Advertising is any paid form of non-personal communication by and identified sponsor to persuade or influence their audience

1. INTRODUCTION TO
ADVERTISING
LIKE SHARE SUBSCRIBE

2. CONTENT:
-Definition of advertising
-Features of advertising
-Key players in the advertising Industry

3. Definitions
American Marketing Association -
• Any paid form of non personal presentation and promotion
of goods , service and ideas by an identified sponsor
• Advertising is paid , non personal communication of
information from an identified sponsor using mass media
to persuade or influence an audience so as to maximize
profits.

4. Features of Advertising
.
Paid
Non-personal
presentation
Goods, services,
idea, place
event
Identified
sponsors
Means to
measure mass
communication
Persuasion
Both science &
art
Creative & Goal
oriented
Investment

5. Key players in advertising
Industry
The
Advertiser
The
Advertising
Industry
The Media
The Vendors
The Target
audience

6. Thank you!!!
For any query or suggestion , write to me at
vijyata.rwc@gmail.com or comment in the comment box