1. ADVANCE MARKETING MANAGEMENT PROJECT BY
Mandeep Singh Channi, Parag Narang, Kushagra Goyal, Himalay Kataria
Mukesh Singh, Rajat Bengani, Divyanshu
SECTION A
2. INTRODUCTION
• The new definition of PAKORAS.
• Different varieties and flavours.
• Healthy Ingredients.
• IDEA is to make the Pakoras a frequently consumable item.
3. PAKORAS & HEALTHY EATING NOT ANTONYMS ANYMORE
• Made after considering all health benefits.
• Our researchers are aware of the eating habits of
today’s generation.
• It requires very low abortion of oil to cook
• It can also be cooked in microwave as it is a frozen
product.
5. THE “X” FACTOR
But our new exciting flavours will change the concept of Pakoras we are introducing
• Maggie Pakora,
• Cheese and Corn Pakoras
• Chowmein Pakoras
• Kurkure Pakoras
• Natural flavour Pakoras like Kala Khatta, mango flavour etc and many more exciting flavours.
To cater the new generation taste and preferences.
6. PS.
We are providing these all three types of Regular, special and flavoured THAW Pakoras in
both sutaible way in which Pakoras are made. That is we are providing there all varieties of
Pakoras in Wheat as well as Maida flour.
7. HOW MUCH FOR THESE REVOLUTIONARY PAKORAS
• Price Penetration to attract mass audience to give our product a try.
• Placement would be set targeted as HEALTHY & AFFORDABLE Pakoras.
• Can be cooked In both frying patterns and in oven too.
• Take away & make by yourself.
Different product has different price like Paneer Pakora will have obviously more
price then Aloo Pakoras of the same quantity. So prices will different of different
varieties of our product .
8. WHAT IS THERE IN THE BOX ? (PACKAGING)
• Total 3 type of pack of all Pakoras; Available in 265gm , 475gm and 760gm packs.
• Multilayer Barrier Film with zipper will be used for frozen food Packaging to keep Pakoras
safe and healthy consumption.
• Main package includes a packet of Tamarind Sauce , lemon garlic chutney and mayo
mustued dip with each box of Vegetable Pakoras – this is a traditional dipping sauce for
pakoras, and an ideal complement to the flavors of these little vegetarian bites.
9. SHOUT OUTS (PROMOTIONAL STRATEGY)
• Online ordering
• Retail outlets
• Departmental stores
• Maximum availability
• Free samples in starting for shopkeepers to sell.
• Maximum marketing through social media channels.
• Online distributors like BigBasket.
10. DIRECTIONS FOR USE
• Deep Fry: Preheat oil to 175°C. Cook required quantity of Pakoras for about 3-4 minutes
till it becomes slightly crispy to eat.
• Cook in microwave, empty contents of pack in oven safe plate and heat for 2-3 minutes.
11. BENEFITS
• Aromatic and authentic Tandoori flavour.
• Excellent hold time.
• Consistent piece weight helps in zero wastage and enhances your cost control.
• Multiple serving options.
• Suited for take away or home delivery.
• Our product is made after considering all health benefits so it requires very low abortion
of oil to cook and it can also be cooked in microwave as it is a frozen product.
• More healthy then deep fry Pakoras with lots of oil
12. SEGMENTATION & TARGETING
• Youth: Maggie, kurkure , cheese and corn, chow mein
• Adults: Regular Pakoras
• And targeting the different varieties and favours of Pakoras to target the market where
they are not been sold much but it has a huge scope for sales in that area where there is
good opportunity to create demand .And where there is a ready market for such thing, so
there it will be easy to sell because there is demand prevailing for such product.
13. POSITIONING
• We have two categories of Pakoras : First one for health conscious people and second
one for some less health conscious people.
• Health benefits of less oil abortion
• Various flavours and different taste to cater large market segment for both youth as well
as adult
• Instant cooking at home
14. COMPETITORS
• There are some competitors available in such industry like:
• Trader Joe's
• Haldiram’s
• MTR
• And local Fried Pakoras are also.
