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Cloud marketing strategy
The document discusses common reasons for ineffective marketing strategies, emphasizing the need for a tailored cloud marketing strategy that addresses key issues. It outlines a three-part framework involving mindset, strategy, and tactics for successful marketing, and highlights various online methods to engage clients and grow a business. It encourages businesses to adopt a system that identifies challenges and implements solutions to maximize sales and establish a credible online presence.
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Cloud marketing strategy
- 1. Do you havea cloud marketing strategy?
- 2. Not Getting theresults you want from your marketing? 5 Common Reasons why most people get poor results promoting themselves. You simply don't like Marketing, and wish someone else could 1 take care of it all for you. You're too busy and don't have time for marketing, you're busy 2 working with your existing clients Your website isn’t ready, or it’s simply not generating the 3 revenue, qualified leads or return on investment you want or need You're not sure which marketing tactic, strategy, concept, or 4 approach will work best for finding & converting leads into sales You haven't got a plan or a system for pulling it all together. 5 You need your own Cloud Marketing Strategy. One that gets results. Any of these apply to you? If so, then please progress to the next page.
- 3. Signs or hintsof the issues you may be experiencing DECLINE INCREASE • Sales / Turnover • Your cost per sale • Profit / Share Price • Your cost per lead • ROI from your website • Cancellations for appointments • Sales from your website • Stress/Arguments about Money • Traffic to your website • Deadlines being missed • Quality time spent with family • Personal Investment in Business • Qualified leads for your services • “no thank you" at appointments • Confirmed Appointments • “no thank you” on the phone • Accepted Sales Proposals • Bank / Credit Card Borrowings • Enthusiasm for your Business • Lead times between deals • Qualified referrals • in networking, but no sales • Market Share • time spent online, but no signups Are you experiencing a Are you experiencing an DECLINE in any of the above? INCREASE in any of the above?
- 4. You want andneed a scalable model that can grow… …as your business grows Don’t make the mistake of the early dot com failures of the last decade – don’t invest all in the “back end technology and forget about the front end – sales !
- 5. Your Cloud MarketingStrategy consists of 3 parts It’s as simple as 1, 2, 3. Mindset Strategy Tactics Most people fail with their We help you get in the We share the very best marketing because they right frame of mind, and no cost and low cost are not addressing the help you to create an results driven marketing real issues or have gotten appropriate plan of action tactics, as well as case to the root of the actual dependent on the human, study results, so that you problems that hold them technical and financial can gain repeat similar back - they're only dealing resources you have at successes for your with the Symptoms. your disposal. products and services.
- 6. Succeed with asimple, powerful cloud marketing strategy Successful marketers follow a system Re w n Ho su Pla lts 90 Days Never mistake activity for results. ng . Tactics eti ark Pr Committing your plan to paper rM og at increases the chance of achieving Wh res u it by 1000% Yo s Strategy . A clear vision backed by a definite Co nfi plan can give you a tremendous y Wh de feeling of confidence and personal nc Mindset power. e.
- 7. Successful Marketers Followa System Most people just lack a little direction, putting simple ideas into practice
- 8. Successful Marketers Followa System Most people just lack a little direction, putting simple ideas into practice Those that do it, have a positive outlook about marketing, not a 1 negative one based on fear or rejection. They understand their prospect's needs, how to attract their 2 attention, offer a solution to their “pain” & convert them into clients They recognise that marketing is all about setting and reaching 3 objectives in bite sized chunks & having a plan of action that works. They use a number of tools and resources to automate their 4 marketing. Resources that can be scaled up as and when required. They minimise capital investment and only invest what they need 5 to by outsourcing to trusted partners
- 9. Successful Marketers Followa System Most people just lack a little direction, putting simple ideas into practice They recognise that a sale doesn't necessarily happen on the first 6 visit to a site – it takes time to build trust. They know the 3 reasons why prospects don't buy at any given 7 time and address them head on to maximise conversions into sales. They have assembled a portfolio of digital assets that help to 8 establish credibility & trust both onsite and out in the cloud. The recognise that building trust takes time, and have a number of 9 tactics to build relationship online leveraging social media. They ask themselves the right questions, find the right answer & 0 implement the correct solution by following their own system
- 10. You Need Yourown System A System that gets results ults Res ics) (Tact ess P rogr gy) (St rate nce Co nfide et) (M inds You need a System that helps You need a system that You need a system that converts you to identify what the persuasively communicates first time buyers into repeat marketing issues, challenges the benefits of what you have to customers, and enables you to and obstacles are that are offer to your target audience, generate even bigger and better preventing you from achieving and get them wanting to do results.. the results you want. business with you.
