This Cloud marketing strategy overview by Fraser Hay of theresultsacademy.com will help you plan your cloud marketing strategy.

1. Do you have a cloud marketing strategy?

2. Not Getting the results you want from your marketing?
5 Common Reasons why most people get poor results promoting themselves.
You simply don't like Marketing, and wish someone else could
1 take care of it all for you.
You're too busy and don't have time for marketing, you're busy
2 working with your existing clients
Your website isn’t ready, or it’s simply not generating the
3 revenue, qualified leads or return on investment you want or need
You're not sure which marketing tactic, strategy, concept, or
4 approach will work best for finding & converting leads into sales
You haven't got a plan or a system for pulling it all together.
5 You need your own Cloud Marketing Strategy. One that gets results.
Any of these apply to you? If so, then please progress to the next page.

3. Signs or hints of the issues you may be experiencing
DECLINE INCREASE
• Sales / Turnover • Your cost per sale
• Profit / Share Price • Your cost per lead
• ROI from your website • Cancellations for appointments
• Sales from your website • Stress/Arguments about Money
• Traffic to your website • Deadlines being missed
• Quality time spent with family • Personal Investment in Business
• Qualified leads for your services • “no thank you" at appointments
• Confirmed Appointments • “no thank you” on the phone
• Accepted Sales Proposals • Bank / Credit Card Borrowings
• Enthusiasm for your Business • Lead times between deals
• Qualified referrals • in networking, but no sales
• Market Share • time spent online, but no signups
Are you experiencing a Are you experiencing an
DECLINE in any of the above? INCREASE in any of the above?

4. You want and need a scalable model that can grow…
…as your business grows
Don’t make the mistake of the early dot com failures of
the last decade – don’t invest all in the “back end
technology and forget about the front end – sales !

5. Your Cloud Marketing Strategy consists of 3 parts
It’s as simple as 1, 2, 3.
Mindset Strategy Tactics
Most people fail with their We help you get in the We share the very best
marketing because they right frame of mind, and no cost and low cost
are not addressing the help you to create an results driven marketing
real issues or have gotten appropriate plan of action tactics, as well as case
to the root of the actual dependent on the human, study results, so that you
problems that hold them technical and financial can gain repeat similar
back - they're only dealing resources you have at successes for your
with the Symptoms. your disposal. products and services.

6. Succeed with a simple, powerful cloud marketing strategy
Successful marketers follow a system
Re
w
n
Ho
su
Pla
lts
90 Days
Never mistake activity for results.
ng
.
Tactics
eti
ark
Pr
Committing your plan to paper
rM
og
at
increases the chance of achieving
Wh
res
u
it by 1000%
Yo
s
Strategy .
A clear vision backed by a definite
Co
nfi
plan can give you a tremendous
y
Wh
de
feeling of confidence and personal
nc
Mindset power.
e.

7. Successful Marketers Follow a System
Most people just lack a little direction, putting simple ideas into practice

8. Successful Marketers Follow a System
Most people just lack a little direction, putting simple ideas into practice
Those that do it, have a positive outlook about marketing, not a
1 negative one based on fear or rejection.
They understand their prospect's needs, how to attract their
2 attention, offer a solution to their “pain” & convert them into clients
They recognise that marketing is all about setting and reaching
3 objectives in bite sized chunks & having a plan of action that works.
They use a number of tools and resources to automate their
4 marketing. Resources that can be scaled up as and when required.
They minimise capital investment and only invest what they need
5 to by outsourcing to trusted partners

9. Successful Marketers Follow a System
Most people just lack a little direction, putting simple ideas into practice
They recognise that a sale doesn't necessarily happen on the first
6 visit to a site – it takes time to build trust.
They know the 3 reasons why prospects don't buy at any given
7 time and address them head on to maximise conversions into sales.
They have assembled a portfolio of digital assets that help to
8 establish credibility & trust both onsite and out in the cloud.
The recognise that building trust takes time, and have a number of
9 tactics to build relationship online leveraging social media.
They ask themselves the right questions, find the right answer &
0 implement the correct solution by following their own system

10. You Need Your own System
A System that gets results
ults
Res
ics)
(Tact
ess
P rogr
gy)
(St rate
nce
Co nfide
et)
(M inds
You need a System that helps You need a system that You need a system that converts
you to identify what the persuasively communicates first time buyers into repeat
marketing issues, challenges the benefits of what you have to customers, and enables you to
and obstacles are that are offer to your target audience, generate even bigger and better
preventing you from achieving and get them wanting to do results..
the results you want. business with you.

