Over the past few years, messaging apps such as Whatsapp, Kik or Facebook messenger have taken over a major place in people’s life. It doesn’t matter where you are, you are always connected. This is now being noticed by brands, causing a change in the way they market their products. Social media is all about getting your message out there but messaging apps are connecting you with your prospects within seconds. A person who is active on Facebook messenger or other social platforms responds to messages faster compared to social media. Let’s dig into it more.

1. Messaging is on its way to taking over the
marketing world by storm, but probably not
in the way you think it will. In a culture
possessed and heavily influenced by
technology, messaging apps are certain to
make a revolution in the marketing industry.
Over the past few years, messaging apps
such as Whatsapp, Kik or Facebook
messenger have taken over a major place in
people’s life. It doesn’t matter where you
are, you are always connected. This is now
being noticed by brands, causing a change in
the way they market their products. Social
media is all about getting your message out
there but messaging apps are connecting
you with your prospects within seconds. A
person who is active on Facebook
messenger or other social platforms
responds to messages faster compared
to social media. Let’s dig into it more.

2. Messaging is #digitalmarketing’s live and
responsive medium that connects the audience
to their potential brands. In return, this
connects them to the old-school pre-digital era
of catalogue shopping but in a better more
improved way, by building strong relationships.
Social and Messaging apps are a game-changer
when it comes to #DigitalMarkering as it allows
better communication and vast options to
connect with the brand resulting in better sales
and strong relationships that are long term.
Messaging is all about real life conversations
and connecting with your customers. If your
customers are not given the ease of speaking
freely or feel upset by your brand’s negligence,
they might never return. It’s time to move on
from the old-school method of marketing and
keep up with the trends.
Here’s how messaging can change the way you
market your product:

3. 1. Don’t Personalize, Get Personal.
Over a decade, catalogue shopping was always
a way to provide ease and comfort to shoppers
sitting at home. Browsing through many
products, that you would likely miss in a
department store, was always attractive for
many. While it provided the ease and comfort
of shopping from home, it failed to provide the
real world connection and the joy of speaking
to an expert and getting ideas from the like-
minded.
For years retail stores provided a great
shopping experience with massive discounts
due to mass production. Shopping revived with
the introduction of shopping malls and big
department stores. Still, people were unable to
find that same joy in shopping they enjoyed by
connecting with local merchandisers. Then
came the digital era and everything went from
being in stores to being at your fingertips.

4. Online shopping was introduced and people
were able to buy products with just one
click. Big brands tried to revolutionize the
shopping experience with real-time reviews and
testimonials to make consumers more
comfortable by sharing an idea of what will
work for them. This still was not as good as
speaking to a well versed and friendly sales
person.
Today and in the near future, social and
messaging apps will bring together consumers
and brands. This improved method of
communication will provide the best of both
online and offline shopping, making their
experience even better. Leading to increased
demand and an overall smarter way of
shopping will be beneficial for both the buyer
and the seller.

5. 2. Let’s Embrace the Human Side of Marketing.
Marketing’s main element was broadcast
advertising for decades. In the era of messaging
apps, artistic concepts will make ways for better
communication. Even though videos, creative
infographics, and new marketing techniques
can have a great impact on your message, the
value of your brand still lies in having a strong
communication with your target market.
Companies will have to take the risk of being
live to build stronger relationships with their
customers in order to reap rewards. Apart from
the conversation, brands will be expected to
expedite interactions between consumers and
anyone else who might have an understanding:
From pros to the real world.

6. 3. Marketers will Ask Customers to Contribute.
Messaging apps are a necessity when it comes
to communication, sharing, playing, and
broadcasting. If brands engulf customers by
marketing style messages that are broadcasted,
there is a chance they will be blocked. Forget
old-fashioned ideas about product
engagement: Messaging apps allow marketers
to entrench experiences motivated by a
conversational meeting. When you mix the real
and digital world concurrently and flawlessly,
there’s no scarcity of games that you would like
to play, content you would like to share, and
adventures to go on -- plus prospects to
discover new ones.

7. An increasingly-disjointed media landscape
resources customers, armed with
selections, avert from advertising and mass
marketing practices. Smart brands will see
marketing as conversational, collective, and
organic. Because messaging applications
transport everywhere people carry
smartphones, there will no longer be any
boundaries.

8. Messaging apps create the most real
marketing method -- communication with
a real, live person -- and incorporate it into
a media focused app which looks and feels
a lot like the future. Which means that in
the messaging era we will no longer think
of making sales, instead our focus will be
building relationships.

9. To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue
Dress® Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to Full
Circle! Organic Internet Search Engine Guru. Turn
Key Internet Optimization Programs Placing You
Everywhere and Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887