The changing face of consumer behaviour in the digital age FOR BCOM , CA, CMA CA, MCOM,, PG , MBA STUDENTS
The internet has a profound impact on various industries but very few industries have witnessed a metamorphosis like marketing.
Corefactors is a mobile marketing and analytics platform that offers personalized marketing, lead management, and communication solutions. It provides digital marketing tools with tracking and automatic lead engagement features to directly measure ROI. The platform helps reduce lead management efforts and provides detailed lead views with filters. It also offers scalable communication channels for effective engagement. Some key features include mobile marketing, polls/surveys, information on demand, drip messaging, contests and gratification, app download promotion, two-way communication tools, lead management, and verification solutions to validate users and contacts.
Ilana Jiayan Li has experience in marketing, communications, and customer service roles. She has a BA in Business with English and is currently pursuing an MA in Corporate Communications and Public Relations at the University of Leeds. Her experience includes internships at Grey Group, Zhongren Media Group, and GlobalMarket Group where she assisted with client services, marketing, and data analysis. She is bilingual in Mandarin and English and has experience working in China and Hong Kong across various industries.
The above report explains the importance of marketing concepts in travels and tourism industry. Thomson holidays which is tourism company and wants to create a culture holiday package of 6 days , this report helps the company to assess the role of marking research and strategic marketing planning to attract the customer towards the package offered.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
The presentation outlines the design of sales and distribution channels for a healthcare company. It discusses segmenting customers and services, forecasting demand, and establishing sales channels. Key points covered include segmenting patients by income, visit frequency, and types of medical tests/services. Demand is forecasted using a linear regression model. The sales channel involves doctors, medical representatives, and agents. Compensation, evaluation, and motivating the salesforce are also covered.
Invite Pam Didner to Speak: Information Package for Event PlannersPam Didner
Invite Pam Didner to Speak: Information Package for Event Planners
SPEAKING TOPICS
• Content Marketing
• Digital Marketing
• Future Marketing Trends
• Marketing and Technology
• Integrated Marketing
• Global Marketing Collaboration and Internal Communication Processes
• Sales Enablement
PUBLISHED AUTHOR
• Pam’s Global Content Marketing has sold thousands of copies (McGraw-Hill, 2014)
• Translated in Chinese and Hindu (Indian)
• 1st book to offer an accessible comprehensive process to scale content worldwide
• Top 10 Marketing Book of 2014 by Inc.
• Coined the 4 P’s of Global Content Marketing Process: Plan, Produce, Promote and Perfect
ABOUT PAM
• 20+ years of holistic corporate experience from manufacturing, product development, P&L operations to marketing
• Adjunct professor at West Virginia University and the University of Oregon
• A strong grasp of enterprise marketers’ pain points and challenges
• A holistic view of paid, owned and earned media and understands the ins and outs of integrated campaigns
• Fluent in Chinese and English
RECENT APPEARANCES
Content Marketing World
Social Media Marketing World
Social Media Marketing Summit
Advertising Age CMO Strategy Summit
Confab
ClickZ
Integrated Marketing Summit
Internet Hungary
Integrate
PRSA
Ankara Brand Festival
Digital Now
Sunstar
University of Oregon
GET IN TOUCH WITH PAM
Email: Pam@pamdidner.com
Cell: 503-936-4587
Twitter: @pamdidner
1. The document outlines a comprehensive promotional plan for launching a new brand, including branding, advertising, celebrity endorsements, and events.
2. Key aspects of the plan include designing a logo and website, determining store locations, early pre-launch promotion, and a grand launch event with decorations, media invites, and activities.
3. The plan estimates costs of approximately 500,000-1,000,000 rupees for the entire branding and promotional campaign.
Corefactors is a mobile marketing and analytics platform that offers personalized marketing, lead management, and communication solutions. It provides digital marketing tools with tracking and automatic lead engagement features to directly measure ROI. The platform helps reduce lead management efforts and provides detailed lead views with filters. It also offers scalable communication channels for effective engagement. Some key features include mobile marketing, polls/surveys, information on demand, drip messaging, contests and gratification, app download promotion, two-way communication tools, lead management, and verification solutions to validate users and contacts.
Ilana Jiayan Li has experience in marketing, communications, and customer service roles. She has a BA in Business with English and is currently pursuing an MA in Corporate Communications and Public Relations at the University of Leeds. Her experience includes internships at Grey Group, Zhongren Media Group, and GlobalMarket Group where she assisted with client services, marketing, and data analysis. She is bilingual in Mandarin and English and has experience working in China and Hong Kong across various industries.
The above report explains the importance of marketing concepts in travels and tourism industry. Thomson holidays which is tourism company and wants to create a culture holiday package of 6 days , this report helps the company to assess the role of marking research and strategic marketing planning to attract the customer towards the package offered.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
The presentation outlines the design of sales and distribution channels for a healthcare company. It discusses segmenting customers and services, forecasting demand, and establishing sales channels. Key points covered include segmenting patients by income, visit frequency, and types of medical tests/services. Demand is forecasted using a linear regression model. The sales channel involves doctors, medical representatives, and agents. Compensation, evaluation, and motivating the salesforce are also covered.
