firm and you create several customer facing educational materials to engage your customers and prospects. Here's a short guide on how you can engage your customers and prospects with your customer facing educational materials.
How Hire A Social Media Agency For Your Business?Arjoon Mehra
Interested in hiring a social media agency for your business? But don't know where to start from? Get to know the basics of hiring a social media agency for your business!
The difference between PR and advertising. Helping students decide.edward boches
A simplistic overview of the difference between PR and advertising and the ways in which the two are actually bleeding into each other's territory. Presentation for freshman and sophomores at BU's College of Communication.
Public Relations & Event Marketing Mission :
- Provide a personalized level of customer service unlike any other
- Drive awareness and sales of our clients products and/or service offerings
- Craft strategies that only use the services necessary for success
- Be innovative and nimble
www.eventistmarketing.com
How to use your customer facing educational materials on social mediaTannistho Ghosh
Suppose you are a product firm and you create several customer facing educational materials to engage your customers and prospects. Here's a short guide on how you can engage your customers and prospects with your customer facing educational materials.
How Hire A Social Media Agency For Your Business?Arjoon Mehra
Interested in hiring a social media agency for your business? But don't know where to start from? Get to know the basics of hiring a social media agency for your business!
The difference between PR and advertising. Helping students decide.edward boches
A simplistic overview of the difference between PR and advertising and the ways in which the two are actually bleeding into each other's territory. Presentation for freshman and sophomores at BU's College of Communication.
hot soup media - a graphic, web and AD design agency based in Vancouver BCHussein Samnani
hot soup media is a creative practice that is built to deliver project specific skills, talent and management for our clients.
we work wonders because you are not paying for overhead, you are paying for creative execution that delivers on your company's goals.
Strategia i branding w social media. | Konferencja I Design | Anna Ledwoń-Bla...Anna Ledwoń-Blacha
Traktowane po macoszemu, za trudne, niepotrzebne. Zrobione: wrzucane do szuflady. Mylone z taktyką, planowane na pół roku do przodu. Zbędne.
Czyli wszystko to, czego nigdy nie powinniśmy mówić i zrobić ze strategią. Dlaczego? I jak w takim razie przeprowadzić tego typu działania poprawnie? Tego dowiesz się z wystąpienia!
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
Nikki Little - The Past, Present & Future of Social Media: Learn How to Prope...SMCgreatlakes
A lot has changed with social media during the past several years. Nikki Little will take you on a journey of the past, present and future of social media, culminating with what you need to start doing now to grow your business.
The Past, Present & Future of Social Media: How to Propel Your Program ForwardNikki Little
A journey through the past, a look at the present and a glimpse into the future of social media - culminating with which tactics businesses need to employ to move their businesses forward.
In the 20 years since I founded Pragmatic Marketing, we’ve taught nearly 100,000 people about the importance of listening to the market. And when you’ve been listening to the market as long as we have, you get to hear a lot of interesting perspectives.
Whether it’s instructors or alumni, they all have unique insights that we can learn from. We’ve decided to dedicate this issue to those perspectives that touch on topics that affect us all in our day-to-day operations. Whether it’s about how to measure efforts, the relationships we build or the tactics that keep companies in business, there are actionable takeaways and best practices for everyone.
We hope you enjoy our special 20th Anniversary Perspectives issue, and we look forward to staying in touch for the next 20 years.
Sincerely,
Craig Stull, Founder/CEO
Smithmarketing com-covid-19-marketing-tips-how-to-market-effectively-and-resp...Smith Marketing, Inc.
The pandemic that we’re experiencing right now has drastically affected a lot of businesses whether big or small. In order for your business to survive, you need to adapt to the changes that are happening. Well, that’s why we’ve come up with these COVID-19 marketing tips to help you out.
