The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingiCrossing
As presented by Rob Garner, VP of Strategy for iCrossing. With ICANN's rollout of new vanity TLD's this year, marketers, IT, and legal professionals have many questions the implications and impact on their respective areas of business. While conceivably anything past the "." can now be registered and used as a proprietary presence or open registry, the price of entry makes this a heavy consideration for even the largest enterprise businesses.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingiCrossing
As presented by Rob Garner, VP of Strategy for iCrossing. With ICANN's rollout of new vanity TLD's this year, marketers, IT, and legal professionals have many questions the implications and impact on their respective areas of business. While conceivably anything past the "." can now be registered and used as a proprietary presence or open registry, the price of entry makes this a heavy consideration for even the largest enterprise businesses.
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
An Enterprise SEO's Blueprint to Owning Zero-Click SearchesIzzi Smith
How can your business stand to gain from zero-click searches and feature heavy SERPs? I cover many tips on how you can use Structured Data to your advantage to create Rich Results and build a stronger, connected entity, win Featured Snippets to outrank competitors, properly track performance, and lots more.
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
Each company has unique set of SEO challenges and roadblocks along the way. The goal for this session was to help each participant increase their knowledge of the SEO landscape, context for where search is headed, and a gain a practical understanding of the steps they can take to bring their digital brand to the next level.
SEO Masterclass: The keys to a winning SEO strategy in 2021 - Josh MendelowitzSales Impact Academy
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Key Points:
1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate.
5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.
6. SEO should be central to your content strategy - validate early and often and put work into keyword research.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
Mergers acquisition and SEO | Brighton SEO Deck 2021 Alice Logan
The SEO considerations involved in business mergers, where they add value versus where they bring challenges and how to handle site migrations to capitalise on the SEO of your acquired brands.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
An Enterprise SEO's Blueprint to Owning Zero-Click SearchesIzzi Smith
How can your business stand to gain from zero-click searches and feature heavy SERPs? I cover many tips on how you can use Structured Data to your advantage to create Rich Results and build a stronger, connected entity, win Featured Snippets to outrank competitors, properly track performance, and lots more.
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
Each company has unique set of SEO challenges and roadblocks along the way. The goal for this session was to help each participant increase their knowledge of the SEO landscape, context for where search is headed, and a gain a practical understanding of the steps they can take to bring their digital brand to the next level.
SEO Masterclass: The keys to a winning SEO strategy in 2021 - Josh MendelowitzSales Impact Academy
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Key Points:
1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate.
5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.
6. SEO should be central to your content strategy - validate early and often and put work into keyword research.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
Mergers acquisition and SEO | Brighton SEO Deck 2021 Alice Logan
The SEO considerations involved in business mergers, where they add value versus where they bring challenges and how to handle site migrations to capitalise on the SEO of your acquired brands.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
How to begin the search engine optimization (SEO) process and what’s needed to be successful.
This slide deck was presented to graduate-level students at Pace University to help them expand their knowledge about marketing and online search rankings for mock businesses they were building.
Excerpts of Digital Marketing and Social Media - DigiMa content on Search Engine Optimization - SEO
digima.gr
Follow DigiMa on:
Facebook | Instagram | YouTube | LinkedIn | SlideShare
Being proficient at SEO fundamentals is essential to ranking high on Search Engine Results Pages, however, most businesses don't follow best practices for technical, content, off-page, and keyword optimization for SEO performance
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
4. Natasha
Creative Director
Nicola
Managing Director
Jon
Technical Director
Mr Dog
VP Farts EMEA
Lucy
Account Manager
Clare
Operations Manager
Claire
Events Manager
Ste
SEO Manager
Gertie
Digital Marketing Exec
James
Digital Marketing Exec
Holly
Digital Marketing Exec
Natalie
Digital Marketing Exec
Josh
Inbound Manager
@MrJonPayne
5. Last year’s creds
40 million website sessions
1 visit from the entire population of Canada
@MrJonPayne
16. 16
A Time And A Place
ON PAGE SEO
BOF
MO
F
TOF
Awareness
Generic searches
Experiencing a problem, issue or need.
Prospect is trying to define the problem.
“Sales/conversions are down, why?”
Consideration
Problem has been diagnosed.
Prospect is learning and researching possible fixes.
“Site traffic is down, how do I get more visits? ^ Rankings or
social engagement?”
Decision
Specific searches
Solution found, weighing up options and offerings.
“Average Social Media Management Costs UK, SEO Agencies
near me”
19. 19
Guiding principles
What Google Wants?
Google wants to:
• Serve the best result for the query
• What is the intent behind this search query?
• What is the best resource for visitors with this kind of intent?
• Of these; which sites do people historically seem to click on?
