Therefore Consultancy and Services Pvt. Ltd. (TC&S) is a technology-driven marketing research firm that offers a unified platform for measuring media investment effectiveness in real-time. Its various services include ad efficacy management, promotional management, and lead nurturing, designed to help businesses optimize their marketing efforts and improve ROI through data-driven insights. The company's innovative analytics and reporting tools support decision-makers in understanding customer interactions and tailoring strategies accordingly.

2. About Therefore
Therefore Consultancy and Services Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
It brings in solid background of people credentials and strong research
Our pioneering platform and analytical methods help business measure equity, perception and position a brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision

3. Current Market Scenario
•Marketing Professionals today are constrained
•They need a holistic understanding about the efficacy of the media property they are investing in
•The marketing budgets are strangled as there is too much media fragmentation
•Measuring the impact of their marketing efforts is the need of an hour

4. How Therefore Can Make A Difference
•Therefore has a unified platform which can Measure the efficacy of your media investments in real time
•It’s Live dashboards and reporting systems leverages media professionals to take informed decision
•With Therefore one can plan better and optimize your media investments and drive better ROI

5. Benefits With Therefore
•Live Dashboards for instant and better decision Making
•Optimize your media investments and not just cut cost bases on gut feeling
•Identify good investments bad investments instantly
•Plan for optimized investments for better ROI
•Take informed decisions all the time

6. Our Service Offerings Prosumer Matrix
•Ad efficacy management
•Promotional management
•Intelligent Response Management Neuromers
•Ethnography
•Lead Nurturing Therefore Matrix
•Dynamic Landing Pages
•Keyword Call Tracking
•Click To Call Reporting Platform
•Customize `Consultancy
•Web Portal
•Mobile App BuzzAngles
•Digital PR Mapping
•Mention Analytics Cognitive
•Print Ad Mapping

7. Prosumer Matrix
Ad Efficacy Management
Ad Efficacy Management is a system to understand precisely the performance of the media vehicles and take corrective measures during the campaign by investing only in those properties that drives traction, thus optimizing the media investments
Know who is calling and from where
Track which Ads drive leads and which drive sales
Capture lead information in real-time
Turn marketing activities into a phone lead

8. Prosumer Matrix…
Intelligent Response Management
Business does not grow by just generating more leads, but by converting them into customers. Marketing is most effective when the brand is aligned to the customer’s immediate needs. It definitely helps if the connect is at the peak of customer interest
Saves call center cost and more importantly the turnaround time
Calls are forwarded intelligently based on geography, time, day part, agents or schedules
Create personalized greetings, get more close to your customer

9. Neuromers
Ethnography
It is a process of customer understanding on the basis of the interaction they have with a brand. It is a passive listening process where specially trained listeners interpret patterns while the system converts them into valuable information
Helps understand a customer without asking questions
Its done on live interactions, hence much more matured data
Gives you the understanding of constrains within the organizations which may also relate to cross functional areas including sales, HR, operations and more
Helps understand the lead to sales cycle in an efficient way which regular research may not deliver

10. Neuromers..
Lead Nurturing
Nurturing is all about “Perception Management”. The message that was intended to deliver and the message perceived by the customer may be diametrically opposite. Identifying this gap is crucial to close a deal
Gathering relevant lead information
Connecting at the right time with right information
Gather insight using voice or non-voice systems
Broadcast relevant information to prospects and customers

11. How it Works 1 Brand advertise about their Product via different Media Vehicles, uses traceable virtual numbers on each media property 2 Consumer urged to give a call on that number with some call for action. Customer instantly connected to sales executive, all the data collected and analyzed. Promotions and other offers can also be offered to the customer using missed call functions 3 Sales executive can give the necessary details and make exiting offers and try and close a deal instantly 4
Conversation between the sales executive and the customer is recorded for ethnography study. Other manual and automated processes convert data into actionable insights that can be made available to decision makers across hierarchies.
Decision makers across hierarchies get to see the details in visualize format for instant and informed decision.
Periodic Reports and recommendations help them in decision making
Dashboards via Web and Mobile Apps
Periodic Reports 5