Invite Pam Didner to Speak: Information Package for Event PlannersPam Didner
Invite Pam Didner to Speak: Information Package for Event Planners
SPEAKING TOPICS
• Content Marketing
• Digital Marketing
• Future Marketing Trends
• Marketing and Technology
• Integrated Marketing
• Global Marketing Collaboration and Internal Communication Processes
• Sales Enablement
PUBLISHED AUTHOR
• Pam’s Global Content Marketing has sold thousands of copies (McGraw-Hill, 2014)
• Translated in Chinese and Hindu (Indian)
• 1st book to offer an accessible comprehensive process to scale content worldwide
• Top 10 Marketing Book of 2014 by Inc.
• Coined the 4 P’s of Global Content Marketing Process: Plan, Produce, Promote and Perfect
ABOUT PAM
• 20+ years of holistic corporate experience from manufacturing, product development, P&L operations to marketing
• Adjunct professor at West Virginia University and the University of Oregon
• A strong grasp of enterprise marketers’ pain points and challenges
• A holistic view of paid, owned and earned media and understands the ins and outs of integrated campaigns
• Fluent in Chinese and English
RECENT APPEARANCES
Content Marketing World
Social Media Marketing World
Social Media Marketing Summit
Advertising Age CMO Strategy Summit
Confab
ClickZ
Integrated Marketing Summit
Internet Hungary
Integrate
PRSA
Ankara Brand Festival
Digital Now
Sunstar
University of Oregon
GET IN TOUCH WITH PAM
Email: Pam@pamdidner.com
Cell: 503-936-4587
Twitter: @pamdidner
1. The document outlines a comprehensive promotional plan for launching a new brand, including branding, advertising, celebrity endorsements, and events.
2. Key aspects of the plan include designing a logo and website, determining store locations, early pre-launch promotion, and a grand launch event with decorations, media invites, and activities.
3. The plan estimates costs of approximately 500,000-1,000,000 rupees for the entire branding and promotional campaign.
This document provides an overview of sales and marketing. It discusses key marketing concepts like needs, wants, demand, and exchange. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." The document also discusses the relationship between marketing and sales, and defines sales as "the process by which I convince a prospective buyer to barter my services or products for money or other services or products." It then covers service marketing characteristics like intangibility, inseparability, variability, perishability, and lack of ownership.
3 creative approaches to Influencer MarketingUpfluence
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
Niche marketing targets specific segments of the population with similar interests through focused marketing efforts. It allows companies to serve underserved groups and build brand loyalty. Effective niche marketing strategies include word-of-mouth campaigns like sponsoring events frequented by the target niche, endorsement deals with influencers in the niche to promote products, and consistent brand exposure through collateral placed where the niche engages. Simple ways to improve niche marketing include leveraging user-generated content to attract customers and give the niche what they want from the customer experience and product. Both online and offline marketing should be used as some niche markets prefer physical interactions. Niche marketing requires aligning all efforts and resources to a unique product that stands out to the targeted niche.
This document discusses the differences between push and pull marketing for B2B companies. Push marketing involves constant, unwanted promotions that are intrusive to customers. Pull marketing is a better alternative that draws customers by discovering where they congregate online and providing valuable content to help solve their problems. The document recommends transitioning from a seller focus to a helper focus by producing useful content and becoming a trusted resource in your industry.
The document describes a marketing plan for TravelBuddy, a new Android app that connects travelers to meet new people and experience cultures together. The app allows users to discuss travel plans, find others with matching itineraries, and subscribe for a fee to access more features. The plan aims to reach 500,000 downloads and $1 million in revenue in one year by targeting solo travelers aged 18-45. It will offer both free and paid subscription options and generate income from in-app purchases and advertisements.
As much as digital channels like social media and websites are becoming the staple for marketing, offline channels still play an important role. In fact, it is only when you fuse offline and online marketing that you can get the most out of your activities.
This document discusses multichannel marketing (MCM) strategies for pharmaceutical companies. It notes that MCM can maximize brand potential by using different marketing channels like digital ads and e-details more cost-effectively than traditional sales calls. It also explains that physician behaviors have changed due to financial pressures, leading them to want online interactions. The document provides details on developing effective MCM programs, including aligning with brand strategy, using segmentation, and measuring objectives across channels. It concludes that following best practices and data solutions is key to implementing successful multichannel marketing.
The second webinar covers event marketing and promotion. It covers the various methods and types of event marketing, the difference between creating events and participating in previously established ones, and how to evaluate event sales promotions
The document discusses digital marketing frameworks including the 4E framework of excite, educate, experience, and engage customers. It also covers the 7C online marketing framework of core goals, contextual elements, content, community, communication, commerce, and connection. Key aspects of digital marketing discussed include listening to customers, analyzing online metrics, and implementing strategies to engage customers based on insights. The overall goal of digital marketing is to educate customers and encourage engagement through online, social, and mobile channels.
Often when you ask a small business owner who they are targeting as customers, their response is “Everyone”, or “Anybody interested in…” They might refine this audience down to “homeowners” or “people who go to the gym”. This is still too broad. The problem is with this is, not all consumers think alike, and not everyone is going to purchase your product. Because of this broad focus, marketing can miss the mark.
Instead of trying to market to everybody, targeted marketing makes your product or service as attractive as possible to certain groups of people. Firms focus their marketing efforts on a specific and defined audience.
Targeting focuses all marketing efforts on the defined group or groups of people MOST LIKELY to become profitable customers. These groups of customers will have common characteristics and interests and could be based on existing customers, as there is likely to be similar people who you will also benefit. The targeted customers might also be groups of people who overlooked by the competition. If they are profitable, this then presents an opportunity for that business.
