Invite Pam Didner to Speak: Information Package for Event Planners
SPEAKING TOPICS
• Content Marketing
• Digital Marketing
• Future Marketing Trends
• Marketing and Technology
• Integrated Marketing
• Global Marketing Collaboration and Internal Communication Processes
• Sales Enablement
PUBLISHED AUTHOR
• Pam’s Global Content Marketing has sold thousands of copies (McGraw-Hill, 2014)
• Translated in Chinese and Hindu (Indian)
• 1st book to offer an accessible comprehensive process to scale content worldwide
• Top 10 Marketing Book of 2014 by Inc.
• Coined the 4 P’s of Global Content Marketing Process: Plan, Produce, Promote and Perfect
ABOUT PAM
• 20+ years of holistic corporate experience from manufacturing, product development, P&L operations to marketing
• Adjunct professor at West Virginia University and the University of Oregon
• A strong grasp of enterprise marketers’ pain points and challenges
• A holistic view of paid, owned and earned media and understands the ins and outs of integrated campaigns
• Fluent in Chinese and English
RECENT APPEARANCES
Content Marketing World
Social Media Marketing World
Social Media Marketing Summit
Advertising Age CMO Strategy Summit
Confab
ClickZ
Integrated Marketing Summit
Internet Hungary
Integrate
PRSA
Ankara Brand Festival
Digital Now
Sunstar
University of Oregon
GET IN TOUCH WITH PAM
Email: Pam@pamdidner.com
Cell: 503-936-4587
Twitter: @pamdidner
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
The above report explains the importance of marketing concepts in travels and tourism industry. Thomson holidays which is tourism company and wants to create a culture holiday package of 6 days , this report helps the company to assess the role of marking research and strategic marketing planning to attract the customer towards the package offered.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
The above report explains the importance of marketing concepts in travels and tourism industry. Thomson holidays which is tourism company and wants to create a culture holiday package of 6 days , this report helps the company to assess the role of marking research and strategic marketing planning to attract the customer towards the package offered.
The changing face of consumer behaviour in the digital age FOR BCOM , CA, CM...Bibek Prajapati
The changing face of consumer behaviour in the digital age FOR BCOM , CA, CMA CA, MCOM,, PG , MBA STUDENTS
The internet has a profound impact on various industries but very few industries have witnessed a metamorphosis like marketing.
3 creative approaches to Influencer MarketingUpfluence
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
The second webinar covers event marketing and promotion. It covers the various methods and types of event marketing, the difference between creating events and participating in previously established ones, and how to evaluate event sales promotions
As much as digital channels like social media and websites are becoming the staple for marketing, offline channels still play an important role. In fact, it is only when you fuse offline and online marketing that you can get the most out of your activities.
Valuable Tips to Help Create Successful Promotional Strategies for Whatever You’ve Created. We Call it Your… “Anything”
For book purchase, licensing for the stage or more information please visit our website.
Watch video: http://youtu.be/bBvlJYTpW5g
Available on Amazon from John DeGaetano Productions
http://www.amazon.com/author/johndegaetano
http://www.johndegaetanoproductions.com
The changing face of consumer behaviour in the digital age FOR BCOM , CA, CM...Bibek Prajapati
The changing face of consumer behaviour in the digital age FOR BCOM , CA, CMA CA, MCOM,, PG , MBA STUDENTS
The internet has a profound impact on various industries but very few industries have witnessed a metamorphosis like marketing.
3 creative approaches to Influencer MarketingUpfluence
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
The second webinar covers event marketing and promotion. It covers the various methods and types of event marketing, the difference between creating events and participating in previously established ones, and how to evaluate event sales promotions
As much as digital channels like social media and websites are becoming the staple for marketing, offline channels still play an important role. In fact, it is only when you fuse offline and online marketing that you can get the most out of your activities.
Valuable Tips to Help Create Successful Promotional Strategies for Whatever You’ve Created. We Call it Your… “Anything”
For book purchase, licensing for the stage or more information please visit our website.
Watch video: http://youtu.be/bBvlJYTpW5g
Available on Amazon from John DeGaetano Productions
http://www.amazon.com/author/johndegaetano
http://www.johndegaetanoproductions.com
For a sales organization to leverage social selling and all of its power, it all begins with creating a strategy. This presentation presents ideas for putting a program together that leads to sales success.
