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Mixpanel - Our pitch deck that we used to raise $65M

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To learn more: https://mixpanel.com/blog/2014/12/18/open-sourcing-our-pitch-deck-that-helped-us-get-our-865m-valuation

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Mixpanel - Our pitch deck that we used to raise $65M

  1. 1. mixponel O O -
  2. 2. PROBLEM 1 Most of the world will make decisione by either guessing or using their gut. They will be either Iucky or wrong.
  3. 3. PROBLEM 2 Companies on mobile & web are measuring bullshit metrios Iike page views and installs. |t’s really hard to be really sophistioated.
  4. 4. SOLUTION Mixpanel has built ahalytios software tor product and marketing. As we continue to penetrate organizations, we will build software tor sales and tinanoe next.
  5. 5. MISSION Help the world learn from its data.
  6. 6. COMPETITIVE ADVANTAGE In 2010, we built the most sophistioated analytics database engine to answer questions that existing teohnology oould not answer. lt’s the reason we are winning.
  7. 7. MONTHLY RECURRING REVENUE OVER TIME Q N W "J I“ si“ s“ {P ‘S’ ‘(x {A C) 0 C’ C’ C’ x‘ ‘C’ C” Q’ C’ >3’ x‘ s" x" ‘C’ x" w" x" x” s" q? ) 6A ‘Dg "A4 n «y IN‘ «(I QYI QUI ‘dò Q4 0% ÒÀ >‘ o)“ 9* «S «AVI AVI Sept, 2011 to 2012 growth rate: 405% Sept, 2012 to 2013 growth rate: % Sept, 2013 to 2014 growth rate: "/0
  8. 8. Sales KPls 2015 target: % YoY growth — M (conservative), 63 sales reps Avg revenue per customer: 515 / mo; we have a wide distribution Leads per month: ; 26% of new customers are touched by sales New customers per month: ; 4x spend in 5 months, x in 12 months Avg monthly revenue churn rate: %, «% in Sept. Started 2014 with 5 quota carrying sales reps, will end with 33 Sales payback rate is around 6 months; we will get this down in 2015
  9. 9. mkndkaîìng Emule m mi ili: 10,161‘ n ralliv al «altura-Ì? EVA n‘ mal lunar: l‘ mi aLr LI; uvfll} llnufau: ! "z. will {mm mi: garni -I. ,lr: '|'l' una": Vnn Mani mnauraaiì g; ; n» guuanrn alt: Ìluaìlfllal» . ,ner. ula. w m 2L 01mm. Lisi una» flLlLklglìafi F3‘. Gru-i : avjI. _I« iîlÎlìu’ éupgumi €11 m, m‘ n n‘: wnnaualt B711!‘ "P": 451% ÀVÎÌVIàIVÎÌCIÌN LE 3543!? ‘ Ì liîlî 45"71?‘
  10. 10. 2015/2016 expansion plan 3x sales headcount and rapidly race towards distribution Improve churn rates by expanding the CSM team by x - reduce churn under °/ o per month Reduce sales ramp time by 30-50% via sales enablement Build out leadership team: CFO, HR, CMO Expand customer facing teams Iike support, sales eng, etc. to accommodate new customers Double headcount every 6-9 months Double down on marketing to widen our Iead flow to lower cost per acq. Iong-term Expand into NY in 2015, international in 2016
  11. 11. ttnuyafihun Mara flirt-il Fllîlîtuiraiflcs‘. Laînzr-tltxlîluzn ìììtziiiupr; Flunrv, » ligneluìiì ÀIII| KQIÌÎAIIIEÎÌÌG laterali; A‘1rraI| v,lIi«; I:z Inaannîoranlù Gîtcirgta Àuralkyflîtcoar -’ Muratura
  12. 12. ?fiinuuflhgliflakuuw 1mm S15K Seed Y Combinator 141ml SSOOK Seed Max Levchin, Michael Birch gur 3125M Seed Sequoia Capital, Keith Rabois, Max Levchin, Michael Birch S1Q25M Series A Andreessen Horowitz, Marc Benioff, David Sacks

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