With targeting, marketing becomes more affordable, efficient and effective at generating customer leads. Saving money on marketing and a better return on investment are the most obvious benefits of targeted marketing – especially for small businesses with frugal marketing budgets.
Targeted marketing is far more cost-effective than mass marketing as firms are not wasting time and money marketing to people who will never be a customer.
Instead, the target audience is specific types of consumers who are most likely to become customers.
Emerging Concepts In Marketing CommunicationsAnubha Rastogi
The Landscape of Advertising is changing at a fast pace. It is so very essential to understand these changing parameters and adapt accordingly to the changing marketing landscape.
Nature & Roles of Marketing Channels, Marketing (Distribution) Channel, Consumer Product Channels, Industrial Product Channels, Factors affecting selection of Distribution Channel, The Communication Process, Promotion (Communication) Mix, AIDA Model, Advertising, Selection of Media, Sales Promotion, Public Relation, Personal Selling, Direct Marketing, MKIS Model, Marketing Research, Research Process.
The document describes the AIDA model of advertising, which consists of 4 steps: Attention, Interest, Desire, and Action. The model was developed in the early 1900s and is used to maximize the effectiveness of advertising campaigns. It holds that an ad needs to first attract attention, then spark interest in the product or service, build desire by highlighting its benefits, and finally provoke the target audience into taking action, such as purchasing. Variants on the model add additional steps like Conviction or Satisfaction.
Online advertising is a popular revenue model where websites earn money by hosting ads from advertisers. Websites join ad networks that connect them with advertisers. Advertisers pay for ad placements using pricing models like cost per click (CPC) or cost per thousand impressions (CPM). Common ad formats are banners, videos and search ads. Publishers must meet the ad network's requirements for content and traffic. This model provides benefits like tracking performance but also risks like ad blocking and click fraud.
The Indian Digital Future
Mobile marketing is a specific way of wireless marketing
Impact of mobile marketing on customer relationship management in the social distanced COVID era.
Review of Literature
The document discusses AIDA marketing, which stands for Attract, Interest, Desire, and Action. It explains the three stages of the buying behavior process - the cognitive, effective, and behavioral stages. It then outlines the four aspects of AIDA marketing - attracting attention, securing interest, building desire, and obtaining action. For each aspect, it provides examples of techniques to engage customers at each stage of the marketing and buying process. The conclusion states that AIDA marketing is an important technique that can be effective for selling products when each stage is addressed.
Marketing involves communicating the value of a product or service to customers for the purpose of promoting and selling that product or service. Key marketing processes include identifying opportunities, developing new products, attracting and retaining customers through building long-term relationships. Traditional marketing uses strategies like advertising and printed materials while online marketing uses digital strategies like social media, emails and websites. Effective marketing determines a product's unique selling proposition and uses techniques like content creation, partnerships, and social media to promote benefits and separate from competition.
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
The document discusses digital trends in 2013 and provides insights into how consumers are using digital technologies. It notes that internet usage has increased across all age groups in the UK, with 76% of British homes now connected. Marketers are advised to focus on creating engaging mobile experiences like apps to interact with constantly connected consumers. Data from social networks and other sources can provide valuable insights about customers, but brands must balance sharing content with avoiding overwhelming users. Omnichannel marketing that provides a seamless experience across channels is an important strategy.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
This document provides an overview of sales and marketing. It discusses key marketing concepts like needs, wants, demand, and exchange. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." The document also discusses the relationship between marketing and sales, and defines sales as "the process by which I convince a prospective buyer to barter my services or products for money or other services or products." It then covers service marketing characteristics like intangibility, inseparability, variability, perishability, and lack of ownership.
3 creative approaches to Influencer MarketingUpfluence
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
Niche marketing targets specific segments of the population with similar interests through focused marketing efforts. It allows companies to serve underserved groups and build brand loyalty. Effective niche marketing strategies include word-of-mouth campaigns like sponsoring events frequented by the target niche, endorsement deals with influencers in the niche to promote products, and consistent brand exposure through collateral placed where the niche engages. Simple ways to improve niche marketing include leveraging user-generated content to attract customers and give the niche what they want from the customer experience and product. Both online and offline marketing should be used as some niche markets prefer physical interactions. Niche marketing requires aligning all efforts and resources to a unique product that stands out to the targeted niche.
This document discusses the differences between push and pull marketing for B2B companies. Push marketing involves constant, unwanted promotions that are intrusive to customers. Pull marketing is a better alternative that draws customers by discovering where they congregate online and providing valuable content to help solve their problems. The document recommends transitioning from a seller focus to a helper focus by producing useful content and becoming a trusted resource in your industry.
The document describes a marketing plan for TravelBuddy, a new Android app that connects travelers to meet new people and experience cultures together. The app allows users to discuss travel plans, find others with matching itineraries, and subscribe for a fee to access more features. The plan aims to reach 500,000 downloads and $1 million in revenue in one year by targeting solo travelers aged 18-45. It will offer both free and paid subscription options and generate income from in-app purchases and advertisements.
As much as digital channels like social media and websites are becoming the staple for marketing, offline channels still play an important role. In fact, it is only when you fuse offline and online marketing that you can get the most out of your activities.