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Offering Expertise in Public Relations, Social Media,Graphic Design, CSR, Sales & Events Management. Communicates effectively with target audiences through strategic brand management and promotional campaigns. Poised and competent team builder and natural leader who thrives in fast-paced corporate environments.
Presentation to the Executive Sales and Marketing Association. Focus is on defining what C-Suite executives care about, ways to reach them and improving messaging outreach to increase sales outcomes.
Basecamp Digital of Professional Studies is a Digital Marketing Training Institute located Mumbai and other cities offering Digital marketing course India
Mythology's Assessimize Marketing Workshops are learning and planning experiences for senior executives and their teams designed to generate “A-ha!” moments of insight and clarity. The result? Tangible strategies and innovative ideas for advancing your brand, revenue and relationships.
88% of marketers invest in content marketing but only 42% of those content marketers have a documented content strategy in place.
LEWIS PR and Adobe recently hosted an exclusive webinar to help content marketers maximise their investment.
Here are the key takeaways, with tips on how to develop an effective content strategy, leverage your in-house experts, produce engaging content and measure your efforts.
The Ultimate Guide to Digital Marketing Course in Pitampura.pptxShivanshTiwari82
If you're looking to get ahead in the world of digital marketing, then there's no better way to do it than by mastering the art of SEO and content generation.
With a solid understanding of how SEO works and how to create engaging content that appeals to your target audience, you'll be well on your way to success.
Create Values from Big Data & Social Media Mash-UpPam Didner
The term, Big Data, sounds overwhelming. By breaking down Big Data into four different quadrants [Booz & company model], Pam Didner shares a simple process for marketers to tackle big data. It's very vital to clearly identify what you want to solve and select the right tools to conduct your analysis. Separating signal from the noise is an essential skill that marketers will need to develop. Insight from big data, like fashion, is constantly changing. Searching insight from big data is like crafting the art which is never finished. It's an on-going effort.
Learn How to Globalize Your Creative ConceptsPam Didner
There are three models to scale your creative concepts worldwide. When should the headquarters take control of creative? When should the geo have more say on creative development? You will get an answer from this presentation.
For the research Intel conducted, we discovered Small Business does not equal SMB. In this presentation, it shows the behavior differences between small and medium size companies (managed and unmanaged IT).
Intel's Global Approach to Scale Editorial and Content PlanningPam Didner
The presentation explains Intel's Approach to Scale Editorial and Content Planning to regional and country levels. An example of content road map is also provided.
Six Ways to Start Subject Matter Experts to Think Like Content MarketersPam Didner
My own thoughts to get subject matters experts to think like content marketers. Vince Giorgi of Hanley Wood Marketing offers additional recommendations to train Subject Matter Experts to think like Content Marketers. Thank you, Vince!
Creating an editorial planning for one region is not difficult. Implementing an editorial planning on a global scale can be challenging. The presentation shares Intel's attempt to globalize their BTB editorial calendar. Pam Didner is the Global Integrated Marketing Manager at Intel.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Invite Pam Didner to Speak: Information Package for Event Planners
1.
2. KEYNOTES &WORKSHOPS
Unexpected Fun. Thoughtful. With A Hint of
Humor
Pam has the amazing ability to synthesize,
connect with the audience and bring
clarity to complex digital marketing
landscape and content integration
3. SPEAKING TOPICS
• Content Marketing
• Digital Marketing
• Future Marketing Trends
• Marketing and Technology
• Integrated Marketing
• Global Marketing Collaboration and Internal
Communication Processes
• Sales Enablement
4. PUBLISHED AUTHOR
• Pam’s Global Content Marketing has sold
thousands of copies (McGraw-Hill, 2014)
• Translated in Chinese and Hindu (Indian)
• 1st book to offer an accessible comprehensive
process to scale content worldwide
• Top 10 Marketing Book of 2014 by Inc.
• Coined the 4 P’s of Global Content Marketing
Process: Plan, Produce, Promote and Perfect
5. ABOUT PAM…
• 20+ years of holistic corporate experience from
manufacturing, product development, P & L
operations to marketing
• Adjunct professor at West Virginia University and the
University of Oregon
• A strong grasp of enterprise marketers’ pain points
and challenges
• A holistic view of paid, owned and earned media
and understands the ins and outs of integrated
campaigns
• Fluent in Chinese and English
7. PRAISE FROM CLIENTS
Pam is one of the only people I've met in the industry of content marketing
who understands the practical challenges of creating content on a global
scale. She is a consummate diplomat, a straight talker, and has always
brought great examples of how challenges can be addressed whenever I've
talked to her or she's spoken to my team. She's a content gem!
