Ilana Jiayan Li has experience in marketing, communications, and customer service roles. She has a BA in Business with English and is currently pursuing an MA in Corporate Communications and Public Relations at the University of Leeds. Her experience includes internships at Grey Group, Zhongren Media Group, and GlobalMarket Group where she assisted with client services, marketing, and data analysis. She is bilingual in Mandarin and English and has experience working in China and Hong Kong across various industries.

1. Ilana Jiayan Li Page 1
Name: ILANA JIAYAN
Address: Flat 60, Eldon Court, St Mark’s Road, Leeds LS2 9AA
Phone: 07751 598 903
Email: ilanaleeljy@outlook.com
Availability: Negotiable
PROFILE
An adaptable, resourceful and results-driven Account Executive and Marketer (Internships) with a diverse portfolio of
commercial work experience in marketing and creative sectors.
A demonstrated record of being involved in helping business to grow (across new and diverse client types and markets)
by understanding the relationship between clients, their requirements and the business’s service, and influencing clients
to take up new accounts.
Developed expertise in working in environments where a lot can be contributed in a short time to boost the business:
market research, providing qualitative and quantitative research to provide customer insights for strategic planning of
integrated brand campaigns; and expertise in advertising and marketing across multi-channel execution for M2C, B2C
and B2B audiences.
Career objective: Marketing Executive/ Account Executive/ Communication Executive Digital Executive
B2B Executive/ Junior Recruitment/ Trainee Recruitment
EXPERIENCE
Grey Group (a WPP company) http://grey.com/china Oct 2014 - Mar 2015
Intern Account Executive (worked with Mars and Procter and Gamble)
Responsibilities
 Managed all client enquiries and queries directly either by telephone, electronically or face-to-face. Enquiries
covered diverse topics such as:
o promotions
o amendments to their packaging based on their promotional calendars
o new endorsements requiring changes to packaging designs.
 Communicated and co-ordinated with other internal departments such as Hong Kong Head Office, Finance and
Design to ensure excellent customer service
 Attended and contributed to meetings regarding account revenue and client satisfaction and overall client spend
 Assisted the design department to satisfy all clients and deliver their packaging campaigns successfully
 Significantly improved own time management, presentation, listening and communication skills
Zhongren Media Group http://www.zrad.cn/ Jun 2014 - Aug 2014
Intern, Customer Service Department (worked with Canon, Ford and local drug manufacturers)
Responsibilities
 Processed orders, forms, applications and managed all requests regarding TV advertisement delivery
 Planned and provided TV advertisement delivery strategies and oversaw improvements to customers
 Carried out daily analysis of effective TV advertisement delivery and reported directly to corporate clients
 Significantly improved own organisational, resilience to tasks and attention to detail skills
GlobalMarket Group http://www.globalmarket.com/ Mar 2013 - Aug 2013
Intern, Marketing Department (managed online product sales for Unilever, Ariel and more)
Responsibilities
 Responsible for selecting and editing product information via the back-end of the portal
 Accurately collected sales data and created graph-based data charts and reports for the Marketing Manager
 Planned and organised marketing communications and the sales promotion programme
 Developed and enhanced analytical and teamwork skills and the ability to research effectively

2. Ilana Jiayan Li Page 2
EDUCATION
MA Corporate Communications and Public Relations - The University of Leeds Sep 2015 - Date
Modules:
Consumer Behaviour; Corporate Communication Strategy; Public Relations in Practice; Marketing Communication;
Marketing Research; Internal Communication and Change Management; Brand Management and Corporate Social
Responsibility and Sustainability
Achievements
 Ensured regular attendance at Business Communications of 150+ registered attendees
 Invited 6 speakers from IABC UK, all secured by proactive use of social media-driven promotion for the whole
event: promoted the event via Facebook and Twitter event pages
 Secured a further group of key speakers: videos (5), volunteer student writers' blogs (2) and advertisement for
hiring volunteers (finally 6)
 Attendee feedback suggested that more than 90% of the audience would love to join all future events. 85% of
the total rate was scored at 4 out of 5 and comments included “enthusiastic”, “reliable” and “friendly committee
team”
BA (Hons) Business with English (International Economic Law) – Overall mark 82% Sep 2011 - Jun 2015
Guangdong University of Foreign Studies, China
Modules:
Comprehensive Business English; Business English writing; Legal English; Legal Drafting; Principles of Economics;
Legal Translation; Cross-cultural Business Communication; International Finance; International Economic Law;
Intellectual Property Law; Contract Law
Dissertation Title:
Analysis of Business English Major’s Needs and Teaching Challenges in Business English Curriculum
MEMBERSHIPS AND LANGUAGES
Practical experience in diversified fields in China and Hong Kong including Financial Services, Media, Advertising,
Foreign Trade and E-Commerce
Bilingual in Mandarin (native) and English (fluent)
International Association of Business Communicators (IABC) membership (UK-based Events Committee)
OTHER ACTIVITIES
 Awarded
o excellent prize of AXA (HK) Business Plan Competition in China where I had to write a strategy to
promote AXA in Mainland China
o Excellent Student Leader title by School of English for International Business, Guangdong
 Guangdong University of Foreign Studies, as voted for by students and lecturers.
 Volunteered at two sessions of China Import and Export Fair (115th and 116th) where I helped clients update
their personal information and handled enquiries and complaints.