IN THIS SUMMARY
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth movements to build customer loyalty for a brand. They recommend that brand managers should focus on creating movements that tap into the passions of customers and inspire them. Researchers have shown a strong correlation between a company’s success and the degree to which the company is engaged with its customers. The authors believe “closeness” to customers is a signal of corporate health and profitability.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/brains-fire
Social Media Workshop for Brands in October - Delhi, Mumbai WATConsult
A one day advanced level social media workshop for brands in Delhi (9th Oct 2010) & Mumbai (30th Oct 2010) is being organized by IAMAI & WATConsult.
Gear up for an interactive session on social media marketing for brands from our speaker Rajiv Dingra - a social media evangelist & CEO WAT Media Pvt Ltd.
Ideal for brand managers, PR & communication pros, social media enthusiasts, media planners, digital media managers, creative heads & product managers.
*Participation certificates will be given by IAMAI.
hot soup media - a graphic, web and AD design agency based in Vancouver BCHussein Samnani
hot soup media is a creative practice that is built to deliver project specific skills, talent and management for our clients.
we work wonders because you are not paying for overhead, you are paying for creative execution that delivers on your company's goals.
Strategia i branding w social media. | Konferencja I Design | Anna Ledwoń-Bla...Anna Ledwoń-Blacha
Traktowane po macoszemu, za trudne, niepotrzebne. Zrobione: wrzucane do szuflady. Mylone z taktyką, planowane na pół roku do przodu. Zbędne.
Czyli wszystko to, czego nigdy nie powinniśmy mówić i zrobić ze strategią. Dlaczego? I jak w takim razie przeprowadzić tego typu działania poprawnie? Tego dowiesz się z wystąpienia!
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
Nikki Little - The Past, Present & Future of Social Media: Learn How to Prope...SMCgreatlakes
A lot has changed with social media during the past several years. Nikki Little will take you on a journey of the past, present and future of social media, culminating with what you need to start doing now to grow your business.
The Past, Present & Future of Social Media: How to Propel Your Program ForwardNikki Little
A journey through the past, a look at the present and a glimpse into the future of social media - culminating with which tactics businesses need to employ to move their businesses forward.
In the 20 years since I founded Pragmatic Marketing, we’ve taught nearly 100,000 people about the importance of listening to the market. And when you’ve been listening to the market as long as we have, you get to hear a lot of interesting perspectives.
Whether it’s instructors or alumni, they all have unique insights that we can learn from. We’ve decided to dedicate this issue to those perspectives that touch on topics that affect us all in our day-to-day operations. Whether it’s about how to measure efforts, the relationships we build or the tactics that keep companies in business, there are actionable takeaways and best practices for everyone.
We hope you enjoy our special 20th Anniversary Perspectives issue, and we look forward to staying in touch for the next 20 years.
Sincerely,
Craig Stull, Founder/CEO
Smithmarketing com-covid-19-marketing-tips-how-to-market-effectively-and-resp...Smith Marketing, Inc.
The pandemic that we’re experiencing right now has drastically affected a lot of businesses whether big or small. In order for your business to survive, you need to adapt to the changes that are happening. Well, that’s why we’ve come up with these COVID-19 marketing tips to help you out.
IN THIS SUMMARY
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth movements to build customer loyalty for a brand. They recommend that brand managers should focus on creating movements that tap into the passions of customers and inspire them. Researchers have shown a strong correlation between a company’s success and the degree to which the company is engaged with its customers. The authors believe “closeness” to customers is a signal of corporate health and profitability.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/brains-fire
Social Media Workshop for Brands in October - Delhi, Mumbai WATConsult
A one day advanced level social media workshop for brands in Delhi (9th Oct 2010) & Mumbai (30th Oct 2010) is being organized by IAMAI & WATConsult.
Gear up for an interactive session on social media marketing for brands from our speaker Rajiv Dingra - a social media evangelist & CEO WAT Media Pvt Ltd.
Ideal for brand managers, PR & communication pros, social media enthusiasts, media planners, digital media managers, creative heads & product managers.
*Participation certificates will be given by IAMAI.
The story of FB commerce is a story of misunderstandings! But I am convinced that it works when you leave social to the social space, and purchases to the shop!