Melissa, Senior Director of Marketing, Sage
Her book, Global Content Marketing, lays out a step-by-step how-to and her
passion and energy is infectious when she’s on stage speaking! She’s a
delight to work with.
Michelle, Senior IBM Marketing Manager
You were a wake up call. Awesome message, catered to the challenges that
we face at our company, PLUS a sense of humor that brought this pregnant
woman in a food coma back to life. Refreshing.
Myra, Marketing Communications, 3M
8. PRAISE FROM EVENT ORGANIZERS
I have hosted over 30 Integrated marketing summits all over the U.S. since 2009 featuring close to
1000 speakers. Pam is in my top 5 speakers of all time. She doesn't present the same old canned
presentation each time she speaks at our event. Instead, Pam creates a new custom presentation
every time she presents at our events. That's very rare these days and goes to show you her
commitment to keeping things fresh while also showcasing her vast expertise. Pam's presentations
are educational in nature with a humorous and entertaining spin that always ranks well with our
audiences.
Shawn, Event Organizer for Integrated Marketing Summit
Pam is the créme de la créme of keynote speakers and workshop facilitators.
I’ve engaged Pam twice for leadership meetings in Switzerland and with outstanding results! She is
highly organized, comes armed with 20+ years of Fortune 100 experience, and is able to de-code
the complexity of today's business and marketing landscape with ease, humor, and humility.
What I love most about Pam is how she wins the trust and the hearts of the audience every time.
Kelly, President of Community Works Switzerland
Pam is incredibly genuine, enthusiastic and hardworking. She spoke at several of our Social Media
Strategies Summits through 2014 and 2015, and always put 100% into her workshops and presentations,
bringing great value to attendees. She also goes the extra mile to connect people she thinks might be
able to collaborate together. I would highly recommend working with Pam in any capacity.
Breanna, VP of Event for Social Media Strategist Summit
10. WHAT CAN WE DO TOGETHER?
Before the event:
• Collaborate and comprehend customer’s needs
• Customized presentation to meet your needs
• Timely follow-through
• On-time and rehearse to test all AV
At the event:
• High-quality and engaging presentations
• A passion for teaching and sharing with
actionable take-aways
• Answer questions from audience after
presentation
• “Can-do” attitude and professional attire
11. KEYNOTE: FIVE HOT TRENDS OF DIGITAL MARKETING
AND HOW THEY IMPACT YOU
Digital marketing is evolving rapidly and marketers must stay ahead of the many trends.
From developing optimized email marketing campaigns with new tools and templates to using
customers’ data to predict their next transactions, marketers are overwhelmed with the technologies
they need to master in order to do their jobs successfully.
In this program, Pam shares current trends that are relevant to your audience and identifies key
actionable tasks the audience should apply, as well as creative ideas to make your marketing
budget go the extra mile.
In this session, the audience will:
• Articulate how new technology trends impact the marketing landscape
• Connect the dots between the trends and their jobs
• Identify key actionable topics to drive discussion with their teams
• Draw ideas from case studies and best practices
12. KEYNOTE: THINK BIG AND SMALL: TECHNOLOGY’S ROLE
IN DIGITAL MARKETING
Technology has become a critical element in today’s marketing landscape. Our relationship with
technology is similar to being married - and it’s complicated. Just like in real-life partnerships,
technology can make marketers more efficient, as well as overwhelm them with its complexity.
In this program, Pam Didner dives into methods of choosing and leveraging technologies to execute
your marketing plans. She focuses on four categories: marketing campaigns, processes and tools,
content integration and data analytics.
After this session, the audience will be able to:
• Break down technology needs into four easy categories to direct your marketing efforts
• Understand the relationship among creative, campaigns and technologies for marketing
outreach
• Comprehend and address the challenges of finding the right technology solutions at the right time
• Leverage technology to plan your overall marketing campaigns with integrated paid, owned and
earned media channels
13. KEYNOTE: MAXIMIZE THE SYNERGY OF YOUR SOCIAL
MEDIA & CONTENT MARKETING EFFORTS
Developing effective and strategic content is key to successful social media campaigns, but there’s
more to marketing than just social media. While there is some overlap between content marketing
and social media marketing, they are distinct entities that must be integrated.
