This digital marketing plan document outlines strategies for search engine optimization (SEO) and social media optimization (SMO). The plan includes an introduction to SEO and SMO, an overview of the proposal, details on on-page and off-page optimization tactics for SEO, and a SMO proposal outlining social media platforms and activities. Key performance metrics are identified and success is guaranteed through positive online assets appearing in search results within 90 days.

1. DIGITAL MARKETING PLAN
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3. This Proposal is Divided Into 2 Parts
1) SEO {Searching Engine Optimization}
2) SMO {Social Media Optimization}
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4. OVERVIEW
1. SEO Introduction { PG.NO. 04 }
2. Strategic Overview & Assessment { PG.NO. 06}
3. SMO Introduction { PG.NO. 08 – 11 }
4. About SANA-SEO { PG.NO. 12 }
5. SEO + SMO Proposal { PG.NO. 13 - 16 }
6. Testimonials { PG.NO. 17 - 18 }
7. Guaranteed Success { PG.NO. 19}
7. Thank You { PG.NO. 20}
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5. SEO- INTRODUCTION
Between 85% to 90% of all web site traffic comes from the search engines, like Google, Yahoo and Bing,
which are the primary source for driving traffic to any website. Just because your site is listed in the search
engines won’t mean that your customers can find it. But only “search engine optimization and position”
strategies that are designed to give the engines what they want and need in order to find your site among
your competitors and other sites related to your category. We do the search marketing research and identify
the targeted potential keywords for your products and service which has high search volume. And then we
develop a content strategy for your website and optimize the site based on the keyword research and search
engines algorithms; Resulting in increase of your website visibility in the search engine result page [SERP].
SEO is the key factor that determines the visibility of any online marketing company. Every online
marketing company is striving to get the higher rankings on the major search engine and here comes the
need of hiring the top most specialized and expert services. According to the present era where everyday a
new product is launched in the market which leads to greater degree of competition. With the advent of new
products and brands in the market, this Search engine optimization process is becoming more of complex
and sometimes it also provides unfair advantage to many companies. In order to get the higher traffic and
increased profits, marketing firms need to hire the SEO services.
How does it help to your Business?
People use Search Engines much like they use the Yellow pages but with one BIG difference:
* The order in which businesses are listed is based on their relevance to each searcher’s particular query or
question.
* People seldom get past the first page of listings, so if your business isn’t on the first page, you lose qualified
traffic from potential customers.
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7. Building off the Site Audit, we detail a plan of action for:
Any SEO project, large or small - should include some sort of early and upfront strategy before any work
commences.
.* Link-Building: How to develop natural links via quality content, inbound-only links, directory listings with
links, creating your own external links, & through PR.
.* Website Optimization: A website analysis, to evaluate the site content, layout, linking structure and to begin
keyword selection and research.
.* Content Optimization: Specific recommendations on content to ensure search engines will assess the page as
being highly relevant to a particular search term.
* Sitemap Optimization: Use of sitemap is important, and should be linked from each page of the website.
.* Keyword Research: Finalization of keyword selection, Keywords were mix of products, companies,
Informative Keywords & Competitor names with our extensive keyword expert.
.* Index Coverage: How we will achieve index inclusion in the different search engines: site submission,
sitemaps, robot indexing activity, indexing of dynamic content, etc.
* Performance Monitoring: Track key metrics. Prepare & analyze reports. Provide specific plans to address
capitalize on opportunity and address any shortfalls.
.*Ranking: The foundation for any successful Internet marketing campaign is high Search Engine Ranking. We
reports that over 90% of all Search Engine traffic comes from the major engines. Our SEO service gives your
website a better chance to be found when people are searching.
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9. Do you have a plan for your Social Media Marketing ? It is also referred to Social Network Marketing or
as a part of Viral Marketing. It is a set of methods creating buzz in related industry through social media,
social networking and online community websites. It helps in driving good traffic to your website. If
you’re like most businesses, you might be active on one or more social media network, but you probably
aren’t following a proven formula for success. But that’s okay. We’ve got a plan to maximize all the
advantages of Social Media Marketing for your business.
The intent of the proposal is to deliver a complete social media and integrated marketing solution designed
to improve net revenue results as well as customer loyalty and engagement. Our process begins with a
comprehensive questionnaire, chock full of probing-but-pertinent questions about your business and goals.
We learn about your products and services, your audience, your competition, the personality of your
business (did you know your business had a personality?), and your current marketing practices. We’ll find
out where you want your business to go, and then we’ll show you how our customized Social Media
Marketing plan will help get you there.
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10. What are Social Media Marketing Plan Includes
* Face book: Face book is the Online Social Networking Web site. Where you can create an
account or log into Face book . Connect with friends, family and other people you know.
Share photos and videos, messages & ideas.
* Twitter: Twitter is the another biggest platform factual information, announce events and
recent blog posts and interact with the Twitter community. By monitoring relevant keywords
and phrases, we can also join conversations and suggest resources when its appropriate.
* Linkedin: LinkedIn is a very large database of profiles that uses key fields to order (or
"index") the entire collection of data. The most prominent branding message on your
LinkedIn Profile is also the most critical when it comes to SEO. Keywords listed in the
Headline field will have a greater impact, increasing your ranking among other users for the
same terms. LinkedIn knows the best keywords for personal SEO.
* Pinterest : Pinterest is a social bookmarking site where users collect and share photos of their
favorite events, interests and hobbies. One of the fastest growing social networks online,
Pinterest is the third-largest such network behind only Facebook and Twitter
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11. What are Social Media Marketing Plan Includes
* Google + : Google+ User profile is a public visible account of a user that is attached to
many Google properties. It includes basic social networking services like a profile photo, about
section, background photo, cover photo, previous work and school history, interests, places
lived and an area to post status updates.
* Instagram : Video and photo sharing to build the awareness of brand.
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12. ABOUT SANA-SEO
SANA SEO Company New Delhi is an expanding Indian company. We trust in good quality services
so that you can get the real sensation. We have been providing SEO, SMO, PPC, Web Design &
Development services for the last seven years.
We are a team of dedicated and hardworking professionals to give you our best via our services, so
that you can rely on us. Our aims is to provide your website that gain over your competitors, laying
out the best plans for effective SEO, while at the same time helping you reduce promotion costs while
growing your return of investment (ROI), and build long term partnerships with our customers. With
their support, our aim is to maximize the potential of our company, through a combination of
improved quality of service, imaginative promotion, inventive pricing and cost competence. At the
same time, we will chase profitable growth for our customers through our all types of Internet &
Digital Marketing services, i.e., SEO, SEM, SMO, PPC, Web Design & Development etc. For more
info visit our website: www.sana-seo.com
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13. On - Page Optimization
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Title Tags
Optimization
Only Required
Pages
Only Required
Pages
Complete site Complete site
Meta Tags
Optimization
Only Required
Pages
Only Required
Pages
Complete site Complete site
Robot.txt Yes Yes Yes Yes
Site Navigation Only Required
Pages
Only Required
Pages
Yes Yes
Image Optimization Only Required
Pages
Only Required
Pages
Yes Yes
Anchor Text
Optimization
Only Required
Pages
Only Required
Pages
Yes Yes
Content
Optimization
Only Required
Pages
Only Required
Pages
Complete site Complete site
content Duplicity
Check
Yes Yes Yes Yes
Canonical URLs
Implementation
Yes Yes Yes Yes
W3C Validations No No Yes Yes
Website load time
checking
No No Yes Yes
Broken link
checking
Yes Yes Yes Yes
XML sitemaps
Creation
Yes Yes Yes Yes