Little article acout this topic: https://medium.com/p/a146dc7b2450
More about me:
http://www.happyha
please find here the deck of my keynote at SocialMediaWeek (SMW) in Hamburg. You can see my talk here - they put the live stream video online: http://new.livestream.com/smwhamburg/events/2758360/videos/42659282
UCT Upstarts 2015: Week 16: The Campaign strategy with Carl Fredrik SammeliUCT Upstarts
UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!
Startup and social media how to effectively execute your social media marketi...Dr. Deepika Salwankar
Today, we live in the world built around content and chaos. All brands, with any kind of budget want to get their message across to the same consumer through social media. In a world that is fighting for the 8-second attention span of a consumer, it’s easy for a startup to get overwhelmed while figuring out a social media strategy. Creating a brand presence and breaking through the clutter may not be an easy task, but it can get easier if you follow the five key steps.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
How to Use Social Media in Your Career and Business Social media is making its way into the hearts of many brands and businesses today. What used to be termed “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence.
As the days go by, social media keeps proving to be a resourceful tool in facilitating business operations and plays a huge role in building a functional career in any field. With billions of people on these platforms, social media has given businesses the opportunity to reach out to a larger audience at a go. And for people who need to build their career, it allows them to connect with other professionals and possible employers from anywhere in the world.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Digital marketing success is hinged on social currency.
Everywhere you look, there seems to be a growing dissonance between brands and their digital marketing offerings.
The greatest part of being a genuine engager on social media comes from the fact that you are investing in you!
While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.
If you build a following and engage an audience, it is likely because you share common interest, values and/or experiences. This has value, it speaks to who you are and why someone would interact with you. It is this practice that has value both in employment and in entrepreneurism.
Gizmos, gadgets, and thingamabobs a-plenty! After a decade of experts vying for the "next big thing" in social media, it turns out your greatest tools are ones you've had all along.
Since the rise of social media, communications professionals have tried to solve the ultimate question, "How do you work this thing?" The digital world can be terrifying to the uninitiated and present constant challenges to the most seasoned professional. Although the terrain may be peculiar, there's no fix-all gidget, widget, or whatchamacallit.
By applying old school public relations techniques to the ever-evolving world of social, brands can reign supreme over their digital domains. Join us as we explore the traditional PR process and how it applies to social strategy.
Are you giving the “Kolaveri” energy to your Social Media needs? Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
Similar to What is *happyhappyjoyjoy? My consulting credentials ... (20)
this is the presentation I held at social media week in berlin in 2012. the thinking is that 2nd screen can replace the traditional advertising model on the 1st screen - so far no tv channel was courageous enough to go for it ;)
Gaming as social responsibility activity - presentation of the Neue Digitale Showcase MOKITOWN by Daimler AG at the Gaming event GAMEPLACES in Frankfurt
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2. the eye-to-eye
approach to marketing
We need to make a step
towards the people, get to
know them and talk to them
like a human being
3. HAS MARKETING CHANGED
Everyone has learned that marketing has changed – still not many have changed
the way they work accordingly.
Adding Facebook and Twitter in the media plans is not what this is about. This is
about a fundamental change in how we need to talk to the people.
We need to stop behaving like brands with a message – we need to act like a
human being who has opinions and interests, who can listen, understand and
help.
4. you need more than
happiness and joy to play
a relevant role in life
We need to aim for more
meaning in advertising to
replace all those smiling
faces saying nothing
5. JOY WON´T SAVE YOU
Have you realized how many brands out there suddenly show smiling faces and
develop claims that contain the words joy, fun or happiness?
It is nice to facilitate entertainment, it is wrong to present the consumption of your
product as source of those things.
What is much more important is to find out, what it is you want to talk about to
those people out there, and what relevant role you could play in their lives.