In this program, Pam Didner dispels a simple process to integrate your company’s social media and
content marketing. She’ll teach you how to repurpose and repackage content for different social
media channels so you receive more mileage out of your evergreen and long-form content.
In this session, your audience will learn to:
• Leverage different content for social media success
• Shape content editorials by providing social media insights
• Connect the dots between social media and content marketing
• Repurpose, repackage and reuse (RRR) your content for different social channels
• Move social media upstream and incorporate social media content requirements into the overall
content planning
14. WORKSHOP: SCALE YOUR CONTENT MARKETING
INTERNATIONALLY WITH THE FOUR P’s
Content marketing is challenging enough for one country, let alone when your organization has
the challenge to scale across the world.
In this workshop, Pam will lead you through the four stages of global content marketing efforts:
Plan, Produce, Promote and Perfect. Attendees will have opportunities to do hands-on exercises
during the workshop and afterwards each attendee will receive the templates and a free-copy of
her book.
In this session, attendees will:
• Learn about the evolution of content marketing and the 4 P's of Content Marketing
• Create a scalable global content marketing plan and the do’s and don’ts of scaling content
internationally
• Implement collaboration and communications process between headquarters and regions
• Draw ideas from case studies and best practices
• Learn how to localize and translate for repurposing, repackaging and reusing (RRR) your
content.
15. WORKSHOP: CONTENT MARKETING: CREATE A
SCALABLE CONTENT MARKETING STRATEGY
Creating a global content marketing plan can be overwhelming.
In this workshop, Pam Didner simplifies the content marketing process and explains the steps
attendees need to take to develop a global plan. She’ll discuss the collaboration between an
organization’s headquarters and the regional team and teach your audience how to create a
content marketing strategy. She’ll share a marketing plan template that can be customized to
meet each company’s specific needs.
In this session, attendees will learn to:
• Identify key factors to consider before creating a content marketing strategy
• Follow a step-by-step framework to create cross-regional content marketing plans
• Use, customize and modify the content marketing plan template
• Write business objectives and marketing strategy statements
• Create a global content marketing plan that is actionable
16. WORKSHOP: HOW TO LEVERAGE YOUR CONTENT MARKETING
STRATEGY TO MAXIMIZE YOUR SOCIAL MEDIA EFFORTS
Content is king and context is queen. That’s especially true for social media marketing. And
your target customers’ attention span is getting shorter and shorter. Therefore, it’s critical for
marketers to customize outreach for each channel. There’s no one-size-fits-all.
In this workshop, Pam Didner will show you a detailed yet simple process to integrate your
company’s social and content marketing programs. In addition, she’ll teach you how to
repurpose and repackage content for different social media channels so you receive more
mileage out of your evergreen and long-form content.
In this session, your audience will learn how to:
• Leverage different content for social media success
• Shape content editorials by providing social media insights
• Connect the dots between social media and content marketing
• Repurpose, repackage and reuse (RRR) your content for different social channels
• Incorporate social media content requirements into the overall content planning
18. Pam Didner is a content marketing leader, author and speaker. As a former Global Integrated Marketing Strategist for
Intel, she led their enterprise product launches and worldwide marketing campaigns.
Pam is a practical expert at creating successful global marketing plans that meet local marketing needs and she
knows how to plan, produce and deliver global marketing success and efficiencies.
She has been a repeat presenter at several highly regarded events, including Social Media Examiner’s Social Media
Marketing World and Content Marketing Institute’s Content Marketing World. She’s also presents programs around
the world, not only in the US, but also in Europe, Central and South America.
Pam teaches “Content Marketing” at West Virginia University and “Marketing Communications” at the University of
Oregon School of Journalism.
She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience
development, messaging architecture, editorial planning, content creation, media buys and social media outreach
on a global scale.
Some notable clients include Intel, 3M, Sunstar, Insitu, Cisco and more. She also shares marketing thoughts at
pamdidner.com and contributes articles to The Guardian, The Huffington Post, Content Marketing Institute, and other
publications.
MORE ABOUT PAM…