Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage.
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
Technical SEO can be very overwhelming and intimating, but it doesn’t have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You won’t need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
Driving internet marketing success via SEO requires a formula focused around research, planning, great content, and on-page optimization. In this presentation I talk about what really matters in SEO and the core steps for success.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
Technical SEO can be very overwhelming and intimating, but it doesn’t have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You won’t need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
Driving internet marketing success via SEO requires a formula focused around research, planning, great content, and on-page optimization. In this presentation I talk about what really matters in SEO and the core steps for success.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
This is a sample of the website audit reports that my company, S3 Optimization provides. Because of all the recent changes within Google, we're offering these for free (a $500 value) to business owners who are serious about their rankings and being compliant with Google.
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
Presented at WordCamp Grand Rapids in August of 2014
Did you build it and no one came? If your website isn't bringing in visitors like it should, browse through the slides of my educational session full of action items. In this presentation I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.
This webinar will review what website owners should do when optimizing their website for local SEO. We’ll discuss the key factors for search engine optimization success and provide tips for optimizing a websites at the local level.
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
In this presentation, we review twelve areas of Google Analytics you might not be using. Topics include:
- Filters
- Real-time data
- Goals
- Annotations
- Dimensions
- Events
- Google Tag Manager
- Search Console integration
- Custom dashboards
- Scheduled reports
- Google Data Studio
- Mobile reporting
Learn what each topic is and why you might want to use them.
How to Create SEO Friendly Website ArchitectureRebecca Gill
In this presentation we tackle SEO tactics for creating a search engine friendly website architecture. In particular, we cover content silos, content depth, internal links, duplicate content, as well as category and tag usage.
Watch the video recording at: https://youtu.be/iToaUM9FzMk
Optimizing Your Website for AccessibilityRebecca Gill
Google is becoming more and more focused on website accessibility. It’s so important, that Google now includes information on accessibility within its development guide for website owners.
If Google cares about accessibility, this means website owners and bloggers need to too. In this presentation, Rebecca is joined by Carrie Dils, Founder of The Fearless Freelancer.
The two will explore common accessibility issues and explain what you can do to optimize your website for accessibility. They’ll break down these technical issues into everyday speak so you can learn what matters, what you should audit, and how you can fix issues.
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day.
The presentation will include:
- SEO as A.R.T.
- Topics vs. Keywords
- Title, Meta, and Content Optimization
- Importance of backlinks and citations
- Intro to technical considerations
88 merchandising interview questions and answersjasminewhite302
In this file, you can ref interview materials for merchandising such as, merchandising situational interview, merchandising behavioral interview, merchandising phone interview, merchandising interview thank you letter, merchandising interview tips …
80 merchandising interview questions with answers - free ebook download pdf
Understanding User Intent and Content SilosRebecca Gill
This presentation explores the concepts of user intent and content silos, while also discussing how they impact search engine optimization (SEO) efforts.
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
This is a sample of the website audit reports that my company, S3 Optimization provides. Because of all the recent changes within Google, we're offering these for free (a $500 value) to business owners who are serious about their rankings and being compliant with Google.
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
Presented at WordCamp Grand Rapids in August of 2014
Did you build it and no one came? If your website isn't bringing in visitors like it should, browse through the slides of my educational session full of action items. In this presentation I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.
This webinar will review what website owners should do when optimizing their website for local SEO. We’ll discuss the key factors for search engine optimization success and provide tips for optimizing a websites at the local level.
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
In this presentation, we review twelve areas of Google Analytics you might not be using. Topics include:
- Filters
- Real-time data
- Goals
- Annotations
- Dimensions
- Events
- Google Tag Manager
- Search Console integration
- Custom dashboards
- Scheduled reports
- Google Data Studio
- Mobile reporting
Learn what each topic is and why you might want to use them.
How to Create SEO Friendly Website ArchitectureRebecca Gill
In this presentation we tackle SEO tactics for creating a search engine friendly website architecture. In particular, we cover content silos, content depth, internal links, duplicate content, as well as category and tag usage.
Watch the video recording at: https://youtu.be/iToaUM9FzMk
Optimizing Your Website for AccessibilityRebecca Gill
Google is becoming more and more focused on website accessibility. It’s so important, that Google now includes information on accessibility within its development guide for website owners.