This document discusses multichannel marketing (MCM) strategies for pharmaceutical companies. It notes that MCM can maximize brand potential by using different marketing channels like digital ads and e-details more cost-effectively than traditional sales calls. It also explains that physician behaviors have changed due to financial pressures, leading them to want online interactions. The document provides details on developing effective MCM programs, including aligning with brand strategy, using segmentation, and measuring objectives across channels. It concludes that following best practices and data solutions is key to implementing successful multichannel marketing.
The second webinar covers event marketing and promotion. It covers the various methods and types of event marketing, the difference between creating events and participating in previously established ones, and how to evaluate event sales promotions
The document discusses digital marketing frameworks including the 4E framework of excite, educate, experience, and engage customers. It also covers the 7C online marketing framework of core goals, contextual elements, content, community, communication, commerce, and connection. Key aspects of digital marketing discussed include listening to customers, analyzing online metrics, and implementing strategies to engage customers based on insights. The overall goal of digital marketing is to educate customers and encourage engagement through online, social, and mobile channels.
Often when you ask a small business owner who they are targeting as customers, their response is “Everyone”, or “Anybody interested in…” They might refine this audience down to “homeowners” or “people who go to the gym”. This is still too broad. The problem is with this is, not all consumers think alike, and not everyone is going to purchase your product. Because of this broad focus, marketing can miss the mark.
Instead of trying to market to everybody, targeted marketing makes your product or service as attractive as possible to certain groups of people. Firms focus their marketing efforts on a specific and defined audience.
Targeting focuses all marketing efforts on the defined group or groups of people MOST LIKELY to become profitable customers. These groups of customers will have common characteristics and interests and could be based on existing customers, as there is likely to be similar people who you will also benefit. The targeted customers might also be groups of people who overlooked by the competition. If they are profitable, this then presents an opportunity for that business.
With targeting, marketing becomes more affordable, efficient and effective at generating customer leads. Saving money on marketing and a better return on investment are the most obvious benefits of targeted marketing – especially for small businesses with frugal marketing budgets.
Targeted marketing is far more cost-effective than mass marketing as firms are not wasting time and money marketing to people who will never be a customer.
Instead, the target audience is specific types of consumers who are most likely to become customers.
Emerging Concepts In Marketing CommunicationsAnubha Rastogi
The Landscape of Advertising is changing at a fast pace. It is so very essential to understand these changing parameters and adapt accordingly to the changing marketing landscape.
Nature & Roles of Marketing Channels, Marketing (Distribution) Channel, Consumer Product Channels, Industrial Product Channels, Factors affecting selection of Distribution Channel, The Communication Process, Promotion (Communication) Mix, AIDA Model, Advertising, Selection of Media, Sales Promotion, Public Relation, Personal Selling, Direct Marketing, MKIS Model, Marketing Research, Research Process.
The document describes the AIDA model of advertising, which consists of 4 steps: Attention, Interest, Desire, and Action. The model was developed in the early 1900s and is used to maximize the effectiveness of advertising campaigns. It holds that an ad needs to first attract attention, then spark interest in the product or service, build desire by highlighting its benefits, and finally provoke the target audience into taking action, such as purchasing. Variants on the model add additional steps like Conviction or Satisfaction.
Online advertising is a popular revenue model where websites earn money by hosting ads from advertisers. Websites join ad networks that connect them with advertisers. Advertisers pay for ad placements using pricing models like cost per click (CPC) or cost per thousand impressions (CPM). Common ad formats are banners, videos and search ads. Publishers must meet the ad network's requirements for content and traffic. This model provides benefits like tracking performance but also risks like ad blocking and click fraud.
The Indian Digital Future
Mobile marketing is a specific way of wireless marketing
Impact of mobile marketing on customer relationship management in the social distanced COVID era.
Review of Literature
The document discusses AIDA marketing, which stands for Attract, Interest, Desire, and Action. It explains the three stages of the buying behavior process - the cognitive, effective, and behavioral stages. It then outlines the four aspects of AIDA marketing - attracting attention, securing interest, building desire, and obtaining action. For each aspect, it provides examples of techniques to engage customers at each stage of the marketing and buying process. The conclusion states that AIDA marketing is an important technique that can be effective for selling products when each stage is addressed.
Marketing involves communicating the value of a product or service to customers for the purpose of promoting and selling that product or service. Key marketing processes include identifying opportunities, developing new products, attracting and retaining customers through building long-term relationships. Traditional marketing uses strategies like advertising and printed materials while online marketing uses digital strategies like social media, emails and websites. Effective marketing determines a product's unique selling proposition and uses techniques like content creation, partnerships, and social media to promote benefits and separate from competition.
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
The document discusses digital trends in 2013 and provides insights into how consumers are using digital technologies. It notes that internet usage has increased across all age groups in the UK, with 76% of British homes now connected. Marketers are advised to focus on creating engaging mobile experiences like apps to interact with constantly connected consumers. Data from social networks and other sources can provide valuable insights about customers, but brands must balance sharing content with avoiding overwhelming users. Omnichannel marketing that provides a seamless experience across channels is an important strategy.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
Face of Today's Consumer: 2010 Trend ReviewK Anggakara
What drives consumer to go wow nowadays? Business must acknowledge that in 2010, the face of consumer has changed in an extent never seen before!, the presentation offer a view on the consumer trend and how business gel-in to the matter.
Sales & marketing- marketing to consumers one at a timeeTailing India
Consumers have evolved a lot. Business models are following the consumer evolution. Few disruptions that have happened are internet penetration and mobile phones. Most of the users have multi-screen behavior. From browsing products to compare prices, there are more choices available for users. These have led to an impulsive behavior which has given rise to new marketing challenges. Marketing has evolved where digital marketing is working along with traditional media.