• Of these; which sites are talked about a lot on the rest of the
internet?
• Does the resource display properly on the visitors device?
• Is the resource geographically relevant?
• Is the resource trustworthy?
• Is the resource compromised with a virus?
23. 23
Massively simplified for this audience. Soz.
3 Pillars Of SEO
• On Page Content
• Signals to Google what your site is about.
• Technical Excellence
• Giving Google and humans a good experience signals to Google that your site is a useful
resource.
• Off Site Signals
• The authority and relevance of the sites that link to yours signal to Google how high up the
results your site should be positioned.
• Social signals also help but for a much shorter period.
25. 25
Speed
Technical SEO
TTFB =TimeTo First Byte
• This is a ‘ranking factor’
• We believe it should be around
0.3s
Full Page Load
• This is NOT a ranking factor (some
developers delight in explaining
this)
• HOWEVER it is closely linked with
user experience and conversion
rate.
https://moz.com/blog/improving-
search-rank-by-optimizing-your-time-to-
first-byte
26. 26
Speed
Technical SEO
Tools for measuring speed:
• webpagetest.org
• pingdom.com
• gtmetrix.com
• developers.google.com/speed/pagespeed/insights/
30. 30
Get geeky
Google will help you DIY
• Search Console verified
and set up
• Geographic targets
set up
• Sitemaps submitted
• Crawl errors and
warnings heeded
37. 37
Error Handling
WIDER READING
• Getting your website into “best practice” shape can be complicated.
• Google knows that not everyone is a computer whizz. That’s fine. Trying to grapple with this may not be a solid ROI.
• However, if you want to learn more, here are some starting points:
• https://moz.com/blog/technical-site-audit-for-2015
• https://moz.com/blog/seo-cheat-sheet
• https://www.distilled.net/resources/technical-audit-checklist-for-human-beings/
• https://yoast.com/wordpress/plugins/seo/ (Free version)
38. 38
ATTRACT CONVERT CLOSE DELIGHT
Blog
Search
Social
Forms
CTAs
Landing Pages
CRM
Email
Workflows
Surveys
Smart Content
Social Monitoring
PromotersCustomersLeadsVisitorsStrangers
Create Awareness Generate Demand Drive Conversion Inspire EvangelismObjective:
46. 46
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
• Image alt text
• The actual content
47. 47
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
• Image alt text
• The actual content
• “Meta description”
48. 48
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
• Image alt text
• The actual content
• “Meta description”
49. 49
Relics that no longer matter
ON PAGE SEO
• “Meta keywords”
• “Meta tags”
• “Keyword Density”
50. 50
More than just a Keyword Match
ON PAGE SEO
Implicit search signals (context) are also taken into account
• Location
• Device
• Search history
51. 51
Getting the Terminology Right
ON PAGE SEO
• Use the language your customers will be using
• Don’t use the language your office uses internally
• The language your customers use will be the language they will be searching with
• How can you be sure which terms your customers use the most?
56. 56
More Is Not (Always) Better
ON PAGE SEO
Volume
Intent Competition
57. 57
Getting in front of Marketing Manager Michael
ON PAGE SEO – Identifying Keywords
58. 58
Intent
ON PAGE SEO
BOF
MO
F
TOF
Awareness
Generic searches
Experiencing a problem, issue or need.
Prospect is trying to define the problem.
“Sales/conversions are down, why?”
Consideration
Problem has been diagnosed.
Prospect is learning and researching possible fixes.
“Site traffic is down, how do I get more visits? ^ Rankings or
social engagement?”
Decision
Specific searches
Solution found, weighing up options and offerings.
“Average Social Media Management Costs UK, SEO Agency’s
near me”
59. 59
Trust Signals
ON PAGE SEO
• It is important to Search Engines that they serve quality results
• They have refined their algorithms to validate against spam and malicious websites
• Does the website have a real address?
• Real phone number?
• Listed elsewhere online?
• Reviews?
• Entry on Companies House?
• Authored by real people with real social profiles?
60. 60
Schema
ON PAGE SEO
• Schema is a type of markup that can be incorporated into your website’s html code.
• It is also known as “structured data” because it allows you to specify what different pieces of text represent on the page –
saving the search engines from having to guess.
• This is a phone number
• This is our address
• This is our opening times
• This is a product name
61. 61
Schema
ON PAGE SEO
• Schema isn’t something that is ‘standard’ at the moment
• It can sometimes be tricky to implement
• We highly encourage you to use it if you can, as search engines are actively embracing this kind of technology.