If Google cares about accessibility, this means website owners and bloggers need to too. In this presentation, Rebecca is joined by Carrie Dils, Founder of The Fearless Freelancer.
The two will explore common accessibility issues and explain what you can do to optimize your website for accessibility. They’ll break down these technical issues into everyday speak so you can learn what matters, what you should audit, and how you can fix issues.
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day.
The presentation will include:
- SEO as A.R.T.
- Topics vs. Keywords
- Title, Meta, and Content Optimization
- Importance of backlinks and citations
- Intro to technical considerations
88 merchandising interview questions and answersjasminewhite302
In this file, you can ref interview materials for merchandising such as, merchandising situational interview, merchandising behavioral interview, merchandising phone interview, merchandising interview thank you letter, merchandising interview tips …
80 merchandising interview questions with answers - free ebook download pdf
Understanding User Intent and Content SilosRebecca Gill
This presentation explores the concepts of user intent and content silos, while also discussing how they impact search engine optimization (SEO) efforts.
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
Be the Peacock: Creating and Loving Your Online BrandRebecca Gill
The internet has grown so great, that it is difficult to stand out and make yourself distinguishable. To attract and capture a solid audience, you have to be the peacock. You have to be bold and colorful. This session will teach you how to find your inner peacock, so that you can strut like no one has ever seen you strut before.
This presentation will provide valuable insight for adding SEO into your current WordPress service offering. The discuss focuses on the pros and cons of adding basic SEO into your services, while also providing some guidance on what to avoid along the way.
A successful website project will start and finish with solid expectations management. The core function of establishing clear expectations is executing a strong process for project scoping. If the deliverables are clearly defined and they align with a formal contract and development plan, the client and developer are in sync and the project is on a path for success.
Solutions Before Development: Creating WordPress Products That Actually SellRebecca Gill
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
Creating an Exceptional Customer Journey With Your WebsiteRebecca Gill
Each and every day we take journeys. We embark on customer journeys in both the physical and digital worlds.
Years ago our journeys were limited to store =fronts and physical goods. Today we live in a multimedia world of websites, social media, chat sessions, newsletters, email, and call centers. These digital journeys have changed the way we interact and view with companies and products.
Learn how website personas and design can create a positive experience and influencer your visitor’s journey.
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
Off-page SEO (search engine optimization) is an important part of any SEO campaign. In this presentation we review the various techniques for off-page SEO.
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
Basic SEO techniques to optimize your website and get higher rank in search engine, Easy SEO Tips For A Better Search Engine Ranking, Basic SEO Tips for Launching a New Website and New Brand.
Best digital marketing courses in pune - school of internet marketing shwetabade
School of Internet Marketing is the best training institute for learning digital marketing course in Pune as they provide theory and practical knowledge to their students.
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
Improving your rank in search can start with the simple task of asking questions. This presentation explores the process of establishing keyword based personas.
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue GeneratorRebecca Gill
What moves an alpaca farm from a hobby to a successful business? It’s the creation and execution of a business plan. Whether you’re a small, new farm or a large, existing farm, you should have a business plan that is reviewed and updated each year.
A good business plan is a living document that guides you through starting and managing your alpaca farm. The most successful farms use their business plan as a roadmap for how to structure, operate, and grow the alpaca business.
In this webinar, we’ll walk through the key components of an alpaca farm business plan. We’ll skip all the buzz words, and we’ll focus on the elements that really matter to alpaca owners. We’ll cover important details like defining who you sell to, planning out what you sell, deciding where you sell it, and learning how to proactively balance your alpaca herd and expenses to support your business objectives and revenue goals.
This webinar is presented by Rebecca Gill of Cotton Creek Farms in Northern Michigan. Rebecca’s experience includes 20+ years in sales and marketing and 10+ years launching and running small businesses.
This presentation was delivered to MOPACA in early 2021.
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
In this presentation, we review the most important elements of setting up a Bing Webmasters Tool accounts. We also cover the details associated with reviewing data and error notifications.