This report considers the digital trends that will emerge in 2013. It explores the most important cross-channel learnings for savvy marketers looking to improve their future communications strategies to deliver more engaging, efficient marketing campaigns that will capture the attention, and the spending power, of consumers tomorrow.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.
The document discusses the evolving landscape of digital marketing and influence. It covers three key points:
1) The battle for power and control in the digital world is developing rapidly as various groups stake their claims to knowledge and influence online.
2) Marketing is transitioning from single-message mass marketing to becoming part of online conversations through social media and user-generated content.
3) Public relations professionals need to join designers and coders as skilled practitioners for effective online marketing communications to deal with new forms of consumer-to-consumer influence online.
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It has grown significantly since the 1990s as digital platforms are increasingly used for marketing plans and in everyday life. Common forms of digital marketing include SEO, SEM, social media marketing, and email marketing. It allows for two-way communication between brands and customers and more effective targeted advertising. Brands can use digital marketing to increase brand awareness, create competitive advantage, and engage customers at a lower cost than traditional marketing methods.
1) The retail industry in Mexico has undergone significant changes with the rise of digital technologies and ecommerce, though many retailers have failed to fully leverage the potential of digital channels.
2) Digital devices are increasingly influencing consumer purchasing behaviors both online and in stores.
3) Retailers need to integrate their digital and physical shopping experiences and properly address consumer needs and wants in order to close the "new digital divide".
Over the past few years, messaging apps such as Whatsapp, Kik or Facebook messenger have taken over a major place in people’s life. It doesn’t matter where you are, you are always connected. This is now being noticed by brands, causing a change in the way they market their products. Social media is all about getting your message out there but messaging apps are connecting you with your prospects within seconds. A person who is active on Facebook messenger or other social platforms responds to messages faster compared to social media. Let’s dig into it more.
The document discusses the new era of consumerism driven by technological innovations and the convergence of the physical and digital worlds. Key points include:
- E-commerce, m-commerce, and enterprise mobility have blurred lines between personal and professional worlds and fueled new consumer expectations of seamless experiences across channels.
- The rise of social media and connected consumers has given customers more power and made brands' online reputations more important.
- To keep up, companies must adopt an "omni-channel" approach to provide a unified experience to tech-savvy, impatient customers across all channels from stores to social media.
- This requires integrating systems, retraining employees, and changing company culture to maintain relationships
Iot & Digital Signage: The invisible Elephant in the roomviewneo
White Paper: Contents
1. We are undergoing a significant transformation
1.1. Online and offline worlds are growing closer together
1.2. An insight into the consumers of the future: Millennials
2. What happens when IoT meets Digital Signage?
2.1. Digital signage meets Big Data
2.1. Event Driven Content & Content Driven Events
3. Digital Signage: smarter through IFTTT
4. How the Internet of Things will change Digital Signage
How digital fatigue is engulfing your customers.pdfCiente
Digital fatigue is increasing as people's lives have shifted increasingly online. This is impacting customer behavior, as customers feel inundated by similar digital experiences and have tuned out mediocre marketing. To engage customers, marketers must minimize friction and find creative ways to engage customers without worsening their digital fatigue, such as more personalized and relevant messaging sent at the right times. Marketers also need to find out-of-the-box ways to communicate and create engaging experiences, as customers are tired of the same repetitive marketing approaches. Innovative marketing approaches are needed that move away from focusing solely on screen time and prioritize more human interactions.
Things to Know About In-Mall Advertising.pdfMallAds
The flexibility of digital mall advertising allows brands to create and display multiple promotions, rotate messages based on key periods and sales, and remove the high production costs of large-format print advertising.
The document discusses how the hotel industry is changing in the digital age. It notes that people now rely more on online booking sites, reviews, and social media to plan travel. Hotels need to develop digital strategies to recognize these trends and cater to "digital natives" by focusing on personalized experiences, social media marketing, big data analytics, and digital loyalty programs. The presentation recommends hotels enhance the customer experience across online and offline channels to build their brands and drive repeat business in this new digital landscape.
Digiral marketing bibners guid Book By ankit mohapatraAnkit Mohapatra
Here Ankit Mohapatra One of the great digital marketer in India having 8years of experience want to help new Starter to learn digital marketing and have some basic knowledge before going to advance digital marketing or entering to digital era.
Evolution of luxury retailers in disruptive Omni-channel worldesiml
1) The document discusses the evolution of luxury retailers in an omni-channel world. It explores strategies and implications of this trend for customer-centric retailers.
2) Luxury retailers have been slow to adopt omni-channel strategies compared to mass retailers. However, they are recognizing the need to engage with new generations of luxury customers who are digital natives and conduct significant online research.
3) True omni-channel integration across online and offline channels is needed to provide a seamless customer experience and maximize opportunities to build relationships at each touchpoint of the consumer decision journey.
Similar to The changing face of consumer behaviour in the digital age FOR BCOM , CA, CMA CA, MCOM,, PG , MBA STUDENTS (20)
This document defines auditing and outlines the key concepts and principles of auditing. It begins by defining auditing as the accumulation and evaluation of evidence about information to determine the degree of correspondence between the information and established criteria. The document then discusses the objectives of auditing, which include detecting errors and fraud, and determining if financial statements present a true and fair view. It also covers the basic principles that govern audits, such as integrity, objectivity, competence, audit planning, documentation, accounting systems, audit evidence, and reporting. Overall, the document provides a comprehensive overview of the fundamental concepts in the practice of auditing.