11. The RESULTS Formula
Start Generating progress & Results Today
Recognise the need for change
1
2 Encourage Others to engage you
3
4 Segment Your Market
5
6 Understand your audience
Leverage different tactics
The Internet as a marketing tool
Systemise Your Marketing

12. There are many tactical approaches…
…that you can incorporate into your cloud marketing strategy
Online Events, Webinars and Virtual Showcases
Social Networking and Social bookmarking
Video Syndication & Podcasting
Document & Presentation Sharing
Blogging & Micro Blogging
Article Writing & Press Releases
Joint Venture Marketing
Creating Passive Revenue Streams

13. Stop and think for a second.
Do some simple maths.
Whats a typical invoice value? Now think about 1, 10 or 50 sales?
In other words. How much is an average
In other words. How much is an average Write down how many sales you need to
Write down how many sales you need to
client worth to you? What’s your average
client worth to you? What’s your average recoup your investment. More importantly,
recoup your investment. More importantly,
sale or invoice worth to you in cash
sale or invoice worth to you in cash how many sales do you need to give you
how many sales do you need to give you
terms? Think how much one sale is worth.
terms? Think how much one sale is worth. the lifestyle or revenue you want?
the lifestyle or revenue you want?

14. A Complete Cloud Strategy presents so many…
...different possibilities and opportunities. Imagine…
50 people booked up onto one of your teleconferences
50 people booked up onto one of your teleconferences
Events
Events 1000 people booked up onto one of your national seminars
1000 people booked up onto one of your national seminars
Getting 2 referrals at the end of every appointment or meeting
Getting 2 referrals at the end of every appointment or meeting
An endorsed mailing out to a JV Partner’s 25,000 list
An endorsed mailing out to a JV Partner’s 25,000 list
Referrals
Referrals
Getting found page 1, position 1 on Google every day
Getting found page 1, position 1 on Google every day
Getting FREE qualified traffic directly to your site every single day
Getting FREE qualified traffic directly to your site every single day
Online Tactics
Online Tactics
Saving up to 90% of the cost of your advertising
Saving up to 90% of the cost of your advertising
Getting £13,000 for every £150 you spend on advertising
Getting £13,000 for every £150 you spend on advertising
Advertising
Advertising
Would you like a 59% response to an email campaign?.
Would you like a 59% response to an email campaign?.
8000 enquiries to your “no cost” offer in the national press
8000 enquiries to your “no cost” offer in the national press
Copywriting
Copywriting
What if you had £1m of intellectual Property and didn’t realise it
What if you had £1m of intellectual Property and didn’t realise it
Wouldn’t you want to protect it & create passive revenue from it?
Wouldn’t you want to protect it & create passive revenue from it?
I.P.R.
I.P.R.

15. Alternatively, you can just keep watching the signs…
DECLINING INCREASING
• Sales / Turnover • Your cost per sale
• Profit / Share Price • Your cost per lead
• ROI from your website • Cancellations for appointments
• Sales from your website • Stress/Arguments about Money
• Traffic to your website • Deadlines being missed
• Quality time spent with family • Personal Investment in Business
• Qualified leads for your services • “no thank you" at appointments
• Confirmed Appointments • “no thank you” on the phone
• Accepted Sales Proposals • Bank / Credit Card Borrowings
• Enthusiasm for your Business • Lead times between deals
• Qualified referrals • in networking, but no sales
• Market Share • time spent online, but no signups
Are you experiencing a Are you experiencing an
DECLINE in any of the above? INCREASE in any of the above?

16. History tells us that…
There are 4 critical points need addressing before you proceed.
DESIRE. Not sure whether to sign up for the programme? Re-read
DESIRE pages 2 & 3. If you don’t need it then don’t do it. But if you do, act fast.
TIME – If you can’t dedicate 2 hours a week for the next 12 weeks, just
TIME sign up for our FOUNDATION Programme & the first 3 sessions.
BUDGET – If you can’t afford all 12 sessions, then just invest in the
BUDGET first 3. Upgrade as soon as you start generating progress & results.
QUESTIONS – It’s a big decision, so review this entire presentation
QUESTIONS again, then get in touch before your competitors do

17. What’s the first objective in
your cloud marketing
strategy that you want to
achieve?
Either click the image or HERE
And download our FREE Cloud
Marketing Audit or get in touch
Via our website at:
www.theresultsacademy.com
Any questions? Give us a call on +44(0)1542 841319