Modern SEO: What You Need to Compete in 2018Rebecca Gill
Modern SEO offers a world of unlimited opportunities and marketers are just beginning to experience the magic of advanced search engine optimization. Today’s search environment is an exciting time for website owners and bloggers.
What does modern SEO include?
Mobile first indexing
Voice search
The Knowledge Graph
Speed and performance optimization
AMP
Technical SEO
In this presentation, we review shifts in SEO and we cover some of the top SEO trends. You’ll learn what you focus on to be successful in 2018.
Link Strategies: The Who, What, and Why of Link BuildingRebecca Gill
In this presentation, Rebecca Gill reviews core concepts and strategies for using link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks, and warniings to be aware of when building links.
WordCamp Ann Arbor: SEO Friendly Website ArchitectureRebecca Gill
In this presentation, we'll explore three SEO core tactics for creating a search engine friendly websites and blogs. We'll deep dive into setting up content silos, the pros, and cons of content depth, and superpowers found in internal links.
YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.
In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.
Today’s SEO is more than settings in WordPress plugins. WordPress plugins are only tools in a much larger SEO process. Today’s SEO is about focusing on the user and answering the critical questions they have in their everyday life.
It’s about understanding website visitors, their pain points, and the information they need to be successful. Today’s SEO is about solving problems.
The more we focus on the visitor, the more opportunities we have to create a positive user experience, which in turn, satisfies Google and brings forth high ranking in SERPs.
This presentation will show you the right process for discovering what website visitors need, targeting these needs with keywords and content, and creating a positive user experience through high quality content.
Blogging for SEO doesn’t have to be boring and stale. In this webinar presentation Rebecca Gill talks about why blogging matters and what you can do to help posts rank in search,
How to Use SEO to Maximize Online Course SalesRebecca Gill
In this LearnDash webinar, we review best practices for optimizing online courses for SEO. Discussion topics include creating a solid process for search engine optimization, researching and selecting keywords, mapping keywords to content, and optimizing content for on-page SEO.
Being Green in a Changing World of Search Engine OptimizationRebecca Gill
This WordCamp Miami presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.
SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.
This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.
Ranking in search and converting traffic is more than installing an SEO plugin into WordPress. It's about creating a positive experience for the visitor and solving everyday problems for your target demographic. In this presentation we chat about what really matters in today's world of search and how you can stand out.
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
2. Getting Started
Believe in the power of the internet
Understand that hard work will deliver results, leads, and revenue
Know that internet marketing success is not an overnight occurrence
Recognize the value of self education and do what is within your power to
learn best practices and stay focused on current trends
View the search engines as technology partners and a path way to visitors
Know that “page one” promises from SEO consultants are empty, desperate
attempts at grabbing your hard earned money
Carefully review your own website so you understand what might be wrong
and what can be fixed
When you discover something wrong think less about “how did this happen”
and focus more on “how can it be fixed”
Create an action plan of to do items and get it done!
3. Branding
Color – Make sure your website’s color scheme matches and accentuates your company’s logo
and corporate color palette. If you purchase a stock website template, spend the time or money to
create a custom color scheme.
Typography - Most companies have a particular style and size of a font (or typography) that they
use to help distinguish themselves from that of their competition. Make sure your website uses
this consistently and stays in line with your branding standards.
Images and Videos – Select the right images and videos and not just any stock image you can
locate. Use images that best represent your brand, product or service, and your industry.
About Us Page – This page should tell website visitors who you are and what you do, while
aligning with the company’s overall style. It should not only provide an overview, it can include
testimonials, success stories, or key employee bios.
Tone of Voice – Each company or individual has a unique tone of voice. Make sure this is
adequately represented in the website verbiage and information presented to visitors.
Favicons - A favicon is a 16 x 16 pixel image that is also known as a shortcut icon. Favicons help
provide branding for the website and support ease of use while reviewing bookmarks for a
particular website or link.
4. Design
Consistent Website Formatting – Use a consistent template format for navigation, headers, text,
typography and hyperlinks.
Focused Layout - Use the layout of your site to highlight the most important content. Place
critical content above the fold and allow less important content to follow.
Organize Content - Make sure content flows from one block to another without overwhelming the
visitor. Give users a clear and consistent structure they can follow.