Costing labour cost -ECO 10- IGNOU
Labour
• This is the cost, incurred in the form of remuneration paid to the employees or labour of the organization. The workforce required to convert material into finished product is called labour. It can be direct or indirect.
• Direct Labour - The portion of wages and salaries which can be identified and charged to a single cost unit
• Indirect Labour - Cannot be directly related with the production of specific goods or service. Ex: Foreman, storekeeper, time keeeper etc
completion law 2002 FOR CA,CMA,CS ,MBA,BBA,BCOM,MCOM,,PROFESSIONAL
All businesses have a duty to act lawfully, but there are more practical reasons why compliance with competition law is particularly important.
On a broad level, the main aim of competition law is to ensure that markets remain competitive
• The Competition Act, 2002 was passed to encourage competition in markets in India.
• The Competition Act broadly covers anti-competitive agreements, abuse of dominance and regulation of combinations.
• During combinations, i.e mergers or takeovers, the businesses of the transferor and transferee are to be studies from the point of view of anti-trust aspects(i.e Comeptition aspects). This process is competition law due diligence.
• Competition law due diligence involves examination of various agreements, check into the companies dominace and its’ abuse if any
Direct marketing consists of direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships
No intermediaries
An element of the promotion mix
Fastest-growing form of marketing
FOR CA, CMA,CS MBA, COMPUTER SCIENCE ,
The concept, scope, significance and need for compliance management
• Establishment of Compliance Management Framework
• Compliance Management process
• Systems approach to compliance management
• Apparent, Adequate and absolute compliance
• Role of Company Secretary in compliance management
Budgets highlights 2020 by fcma,cs,mba bibek
3mins Budget 2020 | Gender budget sees a drop
3mins 33 students from Wuhan reach Sri Lanka
3mins Budget 2020 | We wanted to make sure money is in people’s hands: Nirmala Sitharaman
6mins Budget 2020 | E-com platforms must deduct 1% TDS on transactions
8mins Budget 2020 | Cheer for science as key departments get a raise
12mins Kumar Mangalam Birla on Budget 2020: Taking the economic challenges head-on
14mins Budget 2020 | No more double taxation on dividends
16mins Budget 2020 | Pat for ‘Beti Padhao’ scheme comes in for flak
17mins ‘CAA-NRC-NPR, part of Hindutva project’
27mins Budget 2020 | Steep hike in Customs Duty to keep China toys out of reach
29mins Budget 2020 | Spending on space goes up by 8%
32mins Budget 2020: MSMEs turnover limit for audit increased
36mins Bottom-up approach to building economy
37mins Budget 2020 | Health care in focus with ₹69,000 crore outlay
3mins Budget 2020 | Gender budget sees a drop
3mins 33 students from Wuhan reach Sri Lanka
3mins Budget 2020 | We wanted to make sure money is in people’s hands: Nirmala Sitharaman
6mins Budget 2020 | E-com platforms must deduct 1% TDS on transactions
8mins Budget 2020 | Cheer for science as key departments get a raise
12mins Kumar Mangalam Birla on Budget 2020: Taking the economic challenges head-on
14mins Budget 2020 | No more double taxation on dividends
16mins Budget 2020 | Pat for ‘Beti Padhao’ scheme comes in for flak
17mins ‘CAA-NRC-NPR, part of Hindutva project’
27mins Budget 2020 | Steep hike in Customs Duty to keep China toys out of reach
29mins Budget 2020 | Spending on space goes up by 8%
32mins Budget 2020: MSMEs turnover limit for audit increased
36mins Bottom-up approach to building economy
37mins Budget 2020 | Health care in focus with ₹69,000 crore outlay
CH- 3 CONCEPTUAL FRAMEWORK OF CORPORATE GOVERNANCE Bibek Prajapati
CH- 3 CONCEPTUAL FRAMEWORK OF CORPORATE GOVERNANCE
FOR CS PROFESSONAL, CA, CMA
Definitions of Corporate Governance
• ICSI Principles of Corporate Governance
• Need for Corporate Governance
• Theories of Corporate Governance
• Evolution and Development of Corporate Governance
• Elements of Good Corporate Governance
The root of the word Governance is from ‘gubernate’, which means to steer. Corporate governance would mean to steer an organization in the desired direction. The responsibility to steer lies with the board of directors/governing board.
• Kautilya’s Arthashastra maintains that for good governance, all administrators, including the king were considered servants of the people. Good governance and stability were completely linked. There is stability if leaders are responsive, accountable and removable. These tenets hold good even today.
• Corporate Governance Basic theories: Agency Theory; Stock Holder Theory; Stake Holder Theory; Stewardship Theory
OECD has defined corporate governance to mean “A system by which business corporations are directed and controlled”. Corporate governance structure specifies the distribution of rights and responsibilities among different participants in the company such as board, management, shareholders and other stakeholders; and spells out the rules and procedures for corporate decision making. By doing this, it provides the structure through which the company’s objectives are set along with the means of attaining these objectives as well as for monitoring performance.