12. 8080757571
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Mediums Wise Virtual Numbers
Customer Therefore Cloud Based System
Ethnographer Therefore Backend System
Therefore Cloud
Business Sales Executive
Human intelligence and automated processes
Dashboards
Decision Makers across hierarchies
Periodic Reports
Web Interface Unique Code
Promotion and Offer Engines

13. Prosumer Matrix..
Promotional Management
Promotions are an integral part of any brand today as it helps short term spike. Promotional Management is an end to end system which can be leveraged to understand and engage with the target costumers
Discounts, Promo Codes, etc. can be offered and tracked effectively
Offers can be made keeping the top & bottom lines under control
Each Promotion is tracked with lead to sales lifecycle mapping
Get an understanding on when a customer is attracted to the brand and what drives purchase

14. 8080757571
8080757572
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8080757575 User gives a Missed Call
Gets a Unique Code
Therefore Cloud Based System Backend
A Unique code will be send to the User irrespective to the times or media vehicles used
Integrated with Clients Backend Redemption
Media Vehicles in which Virtual numbers are Published 1
2
3
1.The Shopkeeper sends SMS to a dedicated number with the code, Therefore system will respond the status i.e. Already claimed, Void, Genuine etc.
2.The Shopkeeper will use a mobile app, where he will enter the code and will be updated via the Mobile app about the coupon status
3.The Shopkeeper uses a web interface to track the status
Shopkeeper Coupon Validating
and Redemption System
Decision Makers
•Web Interface
•Dashboards
•Infographs
•Periodic Reports
Interface

15. BuzzAngles
Digital PR
Social media is a virtual world full of jargons and in most cases not completely understood. It’s a seamless world where communication travels faster than thoughts. While brands use various mediums, measurement of the impact is a grey area. BuzzAngles focuses on measuring the effectiveness of these digital communications through continuous feedback with detailed analytics
Understand the cognitive sentiments behind every communication
Take corrective measures and improve and enhance your communication
Communicate in the language familiar with the TA

16. BuzzAngles..
Mention Analytics
Brand Communicates, Media Broadcast and People Perceive. There is always a possibility of a gap between what was communicated and what was perceived. Besides tracking one’s category, competition is also crucial
Understand the media coverage and tonality
Mapping the brand in the competitive landscape
Understand the Digital PR space in more detail and the trends of business sector

17. Therefore Matrix
Therefore Matrix is a suite of products which in isolation or in combination can enhance the marketing efficiency and increase the probability of sales
Dynamic Landing Pages
Keyword Call Tracking
Click To Call

18. Reporting Platform
Reporting Platform
Reporting and analytics are the core competency of Therefore. Technology is used to deliver customized reports that can be visualized using web platform and mobile apps keeping abreast with the required knowledge across hierarchies in order to take informed decisions
Customize Consultancy
Web Portal
Mobile App

19. Capture
Track which Advertisement drives leads Map which Media property is driving sales
Understand the sentiments and the cognitive behavior behind every call
Measure specific details behind every call
Response
Personalised greetings
Route or forward call based on people, Location, Time, Day, or Schedule
Instant call back and execution
Understand specific details, call origin to destination activities Indexing
Sorting and indexing leads based on Demographics, Psychographic, Neuro-Economics , Intent, and other related category
Prospect based response via. SMS, Voice IVR,
CRM or ERP integration Nurturing
Specialized response team for personalized information gathering
Issues assessment
IVR, Web or SMS based Questioners Feedbacks
Analytics
On-Demand and live Dashboards
Alerting Systems
Daily, Weekly, Fortnightly, Monthly Reports
Periodic Recommendations and Insights
Therefore Structure

20. Process Schematic
Tweet and other social media content will be collected
Interaction via SMS and Mobile Apps will be collected
Online & Offline Media Space People & Social Groups
Content Processing System
Indexing & Broadcasting System Indexing of people will be done
TG will be Decided
Appropriate Commutation will be Broadcasted via SMS, IVR or App
Interaction Published on Respective Portals
Frontend and Dashboard for System Controls and Data Visualization
Reports, Insights and Backend Controls

21. For more details, please contact… Therefore Consulting & Solutions Pvt. Ltd. – TC&S Mumbai:
• Dr. Anar D Rupji +91 9819684463 anar@thereforeindia.com
• Sanket Shah + 91 977 313 5566 Sanket.s@thereforeindia.com

22. Thank You