62. 62
ATTRACT CONVERT CLOSE DELIGHT
Blog
Search
Social
Forms
CTAs
Landing Pages
CRM
Email
Workflows
Surveys
Smart Content
Social Monitoring
PromotersCustomersLeadsVisitorsStrangers
Create Awareness Generate Demand Drive Conversion Inspire EvangelismObjective:
64. 64
Links & Citations
OFF-SITE SEO
www.site1.com
bbc.co.uk
www.site2.com
auntmaviscookeryblog.co.uk
• Suppose you have two website identical in every way. How do you rank one above the other?
65. 65
Why Have I Heard So Much Bad Stuff About Links?
OFF-SITE SEO
Google measures
signal
Businesses spoof
signal for profitGoogle evolves
66. 66
Why Have I Heard So Much Bad Stuff About Links?
Domain Authority
69. 69
mysite.co.uk
Links & Citations
OFF-SITE SEO
• A diverse, relevant and growing set of linking websites is best
BBC
Local blog
Business
partner
Local press
Trade
magazine
Local Chamber of
Commerce
Business
partner
70. 70
Competitor Analysis Tools
OFF-SITE SEO
• Majestic.com
• Look at your own inbound linking metrics
• Look at your competitors and get an idea of the scales we’re dealing with
• SEMRush.com
• Get some indication of what terms you and/or your competitors rank well for and who the competition is based on those terms.
71. 71
How Do I Acquire Links?
OFF-SITE SEO
This is the big question.
• We have enviable link acquisition, which we achieve through:
• Attending lots of industry events
• We run our own events – trying to do all of the things we like about other events and none of the things we hate.
• Speaking engagements at industry events
• Training sessions (sometimes for free) for colleges and government schemes.
• Writing lots of blog posts about topics we find people struggling with
• Sharing those blogs around the social networks we maintain
• Relevant trusted directories
73. 73
How Do I Acquire Links?
OFF-SITE SEO
• Links are not the explicit goal of these activities – that would leave us often frustrated and disappointed
• Links are the natural consequence of being a pro-active and visible presence in your industry.
• Good marketing combined with knowledge about search allows you to avoid missing opportunities.
78. • Local search pertains to 2014s pigeon algorithm
• By local we mean searches with a proximity or
geographic intent e.g. “Digital Marketing Agency
Bristol” or “Solicitor near me”
• Not just a case of appearing well in traditional search
but in the local *snack pack (powered by Google My
Business + Google Maps)
• In order to rank well in local search we need to make
sure we’re sending the right signals and information to
search engines
78
October 22nd 2014
LOCAL LOWDOWN
October 22nd 2014
PIGEON UPDATE
*LOCAL SNACK PACK /3 PACK
79. • In order to appear in the local 3 pack you need a verified
Google My Business (formally known as Google Plus
Local) profile
• This profile needs to be well optimised with consistent
NAPOLP, images, social links and descriptions
• Choose your primary business category carefully
• Have a local phone number (no call tracking or 0800)
• No virtual offices or PO boxes
• No location in GMB profile title
e.g. Noisy Little Monkey Bristol
79
GOOGLE MY BUSINESS
80. 80
NAPOLP
stands for
Name
Address
Phone Number
Opening Hours
Logo
Profiles (Social)
And is the most common form of citation of your
business on the web.
Your NAPOLP/citations need to be identical/consistent
across the web as well as up to date
81. 81
ON-SITE LOCAL
• Include City/SA in URL
• Include City/SA in Title Tag
• Include City/SA in H1
• Include City/SA in Alt Text
• Include City/SA in Content & Copy
• Include City/SA in Meta Desc.
• NAP(OLP)
• GMB Map (NOT A CUSTOM ONE!)
• SCHEMA
85. LOCAL LINKAGE
A strong backlink profile in order to perform well in local search
Low hanging local links – bloggers, local publications, local trade bodies – are extremely valuable for
local SEO and are relatively easy to acquire
87. ENCOURAGE GMB REVIEWS
BrightLocal Consumer Review Survey
• 92% of consumers read online reviews
• 40% of consumers form an opinion after reading 1-3 reviews
• Star rating is #1 factor used by customers to judge a business
• 68% say positive reviews make them trust a local business more
• Only 13% of consumers consider using a business with 1-3 star reviews
https://www.brightlocal.com/learn/local-consumer-review-survey/
Which business do
you trust?
Genuine reviews from real
people.
You can’t fake good reviews
88. 88
Mobile
Technical SEO
• Google doesn’t want to
serve mobile unfriendly
content to mobile users
• Even if your site actually
IS mobile friendly, you
should check that Google
agrees
• There are technical
issues which can occur
which may interfere with
this judgement.
https://www.google.co.uk/webmasters/tools/mobile-friendly/
94. 94
Only simplified a bit
3 Pillars Of Social Media Marketing
• On Page Content
• Social that drives business needs to drive traffic to your site.