CH -11 CORPORATE GOVERNANCE AND OTHER STAKEHOLDERSBibek Prajapati
CH -11 CORPORATE GOVERNANCE AND OTHER STAKEHOLDERS
FOR CS PROFESSONAL, CA,CMA, MBA
Stakeholder Concept
• Recognition of Stakeholder Concept In Law
• Stakeholder Engagement
• Stakeholder Analysis
• Types of Stakeholders
• Caux Round Table
• Clarkson Principle of Stakeholder Management
• Governance Paradigm and Stakeholders
• Stakeholders provide resources that are more or less critical to a firm’s long-term success. These resources may be both tangible and intangible. Shareholders, for example, supply capital; suppliers offer material resources or intangible knowledge; employees and managers grant expertise, leadership, and commitment; customers generate revenue and provide infrastructure; and the society builds its positive corporate images.
• A director of a company shall act in good faith in order to promote the objects of the company for the benefit of its members as a whole, and in the best interest of the company, its employees, the community and the environment.
• Stakeholder engagement leads to increased transparency, responsiveness, compliance, organizational learning, quality management, accountability and sustainability. Stakeholder engagement is a central feature of sustainability performance.
• Primary stakeholders are those whose continued association is absolutely necessary for a firm’s survival; these include employees, customers, investors, and shareholders, as well as the governments and communities that provide necessary infrastructure.
• Secondary stakeholders do not typically engage in transactions with a company and thus are not essential for its survival; these include the media, trade associations, and special interest groups.
• Customers are considered as the king to drive the market and they can sometimes exercise influence by consolidating their bargaining power in order to get lower prices.
• The lenders put a check and balance on the governance practices of an organization to ensure safety of their fund and as a societal responsibility.
• The organization which builds a mutually strong relationship with its vendors improves its overall performance in the marketplace.
• The society provides the desired climate for successful operation of a company business. If society turns against the company, then business lose its faith in the eyes of other stakeholders be it government or customer.
FOR CS PROFESSIONAL, CA, CMA
Sustainable Development
• Role of Business in Sustainable Development
• Sustainability Terminologies
• Corporate Sustainability
• Corporate Sustainability and Corporate Social Responsibility
• KYOSEI & TRIPLE BOTTOM LINE (TBL)
• One of the fundamental characteristics of a corporate is perpetuity. In the eyes of law, it is treated as a separate legal entity which can hold assets and bear liabilities, can sue and be sued.
• The word sustainable is derived from sustain or sustained. The synonyms of the word sustained as per the Collins Thesaurus include perpetual, prolonged, steady.
• Sustainable development is a broad, concept that balances the need for economic growth with environmental protection and social equity.
• WCED recognized that the achievement of sustainable development could not be simply left to government regulators and policy makers. It recognized that industry has a significant role to play.
• Four fundamental Principle of Sustainable Development- Principle of Intergenerational equity; Principle of sustainable use; Principle of equitable use or intergenerational equity; Principle of integration.
• Corporate Sustainability is a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments. corporate sustainability describes business practices built around social and environmental considerations • Key drivers need to be garnered to ensure sustainability - Internal Capacity Building strength; Social impact assessment; Repositioning capability; Corporate sustainability.
• Kyosei philosophy reflects a confluence of social, environmental, technological and political solutions. It works in five stages-- First is economic survival of the company. Second is cooperating with labour. Third is cooperating outside the company. Fourth is global activism, and fifth is making the government/s a Kyosei partner
• In 1999 Elkington developed the concept of the Triple Bottom Line which proposed that business goals were inseparable from the societies and environments within which they operate.
• The emergence of corporate responsibility, from being a niche interest of environmentalist and pressure groups to one public. Concern, has in part, stemmed from the realization that corporate governance and social and environmental performance are important elements of sustained financial profitability.
This document discusses various philosophies and theories of business ethics including deontological ethics, teleological ethics, egoism, utilitarianism, and relativism. It also addresses the scope and advantages of business ethics. Specifically, it notes that deontological ethics focuses on the rightness or wrongness of actions themselves rather than consequences, while teleology is the study of design and purpose. Utilitarianism determines the moral worth of an action based on its overall utility. The document also discusses how ethics applies to various business functions including finance, human resources, marketing, and production. It lists some common ethical issues that can arise in each of these areas. Finally, it states that practicing high ethics in business can help with
The document provides an overview of secretarial audits for companies. It discusses that secretarial audits verify compliance with corporate laws and regulations. The objectives are to check and report on compliance, identify non-compliances, and protect stakeholders. The scope includes checking compliance with various acts like the Companies Act, SEBI regulations, and listing agreements. Secretarial audits are beneficial as they strengthen governance, reduce penalties for non-compliance, and provide assurance to directors, investors and regulators. A secretarial audit is conducted by a practicing company secretary and follows steps like planning, documentation, discussions, and issuance of a report.
Eco 10 ,B COM, IGNOU-Elements of costing
ALL SO USEFUL FOR CA CMA, CS ,B COM, BBA. MBA
IGNOU BCOM ECO-10 (Elements of Costing) Study Material –Dear Learners, The full downloadable free study materials of ECO-10 (Elements of Costing) are listed below to facilitate your studies for securing good marks in upcoming term end examinations. Though, your performance in examination will mostly depend on your efforts only. Even though, I can assure you that the following study materials will proof to be cabalistic in your efforts.