White Space – Make sure you provide enough white space throughout the design. White space
not only helps reduce the cognitive load of visitors, it makes it much easier for users to segment
and digest the information presented.
Control the Bling – Many website owners want their website to “pop” or “sparkle” at the cost of
the user experience. Limit bling and don’t ask your web designer to make your logo bigger even if
you desperately want it to leap off the page at visitors.
Call to Actions – Think through your desired visitor path and present clear call to actions to guide
them along the way. Plan on these early in the development process so they can be included in
the design in a cohesive and non-obstructive manner.
5. Coding
Use Headers and Subheaders Properly – Make sure your website properly uses H1
headers and H2-H6 subheaders. Limit H1 headers to one per page.
Use Canonical URL's - Canonicalization is the process of picking the best URL when
there are several choices. Best practice is to set a preferred URL structure and/or page for
search engines.
Use a Sitemap.xml File – XML sitemaps make it easier for search engines to discover
new or updated pages and posts on your website. Keep your XML sitemap dynamic.
Avoid Frames - Frames present a variety of problems including support for older
browsers, user navigation, and the search engines ability to crawl the page successfully.
Optimize for Performance – Speed matters to users and search engines. Make sure your
code is light, images minimized, and cache is used where feasible.
Use HTML5 and Schema – HTML5 is the new coding standard for websites, while
schema helps search engines better understand your website. Ensure your website
supports and uses both of these and it will enhance your website’s overall all SEO value.
6. Usability
Layout Meets Best Practices - Every website should include sections dedicated to a header,
content, and footer. Include sidebars, or sections to the right or left of content, when appropriate.
Navigation Used Appropriately - Every website should include a navigation in the header and
should list the important pages. Navigation options should be no more than three levels deep.
Content is Free of Spelling and Grammatical Errors – Make sure website content is free of
spelling errors, properly edited and written in the author’s native language.
Content is Easy to Read and Digest - Longer articles or large blocks of text should be broken
out by the appropriate use of sections or subheaders. It is also advisable to use a mix of
paragraphs and bullets.
Readability Level is Appropriate - Content should not require a masters degree to read. Make it
simple enough so a majority of the target audience can understand it. If a user cannot digest the
content, they will not stay on the website.
Check Browser Rendering – Does your browser perform well across all major browsers and
operating systems? A cross browser check is worth the time, as many browsers do render website
differently.
7. Content
Quality – Make sure your content is of high quality with substantial depth to make it
worth reading. Do research and use facts to support your words. Showcase your
knowledge and position yourself as an expert.
Consistent - Content marketing requires regular publishing of content that is
consistent in nature. If you allow readers to expect new content, they will return
frequently. The best way to do this is to set publishing goals and execute them.
Relevant – Cover topics that are relevant to your website, your industry or niche, and
your target market. Remember to write for your humans and not the search engines.
Engaging – Use a light tone that will bring in readers, captivate them, and encourage
them to discuss and share content in social media.
Fresh – A web page is given a “freshness” score that can boost ranking for certain
search queries. Websites that add new pages at a higher rate may earn a higher
freshness score than sites that add content less frequently.
8. Keyword Focus
Use Appropriately Targeted Keywords - Consider the words that a user might search for to
locate a web page or post on your website. Validate this list of possible keywords to actual search
volumes. Anticipating the right keywords and writing your content with these keywords in mind will
produce positive results. A mix of regular keywords and long-tail (longer phrases) will provide the
best mix of search traffic and results.
Use No More Than One or Two Keywords Per Page or Post - With the increasingly competitive
nature of organic SEO and website optimization, best practices for keyword selection and
implementation is to focus on one keyword per web page. In cases where the keywords are long-
tail keywords or keywords of lesser competitive nature, it is possible to target two similar keywords
or phrases on one page.
Spend Time Mapping Keywords to Individual Pages and Posts – Plan your website pages
and posts my mapping your preferred keywords and phrases to actual content. Use a WordPress
plugin like WordPress SEO from Yoast to help track they keywords and keep you focused.
