The document discusses offline marketing, its significance, and strategies for successfully integrating it with online marketing. It emphasizes the necessity of offline marketing for reaching audiences not online and outlines various strategies such as hosting events and utilizing branding. Additionally, it provides a framework for planning an effective offline marketing campaign, covering goal setting, budgeting, and message development.

1. Overview: Mercy Rop

2. By the end of this session you’d be
able to;
 Define Offline Marketing
 Understand the importance of Offline marketing
 Understand offline marketing strategies and how they
fuse with online strategies
 Predict the future of offline marketing
 Plan an offline marketing campaign
 Test your understanding of offline marketing

3. What is Offline Marketing?

4. Leading Examples

5. Why Is Offline Marketing Important?
 Not everyone is online
 Cut through the noise
 Real versus virtual
 Reach
 Branding

6. Offline Marketing Strategies

7. Fusing Online & Offline Marketing
 Wear your logo or hashtag
 Donate your space to local meetups or groups
 Host an event of your own
 Rent a booth at a local festival or trade show
 Make your space and your product social media-
worthy
 Gamify the in-store experience
 Establish a referral or loyalty program
 Digital Signage

8. What’s The Future of Offline
Marketing?

9. Planning an Offline Marketing
Campaign
 1. Goal setting and tracking
 2 Campaign insight
 3. Segmentation and targeting
 4. Offer and message development
 5. Budgeting and selecting the digital media mix
 6. Integration into overall media schedule or plan

10. Sticky notes, anyone?