- 11. The RESULTS Formula StartGenerating progress & Results Today Recognise the need for change 1 2 Encourage Others to engage you 3 4 Segment Your Market 5 6 Understand your audience Leverage different tactics The Internet as a marketing tool Systemise Your Marketing
- 12. There are manytactical approaches… …that you can incorporate into your cloud marketing strategy Online Events, Webinars and Virtual Showcases Social Networking and Social bookmarking Video Syndication & Podcasting Document & Presentation Sharing Blogging & Micro Blogging Article Writing & Press Releases Joint Venture Marketing Creating Passive Revenue Streams
- 13. Stop and thinkfor a second. Do some simple maths. Whats a typical invoice value? Now think about 1, 10 or 50 sales? In other words. How much is an average In other words. How much is an average Write down how many sales you need to Write down how many sales you need to client worth to you? What’s your average client worth to you? What’s your average recoup your investment. More importantly, recoup your investment. More importantly, sale or invoice worth to you in cash sale or invoice worth to you in cash how many sales do you need to give you how many sales do you need to give you terms? Think how much one sale is worth. terms? Think how much one sale is worth. the lifestyle or revenue you want? the lifestyle or revenue you want?
- 14. A Complete CloudStrategy presents so many… ...different possibilities and opportunities. Imagine… 50 people booked up onto one of your teleconferences 50 people booked up onto one of your teleconferences Events Events 1000 people booked up onto one of your national seminars 1000 people booked up onto one of your national seminars Getting 2 referrals at the end of every appointment or meeting Getting 2 referrals at the end of every appointment or meeting An endorsed mailing out to a JV Partner’s 25,000 list An endorsed mailing out to a JV Partner’s 25,000 list Referrals Referrals Getting found page 1, position 1 on Google every day Getting found page 1, position 1 on Google every day Getting FREE qualified traffic directly to your site every single day Getting FREE qualified traffic directly to your site every single day Online Tactics Online Tactics Saving up to 90% of the cost of your advertising Saving up to 90% of the cost of your advertising Getting £13,000 for every £150 you spend on advertising Getting £13,000 for every £150 you spend on advertising Advertising Advertising Would you like a 59% response to an email campaign?. Would you like a 59% response to an email campaign?. 8000 enquiries to your “no cost” offer in the national press 8000 enquiries to your “no cost” offer in the national press Copywriting Copywriting What if you had £1m of intellectual Property and didn’t realise it What if you had £1m of intellectual Property and didn’t realise it Wouldn’t you want to protect it & create passive revenue from it? Wouldn’t you want to protect it & create passive revenue from it? I.P.R. I.P.R.
- 15. Alternatively, you canjust keep watching the signs… DECLINING INCREASING • Sales / Turnover • Your cost per sale • Profit / Share Price • Your cost per lead • ROI from your website • Cancellations for appointments • Sales from your website • Stress/Arguments about Money • Traffic to your website • Deadlines being missed • Quality time spent with family • Personal Investment in Business • Qualified leads for your services • “no thank you" at appointments • Confirmed Appointments • “no thank you” on the phone • Accepted Sales Proposals • Bank / Credit Card Borrowings • Enthusiasm for your Business • Lead times between deals • Qualified referrals • in networking, but no sales • Market Share • time spent online, but no signups Are you experiencing a Are you experiencing an DECLINE in any of the above? INCREASE in any of the above?
- 16. History tells usthat… There are 4 critical points need addressing before you proceed. DESIRE. Not sure whether to sign up for the programme? Re-read DESIRE pages 2 & 3. If you don’t need it then don’t do it. But if you do, act fast. TIME – If you can’t dedicate 2 hours a week for the next 12 weeks, just TIME sign up for our FOUNDATION Programme & the first 3 sessions. BUDGET – If you can’t afford all 12 sessions, then just invest in the BUDGET first 3. Upgrade as soon as you start generating progress & results. QUESTIONS – It’s a big decision, so review this entire presentation QUESTIONS again, then get in touch before your competitors do
- 17. What’s the firstobjective in your cloud marketing strategy that you want to achieve? Either click the image or HERE And download our FREE Cloud Marketing Audit or get in touch Via our website at: www.theresultsacademy.com Any questions? Give us a call on +44(0)1542 841319