Block- 1 Basic Concepts
Unit-1 Nature and Scope
Unit-2 Concept of Cost and Its Ascertainment
Block- 2 Materials and Labour
Unit-3 Procurement, Storage and Issue
Unit-4 Inventory Control
Unit-5 Pricing the Issue of Materials
Unit-6 Labour
Block- 3 Overheads
Unit-7 Classification and Distribution of Overheads
Unit-8 Absorption of Factory Overheads
Unit-9 Treatment of Other Overheads
Block-4 Methods of Costing
Unit-10 Unit Costing
Unit-11 Reconciliation of Cost Financial Accounts
Unit-12 Job and Contract Costing
Unit-13 Process Costing
1. Cost Accountancy
2. Cost Accounting
2.1 Definition of Cost Accounting2.2 Objectives of Cost Accounting2.3 Importance of Cost Accounting2.4 Advantages of Cost Accounting2.5 Limitations of Cost Accounting2.6 Reports Generated by Cost Accounting Department
3. Installation of Cost Accounting System
3.1 Basic Considerations3.2 Steps in Introduction3.3 Essentials of a Good Cost Accounting System 3.4 Difficulties in Introduction
Here are the journal entries for the transactions under the British approach:
1. Ajit's Capital A/c Dr. To Cash A/c (Capital introduced)
(Personal, Real)
2. Bank A/c Dr. To Cash A/c (Deposit into bank)
(Real, Real)
3. Purchase A/c Dr. To Cash A/c (Goods purchased for cash)
(Nominal, Real)
4. Cash A/c Dr. To Sales A/c (Goods sold for cash)
(Real, Nominal)
5. Furniture A/c Dr. To Bank A/c (Furniture purchased by cheque)
CSR
Concept of CSR
CSR and Corporate Governance
CSR related concepts
Legal aspect
Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable — to itself, its stakeholders, and the public.
Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable — to itself, its stakeholders, and the public.
Balance of Triple Bottom line (Economy, Environment, society)
CSR-
CORPORAT SOCIAL RESPONSIBLITY
Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable — to itself, its stakeholders, and the public.
Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable — to itself, its stakeholders, and the public.
Balance of Triple Bottom line (Economy, Environment, society)
Concept of CSR
CSR and Corporate Governance
CSR related concepts
Legal aspect
Manage your Money. Managing one's money need not be boring. Regulate your expenses wisely. Maintain a personal balance sheet. Dealing with surplus cash judiciously. Create your personal investment Portfolio. Planning for Retirement. Manage your Debt wisely. Get your risks covered.
Manage your Money. Managing one's money need not be boring. Regulate your expenses wisely. Maintain a personal balance sheet. Dealing with surplus cash judiciously. Create your personal investment Portfolio. Planning for Retirement. Manage your Debt wisely. Get your risks covered.
Manage your Money. Managing one's money need not be boring. Regulate your expenses wisely. Maintain a personal balance sheet. Dealing with surplus cash judiciously. Create your personal investment Portfolio. Planning for Retirement. Manage your Debt wisely. Get your risks covered.
Time management-Financial Planning: Updates on Financial Planning, Tips to ma...Bibek Prajapati
Time management - Berliners
Financial Planning: Updates on Financial Planning, Tips to manage money. Know about importance of Financial Planning, rules of financial planning, ...
Financial Planning: Updates on Financial Planning, Tips to manage money. Know about importance of Financial Planning, rules of financial planning, ...
Financial Planning: Updates on Financial Planning, Tips to manage money. Know about importance of Financial Planning, rules of financial planning, ...
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
How to Download & Install Module From the Odoo App Store in Odoo 17Celine George
Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
The changing face of consumer behaviour in the digital age FOR BCOM , CA, CMA CA, MCOM,, PG , MBA STUDENTS
1. The Changing Face of Consumer
Behavior in the era of Digital
Marketing
BY CMA BIBEK KUMAR
2. Marketing paradigm has undergone a sea
change over the past decade.
The internet has a profound impact on
various industries but very few industries
have witnessed a metamorphosis like
marketing.
3. Gone are the days when knocking on
doors or cold calling was considered the
easiest and most effective way of reaching
out to consumers.
Marketing professional back in 90’s and
00’s would have scoffed at the very idea
that a decade or two decades later,
companies would be able to run real time
marketing campaigns.
No one would have harbored such
thoughts.
4. Today, technology is changing the ways in
which marketers and consumers interact,
as well as offering a mind-boggling range
of new options.
At the end of the day, though, the
challenge remains the same.
Marketers must seed information into the
marketplace, identify interested
consumers, engage those consumers in
conversation, and then convert them into
purchasers and users of the final product.
5. Empowered consumers
Today’s consumers are more enlightened
and empowered.
They are constantly being flooded with
more digital content than ever before.
A huge number of brands are available at
consumer’s fingertips. Consumers have
become more demanding.
They know more than ever about what
they want, how they want it and from
whom they want.
6. The digital world has made consumers
quite impatient, impulsive and they seek
immediate gratification.
They want immediate services and real-
time virtual dialogue with their brands.
Next-day delivery is being overtaken by
ever-faster delivery possibilities for the
shopper.
7. Technology makes it easier to reach out to
the masses, the rapidly-changing message
space presents consumers with even more
options, and more opportunities to turn
away from marketing messages.
The internet and mobile phones, for
example, put an immense amount of
power in the hands of consumers, and
social media gives them a voice to make
themselves heard.
8. This can work positively, because satisfied
customers can be your best advocates,
but can also make the marketer’s job
more challenging as they have to address
more immediately the concerns of the
unhappy.