• The Right Channels
• If all your potential audience are usingTwitter exclusively, then just because LinkedIn is easy,
it won’t win you any business
• Be Human
• Humans like pictures and video. Humans don’t want a hard sell when we’re chilling out.
Humans are tribal.
102. SMART Goals on Social Media
Goal Content Measure
Brand Awareness • Posts
• Promotions
• Blog Posts
• Outreach
• How many branded #
• @mentions
• Follower Growth
Website Traffic • Giveaways
• Competitions
• Blog posts
• Google Analytics – link clicks / time on site
Conversions • Discounts
• Giveaways
• Offers
• Product Promotion
• Conversions – purchases, downloads
Advocacy • Outreach
• Blog Posts
• Referrals
• Customer Service
• How many branded #
• @mentions
• User Generated content
• Comments
20
103. Plan | Test | Execute | Refine
Deal With Negativity
104. • If it’s outright wrong – correct it, with humour ideally
• If you’ve made a mistake – accept it, apologise and fix it (maybe IRL!)
• If it’s opinion – ignore it
• If it’s threatening or abusive – block and/or report it
• Use names, be human:
“@MrJonPayne Oops – Sorry Jon, We’ve fixed that now. Thanks for pointing it out”
104
Crisis Management
109. 109
Feeding Trolls…
• Requires empowerment of team
• Requires courage
• Requires humour
• Is better with understanding of memes / pop culture
• If Kittens, Kardashians and GIFs ain’t your thing, DON’T FEED THE TROLLS
110. Do you want to be yourself on social media or present a brand voice?
115. 115
Use a clear profile photo
& cover photo
People will search for particular
keywords so make sure you’re
easy to find by including a good
twitter description and use a
relevant twitter handle.
When tweeting use a mix of RT,
Opinion led tweets and
comments
Use Twitter lists to curate
content to share
Your Twitter Profile
118. 118
Use a good profile & cover
photo
Update your contact details
Link to your other profiles
LinkedIn Profile
Make sure your profile is up to
date
Connect to relevant people
Update your URL
123. 123
What Facebook likes
A perfect Facebook post:
• is a link
• is brief - 40 characters or fewer, if you
can swing it
• gets published at non-peak times
• follows other posts on a regular
schedule
• timely and newsworthy
via Buffer
126. 126
King of Social Engagement?
Instagram delivers brands 58 times more engagement per follower than Facebook and 120 times more engagement than Twitter.
129. 129
How to plan for Instagram
• Look at what your competitors are doing
• Establish your Instagram goals – increase brand awareness? Traffic to your website?
Branded hashtag mentions?
• Establish how often you can post
• Consider linking with Facebook (for ads!)
• Think about a style or some consistent plan
• On Android or iOS the app “later” for Instagram allows you to schedule posts.
138. 138
A Time And A Place
ON PAGE SEO
BOF
MO
F
TOF
Awareness
Generic searches
Experiencing a problem, issue or need.
Prospect is trying to define the problem.
“Sales/conversions are down, why?”
Consideration
Problem has been diagnosed.
Prospect is learning and researching possible fixes.
“Site traffic is down, how do I get more visits? ^ Rankings or
social engagement?”
Decision
Specific searches
Solution found, weighing up options and offerings.
“Average Social Media Management Costs UK, SEO Agencies
near me”
139. 139
Content Strategy
On Page for Sharing & SEO
• When you have optimised your static content to your satisfaction, it is important to continue to reinforce your status as a web resource.
• Identifying common questions and problems and producing content targeted at resolving these issues.
• Have Personas and write with them in mind.
• Be respectful of where the problem sits in the ‘funnel’
• If people are just trying to learn more about a problem, educate them, don’t push a product.
• Becoming “the Wikipedia” of your field is a good direction to aim in, even if you ultimately full short.
150. Hey I just met you & this is crazy…
CONTACT US!
0117 327 0171
Search: Noisy Little Monkey
@NoisyMonkey
Editor's Notes
But, obviously, you need to have content to actually write before you come up with headlines! You guys have a wealth of information to be writing about all the time, but think about how it relates to your audience seasonally.
Once you’ve figured when to tweet, use Buffer to set up a scheduling system which will send out tweets at those optimised times. Continue to use Buffer Analytics to check that the content is working
LinkedIn is for personal use and connecting to people as yourself
In just one year, the number of video posts per person has increased 75% globally and 94% in the US. Seems like a big clue that Facebook could be favouring video posts more highly!
That links that are shared by inserting them in the caption of a photo won’t do as well
https://developers.facebook.com/tools/debug/
Which one of this do you think was more expensive? (right)
Which one of this do you think was more expensive? (right)
Which one of this do you think was more expensive? (right)
Or are your competitors on Pinterest? What are you selling? Can you inspire, provide inspiration?