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Emerging Trends in Digital and Social Media Marketing
- 4. MY FRIENDS I GET BY WITH A LITTLE HELP FROM
- 5. Emerging Trends in Marketing Communications • You’re going to expect:
- 7. The Emerging Difference Between Search and Social Media Marketing • Search is a tactic for when you want to gain engagement from someone who already knows they do a specific thing • Social media on the other hand is a tactic that can align a brand with an intent that doesn’t currently exist or by peer recommendation of a consumer’s experience of a product, service or brand. Digital is only going to get bigger • Almost all agencies and client-sides are talking about growing spend on digital marketing projects • A bigger slice of a shrinking marketing budget • A budget in its own right that’s getting bigger Behaviour Drives Use • Use of digital is increasing because customers are changing the way they behave • Digital isn't about fashion it’s about communicating to consumers in a way that coincides with their new behaviour
- 8. ONLINE GOES OFFLINE GOES GOES ONLINE GOES OFFLINE GOES ONLINE OFFLINE…
- 9. Unpaid Advertising is Growing • Consumers experience a brand best from someone else • The growth in personal referrals • Consumers are increasingly trusting messages from contacts rather than direct from brands • Valuable but risky • Brand Hijack We need to do our homework into how customers behave • Market research remains important • But “listening” via networks is vital • Reading blogs (tiny influencers) • Creating blogs where customers can comment • Our most critical customer could be our biggest fan
- 10. The Future of Such Marketing • Every year will remain the year of mobile • Tablets will replace laptops for casual interaction • Ease of Access will make the Difference • More Emphasis on the KISS strategy Speak No Evil, See No Evil, Hear No Evil – Would Be A Social Media Policy.