Avoid Keyword Stuffing - Google defines "keyword stuffing" as the practice of loading a
webpage with keywords in an attempt to manipulate a site's ranking in Google's search results.
Such practices create a negative user experience and can harm your site's ranking. Focus on
creating useful, information-rich content that uses keywords appropriately and in context.
9. On-Page SEO
Page Titles Accurately Represent Content - Each website page should have a clear and
concise title that effectively communicates the topic of the page's content. It should be presented
at the top of the page and represented with an H1 header that is keyword rich.
Keyword in Page URL - URLs with keywords that are relevant to your page content make the
pages rank higher due to the inherent SEO value. They will also make it easier for real users to
remember and will encourage more sharing on social networks.
Meta Descriptions - A good meta description will begin with the page's target keyword or phrase
while also providing compelling text that will encourage a searcher to click through to the content.
They should be unique to each page or post. The meta description should be no more than 155
characters.
Meta Titles - Meta titles should be keyword rich, without appearing as if the writer is keyword
stuffing. They should be less than 55 characters. The main keyword word or keyword phrase
should begin the title and clearly align with the page content and targeted keyword.
10. Social Media
Integrate Social Media in Your Website – Make it very easy for people to locate your social
profiles and share your content. Your website should have easily identifiable social icons that link
to your social accounts, as well as traditional sharing icons on posts so content can be quickly
shared across social media networks.
Use the Proper Social Accounts – We have a lot of choices when it comes to social media
platforms. Make sure you are using the right network for your audience.
SEO -> Google+ and YouTube
Business to Business -> LinkedIn, Twitter, Quora
Business to Consumer -> Facebook, Pinterest, Instagram
Social Shares – Social activity influences organic search, so share your own content regularly
and encourage others to do so as well.
Be Active and Engaged – Social media is about interaction, which means you must actively
connect with others, share third party content, and communicate via tweets, likes, comments, and
+1s.
Solid Reputation - Manage your online reputation and promptly address negative interactions.
The worst thing you can do is to ignore a negative comment.
11. Mobile
Mobile Responsive for Smaller Websites - Responsive web design keeps your desktop and
mobile content on a single URL, which is easier for your users to interact with, share, and link to
and for Google’s algorithms to assign the indexing properties to your content. Google
recommends webmasters follow the industry best practice of using responsive web design,
namely serving the same HTML for all devices and using only CSS media queries to decide the
rendering on each device.
Dedicated Mobile Sites for Larger Websites – Larger and more complex websites can struggle
with the responsive approach. In these scenarios it is best to have a segregated website that
specifically designed to mobile devices.
Check Device Rendering – Does your website look good across tablets and smartphones? Is
content easy to navigate through and forms accessible? Spend time to test prior to launch.
Consider Image Usage Carefully – Large horizontal images with text may work great on a
desktop computer, but they can be difficult to scale and still read on a mobile device. If you plan to
use text within your graphics, consider a vertical approach and avoid horizontal layouts.
Avoid Flash - Flash is difficult for search engines to digest and index. It is also rarely supported
on mobile devices such as the iPhone or iPad.
12. Old School Craziness
Duplicate Content - Search engines want to provide unique content and they avoid presenting
searchers with multiple versions of the same content. As such, some search engines will filter out
content they deem to be similar or nearly duplicate of existing indexed content.
Thin Content – This refers to websites who create low quality pages with little or no unique
content. It degrades the user experience and opens websites up to a manual penalty from Google.
Stolen or Scraped Content – This includes the reuse of content from another source in an effort
to increase page volume and influence search results. It also opens the website up to a penalty.
Excessive Ads – Websites that have large amounts of ads before actual content are downgraded
in search because they create a poor user experience.
Cloaking – Cloaking refers to a website displaying different content to search engines and
searchers. Use of cloaking may get a website banned from a search engine.
Link Farms –Link farms are groups of websites that establish links with the purpose or distorting
search engine results. This is a direct violation of Google’s policies and penalties will result.
Paid Links - Buying or selling links in an effort to distort search results. This includes, but is not
limited to, exchanging money for links or posts that contain links.
13. How Did Your Website Score?
Did You Pass or Fail?
Hopefully you took the time to grade your site and document your results. Did you pass or fail?
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