6. for less fake real joy
and more real
attention
We need to do the
real thing, go the
extra mile and stop faking –
they can feel it
7. DO IT YOURSELF
Unfortunately the arrival of social media has worsened the situation for the poor
customers our there. Now they do not only have to listen to the marketing
messages on Facebook and YouTube, now they are also asked to be part of
advertising by sending in pictures and videos and even distribute those messages
to their friends.
Really? Stop asking people to do things for you, and start asking yourself what
YOU could DO for THEM!
9. WORKSHOP
There is a workshop that I have developed to build the bridge between high level
brand strategy and hands-on activities that help to build relevance. In there we also
define playground and role together, as well as behavioural pillars.
10. CONSULTING
Supporting brands in creating a more relevant marketing strategy, with focus on
consumer, retail, digital integrated, agency briefings, international strategy and
communication – that´s my background.
And helping agencies in finding their new role with their clients.
11. TEACHING
I have started to read “Special Aspects Of Integrated Marketing” at the Hochschule
Pforzheim, will soon start teaching “Innovation Lab” at the HDM in Stuttgart.
I teach agencies and companies for Good School, Hamburg.
And I have recently started to write all this in my first book. Publicly. At http:
//bookof.happyhappyjoyjoy.de
12. AGENCY
I have created a network of Berlin based and international creative, producers,
artists, photographers, writers and developers. With them I can help you realize the
ideas that we develop during strategic projects.
13. PROJECTS
Technological developments are fast and fascinating. With partners I seek and
pursue my own visions in fields like retail, cinema, augmented reality, mobile
phones or Facebook commerce.
With partners and universities I also conduct studies - like
Why does the digitalization of the German retail develop so slow? or
Does green marketing work?
14. CONSULTING REFERENCES
- Neue Digitale: Establishing a business unit structure after period of extreme growth
- Neue Digitale/Razorfish and Duke/Razorfish: Integration into international network organization
- McCann Worldgroup: Management leadership trainings for the digital age
- MRM Paris: Modeling of new strategy department, including analytics, channel planning, seo and research
- Kraft Foods: Digital Management Trainings
- FullSIX: Building the German operations
- Mondelez: Universities Recruitment Strategy Germany
- Mammut: Social media and content strategies, management and platforms, dealer relationships and marketing team structure
- TLGG/Lufthansa: strategy and creative lead, representation in multi agency pool, redefining the integration of social media into traditional marketing department
- H&M: PR and marketing workshops to develop relevant market positionings for new product lines
- PSG/DZ Bank: What does the digital Landscape of a bank look like in the future?
- HdS/KIA: Creating our way towards a European social media strategy for KIA
- HEAD: Re-launching sportswear in a competitive field
AGENCY REFERENCES
- TBWA, Ogilvy, Leo Burnett, FCB, Cheill, Young & Rubicam, JWT, Armando Testa, Orange Hive, Neue Digitale, Razorfish, Duke, McCann Worldgroup,
MRM, FullSIX, Saatchi&Saatchi, TLGG, Peter Schmidt Group, Helden der Schöpfung, Inocean
CLIENT REFERENCES
- Fashion (Levi´s, H&M, Boss, Gucci, Peek&Cloppenburg, Wrangler, SIX beeline)
- Sports (adidas, HEAD, Mammut)
- Beauty (L´Oréal Paris, Coty: David Beckham Fragrances, Lady Gaga Fame and Cavalli, Max Factor, Schwarzkopf/Brillance, H&M)
- Media (Brigitte.de, Nickelodeon, Walt Disney World)
- Automobile (KIA, FIAT, Seat, Opel, VW, Chrysler, Lancia, Daimler, Michelin, Pirelli, Kawasaki)
- Technology (Microsoft, Samsung, Siemens Mobile Phone, Dymo)
- FMCG (P&G, BDF, Henkel)
- F&B (Coca Cola, Danone, Kraft Foods/ Mondelez, Nespresso, Lavazza)
- Finance (Mastercard, Dresdner Bank, American Express, Comerzbank, DZ Bank)
- Pharma (Novartis)
REFERENCES