14. Off - Page Optimization
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Directory
Submission
10 20 30 30
Social bookmarking 20 30 40 60
Article Creation 2 3 4 5
Article Submission 10 15 20 25
Blog Creation 2 3 4 5
Blog Posting 10 15 20 25
Blog Pinging 10 20 30 40
Guest Blogging 5 10 15 20
Blog Directory
Submission
10 20 30 40
Classified Ads 10 10 15 20
Business Listing 10 15 20 30
Video Submission 10 15 20 30
Video Promotion 50 75
Search Engine
Submission
10 15 20 30
Image Submission 5 10 15 25

15. SMO PROPOSAL
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Website blog Installation & Customization
Yes Yes Yes Yes
Social Bookmarking & Sharing Plug-in
Installation
Yes Yes Yes Yes
Face Book Likes
Yes Yes Yes Yes
Twitter Follow
Yes Yes Yes Yes
LinkedIn Yes Yes Yes Yes
Stumble Upon
Yes Yes Yes Yes
Pinterest Yes Yes Yes Yes
Delicious
Yes Yes Yes Yes
Reddit
Yes Yes Yes Yes
Blog Engage Yes Yes Yes Yes
Google Buzz Yes Yes Yes Yes

16. I don't know what you guys did or how you did it, but I am amazed
that the bad result is now buried way down on (I believe) the fourth page.
I realize that the order of results are sometimes reshuffled by Google
and that a bad one can work its way back closer to the top, but for now, this
is fabulous!
Whatever you did, please don‘t stop doing it! Thanks. -
Ahmed H. Taibah
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17. You guys have set a standard in online reputation management. Your
influence in every aspect of our public relations and marketing has been
indispensable and I refer to every one who does on line marketing:-
Giulio
You guys have done a great job and am so happy I hired you. I will
absolutely recommend you to anybody who may need your services. You
took on a large project and delivered as promised in a timely manner:-
Jeff Lundquist
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18. GUARANTEED SUCCESS
We guarantee that we will create and/or rank at least twelve (12)
positive assets on the first 3 pages of Google within the first 90 days of your
campaign start date, or you may cancel your account and receive 100% of all
your money back.
Our Personalized Solution, backed by proven Technology, in-depth
Knowledge, and Strong Project Management Methodology, provides the
following benefits:- Foremost, we respect the sensitivity and privacy
required for these types of projects.
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